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info_outline 312: Divinely Inspired with Perry Marshall 10/13/2021
312: Divinely Inspired with Perry Marshall Today’s Marketing Speak episode has a different take on acquiring success in business. Guest Perry Marshall shares the first time he heard from God and how it transformed his life and career tenfold. At present, he has compiled a book of individual stories that show how God gives people business strategies and ideas. Perry Marshall is one of the most expensive business strategists in the world. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundation for the $100 billion pay-per-click industry. As a man of faith and science, Perry also gives scientific evidence for paranormal occurrences and several book recommendations that will get your wheels turning. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 311: Data-Driven Storytelling in Marketing with Dennis Goedegebuure 10/06/2021
311: Data-Driven Storytelling in Marketing with Dennis Goedegebuure The key to your success lies in the data. So many successful marketing campaigns and business processes today are data-driven. There's no one better to talk about this today than my guest, Dennis Goedegebuure. He's a growth marketing executive with nearly 20 years of experience working for big brands you know; eBay, PayPal, Fanatics and Airbnb. If you want to know the marketing secrets that brought these Fortune 500 companies to where they are today, don't miss out! Instead, tune in to episode 311 of Marketing Speak. The show notes, including the transcript and checklist to this episode, are at .
info_outline 310: Upgrade Your Website Security with Jonathan Hochman 09/29/2021
310: Upgrade Your Website Security with Jonathan Hochman Online security and copyright laws will forever be a pressing topic in the Internet world. If your website has been hacked or your IP is stolen, you'd agree with me 100% on how important it is to implement security measures. In this episode, Jonathan Hochman joins me to talk about ways to protect your IP online. Jonathan has two degrees in computer science and has worked as a sales, marketing, and technology consultant for 30 years. In 2010, he founded a successful internet security business, CodeGuard, acquired by Francisco Partners in 2018. Recently, he founded UNS Project to develop novel technology for verifying user identity online. This discussion will show you what your online vulnerabilities are–and how to fix them. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 309: The Art of Product-Led SEO with Eli Schwartz 09/22/2021
309: The Art of Product-Led SEO with Eli Schwartz SEO is an investment, and like any other form of investment, sometimes it can go south. In this episode with Eli Schwartz, we talk about what can go wrong if your approach to SEO doesn't match your business. Eli Schwartz is a growth consultant with over a decade of experience driving successful SEO for leading B2B and B2C companies such as WordPress, Coinbase, Shutterstock, BlueNile, Quora, and Zendesk. He is also the author of Product-Led SEO. In today's episode, Eli gives us the lowdown on product-led SEO–everything from choosing the perfect SEO KPIs to getting the right links to deciding whether or not it's worthwhile to invest in content that aims to rank for specific keywords. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 308: The Power of Storytelling in Video Marketing with Ian Garlic 09/15/2021
308: The Power of Storytelling in Video Marketing with Ian Garlic Video marketing has become quite popular, but it’s a tricky thing to master. These days, people look for authenticity, especially in marketing. In this episode, Ian Garlic shares his tried-and-tested techniques for making great marketing videos. Ian is one of the country’s most sought-out video marketing experts. He’s a best-selling author of three marketing books and the creator of The Garlic Marketing Show. With over 10 marketing courses, he’s helped clients create successful videos for their businesses. Take notes as he shares valuable insights to become an effective video marketer today! The show notes, including the transcript and checklist to this episode, are at .
info_outline 307: Taking Your Copywriting to the Next Level with Lamar Phillips 09/08/2021
307: Taking Your Copywriting to the Next Level with Lamar Phillips Copywriting can be a real breeze for people who have natural talent. But it’s also a skill you can learn over time. Today, we hear Lamar Phillips’ origin story, her gift for writing high-quality copy, and how she maintains her performance. Lamar is a copywriter at Mekanism and is part of the team that worked on Jose Cuervo and the Rice-A-Roni commercials and jingle. She’s clearly mastered copywriting given her experience in the field and her proven track record. Prepare to learn more about this skill when you listen to this podcast today. The show notes, including the transcript and checklist to this episode, are at .
info_outline 306: Creating Content That Matters with Harsh Agrawal 09/01/2021
306: Creating Content That Matters with Harsh Agrawal Content creation can be profitable for anyone who understands what that really means. But, more than just keywords and the latest releases, you have to find what works for you. Today, Harsh Agrawal shares tips on how to master it as he did. Harsh is behind the award-winning blog, ShoutMeLoud, and cryptocurrency resource platform and community, CoinSutra. Surviving a debilitating accident, he became a full-time blogger and philanthropist. Join us as he lets you in on his best practices and meditation routine for a better life. The show notes, including the transcript and checklist to this episode, are at .
info_outline 305: The Secret to Self-Marketing with Steve Brossman 08/25/2021
305: The Secret to Self-Marketing with Steve Brossman Anybody can start marketing themselves. But how does one become confident and successful? On today’s Marketing Speak, Steve Brossman lets us in on the secrets he’s discovered in the past 20 years of video creation. As a true innovator in sales and marketing, Steve created the Blueprint Conversion System that has helped professionals break through their struggles in selling themselves. In addition, he’s successfully mastered how to create innovative videos and impose influence on potential clients. So tune in and discover all the secrets of marketing that he willingly shares with us today. The show notes, including the transcript and checklist to this episode, are at .
info_outline 304: Building a Remarkable Brand with Rich Brooks 08/18/2021
304: Building a Remarkable Brand with Rich Brooks These days, the road to standing out online can be bumpy. But once you find what makes you remarkable to your audience, it eventually smoothens, taking you to where you want to be in no time. Today, Rich Brooks shares a remarkability formula to help remove all the bumps along the way. Rich is digital agency Flyte New Media’s president and has helped brands become remarkable since 1997. He also founded The Agents of Change, an annual conference and weekly podcast focusing on search, social & mobile marketing. In addition, he’s a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Listen to hear his remarkability formula to uncover strategies for your business. The show notes, including the transcript and checklist to this episode, are at .
info_outline 303: Technology's Role in the Climate Crisis with Gerry McGovern 08/11/2021
303: Technology's Role in the Climate Crisis with Gerry McGovern Technology has been growing at a rapid speed, and the consequences are becoming apparent. There’s more to this industry than just innovation. Our guest today exposes the dark side of digitalization you don’t readily see. Gerry McGovern talks about the effects of the digital world on the environment and the steps we can still take to stop it. As an applauded visionary against climate change, Gerry’s latest book, World Wide Waste, elaborates on the environmental impact of technology. He’s widely known for Top Tasks, a research method he developed to identify what truly matters to people. Prepare to be challenged as he shares ideas and resources on how you can make a difference. Tune in today! The show notes, including the transcript and checklist to this episode, are at .
info_outline 302: Multiply Your Leads Using LinkedIn with Jason Osborn 08/04/2021
302: Multiply Your Leads Using LinkedIn with Jason Osborn It’s challenging to create a LinkedIn profile that stands out. You’re up against millions of users and if you’re not doing it right, your profile’s just one of the many that easily gets drowned out. Lucky for us, Jason Osborn explains how you create a profile and connection request that stops the scroll and shares tools to navigate your sales. Starting as a life coach, Jason has been in the industry for 15 years now and has since worked with hundreds of businesses in transforming their LinkedIn marketing strategies. He’s also filled with gratitude despite the many challenges he faces after surviving a plane crash when he was 22. Listen as the CEO of Impact for Leads shares how you can generate tons of leads for your business through LEADS. The show notes, including the transcript and checklist to this episode, are at .
info_outline 301: Win Hearts, Minds, and Followers with Brendan Kane 07/28/2021
301: Win Hearts, Minds, and Followers with Brendan Kane Social media has given everyone a platform to stand out. Unfortunately, this makes it challenging for individuals and brands to set themselves apart from your average user. Brendan Kane shares secrets to how you can build a powerful hook for your social media content. As the Founder and CEO of the Hook Point Agency, Brendan has helped hundreds of individuals and brands with their business and digital strategy. He’s been in the entertainment industry for more than 15 years, assisting people to stand out in an oversaturated market. With his international best-selling book, One Million Followers, and newly released, Hook Point, he shares how to rise above the noise. Tune in today! The show notes, including the transcript and checklist to this episode, are at .
info_outline 300: Customer-Centric Marketing with Doc Searls 07/21/2021
300: Customer-Centric Marketing with Doc Searls In today's episode, David 'Doc' Searls joins me to talk about the highs and lows of the Internet and how it's changed the world and shapes the future. Doc is an American journalist, columnist, and widely-read blogger. He is the Editor-in-Chief of Linux Journal, a fellow at the Center for Information Technology & Society (CITS) at the University of California, and an alumnus fellow of the Berkman Center for Internet & Society at Harvard University. As Doc says, "The internet belongs to us because we invented it." You won't want to miss this fascinating episode about the fight for individual data rights. The show notes, including the transcript and checklist to this episode, are at .
info_outline 299: The Good, the Bad, and the Ugly in SEO with Joe Youngblood 07/14/2021
299: The Good, the Bad, and the Ugly in SEO with Joe Youngblood With the variety of its applications, artificial intelligence has proven to be helpful in people’s lives. But it’s unavoidable that some use it for questionable goals. On today’s episode, Joe Youngblood shares what he hopes AI will be used for in the future, the effects of fake news and psychological operations, and tips on protecting yourself as a surfer of the web. Joe is the founder of Joe Youngblood SEO & Digital Agency and an award-winning entrepreneur and futurologist. He’s big in educating people about recent updates on critical tools and websites, like artificial intelligence and Google. He values freedom of speech and shares how to use it on the internet appropriately. If you want to know what the future of AI may look like and how you can be extra cautious on the internet, tune in today! The show notes, including the transcript and checklist to this episode, are at .
info_outline 298: Empathy in Business with Minter Dial 07/07/2021
298: Empathy in Business with Minter Dial By understanding the core principle of empathy, we can authentically apply it in our own lives and effectively use it to be genuine in dealing with our employees and customers as well. On today’s episode, Minter Dial shares what empathy truly means within an organization and how brands can inject it into their culture. Minter is the award-winning author of Heartificial Empathy and The Last Ring Home and is an international professional speaker. He instills the value of empathy in every organization he’s been a part of. In addition, he shares personal stories of how developing kindness made a difference within organizations and how they dealt with their employees and customers. If you want to learn how to develop empathy and use it to make a difference, tune in to today’s episode! The show notes, including the transcript and checklist to this episode, are at .
info_outline 297: How to Think About Your Thinking with Matt Church 06/30/2021
297: How to Think About Your Thinking with Matt Church I’ve been so amazed by the principles behind Pink Sheets, and it has been a game-changer for my life and my business. It’s a powerful tool that can improve how people capture their thinking. Today’s episode with Matt Church explains how this tool came to be and how you can use it to improve your thought process. Not to mention, it’s a free tool that comes with books to explain how you can use and maximize to your advantage. Matt is the founder of Thought Leaders and is a highly respected conference presenter, as he connects and challenges his audiences to be the best version of themselves. He goes through life, experiencing beyond the observable and explainable. He shared his ability to simplify complex concepts by speaking all over the world. Listen to today’s episode if you want to learn how to improve your thought process using Pink Sheets, and how you can expand your knowledge by exploring beyond current practices. The show notes, including the transcript and checklist to this episode, are at .
info_outline 296: Wisdom in the Workplace with Wil Reynolds 06/23/2021
296: Wisdom in the Workplace with Wil Reynolds Only recently have I started believing that nothing is ever random. We’re all carriers of blessings for others and we should be open to the intuitive hits we receive from above. Today’s episode captures just how Wil Reynolds is a form of blessing to the people he works with. Instead of focusing on how he can make more money for himself, he focuses on what he can do to help people because it brings him more joy. Wil has helped several Fortune 500 companies become successful with their SEO strategies through his data-driven approach. He gives himself time to think to create something valuable and focuses more on what fills his bucket. What sets him apart is that he finds more joy in helping people achieve their goals and avoids rushing through life. Tune in to this episode if you want to learn how to find what brings you joy, what fills your bucket, and why you should be open to receiving intuitive hits from above. The show notes, including the transcript and checklist to this episode, are at .
info_outline 295: Webinars Aren’t Dead with Jason Fladlien 06/16/2021
295: Webinars Aren’t Dead with Jason Fladlien Joe Polish describes today's guest, Jason Fladlien, as one of the top five living marketers on the planet. This episode takes a different turn because instead of highlighting success, we talk about the mistakes people make that shape who they are today. Making mistakes on the path to success is often a vital part of the process. Jason says he has made more than his share. You get it wrong 100 times, and you get it right once—that was his attitude with webinars. On today's episode, we talk about how Jason's spiritual perspective led him on a unique marketing journey where he could position himself to help millions of people with the webinars that he has created. Tune in for an impactful and memorable interview right here on Marketing Speak. The show notes, including the transcript and checklist to this episode, are at .
info_outline 294: Innovate Like A Boss with Perry The Inventor 06/09/2021
294: Innovate Like A Boss with Perry The Inventor If you're a fan of the TV show Shark Tank, you probably will have thought how cool it would be to invent a product and sell it globally for millions. In today's Marketing Speak episode, I interviewed a guy who did exactly that. Perry Kaye, aka Perry the Inventor, is here to share his story and a handful of advice on what it takes to develop incredible products that really SELL. Perry has been awarded over 50 US and Foreign Patents, won Good Morning America's Shark Tank Your Life, and was featured on World News Tonight and The Home Shopping Network. His products have been sold all across the globe. Perry wants to change the world by helping other people change the world. So what can you invent, what can you innovate? Tune in for a fun and enlightening show! The show notes, including the transcript and checklist to this episode, are at .
info_outline 293: Pitch Like a Pro with Brant Pinvidic 06/02/2021
293: Pitch Like a Pro with Brant Pinvidic If you're highly familiar with the world of business, you would agree how a single important pitch has the power to change your life. Curating the perfect pitch may produce tons of pressure, but ironically, one of the best pieces of advice is to keep it simple. However, according to Marketing Speak guest Brant Pinvidic, being concise and winning people over with a brief pitch is an incredibly difficult thing to master. Brant is an award-winning film director, veteran television producer, and the #1 bestselling author of The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation. He has taken the life, business, and storytelling lessons he's developed during his Hollywood career and used them to become one of the most sought-after C-level sales and presentation coaches. On today's episode, we break down the art of how you can whittle away at your proposition to show the true value you're offering. If you are onto your next big pitch, Don't miss out! The show notes, including the transcript and checklist to this episode, are at .
info_outline 292: Transform Your Business Using SEO with Stephan Spencer (interviewed by James Schramko) 05/26/2021
292: Transform Your Business Using SEO with Stephan Spencer (interviewed by James Schramko) We're going to do things a little differently on today's Marketing Speak episode. In this session, my dear friend James Schramko interviews me about my SEO and marketing journey. I'm not particularly eager to toot my own horn, and it's not something I really do on the Marketing Speak podcast, but I feel like this is the perfect opportunity to give you all an update on what's been going on in what I do and why I do all of it. James and I talk about the intricacies of SEO and my passion for it. You'll know how to get a better understanding of how Google, its algorithms and its humans work. Thanks mainly to James and his masterful interview style, I think you'll enjoy this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 291: Finding Your Why with Krista Neher 05/19/2021
291: Finding Your Why with Krista Neher Businesses worldwide are getting creative in expanding their reach and visibility, which is essential to achieve growth objectives. Learn from today's Marketing Speak guest, Krista Neher, CEO of Boot Camp Digital, the fundamentals and language of digital and social media marketing in growing your business online. Krista has delivered over 1,000 presentations globally and is a leading expert in digital marketing, marketing strategy, social media, personal branding and strategic marketing. She is passionate about helping businesses grow their results by increasing their digital knowledge. In this value-packed episode, Krista discusses clever strategies of social media marketing and how to execute them for the best results. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 290: Secrets to Social Selling with Brynne Tillman 05/12/2021
290: Secrets to Social Selling with Brynne Tillman If you are living in the digital world, you definitely know what social media is. You might even be on a few platforms. But have you heard about social selling? According to today's Marketing Speak guest, Brynne Tillman, social selling is the act of building relationships, providing real value, and being a trusted resource to gain more sales. Brynne is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade, she has been teaching entrepreneurs, sales teams, and business leaders how to leverage LinkedIn for social selling. In this jam-packed episode, Brynne shares the five buckets that all salespeople should focus on when using Linkedin and more awesome tips. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 289: Get Your Articles Read by Millions on Medium and LinkedIn with Tim Denning 05/05/2021
289: Get Your Articles Read by Millions on Medium and LinkedIn with Tim Denning "Entrepreneurship is a form of art; it's a form of expression. It lets you be who you want to be, it lets you inspire others to get behind a vision, and it allows you to give back in a way you've never given back before." These are incredibly wise words from a young entrepreneur who is my guest on today's episode. My guest, Tim Denning, is an Aussie blogger who has been writing for the last seven years. His work is most notably shown on LinkedIn and Medium. Tim has also written for many prominent publications, including Business Insider, CNBC, and Entrepreneur.com. Tim's mission in life is to inspire the world through personal development and entrepreneurship. Here he is today on Marketing Speak to share some of his wisdom on leveraging LinkedIn for business success. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 288: The Answers You Seek Are in the Data with Swish Goswami 04/28/2021
288: The Answers You Seek Are in the Data with Swish Goswami "Data is more valuable than oil." True words spoken by Swish Goswami, my guest on this Marketing Speak episode. At the age of 23, Swish is the CEO & Founder of Trufan, a LinkedIn Youth Editor, a three-time TEDx speaker, and a United Nations Youth Ambassador. On today's show, Swish and I enjoyed talking about how social media and the internet are becoming the ultimate business and marketing hub for grassroots communities. At the same time, we also let out some truth bombs on how to stay safe, honest, and authentic in a digital world where it's easy to create stories that aren't even well-thought-of or true. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 287: Growth through automation with Matt Astifan 04/21/2021
287: Growth through automation with Matt Astifan In 2009, Matt Astifan and a few fellow digital marketers started a local Meetup in Vancouver called Internet Masterminds. Internet Masterminds bloomed into a global community with over 14,000 members, producing live events in cities worldwide. Today Matt is focused on growing his media company Web Friendly®, which documents resources, tips, and strategies for starting and growing your business online. In today's episode, Matt and I enjoyed talking about marketing automation and workflows for content creators that can be real game-changers when it comes to growing a web presence. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 286: Publish a Bestseller with Marji Ross 04/14/2021
286: Publish a Bestseller with Marji Ross If you're thinking about writing your first book, your next book, or you just recently published a book and want to get more traction on it, today's Marketing Speak episode is made especially for you. My guest, Marji Ross, is a seasoned, successful leader in the publishing industry. She served as president and publisher of Regnery Publishing, the nation's leading publisher of conservative books. In 2020, Marji founded Marji Ross Consulting, dedicated to helping authors communicate more effectively and reach larger audiences. In this episode, Marji shares her insights on how to master your message and reach the right audience and publish your next bestselling work. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 285: Landing 5x Deals with Lisa Magnuson 04/07/2021
285: Landing 5x Deals with Lisa Magnuson Catching big fish clients may seem like a huge mountain to climb, and it is. But according to today's Marketing Speak guest Lisa Magnuson, sales teams can accomplish their 5x deals when they implement the right strategies correctly. Lisa was an award-winning sales manager and led the charge as a VP of Sales for several Fortune 50 companies. Totaling over 35 years of experience, she has worked with large, medium, and small corporate clients across a broad spectrum of industries. In this episode, we talk about how a sales team can identify competitors, be proactive in blocking those competitors in their tracks, stop them reactively, and the importance of building relationships. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 284: Conversations that Convert with Lisa Dennis 03/31/2021
284: Conversations that Convert with Lisa Dennis Is your business buyer-focused? Is your value proposition strategic enough to become a buyer magnet? Find out from the author of The Messaging Playbook: Win Deals with Content and Conversations that Matter herself, Lisa Dennis. Lisa is a global marketing and sales strategist, bestselling author, and consultant. In this Marketing Speak episode, Lisa and I talk about what it means to spark conversation, create long-lasting customer relationships, and leave a mark on the world as a household name. Tune in! The show notes, including the transcript and checklist to this episode, are at .
info_outline 283: Preserving Human Connection in the New Normal with Jim Christian 03/24/2021
283: Preserving Human Connection in the New Normal with Jim Christian Launching and attending virtual workshops and conferences may seem to be the wisest thing for the events industry during this pandemic. Still, according to today's Marketing Speak guest Jim Christian, one major thing is missing- human connection. Jim is the former Director of SEO for Godaddy. He brings a wealth of experience to the table when it comes to all things search. He currently owns a boutique agency in Phoenix focused on helping enterprise-level brands untangle complex problems that evade detection. Jim also runs Advanced Search Summit, a passion project to give back to the community by helping others innovate in the digital marketing space. The show notes, including the transcript and checklist to this episode, are at .