Libsyn Directory

Video Marketing for B2B Brands: Engage, Educate, and Convert

Release Date: 03/10/2025

SEO for ABM Success: Aligning Strategies to Target High-Value Accounts

B2B Marketing Minute

Can SEO elevate your Account-Based Marketing (ABM) strategy? Absolutely! In this episode of The Marketing Minute, we explore SEO and Its Impact on ABM Strategies, diving into how to align SEO with your ABM goals to target high-value accounts and drive meaningful engagement. From creating intent-driven content to leveraging long-tail keywords, this episode is packed with actionable tips. 📌 What you’ll learn in this episode: How to align SEO efforts with your ABM campaigns for maximum impact. The power of targeting long-tail keywords to capture intent and boost relevance. Common SEO...

Video Marketing for B2B Brands: Engage, Educate, and Convert

B2B Marketing Minute

Looking to elevate your B2B marketing game? In this episode of The Marketing Minute, we explore Video Marketing for B2B Brands, diving into why video is such a powerful tool for engaging decision-makers, educating prospects, and driving conversions. From interactive video ideas to best practices for explainer videos, webinars, and demos, this episode is packed with actionable insights. 📌 What you’ll learn in this episode: Why video is essential for capturing attention and building trust in B2B marketing. Creative ideas for interactive videos that boost engagement. Tips for creating...

Content Marketing for B2B Success: Strategies for Every Funnel Stage

B2B Marketing Minute

Want to take your B2B content marketing strategy to the next level? In this episode of The Marketing Minute, we explore The Role of Content Marketing in B2B Success. Learn how to create content tailored to every stage of the funnel and discover engaging interactive content ideas that captivate your audience and drive conversions. 📌 What you’ll learn in this episode: How to align your content strategy with the buyer’s journey, from awareness to decision. Examples of content types for each funnel stage. Innovative interactive content ideas like quizzes, ROI calculators, and...

Personalized Email Marketing: A Game-Changer for ABM Success

B2B Marketing Minute

Is your email marketing strategy aligned with your ABM goals? In this episode of The Marketing Minute, we explore Email Marketing as Part of an ABM Strategy, highlighting how to make your emails personal and relevant while avoiding common pitfalls. Learn how to craft targeted email campaigns that resonate with decision-makers and drive results. 📌 What you’ll learn in this episode: How to use data and segmentation to personalize your ABM emails. Common email marketing pitfalls and how to avoid them. The importance of follow-up sequences in ABM email campaigns. 🔥 Key takeaways...

Leveraging Meta Platforms: Facebook & Instagram Strategies for B2B Success

B2B Marketing Minute

Think Facebook and Instagram are just for B2C? Think again! In this episode of The Marketing Minute, we explore Using Meta Platforms for B2B Engagement, uncovering how Facebook and Instagram can drive meaningful results for B2B marketers. From building brand awareness to retargeting strategies, this episode is packed with insights to help you engage decision-makers and boost conversions. 📌 What you’ll learn in this episode: The unique role of Facebook and Instagram in B2B marketing. How to use retargeting strategies to nurture prospects and stay top-of-mind. Best practices for...

Mastering Google Ads: B2B Strategies for Targeting and ROI

B2B Marketing Minute

Are you using Google Ads to its full potential for B2B marketing? In this episode of The Marketing Minute, we break down Mastering Google Ads for B2B Audiences. Learn how to effectively target decision-makers, select the best keywords, and leverage intent data to optimize your campaigns and maximize ROI. 📌 What you’ll learn in this episode: Strategies for targeting B2B buyers on Google search. Best practices for selecting long-tail and negative keywords to refine your campaigns. How to use intent data from platforms like ZoomInfo Marketing to reach high-intent audiences. 🔥 Key...

LinkedIn Strategies for B2B Marketers: Optimize, Engage, and Convert

B2B Marketing Minute

Ready to unlock LinkedIn’s full potential for B2B marketing? In this episode of The Marketing Minute, we explore LinkedIn for B2B Marketers: Strategies for Success. From optimizing your profile to running effective ad campaigns, this episode is packed with actionable tips to help you reach decision-makers and drive results. 📌 What you’ll learn in this episode: How to optimize your LinkedIn profile to build credibility and attract prospects. Best practices for creating high-quality content that engages your audience. Proven strategies for running LinkedIn ad campaigns, including...

ABM Success: How to Set Realistic KPIs and Measure Impact

B2B Marketing Minute

Setting realistic KPIs is the cornerstone of a successful Account-Based Marketing (ABM) strategy. In this episode of The Marketing Minute, we dive into how to measure success in ABM campaigns, explore meaningful metrics to track, and provide actionable tips to help you set KPIs that drive results. 📌 What you’ll learn in this episode: Why KPIs are essential for aligning teams and optimizing ABM campaigns. Key metrics to track, including account engagement, pipeline velocity, and ROI. Examples of how to use metrics like engagement scores and campaign ROI effectively. 🔥 Key...

Essential ABM Tools: Building the Ultimate Toolkit for Success

B2B Marketing Minute

Looking to take your Account-Based Marketing (ABM) strategy to the next level? In this episode of The Marketing Minute, we explore The ABM Toolkit: Essential Platforms and Tools to help you target accounts, engage decision-makers, and drive results. Learn about the top tools every marketer needs and how to choose the right ones for your business. 📌 What you’ll learn in this episode: The role of LinkedIn, ZoomInfo, and email platforms in successful ABM campaigns. How to decide which tools align with your ABM goals and budget. Practical tips for integrating and scaling your ABM tech...

Unlocking Engagement: The Power of Personalization in B2B Campaigns

B2B Marketing Minute

Want to create B2B campaigns that truly resonate? In this episode of The Marketing Minute, we’re exploring The Role of Personalization in B2B Campaigns and how it can transform your marketing efforts. Discover why personalization is key for engagement and see real-world examples of how Account-Based Marketing (ABM) leverages tailored strategies to drive results. 📌 What you’ll learn in this episode: Why personalization is essential for boosting engagement and conversions. Examples of personalized B2B marketing in ABM, from custom content hubs to targeted LinkedIn ads. Practical...

More Episodes

📌 What you’ll learn in this episode:

Why video is essential for capturing attention and building trust in B2B marketing.
Creative ideas for interactive videos that boost engagement.
Tips for creating impactful explainer videos, webinars, and product demos.

🔥 Key takeaways for action:

Plan and execute one interactive video campaign, such as a personalized video message or an interactive webinar.
Create or update an explainer video, webinar, or demo to align with your ABM strategy and engage your audience effectively.

👉 Next Episode Preview: Don’t miss our next episode, SEO and Its Impact on ABM Strategies, where we’ll uncover how to optimize your content for search engines to drive qualified traffic and conversions.

🎧 Watch now to start creating video content that connects and converts!

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💬 Have questions about video marketing for B2B? Drop them in the comments below—we’d love to help!

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