Marketing Speak
Take your marketing to the next level - listen in for tips, tricks, and new insights from the top players in the digital marketing world. www.marketingspeak.com
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398. Make ChatGPT Your Marketing Assistant with Peter Swain
05/24/2023
398. Make ChatGPT Your Marketing Assistant with Peter Swain
AI is a systemic shift for business, culture, and humanity. In this episode of Marketing Speak, I’m joined by an incredible guest, Peter Swain. Through our discussion, Peter introduces the fascinating world of AI and its transformative impact on many industries. Peter has a forward-thinking mindset and many years of experience, which allows him to understand and harness the power of AI. Peter shares his wealth of knowledge and provides practical guidance for navigating this evolving landscape. Peter’s upcoming book, You Can Be Proud or Rich, encapsulates 52 life lessons and captures highlights from his career journey. Discover how AI is reshaping the business landscape by removing the traditional link between scarcity and value. Peter's expertise and deep understanding of AI will open your eyes to new possibilities and empower you to embrace this revolutionary technology. Whether you're an entrepreneur, marketer, or simply curious about AI's potential, this episode is a must-listen! Don't miss the valuable insights and actionable advice that will empower you in this rapidly changing digital landscape. Tune in! The show notes, including the transcript and checklist for this episode, are at .
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397. How to Build a Digital Marketing Agency with Stephan Spencer and Greg Merrilees
05/17/2023
397. How to Build a Digital Marketing Agency with Stephan Spencer and Greg Merrilees
When you’re true to your mission and commit to changing others’ lives, your business flourishes. In this episode of the Marketing Speak podcast, my good friend and the founder of Studio1 Design, Greg Merrilees, interviews me. Greg and I had a great time discussing SEO strategies. I also share insights on how to boost magnetic leads through effective website design and branding. I want to give a huge shout-out to Studio1 Design for their amazing creativity, and the hard work they’ve put into my websites. When it comes to achieving marketing goals, a reliable and talented team can make all the difference. Check out this episode for valuable insights and tips on how to build your social proof, SEO tricks, and how to create lead magnets. Tune in and discover how to take your business to the next level! The show notes, including the transcript and checklist to this episode, are at .
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396. Outsourcing to the Philippines with John Jonas
05/10/2023
396. Outsourcing to the Philippines with John Jonas
To achieve greater efficiency as an entrepreneur or business owner, it’s crucial to possess exceptional outsourcing skills. John Jonas joins this week’s Marketing Speak episode to offer insights into outsourcing to the Philippines. John is an entrepreneur who believes his life is better because of his Filipino VAs. A resident of Utah, John is the founder of OnlineJobs.ph. After college, John worked only eight months in a corporate job before creating the goal to work for himself. In 2004, he succeeded and has been working from home ever since. In 2006, John hired his first Filipino worker and quickly realized the benefits of having Filipino Specialists and virtual assistants on his team. Today, thanks to his efficient Filipino workers, John only works 17 hours a week, which allows him to enjoy hobbies like golfing and backpacking midweek and also spend quality time with his family. In addition, his outsourcing skills have made life better for his entire team. Join John and I as we discuss tips and tricks on how to outsource and how to use OnlineJobs.ph to your advantage. Tune in to this episode to learn more about hiring a great Online Filipino Specialist or virtual assistant! The show notes, including the transcript and checklist to this episode, are at .
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395. Achieve Operational Excellence with Lloyd Thompson
05/03/2023
395. Achieve Operational Excellence with Lloyd Thompson
In business, collective rhythms ensure that progress isn’t attributed to a single individual. Lloyd Thompson joins me in this episode of the Marketing Speak podcast. Lloyd and I discuss fractional executives, the differences between EOS (Entrepreneurial Operating System) and Scaling Up methodologies, and how a Director of Operations can help CEOs focus on higher-level tasks and maximize revenue. Lloyd is the founder of VirtualDOO and the author of 9 Ways to Leave Your Day-to-Day Operations. Lloyd uses his expertise to help busy online business owners free up their time and delegate daily operational management. Tune in to hear his insights on fractional executives, the role of a Director of Operations, and the importance of implementing rhythms in your business. Trust me, you won't want to miss this episode! The show notes, including the transcript and checklist to this episode, are at .
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394. Create Copy That Connects and Converts Like Crazy with Jaimee Maree
04/26/2023
394. Create Copy That Connects and Converts Like Crazy with Jaimee Maree
Your client is the hero, and you’re their guide. When you combine your superpowers, magic happens. In this episode of the Marketing Speak podcast, we’re thrilled to have Jaimee Maree as our guest. 🎙️ Jaimee is a master of conversion-focused copywriting, and she will share the secrets of creating copy that attracts, captivates, and converts audiences. Jaimee is the founder of Savvy Copy, a direct response copywriting agency that has helped high-profile clients like Sylvester Stallone, Gary Goldstein, Bill Zanker, Pit Bull, Tony Robbins (along with hundreds of other entrepreneurs, business owners, thought leaders and coaches) see their businesses soar. 🚀 Join us as we dive deep into the magic of writing compelling copy to connect with your audience and drive conversions. Don't miss out on this opportunity to learn from one of the best in the business. Tune in now! 🎧✨ The show notes, including the transcript and checklist to this episode, are at .
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393. Build Super High Authority Links with John Hall
04/19/2023
393. Build Super High Authority Links with John Hall
Through valuable content and strategic actions, we're sharpening our focus to achieve greater results. In today’s Marketing Speak podcast episode with John Hall, we talk about significant points on leveling up your business. John Hall is a best-selling author of the book Top of Mind, and has been recognized as a top sales speaker, virtual keynote speaker, and motivational guest speaker. John has a wealth of experience in helping businesses succeed: He’s known for helping businesses increase revenue and boost employee productivity. He's also an advisor to innovative growth companies like Relevance and Calendar. In this episode, we dive into exciting topics such as PR, link-building, and brand influence. Don't miss out on the valuable insights and tips shared by John. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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392. Managing Your Reputation through SEO with Chris Silver Smith
04/12/2023
392. Managing Your Reputation through SEO with Chris Silver Smith
We are destined to utilize both SEO and search marketing in our businesses. In the latest episode of the Marketing Speak podcast, Chris Silver Smith, the CEO of Argent Media. Chris has extensive experience in search engine optimization. Chris also is a social media, PPC, and reputation management strategist. As a strategist, he has consulted for various clients, including Fortune 500 companies and public figures. He's also been an expert witness in legal cases involving major brands such as Google, GoDaddy, the Academy Awards, Starbucks, Adidas, and Versace. Join us in this episode to discuss search marketing, online reputation management, and more. So, don’t wait any longer. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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391. Grow Your Audience with Rachel Miller
04/05/2023
391. Grow Your Audience with Rachel Miller
Growing an audience is not about numbers, it’s about relationships. This week on the Marketing Speak podcast, we have the pleasure of welcoming Rachel Miller to discuss digital marketing and how to grow your audience. Rachel is a lifetime learner, mom to six kids, and a prolific business builder who has grown her audiences to over 4.4 million people and brought in over $10M in revenue without ads. In addition, Rachel has coached over 28,000 businesses and helped them to organically get their content in front of people. In this episode, Rachel will share tips and strategies for growing an engaged audience for your brand without breaking the bank on an ad campaign. So tune in to learn how to make your content stand out and organically grow your brand's audience. Don't miss it! The show notes, including the transcript and checklist to this episode, are at .
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390. How to Put Your Business on Autopilot with Mike Wolf
03/29/2023
390. How to Put Your Business on Autopilot with Mike Wolf
“Don’t let anybody else squash your dreams.” These are words of encouragement from today’s guest who’s also a friend, Mike Wolf. This week’s conversation with Mike is all about the world of real estate. As a seasoned real estate mentor and serial entrepreneur, Mike has a wealth of knowledge to share about the industry. He’s a passive income expert who helped countless others achieve their financial dreams. Join us as Mike dishes out insider tips, tricks, and strategies for success — from finding profitable deals to negotiating contracts, he’ll cover it all and then some. Tune in and take your real estate game to the next level! The show notes, including the transcript and checklist to this episode, are at .
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389. Gamify Your Sales Funnels with Hawk Mikado
03/22/2023
389. Gamify Your Sales Funnels with Hawk Mikado
Success in funnels isn't just about moving people from A to B -– it's about creating a strong relationship that turns an audience into clients and partners. In this episode, get ready to level up your funnel game with the master himself, Hawk Mikado. Hawk Mikado is an accomplished entrepreneur, adventurer, family man, and a leading expert in funnel marketing. With a passion for helping other entrepreneurs achieve their goals, Hawk has dedicated himself to mastering the art of funnels, lead generation, and live launches. Throughout his career, he has built over eighteen impressive 7 and 8-figure funnels and helped over 11,973 entrepreneurs add 6+ figures to their businesses. Immerse yourself in the wealth of knowledge and experience of Hawk Mikado, and get ready for inspiration. Tune in to this episode and discover the secrets to funnel success! The show notes, including the transcript and checklist to this episode, are at .
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388. Scaling on YouTube Using Ads with Tom Breeze
03/15/2023
388. Scaling on YouTube Using Ads with Tom Breeze
As the second largest search engine, YouTube provides a huge arena for online advertising. In this episode, Tom Breeze is back on Marketing Speak to discuss how YouTube ads have changed since his last interview in 2018. Tom Breeze is the founder of Viewability, a YouTube ad agency & Bidurk, a software company that focuses on how to grow your YouTube channel and business. Tom has a master's degree in psychology, is an author, works with an impressive list of global personal & corporate brands and is regularly invited to speak at conferences. He also helps businesses unlock the true power of YouTube ads for profit & scale. If you’re curious to know how successful YouTube ads are made, you’ll want to take notes on this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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387. Data-Driven SEO Insights with Will Critchlow
03/08/2023
387. Data-Driven SEO Insights with Will Critchlow
SEO rankings are based on sharing unique knowledge and observations, and my esteemed guest on today's show has made it his mission to master SEO. I've had Will Critchlow on the show before, and it's great to have him back to discuss his inspiration behind building his platform. After many years of consultation and research, he realized he could empower large websites to land a great SEO impact. It's fascinating to hear about the evolution of SearchPilot from the Distilled days, the powerful lessons Will learned along the way, and how he has ruffled some feathers at Google! The show notes, including the transcript and checklist to this episode, are at .
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386. SEO Working Session for Silicon Valley Startups with Stephan Spencer
03/01/2023
386. SEO Working Session for Silicon Valley Startups with Stephan Spencer
I am honored to have been hosted by Global Innovation Tours — a platform that offers unique educational and networking experiences connecting Silicon Valley investors, entrepreneurs, and experts in various fields. Today's Marketing Speak is an actionable, informational workshop I led with a handful of entrepreneurs to discuss the three pillars of SEO — content, architecture, and links. We checked out the sites of my brave and willing guests to dissect what works, what doesn't, and how to fix issues. As a fly on the wall in one of my SEO working sessions, you can better grasp the boots-on-the-ground implementation of SEO and conversion optimization. Today’s episode offers vital SEO knowledge and actionable steps. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/386.
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385. The Enlightened Marketer with Jay Abraham
02/22/2023
385. The Enlightened Marketer with Jay Abraham
My awesome friend, Jay Abraham, is back on the show. Jay, aka "The 21.7 Billion Dollar Man," is a proven business leader and top U.S. executive coach. As founder and CEO of The Abraham Group, Jay has spent his entire career solving complex problems and fixing underperforming businesses. In this Marketing Speak episode, Jay shares his experiences in Dr. Barry Morguelan's private client group, High-level Mastermind.” He also discusses how to harness quantum energy and apply it to your life, business, relationships, career, and many more. Tune in! hThe show notes, including the transcript and checklist to this episode, are at .
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384. SEO and Conversion Office Hours with Stephan Spencer
02/15/2023
384. SEO and Conversion Office Hours with Stephan Spencer
In today's Marketing Speak episode, join me as I share my METal International:SEO and Conversion talk. In this informal workshop, I showcase an excellent way to master the practical implementation of SEO and conversion optimization. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/384.
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383. Alignment with Highest Values with Dr. John Demartini
02/08/2023
383. Alignment with Highest Values with Dr. John Demartini
It's amazing how a deep understanding of your values can unlock your greatest power and potential. Today, I am joined by Dr. John Demartini as we discuss his strategies for his success. We discuss how gratitude and values can greatly impact your business. We also cover how to communicate and articulate your values to your team members, how to motivate them through their own values, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/383.
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382. SEO AMA (Ask Me Anything) with Stephan Spencer, Bruce Clay, and Duane Forrester
02/01/2023
382. SEO AMA (Ask Me Anything) with Stephan Spencer, Bruce Clay, and Duane Forrester
Here's another jam-packed "Ask Us Anything" session with Bruce Clay and Duane Forrester from the Affiliate Summit West. In this Marketing Speak session, Bruce, Duane and I answer the audience's most frequently asked SEO questions regarding their websites. If you’re curious about your own website’s performance, you might get some valuable (and free) insights from experts here. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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381. A Case Study in Preeminence, Prominence, and Positioning with Brandon Yosha
01/25/2023
381. A Case Study in Preeminence, Prominence, and Positioning with Brandon Yosha
Today's Marketing Speak episode is quite different. My good friend and client, Brandon Yosha, joins me to discuss how SEO positively changed their business. We also talk about the principle of preeminence and how to make the world a better place. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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380. SEO Fundamentals for Bloggers with Stephan Spencer and Chloe Spencer
01/18/2023
380. SEO Fundamentals for Bloggers with Stephan Spencer and Chloe Spencer
You don't need to be a tech geek to leverage SEO in your business. In this Marketing Speak episode, I'm delighted to share my talk with my daughter, Chloe Spencer, on BlogHer2017 as we discuss how to conquer search engine algorithms. We also critique some blogs and websites and share some of our favorite tools and strategies for SEO success. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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379. No-Nonsense SEO with Gert Mellak
01/11/2023
379. No-Nonsense SEO with Gert Mellak
SEO can change the future of your business. Do you want to take your business to the next level? In today's Marketing Speak episode, Gert Mellak and I discuss how to keep up and stay ahead of Google and your competition using the latest software, content strategies and future-proof SEO tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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378. How to Hire an SEO Practitioner with Stephan Spencer
01/04/2023
378. How to Hire an SEO Practitioner with Stephan Spencer
Hiring the right person for your SEO job can save you money and time. Check out my talk at BrightonSEO Conference as I share my 7-step process for hiring a great SEO expert for your business! The show notes, including the transcript and checklist to this episode, are at .
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377. Self-Publish Your Book Like a Pro with Suzanne Doyle-Ingram
12/28/2022
377. Self-Publish Your Book Like a Pro with Suzanne Doyle-Ingram
Money does not come from book sales! It comes from the clients you gain because of your book. Today, Suzanne Doyle-Ingram shares tips and tricks on how to leverage your book to create or grow your business. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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376. Ask Us Anything About SEO with Stephan Spencer, Bruce Clay, and Chloe Spencer
12/21/2022
376. Ask Us Anything About SEO with Stephan Spencer, Bruce Clay, and Chloe Spencer
I am excited to share my Q&A session with Bruce Clay and Chloe Spencer at Affiliate Summit West 2020, where we answer the audience's most pressing SEO questions. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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375. More Geeking Out on SEO with Lukasz Zelezny
12/14/2022
375. More Geeking Out on SEO with Lukasz Zelezny
A lot of marketers say content is always king. But how can you make your content king? The answer: Know how to utilize SEO and create the right strategy! Today's guest is Lukasz Zelezny, a keynote speaker and an SEO consultant for mid-to-large corporations and organizations with 15 years of experience. Lukasz focuses on increasing organic traffic, conversion rates, and return on investment through SEO. In this episode, Lukasz talks about the importance of keyword research in creating unique and valuable content for your SEO strategy. He also shares the tools he uses for SEO and some case studies of his clients. This interview will surely give you tips and tricks in SEO that you can use for your business. The show notes, including the transcript and checklist to this episode, are at .
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374. SEO for Bloggers with Stephan Spencer
12/07/2022
374. SEO for Bloggers with Stephan Spencer
Learning about SEO gives you leverage against your competitors. Check out my talk with my daughter, Chloe Spencer, on BlogHer2020 as we discuss the biggest SEO mistakes bloggers make and how to deal with them. We also constructively critique some websites from the audience and advise audience members on some of SEO's low hanging fruit they can implement. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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373. Going Viral on YouTube with Jamie Salvatori
11/30/2022
373. Going Viral on YouTube with Jamie Salvatori
Video has become one of the most popular types of media online in 2022, and video marketing isn’t going anywhere. While the world of video marketing is constantly evolving and short TikTok videos are today’s viral craze, the basic principles behind excellent videos remain the same. My friend, Jamie Salvatori, is back on the show to delve more deeply into how video marketing has evolved in the last decade. Jamie is the founder of Vat19.com, an e-commerce store featuring unique gifts, toys, candy, and curiously awesome oddities. Vat19 is also well-known for its YouTube channel, which currently boasts 3.5 million subscribers and nearly 3 billion video views. In today's episode, Jamie shares YouTube strategies businesses can leverage for their own channels. This and more YouTube insider tips when you tune in! The show notes, including the transcript and checklist to this episode, are at .
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372. Your SEO Is Broken, Let Me Prove It with Stephan Spencer
11/23/2022
372. Your SEO Is Broken, Let Me Prove It with Stephan Spencer
Want to learn the low-hanging fruit in SEO that will help you rank your site? Check out my talk on SuperfastBusiness Live as I reviewed some of the audience's websites on the fundamentals of SEO! The show notes, including the transcript and checklist to this episode, are at .
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371. Creativity Hacks for Marketers with Caelan Huntress
11/16/2022
371. Creativity Hacks for Marketers with Caelan Huntress
If you’re like many experts and entrepreneurs, you have a continual flow of ideas and concepts that enter your brain, but you’re not sure where to file them. Well, it turns out your brain was meant for generating ideas—not filing things away! Or, as David Allen puts it, your brain is meant to be a factory not a warehouse. Ready to bring that back to balance? Good, because there’s an app for that! Really a solution made up of multiple apps. Today's guest, Caelan Huntress, generously shares his expertise in helping all of us get stuff out of our heads and onto paper, into apps, and other trusted systems so they can work for us. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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370. SEO Mistakes Podcasters Make with Stephan Spencer
11/09/2022
370. SEO Mistakes Podcasters Make with Stephan Spencer
Like blogging, podcasting needs an SEO strategy so people can find it on the internet. Having an SEO strategy in place in your podcast will give you an advantage over your competitors in your niche. Check out my interview on Podcast Coaching with Christine O'Donnell as I talk about SEO and its impact on podcasting. Tune in! The show notes, including the transcript and checklist to this episode, are at .
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369. The Wow Factor with Natasha Miller
11/02/2022
369. The Wow Factor with Natasha Miller
“Excellence is never static. It is about doing your absolute best within every changing moment, in every changing situation. No one is perfect. Anyone can become excellent.” I love that quote by Natasha Miller, outgoing introvert, musician, Inc. 5000 Entrepreneur, and my guest on today's show. Miller began as a classically trained violinist and ended up building – as she says "on accident" – a multi-million dollar company. Her memoir, Relentless: Homeless Teen to Achieving the Entrepreneur Dream, is raw, vulnerable, honest, and a Wall Street Journal best-seller. Tune in on this episode that's chock-full of inspiring business (and life) stuff! The show notes, including the transcript and checklist to this episode, are at .
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