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Inside The New Era Of Music Marketing | Founder Jukebox Alex Jukes
12/05/2025
Inside The New Era Of Music Marketing | Founder Jukebox Alex Jukes
Alex Jukes is the founder of Jukebox and The Tribes — two of the most influential marketing engines in global dance music. Through his work with 150+ festivals worldwide and a 40M-follower creator network, he’s helped shape how events, artists, and brands build audiences in the modern era. Now leading both a full-service creative agency and one of the fastest-growing influencer communities in electronic music, Alex is redefining what festival marketing looks like in 2026 — from raw fan-shot content to micro-raves, cultural storytelling, and algorithm-native campaigns. 🎙️ In this episode, we dive into his journey, how music marketing has evolved, the death of aftermovies, the rise of pop-ups and fan communities, TikTok vs Instagram strategy, and what the future of festival culture looks like. 📌 Highlights: ◼️ How PR evolved from magazine placements to algorithm-native storytelling ◼️ TikTok vs Instagram: what actually works in 2026 Building ◼️ Building The Tribes network and spotting viral creators early ◼️ The Ministry of Sound “toilet rave” prank that fooled the whole industry ⏱️ Timestamps: 00:00 - Intro Meet Alex Jukes: The Man Behind 150+ Festivals 02:29 - What Jukebox Really Does Today 03:48 - What Is PR? 09:17 - Birth of The Tribes: Building Early Community Pages 13:06 - Why Polished Content Is Dying 14:50 - Are Phones Killing the Dancefloor? 19:35 - Aftermovies Are Dead — FOMO Clips Win 20:02 - The State of the Live Industry 22:23 - The Ministry of Sound “Toilet Rave” Campaign 24:14 - The Future of Music Marketing 25:41 - Why Pop-Ups & Micro-Raves Work 27:32 - Can DJs Survive Without Social Media? 30:45 - Why Alex Started His Podcast - Loud & Unfiltered 📲 Follow Alex Jukes: Instagram: 👉 Follow Jukebox: 🎧 Listen to the Loud & Unfiltered podcast: 📲 Follow Dan Fisk: Instagram: https://www.instagram.com/danleonfisk TikTok: https://www.tiktok.com/@danleonfisk __________________________________________________________________ 🎵 Music Maestro helps artists and brands grow with music content fans love 🫶 🌍 Visit our website: 📬 Join our newsletter: 📽️ Watch our showreel: #musicindustry #musicbusiness #musicmarketing #music #podcast
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