90% of LinkedIn Is Bots?! The No-BS SEO Branding Episode — w/ Peter Rota
Release Date: 12/17/2025
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info_outlineLinkedIn in 2025 is noisy, automated, and full of recycled takes — so how do you build a real personal brand without turning into another “SEO guy” clone?
In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Peter Rota — Tech & On-Page SEO Specialist and one of the most recognizable SEO voices on LinkedIn — for a no-BS conversation about personal branding, AI slop, and the reality of modern SEO.
Peter breaks down what actually works today: how he grew a 70k+ audience without posting every day, why most LinkedIn comments are now AI-generated, and how to balance a full-time SEO role with freelancing and product-building.
🎙️ What you’ll learn in this episode:
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Why 90% of LinkedIn comments feel like “AI talking to AI”
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Personal branding without hacks, fluff, or daily posting
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How LinkedIn’s algorithm really behaves in 2025
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Freelance + full-time SEO: what’s realistic and what’s not
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What enterprise SEO is actually like behind the scenes
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GEO, AIO, and whether SEOs should really panic
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Turning expertise into products: ebooks, courses, tools
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Quote Roulette 🎲
🎧 Listen / watch the full episode:
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If LinkedIn feels fake, automated, or exhausting — this episode will hit home.