Rich Dad Marketing Lessons
Mastering Local Marketing
What does Rich Dad Poor Dad have to do with marketing your small business? A lot more than you’d think. In this episode, we break down seven powerful lessons from Robert Kiyosaki’s bestseller and apply them directly to your marketing strategy. From investing in assets like evergreen content to avoiding liabilities like vanity metrics, we explore how the mindset of the "rich dad" can help you build smarter, more profitable marketing systems. Whether you're stuck in reactive mode or ready to level up, this episode shows you how to shift your thinking and make marketing finally work for you....
info_outline
Social Media Audits That Work
Mastering Local Marketing
Is your social media stuck in neutral? In this episode, we break down how to run a smart, simple audit that shows you what’s working, what’s not, and where to focus next. You’ll learn how to review your profiles, posts, hashtags, engagement, and even your followers to make sure everything aligns with your business goals. Whether you're DIY-ing your marketing or managing a team, this audit will give you clarity and direction in just a few steps. Don’t waste time guessing. Get your social presence back on track with a proven system that actually drives results. – 8 STEPS: 1. Clarify...
info_outline
Meta's A.I.-Powered Ad Revolution w/Dr. Lori Feldman
Mastering Local Marketing
Meta just announced its boldest move yet: fully AI-generated ads across Facebook and Instagram by 2026. On today’s episode, I’m joined by retired marketing professor and leadership coach Dr. Lori Feldman to unpack what this means for small business owners, marketers, and agencies alike. We explore how Meta’s Advantage AI tools are already helping businesses optimize performance—but at what cost? As Meta tightens its grip on data and decision-making, concerns around transparency, creative control, and bias are growing. Will small businesses benefit from automation, or become even more...
info_outline
Marketing Lessons from the Flea w/Kristina Doukas
Mastering Local Marketing
<p>Kristina Doukas, Director of Marketing at Swap-o-Rama flea markets, reveals how small business owners and side hustlers can turn weekend booths into serious revenue. From choosing products that actually sell to setting up a booth that draws a crowd, Kristin shares proven strategies that help vendors stand out and boost their bottom line.</p> <p> Learn the most common mistakes new sellers make, the hidden tricks veteran vendors use to increase foot traffic, and how social media can amplify your flea market presence. Whether you’re launching a business or looking for your...
info_outline
A.I. Influencers for Your Brand
Mastering Local Marketing
Virtual influencers are digital personas. Some are powered by AI, others curated by creative teams designed to look, sound, and behave like real people. They’re now getting brand deals, hosting live events, and attracting millions of followers. But why are they so effective? And how can small businesses learn from their rise and use them for their own brands? – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram – YouTube – – SUBSCRIBE & REVIEW: If you're finding real value in our episodes, please take a moment to subscribe and leave...
info_outline
7 Ways to Upgrade Your Average Order
Mastering Local Marketing
Want to make every checkout more profitable? In this episode of Mastering Local Marketing, we reveal seven powerful strategies to lift your average order value—using real-world examples from small businesses that saw immediate results. From clever pricing frameworks to targeted promotions and checkout enhancements, you’ll get actionable steps to implement right away. Tune in to discover how a few smart adjustments can delight your customers, boost your revenue per sale, and transform your bottom line. Don’t miss these simple yet impactful ways to sell more. – LINKS: Follow us for more...
info_outline
Expose Your Competitors' Marketing Secrets
Mastering Local Marketing
Unlock the hidden tactics driving your rivals’ success—without lifting a finger (well, almost). In this episode of Mastering Local Marketing, we show you how to peek behind the curtain at your competition’s secret playbook. From the ads they swear by to the emails, pages, and loyalty tricks that keep their customers coming back, you’ll learn clever, ethical ways to adapt proven strategies for your own brand. Tune in and turn their winning moves into your next breakthrough. – EPISODE LINKS: – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Instagram...
info_outline
Three Lever Minimalist Marketing Playbook
Mastering Local Marketing
Tired of bloated marketing plans that go nowhere? In “Three Lever Minimalist Marketing Playbook,” Brittany Downey explains why most businesses spend too much time on tactics that don’t produce results. She reveals how focusing on three core levers can unlock real growth, why clarity matters more than complexity, and how to strip away the noise from your strategy. Tune in for practical guidance that shows you how to do less, achieve more, and build lasting momentum. – GUEST BRITTANY DOWNEY'S LINKS: – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – ...
info_outline
Sizzling Summer Activities That Work!
Mastering Local Marketing
Summer brings warm weather and longer days—but for many small businesses, it can also bring unpredictable foot traffic and shifting consumer priorities. In this episode of Mastering Local Marketing, we unpack proven tactics to turn the dog days of summer into your busiest season yet. We’ll walk through real-world examples and by the end of this episode, you’ll have eight new ideas for standing out in a crowded summer marketplace. Finally, you can heat up your sales even when things cool down elsewhere. Tune in for actionable tips you can implement today and get ready to make this your...
info_outline
Stop Building Fragmented Target Audiences
Mastering Local Marketing
In this episode of Mastering Local Marketing, we debunk the myth that buyer personas start and end with age, gender, or location. Instead, we explore how understanding your ideal customer’s behaviors—where they consume content, what pain points drive them, and their decision triggers—leads to more effective marketing. We share real-world success stories and outline a clear, step-by-step framework for building behavioral avatars: defining media habits, mapping pain points, and designing offers that resonate. Tune in to redefine your customer profiles and boost engagement, conversions, and...
info_outlineSummer brings warm weather and longer days—but for many small businesses, it can also bring unpredictable foot traffic and shifting consumer priorities. In this episode of Mastering Local Marketing, we unpack proven tactics to turn the dog days of summer into your busiest season yet. We’ll walk through real-world examples and by the end of this episode, you’ll have eight new ideas for standing out in a crowded summer marketplace. Finally, you can heat up your sales even when things cool down elsewhere. Tune in for actionable tips you can implement today and get ready to make this your best summer yet.
–
LINKS:
Follow us for more local marketing tips at
Mastering Local Marketing – Website
Instagram – @MasteringLocalMarketing
YouTube – @MasteringLocalMarketing
–
SUBSCRIBE & REVIEW:
If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.