Dissecting Right On Bracket: From Side Hustle to Scalable E-Commerce Brand
Release Date: 05/05/2026
Dissecting Creative Strategy Across Social Platforms
AdLab: An LP Podcast
In this episode of AdLab, LP creatives Lona Tappouni and Morgan Starkey break down how brands can adapt creative for TikTok, Pinterest, YouTube Shorts, and beyond. From UGC and lo-fi trends to platform-specific messaging and AI-assisted workflows, we cover what makes social creative actually perform.
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Dissecting Right On Bracket: From Side Hustle to Scalable E-Commerce Brand
AdLab: An LP Podcast
In this episode of AdLab, we sit down with Pete Luciano, co-founder of Right On Bracket and LP sales leader, to break down what actually drives e-commerce growth, from Google Ads and SEO to email and channel strategy. Plus, we cover Meta’s push into CTV and what it means for performance marketers.
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Dissecting YouTube Ads: Creative, Strategy & Scaling That Works
AdLab: An LP Podcast
In this episode of AdLab, Gavin Flynn sits down with LP's YouTube strategy expert Karly Scott to break down what actually drives performance on YouTube, from creative and targeting to attribution and scaling. Plus, we look at the latest Google Ads AI updates and what they mean for advertisers.
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Dissecting CallRail: Missed Calls, AI, and the Future of Marketing Attribution
AdLab: An LP Podcast
In this episode of AdLab, we’re joined by CallRail’s James O’Neal to break down how missed calls, AI, and call tracking are reshaping marketing performance. From lead quality to smarter attribution and AI-powered voice agents, we cover what’s actually driving results and what brands need to fix before it costs them revenue.
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Dissecting TikTok for E-Commerce Growth
AdLab: An LP Podcast
In this episode of AdLab, we’re joined by LP’s Director of Partnerships, Ryan Garrow, to break down how TikTok, AI, and first-party data are reshaping e-commerce marketing. From smarter attribution to AI-generated creative and real-world testing strategies, we cover what’s actually driving growth—and how brands can keep up.
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Dissecting ChatGPT for Buyer Intent & Consumer Behavior
AdLab: An LP Podcast
In this episode of AdLab, David Johnson, Chief Product Officer at LP, shares insights from his career in digital marketing and discusses how AI, evolving search behavior, and new technologies are reshaping the advertising landscape. From the rise of feed-based Google Shopping to the potential for AI platforms like ChatGPT and Gemini to capture consumer demand, the conversation explores what marketers and brands should expect in the years ahead.
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Trailer — Welcome to AdLab
AdLab: An LP Podcast
What actually drives real brand growth? At AdLab, we break down the marketing strategies behind what’s working right now, straight from experts, partners, and founders in the field. 🎧 Our first episode drops Tuesday, April 7th. Don’t forget to subscribe, and we’ll see you in the lab.
info_outlineIn this episode of AdLab, we sit down with Pete Luciano, co-founder of Right On Bracket and LP sales leader, to break down what actually drives e-commerce growth, from Google Ads and SEO to email and channel strategy. Plus, we cover Meta’s push into CTV and what it means for performance marketers.