Scale Tales
Scale Tales is a weekly business storytelling podcast. Join us as entrepreneurs, experts, and executives share entertaining accounts of their extraordinary moments at work while revealing how they did it. These true stories will take you on a journey from the conception of an idea to its growth and transformation into something seemingly impossible. Our interviews go beyond the typical Q&A format, providing both inspiration and practical tips to help you achieve similar success in your business or career. With a focus on operations, each episode ends with a summary of key lessons and resources to help you replicate these results. Whether you're an ambitious founder or a leader in a fast-growing organization, this show is for you if you're looking for actionable strategies to scale the operations of your business, service, product line, or team despite your busy schedule.
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Ep. 41: How Temidayo Adefioye Scaled Talenvo to 1,500 Members Across Africa in 14 Months
08/03/2025
Ep. 41: How Temidayo Adefioye Scaled Talenvo to 1,500 Members Across Africa in 14 Months
In a world where countless graduates emerge with certificates yet still struggle to land their first job, why hasn’t practical upskilling unlocked those global opportunities? That’s the question Temidayo Adefioye set out to answer. What followed was a journey from selling his first C-Sharp CBT tool in Lagos lecture halls to building Talenvo a platform that, in just 14 months, has united 1,500 core members and empowered over 30,000 learners across Africa with real, hands-on experience. In this episode, Temidayo takes us behind the scenes of Talenvo’s rapid ascent from coding the very first MVP himself to scaling a community centric talent engine. He shares how his own frustration with theory only education drove him to spend years mastering enterprise software processes, why he chose empathy and user calls over chasing the “next big tech stack,” and how a simple open WhatsApp policy built trust in a market shadowed by stereotypes. Here’s what you’ll take away: How to turn a rough MVP into a continent-spanning talent network. The power of micro-learning and gamification in building true skill mastery. Why real innovation starts with listening, not scaling. What it means to lead a team through early-stage scaling pressures and limited resources. How focusing on open-door customer trust, not flashy tech features, became their biggest differentiator. Join us for a conversation that’s equal parts strategic playbook, founder memoir, and on the ground community building perfect for edtech entrepreneurs, talent platform builders, and anyone passionate about turning potential into performance. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 40: How Alexander Harmsen Scaled PortfolioPilot.com to 30,000 Users in 18 Months.
07/20/2025
Ep. 40: How Alexander Harmsen Scaled PortfolioPilot.com to 30,000 Users in 18 Months.
In a world where AI touches everything from the way we drive to the way we shop why hasn’t it truly transformed the way we manage our money? That’s the question Alexander Harmsen, co-founder and CEO of PortfolioPilot.com, set out to answer. What followed was a bold leap from aerospace and autonomous systems into the deeply personal world of financial advice building a platform that now helps over 30,000 users manage $30 billion in assets. In this episode, Alex takes us behind the scenes of PortfolioPilot’s rapid rise from writing the first lines of code himself to becoming an SEC-registered RIA offering real, personalized, AI-powered financial coaching. He shares how his frustration with generic robo-advisors led to a bigger vision: creating an always-on optimization engine for the everyday investor. With candid insights into startup risk, early product failures, hiring through uncertainty, and building trust in a compliance-heavy industry, Alex proves that sometimes the best ideas come when you’re trying to solve your own problems. Here’s what you’ll take away: How to turn a “clunky prototype” into a category-defining fintech product. The power of simplification in a world of financial complexity. Why real innovation starts with listening not scaling. What it means to lead a team through ambiguity (and limited payroll). How focusing on user trust, not features, became their biggest differentiator. Join us for a conversation that’s equal parts technical, tactical, and deeply human perfect for founders, PMs, and curious minds who believe in building not just smarter products, but more empowered users. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 39: How Chris Heffernan Grew the dlivrd App to over 12,000 Drivers Across 150+ Markets in 10 Years
07/07/2025
Ep. 39: How Chris Heffernan Grew the dlivrd App to over 12,000 Drivers Across 150+ Markets in 10 Years
In today’s fast-paced business landscape, scaling isn’t merely about expansion—it’s about smart, strategic growth. For Chris Heffernan, founder and CEO of dlivrd, the road from a casual cheesesteak lunch in Florida to building a multi-market catering delivery powerhouse was fueled by vision, tenacity, and a keen sense for untapped potential. In this episode, Chris opens up about his entrepreneurial journey—from balancing a corporate telecom role while launching a modest delivery service with just a leased Toyota Camry, to pioneering a logistics platform now operating in over 170 markets across the US and Canada. Facing challenges like onboarding restaurants and drivers, weathering pandemic cash flow crises, and shifting focus to the lucrative catering sector, Chris reveals how adaptability and technology partnerships transformed his startup into an industry disruptor. Key Takeaways: How spotting early market shifts can position you ahead of the curve. Lessons in resilience through operational hurdles and financial pressure. Insider tactics for scaling complex delivery networks efficiently. The power of pivoting to niche markets for sustainable growth. How tech integration and collaborative alliances drive long-term success. Join us for an honest and motivating conversation packed with grit, innovation, and a slice of cheesesteak wisdom — perfect for founders, leaders, and anyone looking to scale with purpose and creativity. Tune in to hear how Engin Özer is revolutionizing cross-language communication and what every entrepreneur can learn about scaling with resilience, insight, and a commitment to solving real-world problems. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 38: How Brandon Liebowitz Used SEO to Grow a Client's Online Presence by 300% in One Year.
06/22/2025
Ep. 38: How Brandon Liebowitz Used SEO to Grow a Client's Online Presence by 300% in One Year.
In the crowded world of digital marketing, standing out isn’t just about getting noticed it’s about creating meaningful connections that turn clicks into customers. For Brandon Leibowitz, founder of SEO Optimizers, the journey to mastering online growth began in the early days of digital marketing and evolved into a deep expertise in search engine optimization (SEO) that transformed how businesses connect with their audiences. His story proves that sustainable growth requires more than just ranking high on Google; it demands a strategic blend of trust-building, targeted content, and conversion focused design. In this scale tale, Brandon shares how he helped a niche e-commerce rug company increase their organic website traffic by 300%, while also doubling their conversion rate through savvy SEO tactics and website optimization. His approach goes beyond keywords focusing on buyer intent, backlink strategies, and creating seamless user experiences that drive sales. Along the way, he reveals how building the right team and delegating effectively helped him scale his own agency, proving that growth is as much about people as it is about process. In this episode, you’ll learn: How targeted SEO strategies can attract high-intent buyers, not just casual browsers. Why building backlinks and earning Google’s trust is a long-term game with big payoffs. The critical role of website design and conversion optimization in turning traffic into revenue. How Brandon transitioned from solo freelancer to agency owner by mastering delegation and remote team management. Practical tips for small businesses to start their own SEO and inbound lead strategies without a massive budget. Tune in to hear how Brandon Leibowitz scaled his impact by combining technical SEO expertise with a human-centered approach to digital marketing. This episode is a must-listen for entrepreneurs, marketers, and business owners eager to grow smarter, not just bigger, in the digital age. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 37: How Engin Özer and His Team Developed Klassifier to Eliminate Language Barriers and Scale Global Impact
06/08/2025
Ep. 37: How Engin Özer and His Team Developed Klassifier to Eliminate Language Barriers and Scale Global Impact
In today’s rapidly shifting tech landscape, growth means more than just getting bigger it requires purposeful innovation and keen responsiveness to market demands. Engin Özer, the visionary behind Nevitech, transformed his career from Oracle ERP consultant into the mastermind of Klassifier, an advanced AI-driven language translation and analytics tool that’s revolutionizing how multilingual communication happens across the globe. In this scale tale, Engin shares how he overcame early product failures by combining deep technical R&D with a sharp focus on customer needs, transforming Nevitech from a small consultancy into a company powering real-time, one-way translation across 50+ languages. From launching an indoor navigation app to developing advanced AI models for sentiment analysis and offensive language detection, Engin reveals how persistence and market feedback guided his path to product-market fit. Engin opens up about the financial challenges of self-funding early innovation, and why securing strategic investment is key to unlocking the next level of growth. He dives into the technical details behind Klassifier’s seamless integration with platforms like Zoom and Teams, and how their cutting-edge AI models enable real-time speech translation, transcription, and deep text analytics tools designed to break language barriers in global teams and conferences. More than just building AI tools, Engin explains how Nevitech’s approach bridges technology and business strategy to deliver scalable solutions that customers actually want and use. In this episode, you’ll learn: Why aligning R&D with real market demand is critical for product success How to sustain innovation through strategic financial management The power of AI-driven language models in breaking down communication barriers What it takes to scale internationally with a diverse, global user base Tune in to hear how Engin Özer is revolutionizing cross-language communication and what every entrepreneur can learn about scaling with resilience, insight, and a commitment to solving real-world problems. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 36: How Archana Shetty’s Smart Scaling Framework Helps Companies Scale Smart, Not Just Fast
05/19/2025
Ep. 36: How Archana Shetty’s Smart Scaling Framework Helps Companies Scale Smart, Not Just Fast
In today’s fast-moving business world, scaling isn’t just about growing bigger it’s about growing better. For Archana Shetty, a certified PMP, digital transformation strategist, and VP at one of the largest banks in the EMEA region, the journey to impactful leadership was anything but linear. Her path weaves through personal upheaval, cultural adaptation, and strategic reinvention proving that the most powerful transformations often begin in silence, uncertainty, and doubt. In this scale tale, Archana shares how she went from a quiet coder facing an unexpected layoff to becoming a respected executive and startup mentor, driving multi-million-dollar transformations with a human-first approach. One pivotal insight changed her trajectory: transformation isn’t about tech it’s about people. This realization fueled the creation of her Smart Scaling Framework, a practical model for leaders and businesses seeking clarity, alignment, and meaningful innovation. In this episode, you’ll learn: How personal reinvention is the first step to professional transformation. Why scaling is as much about emotional intelligence as it is about strategy. The three pillars of the Smart Scaling Framework—and how to apply them. How digital tools can drive human impact when paired with purpose and empathy. Why sustainable growth depends on breaking internal limits, not just external ones. Tune in to hear how Archana Shetty scaled her impact across continents and industries by turning painful setbacks into platforms for growth and by rethinking what transformation truly means in a digital age. This episode is a must listen for leaders, entrepreneurs, and change agents who want to scale with intention, innovation, and heart. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 ! 👉View this Episode’s Full Show Notes at . © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 35: How Charles Read Scaled His Payroll Company to Seven Figures by Balancing Marketing and Operations.
05/05/2025
Ep. 35: How Charles Read Scaled His Payroll Company to Seven Figures by Balancing Marketing and Operations.
In the dynamic world of entrepreneurship, scaling a business isn’t just about expanding; it’s about creating the right blend of expertise, systems, and strategy that can evolve as the company grows. Charles Read, the president and founder of GetPayroll, has cracked the code on how to scale a payroll company to seven figures by aligning smart marketing with operational excellence. In this scale tale, Charles shares the story of how he took GetPayroll from a small mobile accounting service to a thriving business. A major turning point in his journey came when he made the bold decision to delegate marketing to a seasoned expert Devon whose digital strategies breathed new life into the company. From leveraging platforms like Facebook and YouTube to craft compelling outreach, Devon’s approach propelled GetPayroll into the digital age, resulting in significant revenue growth. But Charles’s success didn’t stop at marketing. As one of the few U.S. Tax Court Non-Attorney Practitioners, he reveals how his unique expertise has allowed GetPayroll to solve complex IRS issues that competitors simply can’t touch. This combination of niche specialization, strategic delegation, and process optimization laid the foundation for the company’s remarkable growth. In this episode, you’ll learn: How focusing on marketing expertise can dramatically accelerate growth, even in a saturated industry. Why hiring the right person at the right time can lead to faster, more sustainable expansion. How a unique selling proposition (USP) and specialized knowledge can become your business’s competitive edge. The importance of forging strong partnerships and delegating effectively to scale with purpose. Tune in to hear how Charles Read scaled GetPayroll by integrating marketing savvy, niche expertise, and a focus on systems that can adapt with the business. This episode offers invaluable insights on how to grow a business thoughtfully, efficiently, and with a clear vision. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 34: How Tracy Hazzard Leveraged AI and ClickUp Automations to Produce Over 50,000 Podcast Episodes.
04/27/2025
Ep. 34: How Tracy Hazzard Leveraged AI and ClickUp Automations to Produce Over 50,000 Podcast Episodes.
In the ever-shifting world of entrepreneurship, scaling isn’t just about growth it’s about building systems that can evolve with you. Tracy Hazzard, a trailblazing CEO and co-founder of Podetize, has mastered the art of combining human creativity with AI-powered efficiency to transform the podcasting industry from the inside out. In this scale tale, Tracy shares how she helped scale Podetize into one of the largest podcast production platforms in the world, producing more than 50,000 episodes across 1,000+ shows. From custom workflow automation to bridging teams across five countries, she reveals how she turned a sprawling production process into a streamlined, AI-driven engine one that still feels deeply human at its core. Tracy opens up about the early challenges of AI transcription, and how those hurdles led her team to engineer a proprietary feedback loop that makes their system smarter with every episode it touches. She breaks down how they trained AI models to understand complex industry lingo, adapt to brand voices, and even recognize nuances in gender and dialect closing transcription accuracy gaps that most tools still miss. More than just adopting AI, Tracy explains how Podetize built its own tech stack on interchangeable large language models like OpenAI and Google’s Gemini PaLM, giving their platform long-term adaptability and resilience. With a firm belief that innovation should serve the entrepreneur, not overwhelm them, Tracy offers a compelling look at how AI can be trained to scale not just content but culture, quality, and brand identity. In this episode, you’ll learn: Why real growth starts with building smart systems that learn as you go. How feedback loops can teach AI to replicate your best team members. The role of proprietary data in creating high-accuracy, brand-aligned outputs. How to future-proof your AI strategy by staying platform-agnostic. Tune in to hear how Tracy Hazzard is rewriting the rules of content production and what every entrepreneur can learn about scaling with purpose, precision, and a little bit of machine magic. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 33: Dilip Dubey Shares How He Scaled an AI Company Back in 2012 to Over $100 Million.
04/23/2025
Ep. 33: Dilip Dubey Shares How He Scaled an AI Company Back in 2012 to Over $100 Million.
In the ever-evolving landscape of entrepreneurship, success isn't just about having a great idea, it's about embracing challenges and evolving with the times. Dilip Dubey, an accomplished AI entrepreneur and investor, shares his journey of creating two groundbreaking ventures, navigating the complexities of the AI world, and how his innovative mindset is reshaping the future of business. In this Scale Tale, Dilip reveals the story behind his first venture, NetLink, a company that grew from his basement in Troy, Michigan, to a $100 million revenue powerhouse. He talks about the challenges of building a business from the ground up and how his innovative approach to reusable code ultimately revolutionized the software development industry. Dilip dives into the lessons he learned about overcoming skepticism, navigating growth, and scaling without external investment. Dilip also opens up about his second company, Ziva, which he raised over $100 million for and successfully scaled to an exit in just six years. He shares how AI’s potential was still in its early stages when he first pitched it, but his forward-thinking approach helped him build a company at the forefront of the AI revolution. He discusses the importance of surrounding yourself with the right advisors and building the right team for exponential growth. Finally, Dilip introduces his current venture, Sutra.AI, an innovative business operating system powered by AI. He explains how Sutra.AI is transforming the way companies scale by automating non-value-added tasks, offering deeper insights into how AI is changing the future of entrepreneurship. In this episode, you’ll learn: How to scale businesses effectively, even without external funding. The importance of adapting early to emerging technologies like AI. The value of building the right team and surrounding yourself with great project managers and advisors. How AI-driven solutions can simplify and accelerate business scaling. Tune in to hear Dilip’s incredible story and the powerful lessons he’s learned along the way about innovation, scaling, and the future of AI in business. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at . © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 32: How Jake Smolarek Scaled a Multi-Million Pound Construction Business with Zero Experience
04/13/2025
Ep. 32: How Jake Smolarek Scaled a Multi-Million Pound Construction Business with Zero Experience
In the world of entrepreneurship, resilience and adaptability are key to building and scaling a successful business. Jake Smolarek, a serial entrepreneur with a passion for marketing and coaching, shares his journey from humble beginnings to running four thriving businesses simultaneously. In this scale tale, Jake opens up about his transition from a construction business to a multi-million-pound digital marketing agency, the lessons he learned along the way, and the bold decisions that fueled his growth. He reflects on how his early experiences with mentorship, particularly with a man named Patrick, helped him shape his entrepreneurial mindset. Jake dives into the challenges of scaling businesses and how creating systems and delegating effectively were critical to his success. Jake also shares insights into his coaching business, explaining how his natural ability to inspire others led him to start coaching entrepreneurs. He highlights how measuring progress is essential for long-term success and discusses the importance of emotional intelligence when communicating with clients. In this episode, you’ll learn: How creating systems, not jobs, is the key to scaling your business. The power of mentorship to fuel growth and provide direction in your business and projects. The importance of emotional appeal and communication in sales and business. Why measuring progress and understanding your value can propel you to new heights. Discover the story of Jake’s entrepreneurial journey and the invaluable lessons he learned about scaling businesses, leading teams, and building lasting success. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at . © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep.31: How Tim O’Hearn Made Millions Automating Over 1.5 Billion Instagram Engagements and Why He Regrets It
04/06/2025
Ep.31: How Tim O’Hearn Made Millions Automating Over 1.5 Billion Instagram Engagements and Why He Regrets It
In the fast-paced world of social media, the quest for digital popularity has become a defining pursuit for many. Tim O'Hearn, a software developer and author of Framed: A Villain’s Perspective on Social Media, shares his unique experience in navigating the rise of Instagram growth services and the use of bots to automate engagement. In this scale tale, Tim delves into the creation and scaling of "Shark Social," a company that used software to grow Instagram followers through actions like liking, commenting, and following. What began as a service to help clients boost their digital presence turned into a larger discussion about the ethics of artificial popularity and the clash between automated growth and platform regulations. Tim discusses how companies like Shark Social were able to leverage the follow/unfollow strategy, a technique that propelled their business to scale. He also reflects on the lessons learned when Instagram (Meta) took action against these services, showing how businesses that thrive in the gray areas of digital spaces must ultimately face the consequences of violating platform rules. In this episode, you'll learn: How bots can scale operations and artificially inflate engagement. The ethical and legal challenges of building a business around digital popularity. Insights into Meta's efforts to identify and disrupt automated engagement. Why vanity metrics, like followers and likes, remain so enticing in the age of social media influence. Discover the story of Shark Social's rise, fall, and the lessons Tim, a self-described reformed villain, learned along the way that can be applied to scaling businesses in the digital world. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at . © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 30: How César Suárez Uribe Helped Over 12,000 Professionals Solve Problems Using LEGO® SERIOUS PLAY®
03/30/2025
Ep. 30: How César Suárez Uribe Helped Over 12,000 Professionals Solve Problems Using LEGO® SERIOUS PLAY®
César Suárez Uribe is on a mission to empower and impact over a million people. An executive-turned-transformational speaker and facilitator, his career journey took an unexpected turn when a health scare forced him to reconsider his high-stress corporate career. Determined to find a path that aligned with his passion for inspiring people, he transitioned into public speaking. He infused a unique blend of theatre and music into his speeches, making him highly sought after. All was going well. But then something else happened. César discovered LEGO® SERIOUS PLAY®, a hands-on methodology for unlocking creativity and problem-solving. This changed…everything! In this scale tale, he shares how he became one of the few LEGO® SERIOUS PLAY® trainers in the world, training over 500 facilitators. To date, he’s scaled his impact by conducting 700+ workshops across 13 countries, reaching 12,000 people in the process. As César shares his story, you will learn more about the LEGO® SERIOUS PLAY® methodology, specifically: How it promotes focus and team building to develop growth strategies, The four-step process for unlocking creative problem solving, Why play-based learning fosters better communication and decision-making, and more! Join us on this behind-the-scenes journey as we explore how César transformed adversity into an opportunity to help thousands of professionals and businesses achieve clarity, collaboration, and success - all through the power of play! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 29: How to Earn PDUs for Your PMI Re-Certification with the Scale Tales Podcast
03/23/2025
Ep. 29: How to Earn PDUs for Your PMI Re-Certification with the Scale Tales Podcast
Big News for PMPs – Earn PDUs with Scale Tales! In the last episode, Alicia Butler Pierre, creator of Scale Tales and CEO of Equilibria, Inc., made a big announcement. Scale Tales is now available for PDUs! This makes it easier than ever for Project Management Professionals (PMPs) to stay certified! If you are a PMP, you can earn Professional Development Units (PDUs) just by listening to Scale Tales episodes! In this episode, Alicia unveils the steps for earning your PDUs which includes: 1. Registering on the Scale Tales Podcast website, 2. Completing a quick quiz, 3. Earning PDUs, automatically submitted to PMI. All that’s required is a low-cost membership to get started with unlimited episode access and a hassle-free way to maintain your PMI certification. Scale Tales episodes are still free to listen to, but if you want to earn credits then a membership is required. And, membership does have it privileges! Don’t miss out - start earning your PDUs today! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 28: Important Announcement - Scale Tales Podcast: Where Listening Pays Off
03/09/2025
Ep. 28: Important Announcement - Scale Tales Podcast: Where Listening Pays Off
***Exciting News for Project Management Professionals!*** Are you a certified Project Management Professional looking for new sources to earn your Professional Development Units (PDUs)? If so, then you’re in luck! We're thrilled to announce that listening to Scale Tales episodes just got even more rewarding! As part of our ongoing commitment to supporting your professional development, we've partnered with the Project Management Institute (PMI) to offer credits toward your Project Management Professional (PMP) re-certification. In this special episode, Scale Tales creator Alicia Butler Pierre shares more about what this means if you are an existing PMP. This opportunity is a great way to advance your career while staying up to date with the latest trends and best practices in project management including the areas of the PMI Triangle: Business Acumen, Ways of Working, and Power Skills. Whether you're preparing for your PMP exam or maintaining your certification, our podcast is now an even more valuable resource for you. We’ll have more details to share in the coming episodes about how to get started. Don't forget to subscribe to the show so that you won’t miss these important updates. Thank you for listening, and we look forward to supporting your professional journey! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 27: How Laurent Notin Helped a Cambodian Company Become Debt Free and Scale Revenue to $1.3 Million
03/02/2025
Ep. 27: How Laurent Notin Helped a Cambodian Company Become Debt Free and Scale Revenue to $1.3 Million
Laurent Notin never set out to become "The Bottleneck Coach," but his journey had other plans. What started as an adventure in 1999, leaving France for Laos, turned into two decades of business leadership across Southeast Asia. Along the way, he discovered a talent for transforming struggling companies into thriving organizations. The turning point? Realizing that businesses don’t fail because of bad ideas—they fail because of bottlenecks. Whether it’s poor leadership, lack of direction, or inefficient processes, Laurent learned that breaking through these barriers was the key to sustainable growth. Now, as a sought-after business coach and mentor, he helps founders identify their biggest roadblocks and scale with clarity and confidence. In this scale tale, Laurent shares how his experience leading a struggling research company in Cambodia shaped his coaching approach. Faced with financial instability and a disengaged workforce, he didn’t just implement quick fixes—he rebuilt the foundation. By prioritizing transparency, accountability, and a people-first culture, he turned the company into a respected industry leader. Discover how Laurent turned real-world business challenges into a framework that helps founders unlock their full potential. His journey proves that leadership isn’t about avoiding bottlenecks - it’s about knowing how to break through them. Get ready to be amazed by Laurent’s story of introspection, insistence on quality and financial responsibility, and the power of letting go to grow. Stay tuned for a special offer from Laurent that can position your business on a manageable scale and change how you approach business growth forever. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 26: How Alicia Butler Pierre Built Business Infrastructure that Enabled a Company to Achieve $3 Billion in Transactions
02/23/2025
Ep. 26: How Alicia Butler Pierre Built Business Infrastructure that Enabled a Company to Achieve $3 Billion in Transactions
This podcast is the brainchild of Alicia Butler Pierre, the producer of Scale Tales and the Founder & CEO of Equilibria, Inc. We’re turning the microphone toward her - she’s this episode’s guest. After leading a business for 20 years, she has many of her own success stories to share. And you’re about to hear one of them. In this scale tale, Alicia recounts the time when the CEO of an already successful small business contacted her. He wanted to scale his company’s revenue from USD $10M to 30M in three years. It would require designing a business infrastructure supporting this type of rapid growth. It also meant potentially changing and upskilling employee roles, upgrading technologies, and getting serious about streamlining key processes. Specifically, you will learn: Why you should consider joining a closed networking group, Tips for structuring consulting projects, Two simple, yet powerful exercises for building business infrastructure, How to use strategic goals to guide organizational development and operational excellence, and more! Join us on this behind-the-scenes journey that led to Alicia discovering how her work with this CEO contributed to their ability to sustainably process over $3B in credit card transactions. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 25: How Jesse Torres Leveraged His Network to Help Over 50,000 Small Businesses During a Crisis
02/09/2025
Ep. 25: How Jesse Torres Leveraged His Network to Help Over 50,000 Small Businesses During a Crisis
Some people have a knack for meeting people and connecting them to broker partnerships and alliances. Jesse Torres is one of those people. He’s the owner of ArroyoWest, a California-based economic and workforce development agency, and Small Business Front, a consultancy targeted at providing small businesses with resources to start, grow, and scale. But his career didn’t start with entrepreneurship. It started with what was supposed to be his first job at a local Los Angeles newspaper. When that job fell through due to a merger, it set Jesse on a career ladder that included rungs in academia, government, private practice, publicly traded companies, and even non-profits. As he continued climbing that ladder to his latest role as an entrepreneur, his vast network and experience in disaster relief aligned when the COVID-19 pandemic happened. This scale tale originally aired on our sister show, the Business Infrastructure Podcast, on the heels of the COVID-19 pandemic. Jesse is from and still lives in the Los Angeles, California area – an area that recently lost 40,000 acres of land due to an unprecedented series of wildfires. Keep this in mind as you listen to Jesse’s story. In this episode, you will learn how Jesse leveraged his network to connect some of his local government clients to form a new organization that provided personal protective equipment (PPE) to tens of thousands of small businesses in California. Pay close attention as he describes the business infrastructure quickly deployed to bring together the right people, processes, and tools that made this mass distribution of PPE possible. We dedicate this episode to the resilient individuals behind the businesses destroyed by the January 2025 California wildfires and to the memory of those who lost their lives. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 24: How David Smith Built, Grew, and Scaled a Multi-Million Dollar Roofing Company with Over 7,000 Customers
02/02/2025
Ep. 24: How David Smith Built, Grew, and Scaled a Multi-Million Dollar Roofing Company with Over 7,000 Customers
Life is full of surprises, and you never know when or how opportunity will show up. David Smith had a successful 20-year career in the high-end car business. During a chance conversation with one of his co-workers one day he learned about the universal necessity of roofing businesses. He scheduled an interview with a roofing company, was hired immediately, and within six months he left to start his own company. 15 years later, Legend Roofing Corporation, is multi-million dollar company that has serviced over 7,000 customers. And David is just getting started. He has ambitions to scale revenue by 5x in 2025. In this scale tale, he drops several gems of wisdom and clever anecdotes to emphasize the importance of strong community engagement and strategic business growth as pillars for sustainable scale. In this episode, you’ll: Learn how to apply guerilla marketing techniques to promote your new product or service, Gain insights for leveraging your experiences in one industry to apply to another, Explore opportunities for online and offline community engagement, and Understand the power that your spoken and written words have in developing a positive mindset capable of thinking on a bigger scale. David’s delivery is both inspiring and entertaining. His journey exemplifies the transformative power of taking risks, adapting to new environments, and leveraging one's skills to thrive in uncharted territories. Listen now! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 23: How Jet van Wijk Scaled an Agency to Multi-Seven Figures Despite a Wrongful Instagram Account Deactivation
01/26/2025
Ep. 23: How Jet van Wijk Scaled an Agency to Multi-Seven Figures Despite a Wrongful Instagram Account Deactivation
“You owe it to yourself to give it your all, to chase those dreams, and to never give up.” This quote comes from our next guest, Jet van Wijk. She’s the founder and CEO of the Laptop Lifestyle Master program. Jet began her hospitality management career, working her way up in the corporate world at Hilton Hotels before taking a major leap of faith and relocating from Amsterdam to Bali. In Bali, she started freelancing and realized she’d developed digital marketing skills that could be packaged and sold as an agency. Soon after, she scaled the agency to include coaching services. Now, the Laptop Lifestyle Master program is a thriving business generating multi-7-figures with dozens of employees worldwide. In this scale tale, Jet shares how her passion for giving back, mentoring people from underprivileged backgrounds, and helping others build a better future paved the way for building and scaling her company. And, she even shares how she almost lost it all when her company’s Instagram account was wrongfully deactivated by competitors. In this episode, you’ll learn how to: · Transition from corporate to freelance work for limitless career potential, Build a successful digital marketing agency from scratch, Power through adversity with a resilient mindset, Diversify your lead generation sources, and Increase your visibility through a strong personal brand. By focusing on high-ticket freelancing, creating a clear roadmap for students, and implementing smart marketing strategies, Jet and her team have empowered hundreds of people to build successful online businesses. This growth isn’t just about numbers, it’s also about creating real impact, helping people achieve freedom, and turning a vision into something bigger than anyone imagined. Listen now and learn how you can achieve similar results! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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EP. 22: How Tali Goldman Impacted 3,000 People in One Year through a Sustainable Marketplace
01/19/2025
EP. 22: How Tali Goldman Impacted 3,000 People in One Year through a Sustainable Marketplace
What started as a vision to empower mothers to work from home while also taking care of their children grew into a marketplace that provides a platform where 50,000 beneficiaries can showcase their environmentally and socially conscious products and services. The name of that marketplace is Market for Good and Tali Goldman is its founder and managing director. As an Israeli-born citizen of Singapore, she has a particular sensitivity for women who find themselves unable to care for their children due to challenges like poverty, hunger, disabilities, and incarcerated family members. Market for Good started with Tali’s vision to create an innovative gift solution for corporations to shift procurement power to empower women. Soon, she and her team found themselves building a robust digital marketplace with a mission to impact at least 2 million people. Tali’s expertise in sustainable product procurement and environmental impact quantification, coupled with her passion for empowering social enterprises in Asia, makes her a compelling voice in transitioning procurement to sustainable products. In this scale tale, Tali takes us on her journey of building, growing, and scaling Market for Good once she accepted a request from the Singaporean government to work with 48 charities. Discover how she and her team: Conducted research to understand the magnitude of the problems they solve to attract large banks, hotels, and corporate enterprise clients, Developed a unique and comprehensive approach to show customers the environmental and social impact of each product or service, Honor their commitment to sustainability through innovative packaging and delivery methods, Source beneficiaries throughout Asia to help organizations reach their Environmental, Social, and Governance Goals (ESGs), and more! Listen now to find out how Market for Good is revolutionizing corporate gifting and procurement practices, and how you can be part of this impactful movement. Take the first steps towards transitioning your procurement practices to sustainable products while making a tangible difference for the environment and society. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 21: How Eric Anderson Used Magic to Make a $3 Billion Sale
01/12/2025
Ep. 21: How Eric Anderson Used Magic to Make a $3 Billion Sale
“Change your business model, you could change your life.” Eric Anderson, our next guest, said this and after listening to his story you’ll understand why. Eric is a direct marketing and sales expert known for his captivating live presentations that drive rapid business growth and scale. His secret? Magic! Yes, you read that correctly. Eric is also a magician. A professional magician to be exact. His journey from janitor to entertaining audiences and empowering major corporations in selling their products and services is both intriguing and inspiring. His expertise lies in leveraging education-based marketing techniques, high-ticket sales strategies, and what he calls “presentation accessories.” Through his engaging storytelling and practical insights, Eric has proven instrumental in helping executives and entrepreneurs enhance their presentation skills and achieve increased sales traction. With a wealth of experience and a unique approach, he offers invaluable wisdom for those seeking to scale their sales and marketing strategies. In this scale tale, you will generate ideas to: Select physical and remote spaces to conduct your own live presentations, Structure live presentations that leverage education-based marketing techniques to convert leads to customers quickly, Select innovative presentation accessories that can differentiate you from your competition while captivating your audience of leads, Leverage your connections as “business assets” to kickstart email marketing campaigns, and much more! If you’re seeking new, effective ways to level up your game for increased sales traction, then this episode is for you! Let's dive into the secrets of using live presentations to transform your operations, scale your business, and win over your audience. Listen now! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 20: How Laquisha Milner Led the Scale Up and Scale Down of a FinTech Company Servicing 300,000 Customers
01/05/2025
Ep. 20: How Laquisha Milner Led the Scale Up and Scale Down of a FinTech Company Servicing 300,000 Customers
During the COVID-19 pandemic, entrepreneurs and executives alike found themselves faced with challenges involving business continuity, operational integrity, and remote or hybrid workforce management. But imagine having to start up a business during the pandemic with the full knowledge that the exit plan involves shutting down completely in five years or less. That’s what happened to Laquisha Milner, a self-described “transformational business leader who turns organizational challenges into catalysts for growth and innovation.” In this scale tale, Laquisha takes us on a fast-paced, high-stakes journey as she recalls when she became the CEO of a spinoff fintech company, KServicing. She was tasked with protecting a $7 billion USD loan portfolio serving 300k customers, all while leading a fully remote team, navigating a structured bankruptcy, and integrating disparate data sources. You’ll learn techniques for: Becoming adaptable in a startup culture, Leading a blended workforce of outsourced contractors and employees, Attracting top talent to assist in complex problem solving, Developing transparent strategies with metrics, Leveraging proven frameworks like Lean Six Sigma to scale solutions, and much more! Take advantage of this unique opportunity to hear from a CEO who led a tech company during unprecedented risk, crisis, and economic turmoil. Discover how she successfully rose to meet these challenges head on, with a 99% employee retention rate. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 19: How Alex Knight Paved the Way for STEM Education Through 150,000 Engagements in Four Years
01/03/2025
Ep. 19: How Alex Knight Paved the Way for STEM Education Through 150,000 Engagements in Four Years
There’s nothing like an idea whose time has come. If you're feeling stuck in a cycle of self-doubt and hesitation, constantly putting off your dream business because of fear or uncertainty, then you are not alone! Our next guest is Alex Knight, a female mechanical engineer who made a bold move to leave behind a life of comfort and familiarity to answer a calling. That calling involved starting STEMAZING, a non-profit organization that addresses the troubling gender gap in Science, Technology, Engineering, and Math (STEM) fields. And Alex did this during perhaps one of the most uncertain periods in modern history – the Covid-19 pandemic. Not allowing herself to succumb to self-doubt and pity, Alex quickly shifted her business model from in-person activities to online. This pivot became the catalyst for scaling reach, impact, and revenue for STEMAZING. Through strategic partnerships with corporations and schools, and a committed volunteer salesforce, STEMAZING has facilitated over 150,000 engagements to introduce STEM to children in just four years! In this scale tale, Alex shares how a traumatic childhood event inspired her to become an engineer and eventually start STEMAZING. You’ll also learn how to: Identify a niche market and start a business providing solutions for them, Leverage digital technologies to expand your ability to deliver products and services remotely, Tap into your resilience and resourcefulness to navigate business challenges, and more! Expect to be inspired to start a new business, product, or service that aligns with your passion and values while also providing a meaningful impact. 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 18: How Dr. Pauldy Otermans Grew Teddy AI to 2,000 Users in Less Than One Year
12/26/2024
Ep. 18: How Dr. Pauldy Otermans Grew Teddy AI to 2,000 Users in Less Than One Year
Keeping attention spans is challenging for adults and children alike. The digital age introduces all sorts of devices for delivering and consuming information. When Dr. Pauldy Otermans, a neuroscientist, observed that the children of many of her friends appeared tethered to either digital tablets or mobile phones, she was inspired to create Teddy AI. Teddy AI is a digital study buddy designed to assist parents and teachers in the early education, development, and upskilling of children ages four to seven. Teddy AI is an extension of Dr. Oterman’s work in pioneering the world's first digital human teacher for refugee learners. Her commitment to revolutionizing learning on a global scale is evident through her recognition as an EdTech thought leader. In this scale tale, Dr. Otermans shares her journey in creating, testing, launching, and marketing Teddy AI to an ecosystem of users. Even if you’re not a technologist, you’ll learn concepts to apply in scaling impact, customers, and revenue at your organization. Understand how AI is reshaping education for the future. Explore how to leverage AI solutions to scale and meet the learning needs of a global audience. Determine steps for observing your environment as a source for inspiration in designing and implementing your next idea or solution. Teddy AI was introduced in 2023 and in just one year, has over 2,000 users. Listen and learn the strategies Dr. Otermans and her team deployed to achieve this and discover how you can do something similar! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 17: How Osita Ifezue Increased a Non-Profit’s Reach by 300% Using LinkedIn
12/15/2024
Ep. 17: How Osita Ifezue Increased a Non-Profit’s Reach by 300% Using LinkedIn
Never in his wildest dreams did Osita Ifezue think he would one day be known as a serial entrepreneur. But that’s exactly what happened. The seeds of his entrepreneurial journey sprouted in Lagos, Nigeria in 1999. 25 years later, he founded several businesses, some of which that took root and thrived and others that failed. A common thread Osita noticed in his failed ventures was a profit-first mentality. When he shifted the focus to impact-first, everything changed! Now, as a distinguished storytelling strategist with over two decades of experience, he’s gained insights into scaling businesses in multicultural settings while navigating the complexities of the entrepreneurial landscape as an immigrant. In this scale tale, Osita shares how his commitment to social equity via immigrant integration in Finland led to the establishment of Entergrate, a non-profit organization that has been pivotal in empowering immigrant communities for over six years. Specifically, Entergrate connects their immigrant community to career-advancing opportunities through their special events hosted onsite at their client’s location. In two examples, he describes win-win situations whereby both clients’ increased their reach on LinkedIn by 300% because of Entergrate’s digital marketing strategies and strong community. Discover how Osita turned previous business failures to connect African and Nordic markets into impactful successes that help immigrants and organizations alike thrive in Finland. His unexpected journey will inspire you to rethink entrepreneurial resilience and immigrant integration in a whole new light. Stay tuned to learn the surprising strategies Osita used to scale businesses and create meaningful connections! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 16: How Jahnavi Gurjer Built a Top 10 Change Management Company and Scaled Impact to Over 100,000 People
12/08/2024
Ep. 16: How Jahnavi Gurjer Built a Top 10 Change Management Company and Scaled Impact to Over 100,000 People
India is only one of two countries in the world with over a billion people in population. Competition in this environment can be fast-paced, cutthroat, and toxic. But, as Jahnavi Gurjer proved, it’s possible to rise to the top of your field without engaging in negative behavior. Jahnavi is the co-founder of Vital Science Consults, a company that is recognized in the top 10 organizational change management companies in India. Her entrepreneurial journey began in 2015 when she left her role as the lead of human resources in a large, multinational organization. Starting, building, and scaling her company came with significant challenges – her idea to build a company that drives bottom-line results through a unique blend of empathy, compassion, and people development was initially met with extreme resistance. However, she landed her first investor once she researched, quantified, and proved the impact that her business model could offer to companies. In this scale tale, Jahnavi talks about the psychographics required to go beyond business processes and metrics to build a solid foundation for sustainable growth and scale. You’ll learn how to: Master the art of overcoming challenges in your entrepreneurial journey through introspection and data, Unlock the key to building an organizational culture change that fosters growth and innovation in your business, Invest in people development to ensure stability and sustainability through an organization’s evolution, Tap into your inner drive and resilience to pursue your ideas, and more! Jahnavi also reveals a new tool she and her company are developing that empowers project managers to evaluate team compatibility as a predictor for productivity, efficiency, and overall success. Don’t miss it! Listen now! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 15: How Nile Frater Scales Web Traffic for Customers with a $10k SEO Service
12/08/2024
Ep. 15: How Nile Frater Scales Web Traffic for Customers with a $10k SEO Service
Are you familiar with value-based pricing? It could very well be the key to unlocking revenue in your company. Nile Frater discovered this when he made a bold move to charge $10,000 USD upfront for his startup SEO agency. In this scale tale, Nile describes the scary beginnings of Masse SEO – a digital marketing agency he founded after successfully building, scaling, and selling a tech company. He started with no track record for his revolutionary idea to turn traditional SEO on its head by leveraging AI to write a minimum of 20 original articles per month for clients. It paid off! How long did it take? That’s what you’ll learn in this episode as Nile describes the surprising strategy behind Masse SEO’s success. Additionally, you’ll learn how to: Meet and tap into the ecosystems of venture capitalists and private equity investors, Develop a value-based pricing model for your service or digital product, Speed up your original content creation and distribution with AI, Vet and build a team of high-quality independent contractors, and more! Nile's extensive experience in developing successful pricing strategies and leveraging AI for online content marketing makes him a valuable asset for startup founders and entrepreneurs seeking effective SEO strategies for business growth. Listen now! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 14: How Michele DeFilippo Helped 4,000 Clients Self-Publish Their Books
11/24/2024
Ep. 14: How Michele DeFilippo Helped 4,000 Clients Self-Publish Their Books
In the world of AI, the art of human book-writing seems to be dying. However there is still tremendous value in books, especially business books. Not only do books serve as a medium for sharing your knowledge and expertise, it also serves as a platform to scale your message and impact. As entrepreneurs and business owners, we all have ideas but getting them into a manuscript might seem daunting. Self-publishing offers a viable means for converting your ideas from manuscript to a digital or printed book. That’s where Michele DeFilippo comes in. Through her company, 1106 Design, she and her team offer a proven approach to guide authors through the self-publishing process. In this scale tale, Michele shares how she stumbled into starting a business that has helped 4,000 authors self-publish their books while generating revenue just under $1M USD. As you listen to her story, you’ll also discover: How to embrace technology to enhance or pivot your business, Why AI should be leveraged as a research assistant and not as an author, The pros and cons of hiring a ghostwriter, How self-publishing a book is like managing a project, Why authors must approach their book promotion as an entrepreneur would a business, and more! Whether you've flirted with the idea of writing a book, are feeling overwhelmed by the self-publishing process, or are curious about the world of self-publishing, you’re guaranteed to learn valuable lessons from Michele. Even if you aren’t interested in self-publishing, there’s also plenty to learn about scaling your own small business’ operations from Michele’s 25+ years as an entrepreneur. Listen now! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 13: How Rich Kozak Scaled His Customer's Local Brand into a Global Phenomenon
11/17/2024
Ep. 13: How Rich Kozak Scaled His Customer's Local Brand into a Global Phenomenon
Performing an online search for “branding” is bound to lead to all kinds of tips, strategies, and advice. But what really works? What can take your brand to the next level? The answers to these questions stump many of us entrepreneurs and small business owners. We know we have a great product or service because of referrals and recommendations, but if there are not enough people to know about it we miss out on the opportunity to truly scale our reach, impact, and revenue. That’s where Rich Kozak comes to the rescue. He has 47 years of experience in defining, languaging, and scaling brands for both companies and individuals. He applies that experience through his work as the CEO of Rich Brands and Impact Driven Publishing. In this scale tale, Rich describes his unique process for brand transformation through the story of his work with Dr. Mary O’Dwyer, a licensed breath therapist. Be prepared to take notes as he details how he helped her brand get and receive credit for having a global presence. As you listen to this story, Rich's strategic insights will provide you with a roadmap for expanding your brand's influence on a larger or global scale without a large budget. You’ll also learn the difference between branding, strategy, and marketing and how to use that information to redefine your brand, understand how it is perceived by your customers, and create value. It's time to break free from ineffective branding strategies and unlock the secrets to transforming your local brand into a global powerhouse. Listen now! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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Ep. 12: How Beate Chelette Scaled and Sold a Photography Business to Bill Gates
11/10/2024
Ep. 12: How Beate Chelette Scaled and Sold a Photography Business to Bill Gates
Resistance builds muscle. No one knows that better than Beate Chelette, the Growth Architect behind Chelette Enterprises and The Women’s Code. Her path to entrepreneurial success follows the hero’s journey as she immigrated from Germany to the U.S. In this scale tale, Beate chronicles a series of natural disasters and the profound personal and financial loss she suffered after starting a photography business. To her surprise, when she humbly asked the President of the U.S. for help, he answered! Not only did she strategize her way out of debt, but 18 months later, she sold her photography business to Bill Gates. Now she applies the strategy lessons she learned through the school of hard knocks to help other business owners, particularly women entrepreneurs, successfully scale. Beate also shares a series of questions she recommends asking yourself to drive innovation and problem-solving in your business. Listen now and learn from this master of her craft on how to best leverage technology to streamline your business operations to achieve scale and maximize profit! 🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 👉View this Episode’s Full Show Notes at © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our to learn more.
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