The Doula Darcy Podcast
The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!
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“Must Be Nice” - A Mindset Shift That Changed Everything
01/19/2026
“Must Be Nice” - A Mindset Shift That Changed Everything
In this episode, I'm coming to you from sunny Clearwater, Florida a few days ahead of The Birthworker Retreat. I share the behind-the-scenes of how I intentionally designed this event (and my life!) to match my personal needs and seasonal rhythms. From walks on the beach and hotel massages to the mindset shifts that took me from burnt-out martyr to thriving doula business owner, I walk you through how this lifestyle didn’t happen by accident. It happened by methodical design. I’m breaking down how you, too, can start aligning your business with the life you truly want, starting with small, sacred decisions. What You’ll Learn: Why I intentionally arrive early to events I host (and how it changes everything) How I turned my desire for winter sunshine into a business opportunity The key mindset shift that helped me move from martyrdom to empowerment Tiny ways to care for yourself as a business owner and mom How every "yes" is also a "no" - and how to choose wisely Encouragement to stop resenting others and start building what you want Links Mentioned: Birth Worker Retreat www.TheBirthworkerRetreat.com My Instagram (for behind-the-scenes content!) About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices.
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You’re Fully Booked… So Why Aren’t You Making Enough Money?
01/12/2026
You’re Fully Booked… So Why Aren’t You Making Enough Money?
There comes a moment in many doula businesses when everything is technically “working”… You’re getting clients. You’re good at what you do. You’re busy, maybe sometimes too busy. And yet, the income still isn’t where it needs to be. In this episode, I’m talking about the very real (and very common) moment when doulas hit an income ceiling and what to do when you realize that trading hours for dollars simply isn’t sustainable long-term. I share my own story of reaching this point a few years into my postpartum doula business: juggling multiple families in a day, racing across town, coming home exhausted to my own kids, and realizing that no matter how hard I worked, there were only so many hours available. And the numbers just weren’t adding up. If you’ve ever thought: “I can’t raise my rates any higher…” “I love this work, but I need to make more money” “I don’t want to burn out or quit, but something has to change” This episode is for you. In this episode, we cover: Why so many doulas hit an income ceiling 2–3 years into their business The emotional reality of loving the work but needing more financial stability When (and how) to raise your rates - even if you’re newer than other doulas in your area How to increase your income without adding more in-person hours Smart ways to enhance your doula packages with add-ons and virtual services How to create downsell offers for families who can’t hire you as their full-service doula Why digital products and virtual sessions can be a game-changer The role agencies and passive income streams can play in breaking the income ceiling How to build a doula business that supports your family, your future, and your longevity in this work I also talk about the importance of thinking like a "grown-up" business owner so that you are setting rates that allow you to save for taxes, retirement, your kids’ activities, and your future - not just scrape by. There is a way to work fewer hours, help more families, and earn more money. And it doesn’t require sacrificing your health, your family, or your love for this work. Ready to take the next step? If you’re feeling stuck at this income ceiling and want support figuring out your unique doula “sweet spot”, I’d love to help. for ongoing support, real conversations, and strategy Or to design a business model and marketing plan that actually fits your life This is the work I love most, to help doulas stay in this profession for the long haul, without burnout, resentment, or financial stress. 💛 Thanks for listening! And I hope this episode gave you at least one nugget you can take with you. About The Doula Darcy: Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and a top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling. 👉 Learn more at: join The Doula Village: 📲 Follow along on Instagram: @TheDoulaDarcy
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There Are No Doula Police (So Stop Asking for Permission)
01/07/2026
There Are No Doula Police (So Stop Asking for Permission)
If you’re a people pleaser (and if you’re a doula… chances are high), this episode is for you. In this conversation, Darcy unpacks the quiet but powerful connection between the work doulas do for their clients — teaching them to advocate for themselves, ask questions, and trust their gut — and the places we don’t do that in our own lives and businesses. From birth rooms to living rooms, doulas are incredible at reminding parents they don’t need permission to make decisions that feel right for them. But when it comes to our businesses? Our pricing? Our packages? Our boundaries? We often find ourselves waiting for approval that never comes. In this episode, Darcy challenges you to notice where you’re asking for permission, hedging, or saying yes out of obligation and invites you to start running your doula business in a way that actually feeds your soul, your family, and your life. In this episode, you’ll hear about: The surprising parallel between birth advocacy and business decision-making Where doulas unknowingly ask for permission instead of trusting themselves How people pleasing shows up in packages, boundaries, and marketing A powerful reminder that you can always change course If you’ve been playing small, waiting, or holding back because you’re worried about what others will think, this episode is your reminder that you don’t need permission to build a business that works for you. About: The Doula Darcy Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and this top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling. 👉 Learn more at: Join My Doula Village: 📲 Follow along on
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Doula Finances 101: How to Pay Yourself, Save for Taxes & Retire Right
12/29/2025
Doula Finances 101: How to Pay Yourself, Save for Taxes & Retire Right
Welcome to a real talk episode with Doula Darcy, recorded during that deliciously confusing week between Christmas and New Year's. In this solo episode, Darcy shares a side of her that you may not have seen much before: her passion for personal finance and how it ties directly into doula sustainability and self-care. If you're ready to step into 2026 with more financial clarity, less stress, and a business that supports your life, not drains it, this episode is your guide. In this episode, you'll learn: Why paying yourself well is the ultimate form of self-care How to calculate exactly how much you need to earn as a doula The 4 major financial areas doulas should focus on: Your personal salary Tax planning (with practical, stress-reducing strategies) Business expenses (including tools and software) Retirement savings (yes, even if you're just starting!) How to automate your finances to reduce decision fatigue Why your profit account is your reward, and how to enjoy it guilt-free This episode is packed with practical strategies, mindset shifts, and encouragement for doulas at any stage of business. Mentioned in this episode: by Mike Michalowicz Doula Darcy’s favorite business tool: (mention Doula Darcy for 20% off) for a deeper dive on this topic, resources, and the upcoming 7-day Doula Finance Challenge About The Doula Darcy Darcy Sauers, aka The Doula Darcy, is a certified postpartum doula, marketing expert, and doula business coach who helps doulas & sleep consultants build sustainable, profitable businesses they love. Through her signature membership, My Doula Village, one-on-one coaching and this top-ranked doula podcast, Darcy empowers doulas to step confidently into their role as business owners, without burning out or giving up their calling. 👉 Learn more at: join The Doula Village: 📲 Follow along on Instagram:
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Do These 3 Things to Make More Money in 2026
12/19/2025
Do These 3 Things to Make More Money in 2026
In this episode, The Doula Darcy shares three simple year-end money moves she makes every December that reliably increase revenue in the next year. These steps take less than an hour each, but they compound in a powerful way. Most doulas try to “hustle harder,” but earning more starts with strengthening what’s already working. Darcy breaks down how to raise your rates confidently, reduce your taxable income, and increase referrals through gratitude and intentional follow-up. In this episode you’ll learn: Why scrolling your photos from January can transform how you feel about the year you just lived The easiest time of year to raise your rates (and a script for announcing it) Why tracking mileage is basically free money A quick end-of-year gratitude ritual that boosts referrals organically How to identify your highest-value clients and referral sources Why expressing gratitude expands abundance in your business Homework after listening: ✔ Grab your phone → scroll to Jan 1 photos → make a gratitude list ✔ Review your pricing + update pricing page + contract ✔ Log missing miles + download a tracking app if needed ✔ Send 3 gratitude cards or gifts this week If you loved the episode… and share one business win from 2025 you're grateful for. The Doula Darcy Meet Darcy Sauers | Doula Business & Marketing Coach The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas build thriving businesses. Learn more at
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How I Hosted a Doula Holiday Party That Built Community and Saved Me on Taxes
12/05/2025
How I Hosted a Doula Holiday Party That Built Community and Saved Me on Taxes
I share the behind-the-scenes of hosting my doula agency’s biggest holiday party yet on today's episode. Hear all about how I strategically planned it to be both meaningful and a tax write-off! You’ll hear how I: Used smart tax strategies (like the Augusta Rule!) to host a chef-catered dinner at home Created special moments for my team, including custom holiday cards Involved my teen boys in the prep, teaching them what mom really does Pivoted on gifts and ended up offering heartfelt bonuses instead Whether you’re an agency owner or a solo doula, this episode is packed with ideas and inspiration for building community, celebrating your people, and integrating more heart (and strategy) into your year-end traditions. 🎧 Tune in to hear: Why in-person connection still matters in a digital world How to plan a holiday party with intention The small touches that made a big impact on my team and clients Follow The Doula Darcy on Instagram: Learn more:
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Coaching Isn’t Just for Athletes - It’s a Business Game-Changer
11/11/2025
Coaching Isn’t Just for Athletes - It’s a Business Game-Changer
This week, I'm narrowing in on a question many people (including my parents) still ask me: What exactly does a business coach do? And why do you need one? I’m breaking it down through personal stories from my competitive gymnastics and diving days, showing how having a coach - whether on the mat, on the diving board, or in your business—can be the difference between floundering and flying. You’ll hear: Why coaching isn’t just for athletes How a good coach acts like a “spotter” in your business The importance of trust, accountability, and confidence in coaching relationships What coaching has meant for my business growth, and my clients’ Why hiring a coach is one of the smartest things you can do to fast-track your progress and avoid costly mistakes Whether you’re new to business or scaling your services, this episode is packed with honest insights, a few laughs (hello, diving smacks), and a strong case for putting someone in your corner who believes in you and knows what they’re doing. About The Doula Darcy - Since 2010, Darcy has built a thriving postpartum doula business (now agency)in New Hampshire. With her team of doulas handling the in-person clients, Darcy now spends her time & energy helping other doulas create passive income streams and hybrid doula business models so that they are earning more money, working less hours and helping more people. Darcy's super power is creating high-impact marketing strategies The Doula Darcy uses her unique background of 10 years in mainstream advertising and 15 years as a postpartum doula to help other doulas feel fired up to create impactful doula businesses that don't burn them out. Learn more about her coaching programs here: Follow her on Instagram here:
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The Real Work Behind a Successful Online Doula Business
11/06/2025
The Real Work Behind a Successful Online Doula Business
This week I share how I’m restructuring my business this winter to better support my family and my energy, without the mom guilt. I talk about: Why I’m temporarily closing my membership, My Doula Village The real reason I’m not building a big team (and why you don’t have to either) What bro marketers get wrong, and what actually works How entrepreneurship is really a journey of self-discovery The power of getting in rooms (IRL or virtual) with people doing what you want to do Whether you're building an online business, offering in-person services, or just dreaming of doing things differently, this episode will help you see what's actually possible without overcomplicating things. 🔗 Links & Resources: Join My Doula Village before doors close: Learn more about the Birth Worker Retreat (January 20–22, Clearwater, FL): DM me on Instagram and tell me what part of this episode resonated with you:
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Why I Don't Do CEO Days
09/24/2025
Why I Don't Do CEO Days
Someone asked Darcy on Instagram how doulas can be incorporating CEO days their doula business. Darcy, who prefers the term 'Island days' over 'CEO days,' shares her personal strategies for maintaining a balance between work and relaxation. She shares the importance of taking time to work ON your business rather than just IN it. Whether through designated weekly hours, full days off, or attending business retreats, Darcy emphasizes the value of stepping out of your routine to spark creativity and achieve business growth. What is a CEO Day? Introducing Island Days The Importance of Taking Breaks Business Retreats and Their Benefits Practical Tips for Scheduling CEO Time The Value of Community and Networking Conclusion and Final Thoughts Join My Doula Village — Get in on the next Maine Doula Retreat! DM me on Instagram @TheDoulaDarcy and let me know you listened to this episode.
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Claim the Life you Want and Build the Business to Match it with Amber Lilyestrom
09/10/2025
Claim the Life you Want and Build the Business to Match it with Amber Lilyestrom
Want to meet the Business Coach Behind the The Doula Business Coach? What happens when your business coach becomes one of your strongest cheerleaders and biggest expanders? In this episode, I’m pulling back the curtain and inviting you into a very personal (and often hilarious) conversation with my business coach of three years, the incredible Amber Lilyestrom. Amber isn’t just a business coach & brand strategist. She’s a poet, a mom, and a professional crazy cat lady (yes, we explain). She’s also the reason I’ve taken my doula coaching business to the next level. Together, we talk about designing businesses around the lives we actually want to live and the importance of being brave enough to want what you really want. If you're a doula looking for permission to create a business that truly fits your life (and not the other way around), this episode is your green light. Amber and I get real about money mindset, “right-sized” businesses, and the inner work that makes outer success possible. ✨ Bonus: We also share the behind-the-scenes story of a ridiculous, stormy, cat-filled, Taylor Swift inspired Reel we filmed together - because business should be fun. This episode is for you if: You’re a doula who knows there’s a next level waiting for you You want to get paid for being yourself and doing what you’re naturally good at You crave deep, authentic mentorship that goes beyond strategy You want to build a business that fuels your whole life—not just your bank account 🎧 Tune in and hear why our quirky, soul-sister dynamic might just be the spark you need to fall back in love with your business (or finally go all in). Find Amber at: Amber's Podcast - Homeward with Amber Lilyestrom Follow her on Instagram:
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Stop Trading Hours for Dollars in your Doula Business
09/02/2025
Stop Trading Hours for Dollars in your Doula Business
The only way to keep serving families without burning out is to design a business that earns you money even when you’re not on call. I see it all the time. Doulas pour their whole hearts into their clients, only to realize their business only works if they are physically working. If you’re on call 24/7… If you feel guilty every time you block off a weekend… If your bank account feels just as drained as you do… That’s not freedom. That’s a business model that’s running you. The truth? You can’t sustain this pace without sacrificing your health, your relationships, or your passion for birth work. The good news? There’s another way. And it starts with creating income streams that work while you rest. You don't want to miss this episode of The Doula Darcy Podcast.
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How to Promote Your Doula Business Without Spending a Fortune
08/09/2025
How to Promote Your Doula Business Without Spending a Fortune
You don’t need a huge advertising budget to attract dream doula clients. In fact, you can build a thriving doula business for free (well, almost). In this episode, I share the only investment I believe every doula must make, plus the three free marketing strategies that will keep your client list full for years to come. I also get real about the importance of showing up - online, in your community, and in your client work - so you can grow your business without wasting money. What You’ll Learn in This Episode: The only marketing expense I recommend when starting your doula business. Why your website is your 24/7 client-attracting employee. How to use networking to grow your reputation. The role social media plays in connecting you with dream clients - and why you need to stop complaining about it. The #1 free marketing tool you already have but may be overlooking. Links and Resources: — SEO-friendly, easy-to-customize, and designed specifically for doulas. — Get my personal website audit, SEO trainings, and a community of growth-focused doulas. 📩 DM me on Instagram and let me know you listened to this episode.
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When Doing "Nothing" Is Everything: Redefining Postpartum Doula Support
07/23/2025
When Doing "Nothing" Is Everything: Redefining Postpartum Doula Support
Postpartum doulas often equate their value with how much they do—laundry folded, dishes washed, bottles sterilized. But what if the most meaningful support has nothing to do with physical tasks? In this episode, Darcy challenges the productivity myth and highlights the profound impact of simply being present, listening, and validating a new mom's experience. What You'll Learn: Why postpartum doulas often undervalue emotional support How our culture ties self-worth to productivity—and how to unlearn it Real client stories that prove presence > performance How to ask the right questions to uncover your client's real needs Why virtual postpartum doula services can be just as impactful Whether you're a seasoned doula or just getting started, this episode is your reminder that sometimes the most powerful support you can offer is simply showing up with love and presence. 📩 Questions or thoughts? DM me on Instagram or email me at . Join the conversation in my free Facebook group: The Doula Marketing Group.
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What to Put on Your Table at a Baby Expo (So You Actually Get Leads)
07/02/2025
What to Put on Your Table at a Baby Expo (So You Actually Get Leads)
What should you actually bring and set up at your table if you're exhibiting at a Baby Expo, Baby Fair, or community event? If you’ve ever found yourself wondering how to stand out in a room full of vendors (without spending a fortune), this episode is your must-listen guide. I’m sharing lessons from my years producing mom and baby expos across New England. Plus - the exact strategies I’ve seen work (and flop) when it comes to turning a six-foot table into a client-magnet. What you’ll learn: The one mistake that guarantees you’ll go home with zero leads 10 practical tips for standing out at baby fairs (without a fancy setup) How to use these events to grow your email list and referral network Why your energy and body language matter more than your handouts Creative, low-cost ideas that actually get expecting families to stop at your booth Plus, a reminder that YOU are invited to join us at the Birth Worker Retreat in Clearwater, Florida, happening January 20–22, 2026! Sun, community, and business growth—what could be better? 🎟️ Get retreat details: thebirthworkerretreat.com 📲 Follow me on Instagram: Please don't forget to like and subscribe to The Doula Darcy Podcast
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The Biggest Mistake Sleep Consultants Make and How to Fix It
06/16/2025
The Biggest Mistake Sleep Consultants Make and How to Fix It
Darcy explains the number one mistake sleep consultants and doulas make when trying to attract clients. Simply posting on Instagram and relying on cute Canva content won't bring clients rolling in. Instead, building a strong marketing foundation with a lead generation funnel and effective systems is crucial. Learn about the importance of turning strangers into followers, followers into leads, and leads into clients. Darcy also introduces a new 90-day accelerator program aimed at helping sleep consultants earn $10,000 a month by implementing effective marketing strategies. Apply here: Tune in to discover how to stop hustling for likes and start getting booked with clients who are eager to work with you. Follow The Doula Darcy on Instagram: Meet Darcy Sauers | Doula Business & Marketing Coach The Doula Darcy (a.k.a Darcy Sauers) is a Doula Business Coach & Marketing Strategist who combines her unique background: 10 years in advertising and 15 years as a postpartum doula to help other doulas & sleep consultants build thriving businesses. The Doula Darcy worked for 10 years in the advertising and marketing field before having 3 children and then becoming a postpartum doula in 2010. She attributes her background in marketing to her success at building a thriving postpartum doula business in a small town in New Hampshire. Now she loves sharing her industry expertise with other doulas. The Doula Darcy is the founder of the My Doula Village, a monthly membership community which helps doulas with the marketing side of being a doula so that they can get more clients. The Doula Darcy also works 1:1 with doulas and sleep consultants who are ready to scale their business to serve more people, earn more impact and work less hours.
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Should you "Niche Down" in your Doula Business?
06/08/2025
Should you "Niche Down" in your Doula Business?
In today’s episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here’s why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired. You'll learn: Why clarity in your offer leads to more clients How I became the go-to C-section postpartum doula The massive opportunity sleep consultants have right now How to identify your "magic piece" of work that lights you up Why niching doesn’t mean you have to give up the parts you love ✨ Want help uncovering your niche and building a business around it? Let's chat 1-on-1. This is my zone of genius — helping doulas and sleep consultants create simple, profitable business plans based on what they love most. Connect with If you found this episode helpful, make sure to subscribe and leave a review — it helps more birth workers grow thriving, sustainable businesses.
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SEO for Doulas: Finding Clients While You Sleep with Julia Riddle
05/26/2025
SEO for Doulas: Finding Clients While You Sleep with Julia Riddle
Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas. If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful. What We Cover: What SEO really is and why it's not as scary as it seems Why doulas can’t afford to ignore SEO in today’s digital landscape How your website can act as your best employee—working 24/7 to bring in clients Key SEO concepts explained in simple terms (like you’re in 5th grade!) The two most important SEO fixes doulas should focus on now Julia’s journey from doula to digital expert and how she’s supporting others Special offer: Get 10% off an SEO audit from Julia with the mention of this podcast Connect with Julia: Website: Instagram: Bonus for Listeners: Mention "The Doula Darcy" to get 10% off your SEO audit with Julia! Connect with Darcy: Website: Instagram: Get one of Darcy's Doula Website Templates:
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Supporting Neurodivergent Families as a Doula with Alix Myers
05/19/2025
Supporting Neurodivergent Families as a Doula with Alix Myers
In this episode, Darcy welcomes Alix Myers, a birth and postpartum doula from Montreal with a powerful passion for neurodivergent advocacy. Together, they explore the unique needs of neurodivergent birthing people and how doulas can adjust their practices to be more inclusive, neuro-affirming, and trauma-informed. Alex shares the reasons why it’s so critical that doulas understand the spectrum of neurodivergence—including ADHD, autism, OCD, and sensory sensitivities. She offers practical strategies for building inclusive intake forms, creating sensory-friendly environments, and understanding unique communication styles during birth. This episode is full of insight, inspiration, and deeply human takeaways that will help doulas expand their care, prepare clients more effectively, and advocate powerfully at births and beyond. What We Talk About: What neurodivergence is and why it's crucial to understand in perinatal care How doulas can create more inclusive intake forms and birth plans Supporting neurodivergent communication and sensory needs during labor How undiagnosed neurodivergence may intersect with perinatal mental health Preparing neurodivergent families for the postpartum period Why “neuro-affirming” care benefits all clients—not just neurodivergent ones Resources Mentioned: Alix’s Birth Planning Bundle for Neurodivergent Families: Follow Alix on Instagram:
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Live, Laugh, Lobster: A Doula Retreat You’ll Never Forget
05/10/2025
Live, Laugh, Lobster: A Doula Retreat You’ll Never Forget
Join us for a joy-filled episode of the Doula Darcy Podcast, recorded live from the Maine Doula Retreat hosted exclusively for members of . Doulas from across the country share what it’s like to step away from daily responsibilities and immerse themselves in three rejuvenating days by the ocean in Maine. Hear candid reflections on burnout, sisterhood, business breakthroughs, and the magic that happens when like-minded caregivers gather in person. Whether you're a doula, a birth worker, or a solo entrepreneur, this episode will inspire you to prioritize rest, connection, and real support in your professional journey. Get a glimpse of the clarity, creativity, and soul-fueling energy that only retreats like this can provide. In This Episode, You'll Hear: What it's really like to retreat with your doula colleagues Why community is essential to avoiding burnout How in-person connections amplify business growth Real stories of transformation, laughter, and late-night chats Why you’ll want to be at the next My Doula Village retreat Links & Resources: – Your online home for support, strategy, and sisterhood Follow along on Instagram: Want to be at the next retreat? . My Doula Village members featured on this epsiode: Leslie Owens of Mother Nurture Maternity Lactation in Atlanta Lacy Anderson of UP Family Doula in the Upper Peninsula of Michigan Christine Freeze of Otters Embrace Doula in Houston Lynn Eads of Learn with Lynne in Detroit Emily Wannenburg of 4th Trimester Fitness Method Chelsea Lambert of The Manistee Midwife
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Why Your Business Thrives When You Thrive
05/05/2025
Why Your Business Thrives When You Thrive
In this episode, Darcy invites you behind the scenes for a candid, inspiring look at how she blends her life and her business — and why it’s essential for every doula (and entrepreneur) to stop separating the two. She shares her recent experiences at a transformative mastermind retreat and live event with her business coach, the power of stepping away to work on your business (not just in it), and the profound impact of treating yourself with care and respect. Darcy reminds us that self-care isn’t selfish — it’s strategic. Whether it’s savoring your morning coffee, booking a massage, or committing to a business retreat, these investments in yourself ripple into every corner of your life and work. She challenges you to schedule micro and macro moments of care, joy, and reflection into your calendar — because when you thrive, your business thrives. Darcy also shares details about upcoming opportunities to join her, including the Maine Doula Retreat and the Birth Worker Retreat in Clearwater, Florida, in January 2026 — the ultimate chance to reset, recharge, and set powerful intentions for the new year. ✨ In this episode you’ll hear: Why Darcy doesn’t separate her life from her business — and why that’s a strength The breakthroughs she experienced at her mastermind retreat and live event How putting yourself at the top of your to-do list can transform your business Simple self-care practices you can start today (without spending money) An invitation to join the Birth Worker Retreat in Florida for an unforgettable business and self-care experience Resources & Links: Join the Maine Doula Retreat → Book your spot at the Birth Worker Retreat → Learn more about working with Darcy →
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Turning Passion into Passive Income: How Doula Kelli Blinn Created Her Childbirth Education Course
04/21/2025
Turning Passion into Passive Income: How Doula Kelli Blinn Created Her Childbirth Education Course
In this refreshingly honest episode, Darcy chats with longtime 1:1 coaching client Kelli Blinn, a Columbus, Ohio-based birth doula and childbirth educator, about her journey from teaching private classes to launching her first online childbirth education course. They dive deep into the realities of creating "passive" income, overcoming personal hurdles like tech fear and self-doubt, and why childbirth education matters more than ever. Kelli shares how her passion for informed birth choices led her to create Your Birth, Your Options, and how doulas can leverage her course to serve their clients and grow their own businesses. What You'll Learn: Why "passive" income isn’t so passive at first—and why it’s still worth it The hidden hurdles that hold entrepreneurs back (hint: it’s usually you) How childbirth education empowers clients to advocate for themselves Ways doulas can offer Kelli’s course to their clients (and earn affiliate income) The importance of being real, showing up authentically, and starting imperfectly Links Mentioned: Connect with Kelli: | Instagram Email Kelli: Learn more about Your Birth, Your Options digital course: https://www.kelliblinn.com/online-childbirth-education
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The 90-Day Visibility Plan Every Doula Needs (No Paid Ads Required!) with Tracy Beavers
04/15/2025
The 90-Day Visibility Plan Every Doula Needs (No Paid Ads Required!) with Tracy Beavers
Feeling stuck trying to grow your doula business without burning out on social media or spending money on ads? In this session, visibility expert and business coach Tracy Beavers shares her best strategies to help doulas gain more visibility 100% organically. Learn how to: Create 90 days of content in 30 minutes Use Facebook or Instagram to actually get leads Overcome the fear of putting yourself out there Build trust with your ideal clients online Repurpose content using simple systems and AI tools Embrace your worth and charge confidently for your services ✨ About Tracy: Tracy Beavers left a 20+ year corporate career to build a successful business teaching entrepreneurs how to grow with visibility, not ads. She's a mom, a dog-lover, and your new go-to coach for showing up with confidence! 📌 Join the FREE Masterclass she mentioned: "How To Grow Your Email List & Attract Your Ideal Clients Without Paid Ads" Connect with Tracy: Instagram: @tracybeaverscoaching Podcast: Create Online Business Success
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Feast or Famine: The Truth About the Doula Business Cycle
04/09/2025
Feast or Famine: The Truth About the Doula Business Cycle
In this heartfelt episode, Darcy returns after a brief break to shed light on a topic not often discussed in the doula community—the feast or famine cycle of doula work. Drawing from 15 years of experience, she normalizes the ups and downs doulas experience in their client flow and income. Darcy offers mindset shifts, marketing insights, and actionable tips to help doulas ride the wave of unpredictability and stay grounded during slower times. Key Takeaways: The feast or famine cycle is a normal part of doula life—even for seasoned pros. Slower seasons are not a reflection of your worth or skill. Building a strong marketing foundation (SEO, social media, networking) is your lifeline. Don’t panic and overhaul everything—get back to basics! Focus on visibility and consistency, not just new certifications or price cuts. Remember your impact—reflect on client testimonials and positive feedback. Entrepreneurship has seasons—prepare emotionally and financially. Feeling "not enough" can linger at any stage. Ground yourself in your progress. Mentioned in this episode: My Doula Village: Doula website templates: Connect with Darcy:
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From Side Hustle to Six Figures with Christine Rogers
03/14/2025
From Side Hustle to Six Figures with Christine Rogers
From Side Hustle to Six Figures with Christine Rogers Episode Summary: In this inspiring episode of The Doula Darcy Podcast, I sit down with Christine Rogers of Draw Near Doula in Alaska. Christine started her doula business as a side hustle while managing her family's bakery, never imagining it could become her full-time career—let alone a six-figure business. But through confidence-building, strategic growth, and the support of My Doula Village, she has transformed her passion into a thriving business. We dive into: ✅ Christine’s journey from charging $500 per birth to $2,600 per birth ✅ Overcoming the fear of raising prices and recognizing her worth ✅ How community and coaching helped her push past self-doubt ✅ The power of networking, consistency, and taking action—even when unsure ✅ How building her business has impacted her family, inspiring her kids to pursue their own entrepreneurial dreams If you've ever wondered whether your doula business could be more than a side gig, this episode will give you the motivation (and the roadmap) to make it happen! 🔗 Connect with Christine: 💻 Website: 📷 Instagram: Join My Doula Village: 🎧 Listen now and get inspired to take your doula business to the next level!
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If You’re Turning Away Doula Clients, It’s Time to Listen to This
03/07/2025
If You’re Turning Away Doula Clients, It’s Time to Listen to This
Doulas, are you turning away clients because you're booked solid? It’s a great problem to have… until it starts feeling like those referrals you're passing along are a missed opportunity for you. If you’re passing client referrals along to other doulas (without getting anything in return) but can’t imagine starting an agency because it feels too big, too complicated, or just too much—this episode is for you. I sit down with Juanita Harris of Southern Charm Doula, who was booked 9+ months out, constantly saying no to new inquiries, and exhausted. She thought running an agency was too much work… until she realized she was already doing half the work for free. 🎙️ In this episode, Juanita shares: ✅ Why she resisted starting an agency for so long ✅ The breaking point that made her say, “I have to do this NOW” ✅ How she launched her agency in one week—without the overwhelm ✅ The biggest myths about starting an agency (and what’s actually true!) ✅ How she now supports more families, makes more money, and has more control of her schedule If you're feeling stuck, scared, or unsure about taking the next step towards opening a doula agency, this episode will open your eyes to what’s possible. 🎧 Listen now! And if you need help growing your business, send me a DM—I’d love to chat.
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Boundaries in Doula Work: A Conversation with Allison Coleman of Austin Baby Guru
02/17/2025
Boundaries in Doula Work: A Conversation with Allison Coleman of Austin Baby Guru
In this episode of the Doula Darcy Podcast, host Doula Darcy, a seasoned business coach for doulas, interviews Allison Coleman of Austin Baby Guru and ABG Doula Training. The average doula burns out within 2-5 years. But not Allison Coleman. She's been thriving for 26 years! What’s her secret? Boundaries. Crystal clear, unapologetic boundaries. From charging premium rates to setting expectations with clients upfront—Allison shares it all on this week’s podcast episode. They discuss Allison's unique approach to running a doula agency with strong boundaries. Alison shares her expertise on setting client expectations, mutual interviews (meaning families have to apply to work with her agency in Austin!), and pricing structures. They also delve into the importance of clear boundaries for sustainable and fulfilling doula careers. The episode emphasizes that having well-defined boundaries enhances both client satisfaction and doula well-being. 00:45 Meet Alison Coleman 01:55 The Importance of Boundaries in Doula Work 03:20 Running a Successful Doula Agency 04:54 Setting Client Expectations and Boundaries 08:53 The Application Process for Clients 16:29 Ensuring a Good Fit: The Interview Process 21:32 Onboarding and Invoicing Process 21:55 Training and Mentorship for Doulas 23:42 Compensation Structure 25:09 Handling Client Issues 26:46 Setting Boundaries with Doulas 30:35 Training Programs and Workshops 33:52 Final Thoughts and Contact Information Learn more about ABG Postpartum Doula Training here: Follow Allison Coleman on Instagram:
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Authentic Copywriting for Doulas and Success without Sacrifice with Jillian Anderson
01/31/2025
Authentic Copywriting for Doulas and Success without Sacrifice with Jillian Anderson
Are you struggling to find the right words to connect with potential clients? Do you feel like your website and social media posts don’t truly reflect who you are as a doula? In this episode, I sit down with Jillian Anderson, an expert copywriter (and former abdominal massage therapist!) who helps entrepreneurs craft compelling, authentic messaging that converts. We dive into: ✅ Why copywriting is the key to booking more doula clients ✅ How to write in a way that sounds like you and feels natural ✅ The biggest mistake doulas make in their websites and social media posts ✅ The connection between pricing, self-worth, and marketing confidence PLUS—Jillian shares how her free birth experience shaped her perspective on postpartum support and why she hired a postpartum doula even after an undisturbed birth. If you’re ready to refine your message, attract more clients, and make marketing easier (without the sleazy sales tactics), this episode is for you! 🔗 Links & Resources: 📌 Follow Jillian on Instagram → 📌 Check out Jillian’s podcast → 📌 Join Success Without Sacrifice with Darcy and get Jillian's eyes on your website as a bonus → Jillian Anderson is a Positioning Expert + Lead Copywriter. She's worked with over 250 clients from across 55 countries and now specializes in High Performance Sales Copy — the kind that sounds like you and sells way better. Originally from northern New Jersey, Jillian now lives in South Carolina with her husband and children.
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Creating space for rest: Lessons from a Week of Self-Care in Florida
01/22/2025
Creating space for rest: Lessons from a Week of Self-Care in Florida
In this episode, I’m coming to you live from Clearwater, Florida, where I’ve spent a full week while hosting the Birth Worker Retreat. I came a few days early and stayed a few days after the event as a way to recharge. I’m diving into why this is essential for doulas to prioritize self-care, manage their energy, and build a lifestyle that supports their well-being. You’ll hear about: How I’ve learned to plan rest before and after big events. Why managing your energy is more effective than managing your time. The mindset shifts that helped me overcome scarcity thinking and embrace a life I love. Practical ways to start carving out time for yourself, no matter how busy you are. Whether you’re juggling clients, family, or just trying to find a moment of peace, this episode will inspire you to rethink how you care for yourself as a doula. What You’ll Learn in This Episode: The importance of building rest into your schedule. How taking care of yourself benefits both you and your clients. The power of designing a business that supports your dream lifestyle. Simple strategies to start prioritizing self-care, even with a busy schedule. Links and Resources Mentioned: Birth Worker Retreat 2026: www.TheBirthworkerRetreat.com Follow me on Instagram for daily inspiration: @TheDoulaDarcy Send me a DM with your thoughts on this episode! Join the Conversation: What did you think of this episode? Are you ready to start prioritizing your self-care? I’d love to hear from you! Shoot me a DM on Instagram, or share this episode with a fellow doula who needs a reminder to rest and recharge. Subscribe and Review: If you enjoyed this episode, don’t forget to subscribe to The Doula Darcy podcast so you never miss a new episode. If you loved it, please leave a review—it helps me reach more amazing doulas like you! Take the first step toward designing your dream lifestyle by tuning in now! Hit play and start your journey to a more balanced, energized, and joyful doula life.
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Success Stories: How This Doula Built Her Dream Business - Jen Tawil
01/17/2025
Success Stories: How This Doula Built Her Dream Business - Jen Tawil
In today's epidode, Darcy sits down with Jen Tawil of Lean on Me Westchester Postpartum Doula Services and also The Private Eye Doula. Jen only started out as a postpartum doula a couple of years ago, but she's already filled her daytime postpartum doula schedule and is turning away clients! And now, she's working on her digital course to help parents ask the right questions and spot the red flags when interviewing nannies and daycare providers. Hear the fun story of her success here! Follow Jen on Instagram at Connect with Darcy: Join Come to the Join the conversation on Instagram: Don’t forget to subscribe, leave a review, and share this episode with a fellow doula who could use a boost in their business journey!
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New Year Website Optimization Tips for Doulas
01/05/2025
New Year Website Optimization Tips for Doulas
New Year Website Optimization Tips In this episode of The Doula Darcy podcast, Darcy, a business coach specialized in helping doulas grow their businesses, kicks off 2025 with insights on some simple ways to make sure your doula website is serving you in the best way. Hear a couple stories about "bad website" experiences that Darcy had recently and how doulas can avoid these problems. Darcy delves into practical marketing tips, focusing on optimizing doula websites for higher client conversion by ensuring ease of navigation, clarity in service areas, and removing barriers for prospective clients. She also talks about checking the functionality of your website links and maintaining clear and concise communication on your service offerings. This episode is perfect for both new and experienced doulas aiming to refine their marketing strategies and streamline their business processes in the new year. Check out the Doula Website Templates she mentions here: Follow Darcy on Instagram at @TheDoulaDarcy 00:00 Welcome to the Doula Darcy Podcast 00:47 New Year, New Beginnings 01:43 Mindset Shifts for Success 03:16 Upcoming Events and Exciting Plans 06:13 Website Optimization Tips 08:34 Common Website Mistakes 13:18 Making It Easy for Clients to Hire You 18:06 Doula Darcy's Rant and Final Tips
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