The Doula Darcy Podcast
The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!
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How to Promote Your Doula Business Without Spending a Fortune
08/09/2025
How to Promote Your Doula Business Without Spending a Fortune
You don’t need a huge advertising budget to attract dream doula clients. In fact, you can build a thriving doula business for free (well, almost). In this episode, I share the only investment I believe every doula must make, plus the three free marketing strategies that will keep your client list full for years to come. I also get real about the importance of showing up - online, in your community, and in your client work - so you can grow your business without wasting money. What You’ll Learn in This Episode: The only marketing expense I recommend when starting your doula business. Why your website is your 24/7 client-attracting employee. How to use networking to grow your reputation. The role social media plays in connecting you with dream clients - and why you need to stop complaining about it. The #1 free marketing tool you already have but may be overlooking. Links and Resources: — SEO-friendly, easy-to-customize, and designed specifically for doulas. — Get my personal website audit, SEO trainings, and a community of growth-focused doulas. 📩 DM me on Instagram and let me know you listened to this episode.
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When Doing "Nothing" Is Everything: Redefining Postpartum Doula Support
07/23/2025
When Doing "Nothing" Is Everything: Redefining Postpartum Doula Support
Postpartum doulas often equate their value with how much they do—laundry folded, dishes washed, bottles sterilized. But what if the most meaningful support has nothing to do with physical tasks? In this episode, Darcy challenges the productivity myth and highlights the profound impact of simply being present, listening, and validating a new mom's experience. What You'll Learn: Why postpartum doulas often undervalue emotional support How our culture ties self-worth to productivity—and how to unlearn it Real client stories that prove presence > performance How to ask the right questions to uncover your client's real needs Why virtual postpartum doula services can be just as impactful Whether you're a seasoned doula or just getting started, this episode is your reminder that sometimes the most powerful support you can offer is simply showing up with love and presence. 📩 Questions or thoughts? DM me on Instagram or email me at . Join the conversation in my free Facebook group: The Doula Marketing Group.
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What to Put on Your Table at a Baby Expo (So You Actually Get Leads)
07/02/2025
What to Put on Your Table at a Baby Expo (So You Actually Get Leads)
What should you actually bring and set up at your table if you're exhibiting at a Baby Expo, Baby Fair, or community event? If you’ve ever found yourself wondering how to stand out in a room full of vendors (without spending a fortune), this episode is your must-listen guide. I’m sharing lessons from my years producing mom and baby expos across New England. Plus - the exact strategies I’ve seen work (and flop) when it comes to turning a six-foot table into a client-magnet. What you’ll learn: The one mistake that guarantees you’ll go home with zero leads 10 practical tips for standing out at baby fairs (without a fancy setup) How to use these events to grow your email list and referral network Why your energy and body language matter more than your handouts Creative, low-cost ideas that actually get expecting families to stop at your booth Plus, a reminder that YOU are invited to join us at the Birth Worker Retreat in Clearwater, Florida, happening January 20–22, 2026! Sun, community, and business growth—what could be better? 🎟️ Get retreat details: thebirthworkerretreat.com 📲 Follow me on Instagram: Please don't forget to like and subscribe to The Doula Darcy Podcast
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The Biggest Mistake Sleep Consultants Make and How to Fix It
06/16/2025
The Biggest Mistake Sleep Consultants Make and How to Fix It
Darcy explains the number one mistake sleep consultants and doulas make when trying to attract clients. Simply posting on Instagram and relying on cute Canva content won't bring clients rolling in. Instead, building a strong marketing foundation with a lead generation funnel and effective systems is crucial. Learn about the importance of turning strangers into followers, followers into leads, and leads into clients. Darcy also introduces a new 90-day accelerator program aimed at helping sleep consultants earn $10,000 a month by implementing effective marketing strategies. Apply here: Tune in to discover how to stop hustling for likes and start getting booked with clients who are eager to work with you. Follow The Doula Darcy on Instagram: Meet Darcy Sauers | Doula Business & Marketing Coach The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas & sleep consultants build thriving businesses. The Doula Darcy worked for 10 years in the advertising and marketing field before having 3 children and then becoming a postpartum doula in 2010. She attributes her background in marketing to her success at building a thriving postpartum doula business in a small town in New Hampshire. Now she loves sharing her industry expertise with other doulas. The Doula Darcy is the founder of the My Doula Village, a monthly membership community which helps doulas with the marketing side of being a doula so that they can get more clients. The Doula Darcy also works 1:1 with doulas and sleep consultants who are ready to scale their business to serve more people, earn more impact and work less hours.
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Should you "Niche Down" in your Doula Business?
06/08/2025
Should you "Niche Down" in your Doula Business?
In today’s episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here’s why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired. You'll learn: Why clarity in your offer leads to more clients How I became the go-to C-section postpartum doula The massive opportunity sleep consultants have right now How to identify your "magic piece" of work that lights you up Why niching doesn’t mean you have to give up the parts you love ✨ Want help uncovering your niche and building a business around it? Let's chat 1-on-1. This is my zone of genius — helping doulas and sleep consultants create simple, profitable business plans based on what they love most. Connect with If you found this episode helpful, make sure to subscribe and leave a review — it helps more birth workers grow thriving, sustainable businesses.
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SEO for Doulas: Finding Clients While You Sleep with Julia Riddle
05/26/2025
SEO for Doulas: Finding Clients While You Sleep with Julia Riddle
Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas. If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful. What We Cover: What SEO really is and why it's not as scary as it seems Why doulas can’t afford to ignore SEO in today’s digital landscape How your website can act as your best employee—working 24/7 to bring in clients Key SEO concepts explained in simple terms (like you’re in 5th grade!) The two most important SEO fixes doulas should focus on now Julia’s journey from doula to digital expert and how she’s supporting others Special offer: Get 10% off an SEO audit from Julia with the mention of this podcast Connect with Julia: Website: Instagram: Bonus for Listeners: Mention "The Doula Darcy" to get 10% off your SEO audit with Julia! Connect with Darcy: Website: Instagram: Get one of Darcy's Doula Website Templates:
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Supporting Neurodivergent Families as a Doula with Alix Myers
05/19/2025
Supporting Neurodivergent Families as a Doula with Alix Myers
In this episode, Darcy welcomes Alix Myers, a birth and postpartum doula from Montreal with a powerful passion for neurodivergent advocacy. Together, they explore the unique needs of neurodivergent birthing people and how doulas can adjust their practices to be more inclusive, neuro-affirming, and trauma-informed. Alex shares the reasons why it’s so critical that doulas understand the spectrum of neurodivergence—including ADHD, autism, OCD, and sensory sensitivities. She offers practical strategies for building inclusive intake forms, creating sensory-friendly environments, and understanding unique communication styles during birth. This episode is full of insight, inspiration, and deeply human takeaways that will help doulas expand their care, prepare clients more effectively, and advocate powerfully at births and beyond. What We Talk About: What neurodivergence is and why it's crucial to understand in perinatal care How doulas can create more inclusive intake forms and birth plans Supporting neurodivergent communication and sensory needs during labor How undiagnosed neurodivergence may intersect with perinatal mental health Preparing neurodivergent families for the postpartum period Why “neuro-affirming” care benefits all clients—not just neurodivergent ones Resources Mentioned: Alix’s Birth Planning Bundle for Neurodivergent Families: Follow Alix on Instagram:
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Live, Laugh, Lobster: A Doula Retreat You’ll Never Forget
05/10/2025
Live, Laugh, Lobster: A Doula Retreat You’ll Never Forget
Join us for a joy-filled episode of the Doula Darcy Podcast, recorded live from the Maine Doula Retreat hosted exclusively for members of . Doulas from across the country share what it’s like to step away from daily responsibilities and immerse themselves in three rejuvenating days by the ocean in Maine. Hear candid reflections on burnout, sisterhood, business breakthroughs, and the magic that happens when like-minded caregivers gather in person. Whether you're a doula, a birth worker, or a solo entrepreneur, this episode will inspire you to prioritize rest, connection, and real support in your professional journey. Get a glimpse of the clarity, creativity, and soul-fueling energy that only retreats like this can provide. In This Episode, You'll Hear: What it's really like to retreat with your doula colleagues Why community is essential to avoiding burnout How in-person connections amplify business growth Real stories of transformation, laughter, and late-night chats Why you’ll want to be at the next My Doula Village retreat Links & Resources: – Your online home for support, strategy, and sisterhood Follow along on Instagram: Want to be at the next retreat? . My Doula Village members featured on this epsiode: Leslie Owens of Mother Nurture Maternity Lactation in Atlanta Lacy Anderson of UP Family Doula in the Upper Peninsula of Michigan Christine Freeze of Otters Embrace Doula in Houston Lynn Eads of Learn with Lynne in Detroit Emily Wannenburg of 4th Trimester Fitness Method Chelsea Lambert of The Manistee Midwife
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Why Your Business Thrives When You Thrive
05/05/2025
Why Your Business Thrives When You Thrive
In this episode, Darcy invites you behind the scenes for a candid, inspiring look at how she blends her life and her business — and why it’s essential for every doula (and entrepreneur) to stop separating the two. She shares her recent experiences at a transformative mastermind retreat and live event with her business coach, the power of stepping away to work on your business (not just in it), and the profound impact of treating yourself with care and respect. Darcy reminds us that self-care isn’t selfish — it’s strategic. Whether it’s savoring your morning coffee, booking a massage, or committing to a business retreat, these investments in yourself ripple into every corner of your life and work. She challenges you to schedule micro and macro moments of care, joy, and reflection into your calendar — because when you thrive, your business thrives. Darcy also shares details about upcoming opportunities to join her, including the Maine Doula Retreat and the Birth Worker Retreat in Clearwater, Florida, in January 2026 — the ultimate chance to reset, recharge, and set powerful intentions for the new year. ✨ In this episode you’ll hear: Why Darcy doesn’t separate her life from her business — and why that’s a strength The breakthroughs she experienced at her mastermind retreat and live event How putting yourself at the top of your to-do list can transform your business Simple self-care practices you can start today (without spending money) An invitation to join the Birth Worker Retreat in Florida for an unforgettable business and self-care experience Resources & Links: Join the Maine Doula Retreat → Book your spot at the Birth Worker Retreat → Learn more about working with Darcy →
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Turning Passion into Passive Income: How Doula Kelli Blinn Created Her Childbirth Education Course
04/21/2025
Turning Passion into Passive Income: How Doula Kelli Blinn Created Her Childbirth Education Course
In this refreshingly honest episode, Darcy chats with longtime 1:1 coaching client Kelli Blinn, a Columbus, Ohio-based birth doula and childbirth educator, about her journey from teaching private classes to launching her first online childbirth education course. They dive deep into the realities of creating "passive" income, overcoming personal hurdles like tech fear and self-doubt, and why childbirth education matters more than ever. Kelli shares how her passion for informed birth choices led her to create Your Birth, Your Options, and how doulas can leverage her course to serve their clients and grow their own businesses. What You'll Learn: Why "passive" income isn’t so passive at first—and why it’s still worth it The hidden hurdles that hold entrepreneurs back (hint: it’s usually you) How childbirth education empowers clients to advocate for themselves Ways doulas can offer Kelli’s course to their clients (and earn affiliate income) The importance of being real, showing up authentically, and starting imperfectly Links Mentioned: Connect with Kelli: | Instagram Email Kelli: Learn more about Your Birth, Your Options digital course: https://www.kelliblinn.com/online-childbirth-education
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The 90-Day Visibility Plan Every Doula Needs (No Paid Ads Required!) with Tracy Beavers
04/15/2025
The 90-Day Visibility Plan Every Doula Needs (No Paid Ads Required!) with Tracy Beavers
Feeling stuck trying to grow your doula business without burning out on social media or spending money on ads? In this session, visibility expert and business coach Tracy Beavers shares her best strategies to help doulas gain more visibility 100% organically. Learn how to: Create 90 days of content in 30 minutes Use Facebook or Instagram to actually get leads Overcome the fear of putting yourself out there Build trust with your ideal clients online Repurpose content using simple systems and AI tools Embrace your worth and charge confidently for your services ✨ About Tracy: Tracy Beavers left a 20+ year corporate career to build a successful business teaching entrepreneurs how to grow with visibility, not ads. She's a mom, a dog-lover, and your new go-to coach for showing up with confidence! 📌 Join the FREE Masterclass she mentioned: "How To Grow Your Email List & Attract Your Ideal Clients Without Paid Ads" Connect with Tracy: Instagram: @tracybeaverscoaching Podcast: Create Online Business Success
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Feast or Famine: The Truth About the Doula Business Cycle
04/09/2025
Feast or Famine: The Truth About the Doula Business Cycle
In this heartfelt episode, Darcy returns after a brief break to shed light on a topic not often discussed in the doula community—the feast or famine cycle of doula work. Drawing from 15 years of experience, she normalizes the ups and downs doulas experience in their client flow and income. Darcy offers mindset shifts, marketing insights, and actionable tips to help doulas ride the wave of unpredictability and stay grounded during slower times. Key Takeaways: The feast or famine cycle is a normal part of doula life—even for seasoned pros. Slower seasons are not a reflection of your worth or skill. Building a strong marketing foundation (SEO, social media, networking) is your lifeline. Don’t panic and overhaul everything—get back to basics! Focus on visibility and consistency, not just new certifications or price cuts. Remember your impact—reflect on client testimonials and positive feedback. Entrepreneurship has seasons—prepare emotionally and financially. Feeling "not enough" can linger at any stage. Ground yourself in your progress. Mentioned in this episode: My Doula Village: Doula website templates: Connect with Darcy:
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From Side Hustle to Six Figures with Christine Rogers
03/14/2025
From Side Hustle to Six Figures with Christine Rogers
From Side Hustle to Six Figures with Christine Rogers Episode Summary: In this inspiring episode of The Doula Darcy Podcast, I sit down with Christine Rogers of Draw Near Doula in Alaska. Christine started her doula business as a side hustle while managing her family's bakery, never imagining it could become her full-time career—let alone a six-figure business. But through confidence-building, strategic growth, and the support of My Doula Village, she has transformed her passion into a thriving business. We dive into: ✅ Christine’s journey from charging $500 per birth to $2,600 per birth ✅ Overcoming the fear of raising prices and recognizing her worth ✅ How community and coaching helped her push past self-doubt ✅ The power of networking, consistency, and taking action—even when unsure ✅ How building her business has impacted her family, inspiring her kids to pursue their own entrepreneurial dreams If you've ever wondered whether your doula business could be more than a side gig, this episode will give you the motivation (and the roadmap) to make it happen! 🔗 Connect with Christine: 💻 Website: 📷 Instagram: Join My Doula Village: 🎧 Listen now and get inspired to take your doula business to the next level!
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If You’re Turning Away Doula Clients, It’s Time to Listen to This
03/07/2025
If You’re Turning Away Doula Clients, It’s Time to Listen to This
Doulas, are you turning away clients because you're booked solid? It’s a great problem to have… until it starts feeling like those referrals you're passing along are a missed opportunity for you. If you’re passing client referrals along to other doulas (without getting anything in return) but can’t imagine starting an agency because it feels too big, too complicated, or just too much—this episode is for you. I sit down with Juanita Harris of Southern Charm Doula, who was booked 9+ months out, constantly saying no to new inquiries, and exhausted. She thought running an agency was too much work… until she realized she was already doing half the work for free. 🎙️ In this episode, Juanita shares: ✅ Why she resisted starting an agency for so long ✅ The breaking point that made her say, “I have to do this NOW” ✅ How she launched her agency in one week—without the overwhelm ✅ The biggest myths about starting an agency (and what’s actually true!) ✅ How she now supports more families, makes more money, and has more control of her schedule If you're feeling stuck, scared, or unsure about taking the next step towards opening a doula agency, this episode will open your eyes to what’s possible. 🎧 Listen now! And if you need help growing your business, send me a DM—I’d love to chat.
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Boundaries in Doula Work: A Conversation with Allison Coleman of Austin Baby Guru
02/17/2025
Boundaries in Doula Work: A Conversation with Allison Coleman of Austin Baby Guru
In this episode of the Doula Darcy Podcast, host Doula Darcy, a seasoned business coach for doulas, interviews Allison Coleman of Austin Baby Guru and ABG Doula Training. The average doula burns out within 2-5 years. But not Allison Coleman. She's been thriving for 26 years! What’s her secret? Boundaries. Crystal clear, unapologetic boundaries. From charging premium rates to setting expectations with clients upfront—Allison shares it all on this week’s podcast episode. They discuss Allison's unique approach to running a doula agency with strong boundaries. Alison shares her expertise on setting client expectations, mutual interviews (meaning families have to apply to work with her agency in Austin!), and pricing structures. They also delve into the importance of clear boundaries for sustainable and fulfilling doula careers. The episode emphasizes that having well-defined boundaries enhances both client satisfaction and doula well-being. 00:45 Meet Alison Coleman 01:55 The Importance of Boundaries in Doula Work 03:20 Running a Successful Doula Agency 04:54 Setting Client Expectations and Boundaries 08:53 The Application Process for Clients 16:29 Ensuring a Good Fit: The Interview Process 21:32 Onboarding and Invoicing Process 21:55 Training and Mentorship for Doulas 23:42 Compensation Structure 25:09 Handling Client Issues 26:46 Setting Boundaries with Doulas 30:35 Training Programs and Workshops 33:52 Final Thoughts and Contact Information Learn more about ABG Postpartum Doula Training here: Follow Allison Coleman on Instagram:
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Authentic Copywriting for Doulas and Success without Sacrifice with Jillian Anderson
01/31/2025
Authentic Copywriting for Doulas and Success without Sacrifice with Jillian Anderson
Are you struggling to find the right words to connect with potential clients? Do you feel like your website and social media posts don’t truly reflect who you are as a doula? In this episode, I sit down with Jillian Anderson, an expert copywriter (and former abdominal massage therapist!) who helps entrepreneurs craft compelling, authentic messaging that converts. We dive into: ✅ Why copywriting is the key to booking more doula clients ✅ How to write in a way that sounds like you and feels natural ✅ The biggest mistake doulas make in their websites and social media posts ✅ The connection between pricing, self-worth, and marketing confidence PLUS—Jillian shares how her free birth experience shaped her perspective on postpartum support and why she hired a postpartum doula even after an undisturbed birth. If you’re ready to refine your message, attract more clients, and make marketing easier (without the sleazy sales tactics), this episode is for you! 🔗 Links & Resources: 📌 Follow Jillian on Instagram → 📌 Check out Jillian’s podcast → 📌 Join Success Without Sacrifice with Darcy and get Jillian's eyes on your website as a bonus → Jillian Anderson is a Positioning Expert + Lead Copywriter. She's worked with over 250 clients from across 55 countries and now specializes in High Performance Sales Copy — the kind that sounds like you and sells way better. Originally from northern New Jersey, Jillian now lives in South Carolina with her husband and children.
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Creating space for rest: Lessons from a Week of Self-Care in Florida
01/22/2025
Creating space for rest: Lessons from a Week of Self-Care in Florida
In this episode, I’m coming to you live from Clearwater, Florida, where I’ve spent a full week while hosting the Birth Worker Retreat. I came a few days early and stayed a few days after the event as a way to recharge. I’m diving into why this is essential for doulas to prioritize self-care, manage their energy, and build a lifestyle that supports their well-being. You’ll hear about: How I’ve learned to plan rest before and after big events. Why managing your energy is more effective than managing your time. The mindset shifts that helped me overcome scarcity thinking and embrace a life I love. Practical ways to start carving out time for yourself, no matter how busy you are. Whether you’re juggling clients, family, or just trying to find a moment of peace, this episode will inspire you to rethink how you care for yourself as a doula. What You’ll Learn in This Episode: The importance of building rest into your schedule. How taking care of yourself benefits both you and your clients. The power of designing a business that supports your dream lifestyle. Simple strategies to start prioritizing self-care, even with a busy schedule. Links and Resources Mentioned: Birth Worker Retreat 2026: www.TheBirthworkerRetreat.com Follow me on Instagram for daily inspiration: @TheDoulaDarcy Send me a DM with your thoughts on this episode! Join the Conversation: What did you think of this episode? Are you ready to start prioritizing your self-care? I’d love to hear from you! Shoot me a DM on Instagram, or share this episode with a fellow doula who needs a reminder to rest and recharge. Subscribe and Review: If you enjoyed this episode, don’t forget to subscribe to The Doula Darcy podcast so you never miss a new episode. If you loved it, please leave a review—it helps me reach more amazing doulas like you! Take the first step toward designing your dream lifestyle by tuning in now! Hit play and start your journey to a more balanced, energized, and joyful doula life.
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Success Stories: How This Doula Built Her Dream Business - Jen Tawil
01/17/2025
Success Stories: How This Doula Built Her Dream Business - Jen Tawil
In today's epidode, Darcy sits down with Jen Tawil of Lean on Me Westchester Postpartum Doula Services and also The Private Eye Doula. Jen only started out as a postpartum doula a couple of years ago, but she's already filled her daytime postpartum doula schedule and is turning away clients! And now, she's working on her digital course to help parents ask the right questions and spot the red flags when interviewing nannies and daycare providers. Hear the fun story of her success here! Follow Jen on Instagram at Connect with Darcy: Join Come to the Join the conversation on Instagram: Don’t forget to subscribe, leave a review, and share this episode with a fellow doula who could use a boost in their business journey!
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New Year Website Optimization Tips for Doulas
01/05/2025
New Year Website Optimization Tips for Doulas
New Year Website Optimization Tips In this episode of The Doula Darcy podcast, Darcy, a business coach specialized in helping doulas grow their businesses, kicks off 2025 with insights on some simple ways to make sure your doula website is serving you in the best way. Hear a couple stories about "bad website" experiences that Darcy had recently and how doulas can avoid these problems. Darcy delves into practical marketing tips, focusing on optimizing doula websites for higher client conversion by ensuring ease of navigation, clarity in service areas, and removing barriers for prospective clients. She also talks about checking the functionality of your website links and maintaining clear and concise communication on your service offerings. This episode is perfect for both new and experienced doulas aiming to refine their marketing strategies and streamline their business processes in the new year. Check out the Doula Website Templates she mentions here: Follow Darcy on Instagram at @TheDoulaDarcy 00:00 Welcome to the Doula Darcy Podcast 00:47 New Year, New Beginnings 01:43 Mindset Shifts for Success 03:16 Upcoming Events and Exciting Plans 06:13 Website Optimization Tips 08:34 Common Website Mistakes 13:18 Making It Easy for Clients to Hire You 18:06 Doula Darcy's Rant and Final Tips
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Letting Go of the Hustle: A Guide to Building a Joyful Doula Business
12/23/2024
Letting Go of the Hustle: A Guide to Building a Joyful Doula Business
Build a Business That Feels Right for You Are you feeling overwhelmed by the end-of-year "strategize, plan, and grow" messages flooding your feed? You’re not alone! In this candid episode, Darcy reveals why these marketing tactics can feel gross—and how to sidestep them to stay grounded in your own success. Darcy shares her journey from corporate life to becoming a thriving postpartum doula and business coach. With practical advice and heartfelt encouragement, she dives into what it really takes to build a business that feels good in your gut, aligns with your goals, and supports your life—not the other way around. This episode is a must-listen for doulas and sleep consultants who want to grow their businesses while maintaining their sanity and purpose.
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End-of-Year Reflections and Strategies for Doula Business Success
12/15/2024
End-of-Year Reflections and Strategies for Doula Business Success
End-of-Year Reflections and Strategies for Doula Business Success Join Doula Darcy as she guides you through her end-of-year process for reflections and strategies to kick off the next year in the best way possible. In this episode, Darcy offers practical advice on ending the year by cultivating feelings of gratitude, celebrating achievements, and using that to prepare for 2025. Listeners will learn the importance of reviewing client data, keeping track of business mileage, investing wisely in their business, and performing a comprehensive analysis of referral sources. Discover actionable steps to help you grow your doula business, elevate your marketing efforts, and enter the new year with a prosperous mindset. Don't miss out on tips for maintaining a healthy work-life balance and making smart financial decisions. Happy Holidays and here's to a successful 2025!
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How Sleep Consulting Can Boost Your Doula Business with Jayne Havens of Center for Pediatric Sleep Management
12/08/2024
How Sleep Consulting Can Boost Your Doula Business with Jayne Havens of Center for Pediatric Sleep Management
In this episode of The Doula Darcy Podcast, host Darcy discusses the intersection of doula work and sleep consulting with her guest Jayne Havens. Jayne is the founder of Snooze Fest Sleep Consulting and the Center for Pediatric Sleep Management. They explore how adding sleep consulting to a doula's skill set can provide business growth, increased flexibility, and work-life balance. Darcy and Jayne emphasize the mutual advantages of combining doula services with sleep consulting, both for client satisfaction and professional sustainability. 00:45 Introducing Jane Havens: Sleep Consultant Extraordinaire 01:29 Building a Simple and Successful Business 05:04 The Importance of Virtual Support for Doulas 09:16 Hybrid Models and Flexibility in Doula Work 10:42 The Benefits of Sleep Consulting for Doulas 16:00 Creating a Sustainable Doula Career 21:32 Designing Your Business to Fit Your Life 23:31 Keeping It Simple: The Key to Success 27:45 Join Us at the Birth Worker Retreat 29:28 Final Thoughts and How to Connect Check out The Center for Pediatric Sleep Management here: Join her free Facebook Group: Becoming a Sleep Consultant here:
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Rock Your Doula Biz and Redefining Doula Success with Randy Patterson, The Rock n Roll Doula
12/04/2024
Rock Your Doula Biz and Redefining Doula Success with Randy Patterson, The Rock n Roll Doula
In this special and lively episode of the Doula Darcy podcast, episode #13, host Darcy introduces Randy Patterson, known as the 'Rock and Roll Doula', founder of ProDoula and author of the book "The Matriarch Rules". Randy Patterson is unrelenting and unapologetic and she shares her battle cry: Own your power and charge your worth, doulas! In this electrifying episode, she shares how to see your own strength and why owning your power is non-negotiable. Tune in for an empowering mix of passion and practicality as Randy Patterson unpacks how she built an multi-million dollar doula empire by consulting over 1,800 birth businesses and serving from the heart. Relatable, soft, yet oh-so-unshakeable— Randy Patterson is a force of nature and this episode is a must-listen! The conversation evolves into an in-depth discussion about the evolution of the doula industry and the ways that Randy has played a big part in that in creating ProDoula. They also discuss combating misconceptions about the "ideal doula" and establishing successful doula businesses. Randy shares her journey from humble beginnings to revolutionary work with ProDoula, dispelling the myth that doulas can't thrive financially. Through authentic storytelling, advice on business strategies, and reflections on their shared passion, this episode offers valuable insights for both new and seasoned doulas aiming to make a significant impact in their communities. Since 2009, Randy has consulted for more than 1,800 businesses and entrepreneurs seeking success. When asked, Randy says her greatest strength is enabling others to see theirs. Cyber Monday Sale -- get $50.00 gift card when subscribing: Instgram: : @prodoula Facebook: 00:00 Introduction and Special Guest Announcement 00:18 The Hilarious Social Media Mix-Up 02:04 Randy Patterson's Journey and Impact 02:52 Breaking Stereotypes in the Doula Industry 04:16 The BuzzFeed Article and Its Aftermath 06:08 Empowering Doulas to Succeed 10:04 The Birth of ProDoula 14:28 ProDoula's Unique Training Approach 16:50 Overcoming Challenges and Building a Business 29:26 Advice for Aspiring Doulas 30:42 Investing in a Doula Business 31:37 Finding the Right Agency 35:51 Balancing Work and Family 47:18 The Importance of a Strong Online Presence 53:14 ProDoula's Cyber Monday Offer
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What Men Get Right About Business with kaitlin McGreyes of Be Her Village
11/25/2024
What Men Get Right About Business with kaitlin McGreyes of Be Her Village
Transforming Doula Careers Through Community and Support with Kaitlin McGreyes of Be Her Village In this episode of the Doula Darcy podcast, host Darcy, a business coach for doulas, chats with Kaitlin McGreyes, founder of Be Her Village. They discuss their shared mission to help more families access doula support, even though they go about this goal in different ways. Doula Darcy helps doulas reach more parents and get more clients. Be Her Village is a platform that allows parents to register for doula services instead of traditional baby gifts. Darcy & Kaitlin also talk about the importance of business retreats - especially for women, and how they belive this is one thing men really get right about business. They also share insights on the importance of community, self-care, and the upcoming Birth Worker Retreat in Florida, which aims to rejuvenate and inspire doulas. The conversation is filled with personal anecdotes, professional advice, and the joys of collaboration over competition. 00:45 Meet Kaitlin McGreyes: Founder of Be Her Village 01:24 The Birth Worker Retreat Experience 03:37 The Value of In-Person Networking 05:36 The Importance of Business Retreats 09:17 Planning for the Future: January Retreats 10:51 The Power of Community and Collaboration 12:26 Balancing Work and Rest for Business Growth 16:57 Women in Business: Overcoming Burnout 19:27 Integrating Business and Personal Life 20:38 The Importance of Self-Care and Community 21:17 Join Us at the Birth Worker Retreat 22:11 Dealing with Seasonal Affective Disorder 22:56 Doula Speed Dating and Other Retreat Activities 24:03 The Vision Behind Be Her Village 27:09 Challenges and Solutions in Maternal Support 29:32 How Be Her Village Works 33:43 Encouraging Community Support for New Moms 34:36 Final Thoughts and Upcoming Events
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Starting a Doula Agency with Jodi Congdon
11/19/2024
Starting a Doula Agency with Jodi Congdon
Doula Agency Success: Insights and Strategies from Two Doula Agency Owners If starting a doula agency is on your radar - you do not want to miss this episode! In this episode of the Doula Darcy podcast, host Darcy, an experienced doula business coach and small doula agency ownder, discusses the dynamics of running a successful doula agency. Darcy is joined by Jodi Congdon of Hip2Heart. Jodi owns a much larger doula agency outside of Boston. They talk about the upcoming in Florida, their journeys in running two very different sized doula agencies, and key strategies for growth. They also tackle practical tips on managing a team, setting client expectations, and the debate over listing prices on websites. Additionally, Jody shares insights about her . Join Darcy & Jodi at The Birthworker Retreat in January 2025 in Clearwater, FL. Save $100 with coupon code RETREAT100 at Connect with Jodi and learn about her .
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What to Ask in Doula Interviews to Build Trust and Book Clients
11/04/2024
What to Ask in Doula Interviews to Build Trust and Book Clients
In this episode, Darcy shares her strategies for turning doula client interviews into successful bookings. From her fourteen years as a doula, she shares the nuances of conducting successful client interviews, providing actionable tips to help doulas connect and build trust. Darcy covers: How to simplify the client contact process to increase inquiries Ways to convey confidence in your experience, even if you’re new Essential questions to ask that demonstrate you care about clients' unique needs How to create a comforting environment that mirrors the support you’ll provide during birth or postpartum care Tips on tracking referrals to refine your marketing efforts Whether you’re a new or experienced doula, this episode offers valuable insights to enhance your interview approach and book more clients confidently. Tune in to take your doula business to the next level! Darcy also mentioned coming up in January 2025 in Clearwater, Florida. Save $100 with coupon code RETREAT100 at
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Doula Sisterhood: Live from the Maine Doula Retreat
10/25/2024
Doula Sisterhood: Live from the Maine Doula Retreat
Episode Summary: In this special episode, we’re coming to you live from the Maine Doula Retreat, where five amazing doulas from My Doula Village share their experiences. Listen in as we discuss the transformative power of connecting with fellow doulas, taking time away from the demands of everyday life, and the benefits of being part of a supportive community. This episode is packed with stories of growth, laughter, and even a few tears as we delve into what makes the retreat so special and why every doula should consider joining us. Introductions: Meet the doulas joining Darcy on the episode: Molly (Atlanta, GA), Stacey (Rhode Island), Tammy (Scranton, PA), Christine (Palmer, AK), and Chelsea (Manistee, MI). The Retreat Experience: We discuss the benefits of the Maine Doula Retreat, including the beautiful ocean views, delicious food, and the luxury of having time to focus solely on personal and professional growth. Community and Connection: The doulas share how the retreat has strengthened their bonds with one another and created a sense of sisterhood. The power of being surrounded by others who truly understand the ups and downs of doula work is a recurring theme. Collaboration Over Competition: Insights into how My Doula Village fosters an environment of collaboration rather than competition, allowing doulas to share resources, ideas, and support. Breakthroughs and Business Growth: The doulas talk about how the retreat has helped them gain clarity in their businesses, make important decisions, and set actionable goals. From strategy sessions to spontaneous discussions, every moment is filled with growth opportunities. Personal Transformation: Beyond business breakthroughs, many doulas experienced deep personal growth. Some share stories of overcoming doubts, finding new motivation, and making peace with decisions they needed to make. Support Beyond the Retreat: The doulas discuss how My Doula Village extends beyond the retreat, providing ongoing support through virtual meetings, the Facebook group, and a network of over 100 doulas. A Life-Changing Community: Each guest shares why My Doula Village is an invaluable part of their lives, from having a network that understands the doula lifestyle to forming genuine friendships that last. Memorable Quotes: "There’s nothing like being in a room full of people who understand the unique work we do. It’s a sisterhood." "The energy here is amazing—it feels like sleepover camp with your best friends, but for doulas!" "Being surrounded by other doulas who get it has given me the motivation to push forward in my business and personal life." "Joining My Doula Village changed my life. I wouldn’t be fully booked in my first year as a doula without this supportive community." Learn about the Maine Doula Retreat here: Join the Conversation: If you’re a doula looking for a supportive community or considering attending a retreat, this episode is for you. Share your thoughts with us and let us know what you’d love to see at future retreats by tagging The Doula Darcy on social media! Subscribe & Leave a Review: If you enjoyed this episode, please subscribe to the podcast and leave a review. Your feedback helps us reach more doulas looking for community and connection.
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A Doula’s Guide to Strategic Outsourcing and Work-Life Balance
10/20/2024
A Doula’s Guide to Strategic Outsourcing and Work-Life Balance
In this episode, The Doula Darcy reflects on a major turning point in her doula business journey from several years ago. As a busy postpartum doula and agency owner, she found herself struggling to expand her business without sacrificing all of her time. She shares how she overcame these challenges through strategic outsourcing—not just in her business, but in her personal life too. Key topics discussed: The Reality of Scaling a Doula Business: The challenges of finding time to grow when you're a hands-on business owner, and why hiring a team isn't always the answer. Outsourcing Mindset Shift: How looking beyond the business and hiring help for personal tasks (house cleaning, child transportation, meal delivery) freed up time and energy. Investing in Tools and Software: The benefits of using software to save time on administrative tasks. The Cost vs. Value of Outsourcing: Why spending money on services that free up your time is often worth the investment, even if it feels like adding another expense. Business and Personal Life Integration: How to design a business that works seamlessly with your life and aligns with your strengths. Practical Tips for Doula Business Owners: Advice on outsourcing non-business tasks and making smart investments in tools and resources. This episode provides a fresh perspective on managing time, energy, and money effectively. Resources Mentioned: Connect with Darcy: Follow her on Instagram for more tips and insights. Don't forget to subscribe, leave a review, and share this episode with fellow doulas who could use a fresh approach to scaling their businesses!
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Passive Income Ideas for Doulas
10/16/2024
Passive Income Ideas for Doulas
Are you a doula feeling stretched thin with client work? In this episode, I’m sharing how you can leverage your skills to create passive income and free up your time. Whether you want to earn an extra $500 a month or create a million-dollar business, the key is tapping into the online world with digital offerings. I provide practical ideas and strategies for building courses, products, and resources that can generate income even while you’re off-call. This episode is geared towards helping you get motivated to start earning more without working more hours! What You'll Learn: How to identify your unique skills and passions that can translate into a digital product. The power of passive income for doulas and why it’s a game changer for sustainable growth. Real-life examples of doulas who’ve built successful online businesses and how you can do it too. The first steps to take when building your online income stream, from brainstorming to execution. Links & Resources: Book a strategy session with me to map out your passive income plan: Join My Doula Village for support from other doulas building online businesses: Connect with me on Instagram and share your passive income ideas:
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How to Calculate your Doula Rate
10/09/2024
How to Calculate your Doula Rate
Mastering Doula Rate Calculations and Business Mindset In this episode of the Doula Darcy Podcast, host Darcy, a seasoned business coach and doula, discusses essential strategies for doulas to determine their rates effectively. Darcy highlights the differences in doula business costs compared to traditional businesses, while still stressing the necessity to incorporate all expenses into doula rate calculations. The episode focuses on the mindset shift required for doulas wishing to establish a sustainable and fulfilling long-term career. Darcy also addresses not undercharging and underscores the significance of continuing education and self-investment, offering insights into calculating costs such as gas, travel time, website maintenance, and more. Listeners are encouraged to reassess their rates, invest in their growth, and adopt practices to prevent burnout for long-term success as a doula. 00:46 Understanding Your Worth as a Doula 02:44 Investing in Quality Doula Training 06:00 Setting Your Rates and Business Costs 10:59 Maximizing ROI for Your Doula Business 11:29 Factoring Travel and Time into Your Rates 12:22 Comprehensive Cost Analysis for Doula Services 14:17 Investing in Your Growth and Development 16:52 Prioritizing Self-Care for Long-Term Success 18:45 Sustaining Your Doula Career Follow Check out Join
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