512. Building Trust Through Design: A Case Study with Greg Merrilees
Marketing Speak
🎯 Your website is never finished. It's your silent sales machine working 24/7. Greg Merrilees just shared the blueprint that took Firefly Legal from outdated to industry-leading in our latest Marketing Speak deep dive. Here's what most service businesses get wrong: They treat their website like a digital brochure instead of a conversion-focused sales tool. Greg's systematic approach fixes this with strategic questioning, authentic branding, and conversion funnels that actually work. The proof? Organic traffic skyrocketing, keyword rankings climbing, and lead generation hitting all-time...
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511. Find Your Linchpin with Israel Duran
Marketing Speak
🎯 What if the ONE thing blocking your business growth isn't what you think it is? Israel Duran went from a child who couldn't speak without stuttering to empowering thousands of entrepreneurs worldwide. In our latest Marketing Speak episode, he reveals his "Beach of Abundance" model that identifies the critical business leaks preventing exponential growth. His insight? Most entrepreneurs keep trying new containers (strategies) without fixing the holes. They chase shiny objects instead of identifying their linchpin leak - whether it's branding, marketing, sales, operations, or mindset. Key...
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510. The Real ROI of Good Design: A Law Firm Case Study with Greg Merrilees
Marketing Speak
🚀 How a law firm increased conversions by 12x and signed 60 new cases in just 3 months... I just released a powerful case study episode with Greg Merrilees from Studio1 Design, breaking down the complete transformation of Yosha Law - from generic to sophisticated, conversion-optimized powerhouse. Most websites look identical with cookie-cutter templates and autoplay videos that KILL conversions. In this deep-dive case study, Greg and I reveal exactly how we flipped the script from "all about us" to "what's in it for them" using the StoryBrand framework. The result? Brandon Yosha went from...
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509. Digital Course Website Overhaul: A Case Study with Greg Merrilees
Marketing Speak
💡 "Tactics without strategy is the noise before defeat" - Sun Tzu This quote perfectly captures what Greg Merrilees and I discovered when analyzing failed website redesigns. Too many businesses jump into design changes without understanding the psychology behind what actually converts visitors. Greg, founder of Studio1 Design, just shared the exact methodology his team used to transform Primal Trust's website from a cluttered, slow-loading mess into a conversion machine that now ranks #4 for competitive wellness keywords. The breakthrough insight? When your audience is dealing with trauma...
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508. Business Is a Spiritual Game with Meny Hoffman
Marketing Speak
After 25 years in business, Meny Hoffman discovered the secret to scaling culture in remote teams isn't technology—it's intentionality. As CEO of Ptex Group, Meny transformed his Brooklyn-based agency from 100% in-office to a thriving hybrid model by appointing "culture ambassadors" who "burn calories every week," strengthening team connection. His approach? Core values that trigger daily conversations, not collect dust on walls. Key insight: "Every company has a culture—even if default is also a culture. The question is: will you be intentional about what you build?" His framework helped...
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507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees
Marketing Speak
🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website. Here's what moved the needle: ✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales) ✅ Implemented side cart upsells for instant AOV boost ✅ Removed ALL distractions from checkout pages ✅ Built a community around brand vs. generic discounts Greg's conversion-focused approach proves that pretty websites...
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506. The Future of Search Isn’t Search with Kevin Indig
Marketing Speak
Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half. But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less. Kevin's research shows that users now apply a two-step filter: trust BEFORE relevance. This means your brand recognition and authenticity matter more than perfect SEO. As someone who grew Shopify, G2, and Atlassian, Kevin knows what works. His...
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505. Selling With Stories with Lisa Bloom
Marketing Speak
🎯 Most entrepreneurs struggle with selling because they feel "too salesy" - but what if selling could actually be joyful? My latest Marketing Speak guest, Lisa Bloom, has cracked the code. After 15+ years as a story coach, she's helped hundreds of entrepreneurs sell naturally through authentic storytelling. One client made two sales at a single networking meeting, covering her entire program investment. Lisa's secret? The right stories do the selling FOR you. When you share specific experiences, people start asking, "How can I work with you?" instead of you having to pitch them. Ready to...
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504. From Setbacks to Superfans with Pat Flynn
Marketing Speak
From laid-off architect to 1.5M YouTube subscribers and $415K Kickstarter launch—Pat Flynn's journey proves that authenticity beats perfection every time. His secret? The "just-in-time learning" approach helps you avoid information overload while accelerating skill acquisition. Instead of consuming everything "just in case," Pat teaches focusing only on what's needed for your next step. This strategy helped him launch a physical product (SwitchPod) with zero manufacturing experience and create a YouTube Shorts channel that hit 1 billion views in under a year. Most powerful takeaway: "There's...
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503. Local Services Website Teardown: A Case Study with Greg Merrilees
Marketing Speak
🎯 The #1 mistake local service businesses make with their websites? Copying their competitors. Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?" Instead, Greg's Studio One Design uses a systematic approach: → Deep competitor analysis (to differentiate, not copy) → StoryBrand framework for messaging → Custom mood boards for brand positioning → Location-specific SEO strategies The result for one landscaping client? Tripled inbound calls and premium-quality leads. This episode is...
info_outlineThe difference between a story that sells and a fortune-less fable? Purpose. In this game-changing Marketing Speak episode, Caroline Onyedinma reveals how she transitioned from translating complex tech concepts in corporate boardrooms to helping experts transform their everyday experiences into million-dollar messages.
After nearly two decades in software development, Caroline cracked the code on something even more valuable than programming languages: the ability to turn any moment - from breakfast conversations at the Burj Al Arab to supermarket shopping decisions - into stories that drive consistent 6-7 figure revenue.
Discover her unique approach, which combines the Story-Sway-CTA framework to turn mundane moments into magnetic content and attract and convert "deluxe lurkers" (7-8 figure decision makers who silently consume your content).
Ready to transform your expertise into stories that sell? Tune in to learn how to build your own story bank that converts while you sleep!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/489.