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EP 11. Everyone Is Becoming a Sports Media Company
01/14/2026
EP 11. Everyone Is Becoming a Sports Media Company
Sports media isn’t changing quietly. Everyone is becoming a media company. In this episode of Bench Talk, Dasarte Yarnway and Kerwin start with Wild Card Weekend and quickly zoom out to a much larger shift happening across sports, content, and business. Leadership matters. Parity is real. And the lines between teams, creators, brands, and media companies are disappearing fast. From Fanatics launching a content studio, to Netflix investing heavily in sports podcasts, to athletes, leagues, and creators building their own shows, the signal is clear. Sports content is exploding, and the money is following. This episode dives into: What Wild Card Weekend revealed about leadership and trust Why being directionally right matters more than being perfect How Fanatics and Netflix validate the future of sports content Why podcasts and creator-led media are accelerating How new leagues and remixed sports are capturing attention Why distribution alone is no longer enough Why infrastructure, tools, and efficiency are becoming the real edge This is a conversation about momentum, opportunity, and seeing where the puck is going before it gets there. If you care about sports, media, creators, or where the industry is headed next, this episode will make the moment we’re in impossible to ignore.
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