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Inside The New Era Of Music Marketing | Founder Jukebox Alex Jukes

Music Maestro Podcast

Release Date: 12/05/2025

Inside The New Era Of Music Marketing | Founder Jukebox Alex Jukes show art Inside The New Era Of Music Marketing | Founder Jukebox Alex Jukes

Music Maestro Podcast

Alex Jukes is the founder of Jukebox and The Tribes — two of the most influential marketing engines in global dance music. Through his work with 150+ festivals worldwide and a 40M-follower creator network, he’s helped shape how events, artists, and brands build audiences in the modern era. Now leading both a full-service creative agency and one of the fastest-growing influencer communities in electronic music, Alex is redefining what festival marketing looks like in 2026 — from raw fan-shot content to micro-raves, cultural storytelling, and algorithm-native campaigns.   🎙️ In...

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More Episodes

Alex Jukes is the founder of Jukebox and The Tribes — two of the most influential marketing engines in global dance music. Through his work with 150+ festivals worldwide and a 40M-follower creator network, he’s helped shape how events, artists, and brands build audiences in the modern era. Now leading both a full-service creative agency and one of the fastest-growing influencer communities in electronic music, Alex is redefining what festival marketing looks like in 2026 — from raw fan-shot content to micro-raves, cultural storytelling, and algorithm-native campaigns.

 

🎙️ In this episode, we dive into his journey, how music marketing has evolved, the death of aftermovies, the rise of pop-ups and fan communities, TikTok vs Instagram strategy, and what the future of festival culture looks like.

📌 Highlights:

◼️ How PR evolved from magazine placements to algorithm-native storytelling

◼️ TikTok vs Instagram: what actually works in 2026 Building

◼️ Building The Tribes network and spotting viral creators early

◼️ The Ministry of Sound “toilet rave” prank that fooled the whole industry

⏱️ Timestamps:

00:00 - Intro Meet Alex Jukes: The Man Behind 150+ Festivals

02:29 - What Jukebox Really Does Today

03:48 - What Is PR?

09:17 - Birth of The Tribes: Building Early Community Pages

13:06 - Why Polished Content Is Dying

14:50 - Are Phones Killing the Dancefloor?

19:35 - Aftermovies Are Dead — FOMO Clips Win

20:02 - The State of the Live Industry 

22:23 - The Ministry of Sound “Toilet Rave” Campaign

24:14 - The Future of Music Marketing

25:41 - Why Pop-Ups & Micro-Raves Work

27:32 - Can DJs Survive Without Social Media?

30:45 - Why Alex Started His Podcast - Loud & Unfiltered

 

📲 Follow Alex Jukes: Instagram: https://www.instagram.com/alexjukebox/

👉 Follow Jukebox: https://linktr.ee/jukebox.pr

🎧 Listen to the Loud & Unfiltered podcast: https://linktr.ee/loudandunfilteredpod

📲 Follow Dan Fisk: Instagram: https://www.instagram.com/danleonfisk TikTok: https://www.tiktok.com/@danleonfisk __________________________________________________________________

🎵 Music Maestro helps artists and brands grow with music content fans love 🫶

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📽️ Watch our showreel: https://musicmaestro.box.com/s/vnzcu89ik251sic5uaojto7b1kql0zq3

 #musicindustry #musicbusiness #musicmarketing #music #podcast