The Brand Files
A Podcast for Small Business Owners Ready to Design Beautifully Strategic Businesses Built For Longevity.
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2025 Reflections: Lessons, Growth, and What’s Next for J. Alexandria Creative
12/31/2025
2025 Reflections: Lessons, Growth, and What’s Next for J. Alexandria Creative
2025 Reflections: Lessons, Growth & What’s Next for J. Alexandria Creative** In this reflective end-of-year episode, Jade takes you behind the scenes of J. Alexandria Creative and shares the real story of 2025—the lessons, the leadership evolution, the wins worth celebrating, and the growing pains that shaped the next era of the agency. Every December, Jade does a full brand and business reflection. Not just the metrics, but the energy. The alignment. The creativity. The CEO growth. And in this conversation, she’s pulling back the curtain on what this year revealed about leadership, scaling sustainably, and stepping deeper into her role as the visionary of a creative agency with an entire team of creatives behind it. You’ll hear about: ✨ How her leadership shifted from doing the work to directing the vision ✨ The wins that defined the year—from standout client transformations to a thriving creative ecosystem ✨ The challenges that refined her priorities and reshaped what sustainable growth looks like ✨ The brand evolution coming in 2026—from elevated offers to intentional systems to new visibility paths ✨ Personal reflections from Jade on balance, health, and stepping into “Million Dollar Jade” This episode is part vulnerable CEO fireside chat, part strategic brand lesson, and part energetic reset for the year ahead. It’s an invitation to reflect on what this year taught you, what you’re proud of, and what you’re choosing to carry into a beautifully aligned 2026. Action Step: Ask yourself: What did 2025 teach you about your creativity, your business, or your energy—and what are you ready to leave behind? READ THE SHOWNOTES Rally Community: Learn more (if you join, tell them Jade Buford, sent ya!) Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book? To learn more about J. Alexandria Creative, .
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The End-of-Year Brand Audit: How to Set Your Business Up for a Luxe 2026
12/17/2025
The End-of-Year Brand Audit: How to Set Your Business Up for a Luxe 2026
✨ The End-of-Year Brand Audit: How to Set Your Business Up for a Luxe 2026 Before you set new goals, make sure your foundation is ready for the level you’re stepping into. This episode walks you through a powerful, intentional year-end brand audit designed to align your visuals, messaging, offers, systems, and CEO mindset with where your business is truly headed. Instead of only reviewing revenue, followers, or how “busy” the year felt, we’re zooming out and looking at the deeper layers of your brand — the layers that determine whether your next season feels expansive or chaotic. Inside this Luxe Brand Audit, we’ll explore: ✨ Visuals: Are your photos, colors, and layouts still reflecting your next-level energy? ✨ Messaging: Does your copy speak to your current ideal client — not the one from 2023? ✨ Offers: Are your services structured to support your income goals and your lifestyle? ✨ Systems: Where are you leaking time, energy, or client experience? ✨ Mindset: Are you showing up like the CEO your business needs in 2026? You’ll leave this episode with clarity, direction, and one simple action step: choose one category to refine before the new year begins so you’re not just hoping for a better 2026 — you’re building one. ✨ Ready to elevate into a luxe, aligned new year? Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book? To learn more about J. Alexandria Creative, .
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When to Rebrand: Signs You’ve Outgrown Your Brand
12/10/2025
When to Rebrand: Signs You’ve Outgrown Your Brand
If your business has evolved but your brand still feels like version 1.0, this episode is your sign. As entrepreneurs grow, their brand should grow with them: but most don’t realize they’ve outpaced their visual identity until the misalignment starts costing them. In this episode, we break down the clearest indicators that you’ve officially outgrown your brand, including: ✨ Attracting clients who aren’t aligned with your new direction ✨ Pivoting your offers without updating your positioning ✨ Visuals that no longer reflect your price point ✨ Feeling disconnected or uninspired by your own brand presence You’ll learn why this misalignment matters, how it affects your sales and perception, and what to do next. We’ll walk through a quick, powerful mini exercise to help you evaluate what emotions your current brand is actually evoking — and whether it supports the level of business you're stepping into. Finally, we’ll explore the difference between a strategic refresh and a full rebrand, so you can understand which path is right for your next season of growth. Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book? To learn more about J. Alexandria Creative, .
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The On Brand Protocol: How to Build an Intentional Brand Every Single Day
11/26/2025
The On Brand Protocol: How to Build an Intentional Brand Every Single Day
Your brand isn’t built in a single launch or logo—it’s built in the daily decisions you make and how you show up. In this episode, Jade breaks down The On Brand Protocol—a simple, six-step daily rhythm designed to help you embody your brand, stay consistent, and create magnetic alignment between who you are and how your brand is seen. Whether you’re rebranding, scaling, or just trying to show up more confidently online, this episode will help you build intentional habits that move your brand forward every single day—without the overwhelm. Inside this episode: The 6 core steps of The On Brand Protocol How to refine your visuals, voice, and presence in real time Why embodiment is the key to building your brand The mindset shift required for consistent brand building Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book? To learn more about J. Alexandria Creative, .
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BONUS EPISODE: The Magic of VIP Days
11/25/2025
BONUS EPISODE: The Magic of VIP Days
In this bonus mini episode, Jade breaks down why VIP Days are one of the most efficient, high-impact offers inside J. Alexandria Creative. If you’ve been sitting on a brand or website project that needs to finally get done, you’ll love this behind-the-scenes look at how a dedicated day with our team creates clarity, momentum, and real results. Featuring a special story from our team member Lisa, who booked a VIP Day for her own business. Take advantage of our Black Friday Special for VIP Days . Book your VIP Day by December 2 and get a FREE 2026 Planning Call tp map out your brand and marketing for 2026! Follow us on Instagram
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The Luxe Brand Formula: How to Build the Brand That Takes Your Business to the Next Level
10/22/2025
The Luxe Brand Formula: How to Build the Brand That Takes Your Business to the Next Level
You’ve outgrown the DIY stage — but your brand and website haven’t caught up yet. In this episode, we’re walking you through The Luxe Brand Framework — our signature process to help you create a brand that not only looks beautiful but feels aligned and converts like a dream. Tune in to learn how to go from pretty visuals to profitable strategy. 🎙💻 Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book? To learn more about J. Alexandria Creative, .
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The Black Friday Warm-Up: Leveraging Your Content Now for a Seamless Launch
10/08/2025
The Black Friday Warm-Up: Leveraging Your Content Now for a Seamless Launch
In this episode of "The Brand Files," host Jade Buford dives deep into the art of preparing for a successful Black Friday sale. If you're wondering when to start planning or how to leverage your existing content to warm up your audience, this episode is your go-to guide. Jade shares insights on turning October into a strategic warm-up period, emphasizing the importance of content repurposing and audience engagement. Discover how to create anticipation and set up stress-free promotions that resonate with your audience. Whether you're considering an early Black Friday launch or aligning with Cyber Monday, Jade provides actionable strategies to maximize your sales potential. Plus, learn about the exclusive Black Friday bundle available in the Brand Vault, designed to streamline your planning and execution. Tune in to transform your Black Friday approach and ensure a profitable sales season! Ready to join The Brand Vault? Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book? To learn more about J. Alexandria Creative, .
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How to Fully Embody Your Brand at Events
09/24/2025
How to Fully Embody Your Brand at Events
Have you ever wondered how to make your brand truly unforgettable at events? In this episode of The Brand Files, Jade Buford shares her biggest takeaways from attending Sales Mastery Live and how fully embodying your brand—through your energy, your presence, your style, and even your leave-behinds—can create a lasting impression. Whether you’re attending conferences, hosting workshops, or simply showing up online, this episode will inspire you to be intentional in how you present yourself and your business—so your brand experience is magnetic, memorable, and authentically you. ✨ Tune in and learn how to: Align your energy and aura with your brand values Use visual identity (yes, even outfits!) to reinforce your brand Create thoughtful, branded leave-behinds that people actually keep Leave a positive impression everywhere you go Want to know more about our Website in a Day Experience? Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book? To learn more about J. Alexandria Creative, .
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From Late Nights to Best-Seller: Inside The On Brand Blueprint
09/10/2025
From Late Nights to Best-Seller: Inside The On Brand Blueprint
In this episode of The Brand File, Jade Buford takes us on a journey through the creation of her bestselling book, "The On Brand Blueprint." From the initial inspiration at a conference to the strategic planning and writing process, Jade shares her insights and experiences. Discover how she transformed a simple freebie into a comprehensive guide for small business owners, and learn about the invaluable support from her self-publishing coach. Tune in to explore the challenges and triumphs of writing a book that resonates with readers and achieves bestseller status. MENTIONS IN THE EPISODE: Fast & Quality Book Printer: Self-Publishing Coach & Editor: Want to know more about our Website in a Day Experience? Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book? To learn more about J. Alexandria Creative, .
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Your Website: The Non-Negotiable Business Tool
08/26/2025
Your Website: The Non-Negotiable Business Tool
You need a website. And not just any website, but a high end professional website. Why? Because a website that actually performs for your business is a non-negotiable. How we present things impacts how we feel about them. That's exactly what we are going to cover on this week's epsiode. Why your business needs a website and how a high converting website can be the one business tool that is a non-negotiable in your business. Want to know more about our Website in a Day Experience? Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book? To learn more about J. Alexandria Creative, .
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Why We Hit Refresh: The Story Behind Our Brand & Website Redesign
08/12/2025
Why We Hit Refresh: The Story Behind Our Brand & Website Redesign
We're BACK! Season 2 is here, and we're in our JAC 2.0 era! This episode is for you if you ever looked at your own brand and thought… something just feels off. That’s exactly where we were in our business. We’d been building our brand for about 7 years, we'd seen success. We've worked with dream clients, and that growth gave us more clarity on our vision than ever before. In this episode we are going to dive deep into how we made the decision to refresh our brand and step into the next era of JAC. Want to grab your copy of The On Brand Bluprint–our best-selling Amazon book? To learn more about J. Alexandria Creative, .
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Planning Holiday Time Off
12/15/2023
Planning Holiday Time Off
Our agency takes an extended holiday break - a full three weeks of downtime! Amazing right? This doesn't happen on a whim though... How are we able to do this while keeping momentum for ongoing work? This episode lists FIVE things we do to make this achievable for our team. We hope all of our listeners have a wonderful holiday season! To learn more about J. Alexandria Creative, .
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31 Lessons in Life and Business (Birthday Episode!)
11/16/2023
31 Lessons in Life and Business (Birthday Episode!)
This week is a very special episode because we are celebrating my BIRTHDAY! I’m turning 31 this week on Nov. 17 and I thought a fun way to celebrate would be to look back on the past 31 years and think about the different lessons and takeaways I’ve had! I do have to say I think about how I turned 21 TEN years ago, and while 21 feels like a milestone birthday, I think your 20s are just a wild time of growth and uncertainty. I’ve never felt more comfortable with myself or in my own skin than I have in my 30s. So I’d say I’ve enjoyed them a little more than in my 20s! Want to see where your brand and website stands? Download our to see what's working for you and what could be improved! To learn more about J. Alexandria Creative, .
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Creating Consistency in Branding and Life with Sarah Martin, Author and Health Coach
11/02/2023
Creating Consistency in Branding and Life with Sarah Martin, Author and Health Coach
In today’s episode of The Brand Files, we are talking all things consistency! Whether you're focusing on branding or your personal life goals, consistency and routine can help you to develop freedom among so many different aspects of your business and personal life. Today we are talking consistency with Sarah Martin, who is a wife, mom, author, and certified coach with Faster Way to Fat Loss. She is passionate about gathering purpose-driven women to get lean and feel energized so you can live out your calling. When Sarah isn't cheering on her clients, you can find her on date nights with her husband, yelling loudly at her son's football games, or making a mess in her art room. Join Sarah's next Faster Way Round and get info on Instagram! Want to see where your brand and website stands? Download our to see what's working for you and what could be improved! To learn more about J. Alexandria Creative, .
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Using a Template to DIY Your Website
10/19/2023
Using a Template to DIY Your Website
WHEN IS A WEBSITE TEMPLATE A GOOD FIT FOR YOU? How do you know when you should DIY your website and what’s the best way to do that? Let’s talk about it! When you’re building a business, even in the early stages, it’s inevitable that you come to a point where you say ok…I can’t go on any longer without a website. This is a natural occurrence. Ready to DIY? Let's talk about it! to save on your ShowIt Subscription with our referral link. and use promo code LAUNCH to save 10% off. Want to see where your brand and website stands? Download our to see what's working for you and what could be improved! To learn more about J. Alexandria Creative, .
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Designer Roundtable: How to Choose a Website Platform?
10/05/2023
Designer Roundtable: How to Choose a Website Platform?
Welcome back to The Brand Files! In today’s episode, we are sitting down with JAC’s Emily Foster, Lauren Brown, and Jade Buford for a Designer Round Table to learn which website platforms are best for what! When you take the time to choose a website platform that’s the right fit for your business, you want to feel confident that it’s going to meet the needs & goals of your website & be the right fit from a maintenance perspective in the future. In this episode, we are going to dive right into how to navigate this! Highlights: How to know which website platform to look to for your specific business Designer experiences with different platforms and their recommendations A platform breakdown – Finding out which platform feels most intuitive to you! Want to see where your brand and website stands? Download our to see what's working for you and what could be improved! To learn more about J. Alexandria Creative, .
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Your Black Friday Strategy Session
09/21/2023
Your Black Friday Strategy Session
Welcome back to The Brand Files! In today's episode, Jade Buford gives us all the tips and tricks in order to prep for Black Friday! She provides insight on what you can start doing now to have a successful and stress free Black Friday experience for your business. Follow along to learn all about how to best optimize your time and skills to have the best Black Friday! Highlights All things Black Friday prep for your small business Getting organized for a more strategic Black Friday approach What you can get started on NOW to benefit you later! Auditing and testing your website to ensure a smooth customer experience Resources Mentioned: To learn more about J. Alexandria Creative, . Want to see where your brand and website stands? Download our to see what's working for you and what could be improved!
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Launching a New Website? Start Here 👋
09/07/2023
Launching a New Website? Start Here 👋
Planning to launch a new website but have no clue where to start? We can help! In today's episode of The Brand Files, Jade Buford gives her expert tips on how to go through a website launch process feeling confident and empowered, rather than scattered and overwhelmed. Building your brand and designing your website should be a positive and enjoyable experience, so JAC is here to help! Jade walks us through everything you need to do in order to prepare for a website launch, whether that be with a web designer or DIY! To learn more about J. Alexandria Creative, . Want to see where your brand and website stands? Download our to see what's working for you and what could be improved! that we mentioned in this episode to help you write your website copy. .
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Finding Your Niche While Being Multi-Talented
08/24/2023
Finding Your Niche While Being Multi-Talented
Katy Murray is a business owner, entrepreneur, employee, mother and wife. Receiving multiple awards and recognition for her Photography Talent, Katy's images have been featured in over 30 publications. Katy has been a guest speaker at multiple Universities, on high ranking Podcasts and is the Host of her own Ginger Biz, the Podcast. On her podcast she shares all the tips and tricks to be successful in business, while also working full time, loving on her sweet family and practicing self care to maintain sanity. Katy is a fun loving business guru who wants to share her passions with the world. In today's episode, Katy walks us through the ins and outs of finding your niche while navigating a multi passionate and business oriented lifestyle. To see more from Katy Murray, visit her or . To learn more about J. Alexandria Creative, . Want to see where your brand and website stands? Download our to see what's working for you and what could be improved!
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Combining Your Passions to Build a Business You Love with Ine Wilmé Coetzee, Inner Voice Institute of Music
08/10/2023
Combining Your Passions to Build a Business You Love with Ine Wilmé Coetzee, Inner Voice Institute of Music
This episode is all about combining your passions to build a business you love and how a hobby like playing the cello can create lasting effects in other areas of your life improving disclipline, habits, routines and focus. We are chatting with Ine Wilmé Coetzee, a professional cellist, cello coach and performer. She is the cello coach and founder of Inner Voice Institute of Music, Inc. Over the years she has developed formulas to make music learning as an adult attainable, exciting and intimidation free. Connect with Ine and the Inner Voice Institute of Music: Instagram: To learn more about Inner Voice Institute of Music, visit Ine's website: Sign up for the Inner Voice Institute of Music Newsletter: Ready to audit your brand and website to see what areas are working well and where you can improve? today!
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Building an Industry Disrupting Brand with Andy and Kristin Bernard, Côtes de Femme
07/27/2023
Building an Industry Disrupting Brand with Andy and Kristin Bernard, Côtes de Femme
Building an Industry Disrupting Brand with Andy and Kristin Bernard of Côtes de Femme HIGHLIGHTS: A message to all aspiring business owners – JUST GET STARTED! Introducing a specific flavor profile to the wine market – as a couple & family. Overcoming a limited mindset turning into the Côtes de Femme brand. DESCRIPTION: Welcome back to The Brand Files podcast! In this episode we are getting a sneak peek into the life of a business driven couple and their journey with building a successful wine company. Kristen is the founder and CEO of Côtes de Femme. She has a BS in human environmental sciences and she studied communications in education. She’s a lifestyle guru and fitness innovator, problem solver, and has a proven ability to put ideas into action. Andy, her husband, is the COO of Côtes de Femme, and has a BS in civil engineering. He’s been a lifelong engineer, competitive Division I athlete, and innovator in green and sustainable business practices. They are both published authors of athletic books and have started other small businesses as well. This is not their first rodeo, so we are so lucky to have them on the podcast today to tell us about their journey specifically with Côtes de Femme. Listen now to hear more about how Côtes de Femme came about, what it means, and many more captivating details! FOLLOW Instagram – TikTok – Facebook – Ready to audit your brand and website to see what areas are working well and where you can improve? today!
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The Website Designer without a Website 😬
07/06/2023
The Website Designer without a Website 😬
How it all began. Just a girl with a passion for small businesses, starting a brand and web design agency...without a website. Meet Jade Buford, a corporate creative turned full time agency owner. She started J. Alexandria Creative while working corporate full time. in this episode we cover how J. Alexandria Creative got started, the importance of "going ugly early" in your business, and the turning point of not having a professional website to having a professional website, and what that can do for your business. If you're a side hustler looking to go full time, this episode is for you. To learn more about J. Alexandria Creative, . Want to see where your brand and website stands? Download our to see what's working for you and what could be improved!
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The Brand Files Podcast Trailer
08/19/2022
The Brand Files Podcast Trailer
Welcome to The Brand Files Podcast! A Podcast for Entrepreneurs designing beautifully strategic businesses built for longevity. I’m your host, Jade Buford. A corporate creative turned full time CEO and Creative Director of J. Alexandria Creative, a boutique agency designing brands and websites for small businesses. Pretty is important, but strategic is what we aim for. We believe you can have both. From branding, to web design, to marketing and more, we’re spilling all our tips, tricks and takeaways you can design small business built to last that looks good while doing it. Jade will be sharing her entrepreneurial journey of starting J. Alexandria Creative and taking it full time, the ins and outs of building a strategic brand rooted in strategy, and interviews with small business owners to peel back the curtain on building a successful business that's built to last. New Podcast episodes coming soon! To learn more at about Jade and J. Alexandria Creative,
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