info_outline
Using Data and Visuals to Land 100+ Backlinks: A Digital PR Case Study
03/25/2025
Using Data and Visuals to Land 100+ Backlinks: A Digital PR Case Study
Digital PR for Higher Education: How to Build Scalable, Link-Worthy Campaigns — with Roni Shehu, VP of Operations at Manasara In this episode of the Collaborator podcast, we sit down with Roni Chacko, a digital PR strategist and Vice President of Operations at Manasara, to break down a powerful case study in the higher education space. Roni shares the behind-the-scenes process of launching a data-driven digital PR campaign that earned backlinks and mentions from international media like Yahoo and Portugal News. Whether you're a university marketer, a link builder, or just curious how to get real results beyond guest posts and link insertions, this episode offers a full walkthrough—from ideation to outreach to measuring success. You’ll learn: 🔹 Why guest posts are losing value and what to do instead 🔹 How to build awareness at every stage of the student journey 🔹 The exact tools and methods used to find the most popular degrees by state and country 🔹 How to craft outreach emails that journalists actually want to open 🔹 What KPIs matter (and why brand mentions might matter more than backlinks) 🔹 Tips for scaling campaigns, building linkable assets, and tracking brand visibility in AI search 📌 Perfect for SEO professionals, digital PR specialists, and university marketing teams looking to get high-impact, long-term results from PR efforts. 💬 Plus, grab a free Digital PR checklist
/episode/index/show/7b1b0907-6913-47e8-a4c6-8b1c39c82c56/id/35853810
