Ep. #4 - Ownership, Opportunity, and the Rise of the Creator-Athlete with Nisiar Smith
BENCH Talk with Dasarte Yarnway
Release Date: 05/16/2025
EP 8. Jake Paul, Winning Culture, and the Real Business of Sports
BENCH Talk with Dasarte Yarnway
This episode is not about box scores. It is about leverage. Dasarte Yarnway and Kerwin Ferrette break down a weekend that exposed how modern sports, media, and creators actually win. Jake Paul’s fight was not a boxing story. It was a decade-long content strategy paying off in real time. The NFL and college football reminded us that winning culture beats talent when accountability is real. And media platforms showed their hand. Some empower creators. Others extract from them. This episode connects the dots between audience ownership, monetization, and long-term power. Inside the episode: ...
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EP 7. Content Is King. Data Is Queen.
BENCH Talk with Dasarte Yarnway
This episode of BENCH Talk covers a wide-ranging week across college and professional football, starting with Fernando Mendoza’s Heisman Trophy win and what it reveals about the importance of environment in today’s transfer era. The conversation explores how opportunity, timing, and surrounding talent can unlock a player’s ceiling, and why this year’s Heisman race looked different from historic seasons dominated by record-breaking statistics. Topics discussed include: Fernando Mendoza’s Heisman win and the nature vs nurture debate in college football How the transfer portal and...
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EP 6. Championship Chaos: Dogs, Upsets, and the Business Behind the Game
BENCH Talk with Dasarte Yarnway
Championship Weekend was wild! Georgia smashed Alabama. Indiana shocked the world. Texas Tech looked dangerous. The entire CFP picture shifted in real time. Dasarte and Kerwin break it all down with real sports energy, real culture, and real perspective. They take you inside the biggest moments across college football. They highlight the rise of underdog programs. They call out the teams that showed up and the ones that got exposed. The conversation does not stop there. The guys tap into the NFL storylines heating up, including the rise of Shedur Sanders and the changing QB landscape. They...
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EP 5. Inside the Rise of the United Grid League with Ruby George
BENCH Talk with Dasarte Yarnway
In a world where fans crave community, competition, and culture, building a movement isn’t luck. It is intentional. In this episode, we are joined by Ruby George, Co-Founder of the United Grid League (UGL), to unpack the origin story behind one of the fastest growing functional fitness leagues in the world and how they have built a rabid community of more than 1 million cross-training fans. What you’ll learn in this episode: How the United Grid League started and the surprising spark that launched the movement The playbook behind building a die-hard community in fitness Why...
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Ep. #4 - Ownership, Opportunity, and the Rise of the Creator-Athlete with Nisiar Smith
BENCH Talk with Dasarte Yarnway
No Intro. No Outro. Just Game. On this episode of BENCH Talk, we sit down with Nisiar Smith, founder of Courtside Wealth Partners, to talk about the evolving landscape of sports, NIL, and the massive opportunity for creators in this new era. From high school athletes monetizing their likeness to creators building equity from content, we explore where the power is shifting—and why ownership is the endgame. No music. No fluff. Just a real conversation with one of the sharpest minds in the space.
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Episode 3 — They Only Care About Video with Kristina Hall
BENCH Talk with Dasarte Yarnway
In a digital world that runs on visuals, video isn’t optional — it’s essential. In this episode, we're joined by Kristina Hall — video strategist and founder of — to break down how to be intentional with your video content and use it to grow your audience, brand, and impact. 🔑 What you’ll learn in this episode: The fundamentals of a smart, scalable video strategy Tools to streamline your content distribution Why video outperforms static images — every time The importance of consistency in growing your brand Whether you're just getting started or looking to elevate...
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Episode 2 — Stop the Scroll with Aaron Eisman
BENCH Talk with Dasarte Yarnway
In a world where attention is the currency, how do you actually get people to stop scrolling? In this episode, we're joined by Aaron Eisman — social media strategist, author, and founder of Eisman Digital — to break down the art and science of grabbing attention in the feed. 🔑 What you’ll learn in this episode: The Do’s and Don’ts of attention-grabbing content How to effectively Stop the Scroll and make people care The untapped opportunities on social media today Why strategy beats virality — and how to build both Whether you're a creator, athlete, or brand trying to...
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Bench Talk Ep. 1 – First Step, Press Upload with Ellie Wookey
BENCH Talk with Dasarte Yarnway
🚀 JUST START! That’s the theme of today’s episode with the incredible Ellie Wookey, founder of Press Upload. If you’ve ever hesitated to hit that upload button, this one’s for you. 🏆 What We Cover: ✅ The power of just starting—no perfection needed ✅ Learning through repetition (you only get better by doing!) ✅ How Ellie’s agency, Press Upload, is helping creators go from idea to execution ✅ The massive opportunity in sports content and why NOW is the time to get in the game 🎧 Listen now, take notes, and most importantly—PRESS UPLOAD! 🔗 Links: 📌 BENCH...
info_outlineNo Intro. No Outro. Just Game.
On this episode of BENCH Talk, we sit down with Nisiar Smith, founder of Courtside Wealth Partners, to talk about the evolving landscape of sports, NIL, and the massive opportunity for creators in this new era. From high school athletes monetizing their likeness to creators building equity from content, we explore where the power is shifting—and why ownership is the endgame. No music. No fluff. Just a real conversation with one of the sharpest minds in the space.