B2B Marketing Minute
Each week, The Marketing Minute delivers a concise, impactful discussion on key topics related to B2B marketing, Account-Based Marketing (ABM), targeting, and leveraging digital channels. This podcast is designed to empower B2B marketers with actionable insights to elevate their strategies and achieve measurable results.
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SEO for ABM Success: Aligning Strategies to Target High-Value Accounts
03/17/2025
SEO for ABM Success: Aligning Strategies to Target High-Value Accounts
Can SEO elevate your Account-Based Marketing (ABM) strategy? Absolutely! In this episode of The Marketing Minute, we explore SEO and Its Impact on ABM Strategies, diving into how to align SEO with your ABM goals to target high-value accounts and drive meaningful engagement. From creating intent-driven content to leveraging long-tail keywords, this episode is packed with actionable tips. 📌 What you’ll learn in this episode: How to align SEO efforts with your ABM campaigns for maximum impact. The power of targeting long-tail keywords to capture intent and boost relevance. Common SEO pitfalls to avoid when integrating it with ABM. 🔥 Key takeaways for action: Identify 5-10 long-tail keywords aligned with your target accounts’ challenges or industries and integrate them into your content strategy. Conduct an SEO audit to optimize your website’s technical performance and ensure alignment with ABM objectives. 👉 Next Episode Preview: Don’t miss our next episode, Integrating Paid and Organic Efforts for Maximum ROI, where we’ll explore how to combine SEO and paid strategies to amplify your ABM campaigns. 🎧 Watch now to start aligning SEO with your ABM strategy and driving high-quality traffic! 🎥 Subscribe to The Marketing Minute for weekly B2B marketing tips and strategies! 👍 Found this episode helpful? Give it a like and share it with your team. 💬 Have questions about SEO or ABM? Drop them in the comments—we’d love to help! #SEO #ABMStrategy #B2BMarketing #LongTailKeywords #MarketingMinute
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Video Marketing for B2B Brands: Engage, Educate, and Convert
03/10/2025
Video Marketing for B2B Brands: Engage, Educate, and Convert
Looking to elevate your B2B marketing game? In this episode of The Marketing Minute, we explore Video Marketing for B2B Brands, diving into why video is such a powerful tool for engaging decision-makers, educating prospects, and driving conversions. From interactive video ideas to best practices for explainer videos, webinars, and demos, this episode is packed with actionable insights. 📌 What you’ll learn in this episode: Why video is essential for capturing attention and building trust in B2B marketing. Creative ideas for interactive videos that boost engagement. Tips for creating impactful explainer videos, webinars, and product demos. 🔥 Key takeaways for action: Plan and execute one interactive video campaign, such as a personalized video message or an interactive webinar. Create or update an explainer video, webinar, or demo to align with your ABM strategy and engage your audience effectively. 👉 Next Episode Preview: Don’t miss our next episode, SEO and Its Impact on ABM Strategies, where we’ll uncover how to optimize your content for search engines to drive qualified traffic and conversions. 🎧 Watch now to start creating video content that connects and converts! 🎥 Subscribe to The Marketing Minute for weekly B2B marketing tips and strategies! 👍 Found this episode helpful? Give it a like and share it with your team. 💬 Have questions about video marketing for B2B? Drop them in the comments below—we’d love to help! #VideoMarketing #B2BMarketing #AccountBasedMarketing #InteractiveVideos #MarketingMinute
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Content Marketing for B2B Success: Strategies for Every Funnel Stage
03/03/2025
Content Marketing for B2B Success: Strategies for Every Funnel Stage
Want to take your B2B content marketing strategy to the next level? In this episode of The Marketing Minute, we explore The Role of Content Marketing in B2B Success. Learn how to create content tailored to every stage of the funnel and discover engaging interactive content ideas that captivate your audience and drive conversions. 📌 What you’ll learn in this episode: How to align your content strategy with the buyer’s journey, from awareness to decision. Examples of content types for each funnel stage. Innovative interactive content ideas like quizzes, ROI calculators, and interactive webinars. 🔥 Key takeaways for action: Audit your current content library and map each piece to a funnel stage. Fill gaps with new, targeted content. Experiment with one interactive content format in your next campaign and measure its engagement impact. 👉 Next Episode Preview: Don’t miss next week’s episode, Video Marketing for B2B Brands, where we’ll dive into creating compelling videos that engage decision-makers and boost conversions. 🎧 Watch now and learn how to create content that connects with your B2B audience at every stage! 🎥 Subscribe to The Marketing Minute for weekly insights and actionable B2B marketing strategies! 👍 Found this episode helpful? Give it a like and share it with your team. 💬 Have questions about B2B content marketing? Drop them in the comments—we’d love to help! #ContentMarketing #B2BMarketing #AccountBasedMarketing #InteractiveContent #MarketingMinute
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Personalized Email Marketing: A Game-Changer for ABM Success
02/24/2025
Personalized Email Marketing: A Game-Changer for ABM Success
Is your email marketing strategy aligned with your ABM goals? In this episode of The Marketing Minute, we explore Email Marketing as Part of an ABM Strategy, highlighting how to make your emails personal and relevant while avoiding common pitfalls. Learn how to craft targeted email campaigns that resonate with decision-makers and drive results. 📌 What you’ll learn in this episode: How to use data and segmentation to personalize your ABM emails. Common email marketing pitfalls and how to avoid them. The importance of follow-up sequences in ABM email campaigns. 🔥 Key takeaways for action: Audit your recent email campaigns and refine one element, such as personalization, mobile optimization, or simplifying your message. Create a follow-up sequence for one of your ABM campaigns with at least two additional emails offering unique value. 👉 Next Episode Preview: Don’t miss our next episode, The Role of Content Marketing in B2B Success, where we’ll dive into creating compelling content that engages and converts your target audience. 🎧 Watch now to transform your email marketing into a powerful tool for ABM success! 🎥 Subscribe to The Marketing Minute for weekly insights into smarter B2B marketing strategies! 👍 Found this episode helpful? Give it a like and share it with your team. 💬 Have questions about email marketing in ABM? Drop them in the comments below—we’d love to help! #EmailMarketing #B2BMarketing #AccountBasedMarketing #ABMStrategy #MarketingMinute
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Leveraging Meta Platforms: Facebook & Instagram Strategies for B2B Success
02/17/2025
Leveraging Meta Platforms: Facebook & Instagram Strategies for B2B Success
Think Facebook and Instagram are just for B2C? Think again! In this episode of The Marketing Minute, we explore Using Meta Platforms for B2B Engagement, uncovering how Facebook and Instagram can drive meaningful results for B2B marketers. From building brand awareness to retargeting strategies, this episode is packed with insights to help you engage decision-makers and boost conversions. 📌 What you’ll learn in this episode: The unique role of Facebook and Instagram in B2B marketing. How to use retargeting strategies to nurture prospects and stay top-of-mind. Best practices for targeting, ad personalization, and leveraging visuals effectively. 🔥 Key takeaways for action: Install the Facebook Pixel on your website and set up a retargeting campaign to re-engage visitors. Use a custom audience from ZoomInfo Marketing to target high-value accounts with personalized ads. 👉 Next Episode Preview: Don’t miss our next episode, Email Marketing as Part of an ABM Strategy, where we’ll explore how to craft personalized email campaigns that drive engagement and conversions. 🎧 Watch now and start leveraging Meta platforms for your B2B campaigns! 🎥 Subscribe to The Marketing Minute for weekly B2B marketing tips and strategies! 👍 Enjoyed this episode? Give it a like and share it with your team. 💬 Have questions about using Facebook or Instagram for B2B? Drop them in the comments below—we’d love to help! #B2BMarketing #MetaPlatforms #FacebookAds #InstagramMarketing #MarketingMinute
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Mastering Google Ads: B2B Strategies for Targeting and ROI
02/10/2025
Mastering Google Ads: B2B Strategies for Targeting and ROI
Are you using Google Ads to its full potential for B2B marketing? In this episode of The Marketing Minute, we break down Mastering Google Ads for B2B Audiences. Learn how to effectively target decision-makers, select the best keywords, and leverage intent data to optimize your campaigns and maximize ROI. 📌 What you’ll learn in this episode: Strategies for targeting B2B buyers on Google search. Best practices for selecting long-tail and negative keywords to refine your campaigns. How to use intent data from platforms like ZoomInfo Marketing to reach high-intent audiences. 🔥 Key takeaways for action: Perform a keyword audit to identify high-intent keywords and exclude irrelevant terms with negative keywords. Use intent data to target prospects showing strong buying signals and improve your ad performance. 👉 Next Episode Preview: Don’t miss our next episode, Using Meta Platforms for B2B Engagement, where we’ll explore how to leverage Facebook and Instagram for reaching B2B audiences in innovative ways. 🎧 Watch now and start mastering Google Ads for your B2B campaigns! 🎥 Subscribe to The Marketing Minute for weekly insights into smarter B2B marketing strategies! 👍 Found this episode helpful? Give it a like and share it with your team. 💬 Have questions about Google Ads for B2B? Drop them in the comments below—we’d love to help! #GoogleAds #B2BMarketing #AccountBasedMarketing #IntentData #MarketingMinute
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LinkedIn Strategies for B2B Marketers: Optimize, Engage, and Convert
02/03/2025
LinkedIn Strategies for B2B Marketers: Optimize, Engage, and Convert
Ready to unlock LinkedIn’s full potential for B2B marketing? In this episode of The Marketing Minute, we explore LinkedIn for B2B Marketers: Strategies for Success. From optimizing your profile to running effective ad campaigns, this episode is packed with actionable tips to help you reach decision-makers and drive results. 📌 What you’ll learn in this episode: How to optimize your LinkedIn profile to build credibility and attract prospects. Best practices for creating high-quality content that engages your audience. Proven strategies for running LinkedIn ad campaigns, including audience targeting and ad formats. 🔥 Key takeaways for action: Review and update your LinkedIn profile to reflect your brand and expertise. Launch a LinkedIn ad campaign targeting a high-priority ABM account using precise targeting and compelling creative. 👉 Next Episode Preview: Don’t miss next week’s episode, Mastering Google Ads for B2B Audiences, where we’ll dive into strategies for leveraging Google’s ad platform to capture demand and boost conversions. 🎧 Watch now to level up your LinkedIn strategy for B2B marketing success! 🎥 Subscribe to The Marketing Minute for weekly B2B marketing tips and strategies! 👍 Enjoyed this episode? Give it a thumbs up and share it with your team. 💬 Have questions about LinkedIn marketing? Drop them in the comments below—we’d love to hear from you! #LinkedInMarketing #B2BMarketing #AccountBasedMarketing #MarketingMinute #LinkedInAds
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ABM Success: How to Set Realistic KPIs and Measure Impact
01/27/2025
ABM Success: How to Set Realistic KPIs and Measure Impact
Setting realistic KPIs is the cornerstone of a successful Account-Based Marketing (ABM) strategy. In this episode of The Marketing Minute, we dive into how to measure success in ABM campaigns, explore meaningful metrics to track, and provide actionable tips to help you set KPIs that drive results. 📌 What you’ll learn in this episode: Why KPIs are essential for aligning teams and optimizing ABM campaigns. Key metrics to track, including account engagement, pipeline velocity, and ROI. Examples of how to use metrics like engagement scores and campaign ROI effectively. 🔥 Key takeaways for action: Identify 2–3 KPIs that directly align with your ABM goals and business objectives. Set realistic, data-driven targets to track and optimize your campaign performance. 👉 Next Episode Preview: Don’t miss our upcoming episode, LinkedIn for B2B Marketers: Strategies for Success, where we’ll explore how to maximize LinkedIn’s potential for ABM campaigns. 🎧 Watch now and start measuring what matters in your ABM strategy! 🎥 Subscribe to The Marketing Minute for weekly B2B marketing insights and strategies! 👍 Found this episode helpful? Give it a like and share it with your team. 💬 Have questions about setting KPIs? Drop them in the comments—we’d love to help! #ABMKPIs #B2BMarketing #AccountBasedMarketing #MarketingMetrics #MarketingMinute
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Essential ABM Tools: Building the Ultimate Toolkit for Success
01/20/2025
Essential ABM Tools: Building the Ultimate Toolkit for Success
Looking to take your Account-Based Marketing (ABM) strategy to the next level? In this episode of The Marketing Minute, we explore The ABM Toolkit: Essential Platforms and Tools to help you target accounts, engage decision-makers, and drive results. Learn about the top tools every marketer needs and how to choose the right ones for your business. 📌 What you’ll learn in this episode: The role of LinkedIn, ZoomInfo, and email platforms in successful ABM campaigns. How to decide which tools align with your ABM goals and budget. Practical tips for integrating and scaling your ABM tech stack. 🔥 Key takeaways for action: Audit your current tools and identify gaps or redundancies in your ABM stack. Start a free trial or demo of one new tool to see how it can enhance your strategy. 👉 Next Episode Preview: Don’t miss next week’s episode on Setting Realistic KPIs for ABM Campaigns, where we’ll show you how to measure success and optimize your strategy for long-term growth. 🎧 Watch now and start building the ultimate ABM toolkit! 🎥 Subscribe to The Marketing Minute for weekly insights into smarter B2B marketing strategies! 👍 Enjoyed this episode? Hit the like button and share it with your team. 💬 Got a favorite ABM tool? Share it in the comments below—we’d love to hear from you! #ABMToolkit #B2BMarketing #AccountBasedMarketing #MarketingMinute #ABMTools
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Unlocking Engagement: The Power of Personalization in B2B Campaigns
01/13/2025
Unlocking Engagement: The Power of Personalization in B2B Campaigns
Want to create B2B campaigns that truly resonate? In this episode of The Marketing Minute, we’re exploring The Role of Personalization in B2B Campaigns and how it can transform your marketing efforts. Discover why personalization is key for engagement and see real-world examples of how Account-Based Marketing (ABM) leverages tailored strategies to drive results. 📌 What you’ll learn in this episode: Why personalization is essential for boosting engagement and conversions. Examples of personalized B2B marketing in ABM, from custom content hubs to targeted LinkedIn ads. Practical tips to start personalizing your campaigns effectively. 🔥 Key takeaways for action: Start small by using basic data points to personalize your messaging. Identify your top 5–10 priority accounts and implement one tailored tactic to engage them. 👉 Next Episode Preview: Don’t miss our next episode, The ABM Marketing Toolkit, where we’ll explore the essential tools you need to succeed in Account-Based Marketing! 🎧 Watch now to elevate your B2B campaigns with the power of personalization! 🎥 Subscribe to The Marketing Minute for weekly insights and actionable marketing strategies! 👍 Enjoyed this episode? Give it a thumbs up and share it with your team. 💬 Have questions about personalization? Drop them in the comments below—we’d love to hear from you! #Personalization #B2BMarketing #AccountBasedMarketing #MarketingMinute #EngagementTips
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Mastering Persona Development: A Data-Driven Approach for B2B Success
01/06/2025
Mastering Persona Development: A Data-Driven Approach for B2B Success
Are you ready to refine your B2B marketing strategy? In this episode of The Marketing Minute, we dive deep into Defining Personas in a Data-Driven Targeting Strategy—a must-know for marketers looking to drive better results with precision targeting. 📌 What you’ll learn in this episode: How to identify the right personas within your Ideal Customer Profile (ICP). Ways to use data to refine your targeting for maximum impact. The best tools for audience segmentation, from CRM to marketing automation. 🔥 Key takeaways for action: Collaborate with your sales team to define the top 2–3 personas critical to your ICP. Audit and enhance your tool stack with CRM, marketing automation, and data enrichment platforms to improve targeting workflows. 👉 Next Episode Preview: Don’t miss next week’s episode, where we’ll explore The Role of Personalization in B2B Campaigns and show you how to turn your personas into conversion-driving strategies! 🎧 Watch now to start building smarter, data-driven personas and campaigns! 🎥 Subscribe to The Marketing Minute for weekly marketing insights and actionable tips! 👍 If you enjoyed this episode, give it a thumbs up and share it with your network. 💬 Have questions about building personas? Drop them in the comments below—we’d love to help! #PersonaDevelopment #B2BMarketing #DataDrivenStrategy #MarketingMinute #AudienceSegmentation
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Future-Proof Your Marketing: B2B Trends, Tools, and Strategies for 2025
12/30/2024
Future-Proof Your Marketing: B2B Trends, Tools, and Strategies for 2025
What will B2B marketing look like in 2025? In this episode of The Marketing Minute, we’re exploring the trends, tools, and strategies that will shape the future of B2B marketing. From the transformative role of AI to the best channels to engage your customers, and how campaigns will evolve, this episode is packed with actionable insights to help you prepare for the new year. 📌 What you’ll learn in this episode: How AI will revolutionize personalization, content creation, and lead targeting. The best platforms to connect with your audience, including LinkedIn, video, and interactive emails. How campaigns will shift toward agility, data-driven targeting, and sustainability. 🔥 Key takeaways for action: Start integrating AI tools into your marketing workflows to stay ahead. Diversify your channel strategy and test emerging platforms like TikTok and interactive webinars. Build agile campaigns that prioritize data-driven targeting and account-based personalization. 👉 Next Episode Preview: Tune in next week as we dive into defining personas in a data-driven targeting strategy, a must-know for refining your 2025 marketing plans. 🎧 Watch now and get ready to future-proof your B2B marketing strategy! 🎥 Subscribe to The Marketing Minute for weekly insights and actionable marketing advice! 👍 If you found this episode helpful, give it a thumbs up and share it with your team. 💬 Have predictions for B2B marketing in 2025? Let us know in the comments—we’d love to hear your thoughts! #B2BMarketing #FutureOfMarketing #AccountBasedMarketing #AIInMarketing #MarketingMinute
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Creating the Perfect ICP: A Step-by-Step Guide for ABM Success
12/23/2024
Creating the Perfect ICP: A Step-by-Step Guide for ABM Success
Struggling to nail down your Ideal Customer Profile (ICP) for Account-Based Marketing (ABM)? In this episode of The Marketing Minute, we’re breaking down how to define and create an ICP and uncovering the tools and techniques to identify high-value accounts. A well-defined ICP can transform your ABM strategy by helping you target the right accounts, align your sales and marketing teams, and close more high-value deals. 📌 What you'll learn in this episode: What an Ideal Customer Profile (ICP) is and why it’s critical for ABM success. The step-by-step process to create a data-driven, dynamic ICP. The best tools and techniques to identify and prioritize high-value accounts. 🔥 Key takeaways for action: Build a detailed and dynamic ICP to align your marketing and sales teams. Combine tools like intent data, predictive intelligence, and CRM insights to find accounts that match your ICP. 👉 Next Episode Preview: Don’t miss our look ahead at B2B Marketing in 2025, where we’ll discuss emerging trends, new tools, and what you need to stay ahead of the game. 🎧 Tune in now to start perfecting your ICP and boosting your ABM strategy! 🎥 Subscribe to The Marketing Minute for more actionable insights and strategies every week! 👍 Like this episode? Give it a thumbs up and share it with your team. 💬 Have questions about creating an ICP? Drop them in the comments below—we’d love to hear from you! #IdealCustomerProfile #ABM #AccountBasedMarketing #B2BMarketing #MarketingMinute
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Mastering ABM: Align, Personalize, and Measure for Success
12/16/2024
Mastering ABM: Align, Personalize, and Measure for Success
Ready to take your B2B marketing strategy to the next level? In this episode of The Marketing Minute, we dive deep into Account-Based Marketing (ABM) and explore how to align sales and marketing teams for success, build personalized campaigns at scale, and track the metrics that truly matter when measuring ABM ROI. 📌 What you'll learn in this episode: How to create alignment between your sales and marketing teams with a shared Account Planning Playbook. The secrets to scaling personalized campaigns without blowing your budget. The top three metrics that matter most for ABM success. 🔥 Key takeaways for action: Build an Account Planning Playbook to align teams and clarify roles. Start small with your top 10–20 accounts and refine your strategy before scaling. 👉 Next Episode Preview: Don’t miss our upcoming guide to creating the perfect Ideal Customer Profiles (ICPs), the foundation for ABM success! 💡 Whether you’re new to ABM or looking to fine-tune your strategy, this episode has actionable insights to help you succeed. 🎧 Listen now and start mastering ABM today!
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Understanding the B2B Buyer’s Journey & Building Behavioral Funnels
12/09/2024
Understanding the B2B Buyer’s Journey & Building Behavioral Funnels
How to make campaigns effective by using engagement with your content to instruct your next steps along your customer's buying journey
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Why B2B Marketing Needs a Strategic Shift
12/02/2024
Why B2B Marketing Needs a Strategic Shift
Why doesn't B2B Marketing work as effectively as it used to? What should we do about it? Enter, Account Based Marketing
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