Content Supply Live
Content Supply Live is an engaging, dynamic, and interactive podcast that delivers valuable insights, expert tips, and in-depth discussions on content creation, marketing, and trending topics in the marketing world. Hosted by the Content Supply team, the show features a talented panel of regulars and guest experts, focusing on building a loyal audience through expert opinions, audience interaction, and actionable takeaways that help marketers and creators succeed.
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When Happily Ever After Falls Apart: Healing After a Broken Engagement
08/20/2025
When Happily Ever After Falls Apart: Healing After a Broken Engagement
What really happens when the wedding is called off? In this episode, Beth sits down with therapist Rebekah Lipsky to explore the often unspoken emotional toll of ending an engagement and the life transitions that follow. Rebekah shares her personal journey through a broken engagement, a major career shift, and a cross-country move. Experiences that ultimately shaped her approach to therapy and helping others navigate change. The conversation dives into the complicated grief that comes with a canceled wedding, the identity crisis that can follow, and the importance of community when rebuilding after heartbreak. Rebekah offers compassionate insight and therapeutic tools for embracing uncertainty, making peace with the unknown, and finding resilience on the other side of disruption. Whether you're healing from a breakup, facing a big life decision, or supporting someone through major change, this episode delivers relatable truths and grounded guidance to help you move forward with clarity and confidence. We Also Talk About: Personal journey through a broken engagement and major life transitions. Emotional challenges associated with ending a long-term relationship. The impact of societal expectations on personal milestones, such as turning 30. The importance of acceptance and processing grief in healing. The role of support systems and therapy in recovery from heartbreak. Common themes in navigating breakups, including resentment and fear of starting over. The significance of recognizing different forms of betrayal and grief. The application of Acceptance and Commitment Therapy (ACT) in therapeutic practice. The concept of discomfort in making life changes and the importance of resilience. Encouragement for individuals to seek fulfillment and peace in their lives post-breakup. Resources Subscribe on Subscribe on Subscribe on Follow on Follow on Follow on Therapy Support Visit the QTC Website for our current list of Affiliates:
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The End of Award Shows? What The All-American Rejects Got Right
06/13/2025
The End of Award Shows? What The All-American Rejects Got Right
In this episode of Content Supply Live, the hosts discuss the All American Rejects' innovative house party tour, which embraces nostalgia and challenges traditional concert venues. They also analyze the recent American Music Awards (AMAs), highlighting the lack of attendance from major artists, including Taylor Swift, and the overall disappointing reception of the event. Takeaways The All American Rejects are embracing nostalgia with their house party tour. Smaller venues can create more memorable experiences than large stadiums. Ticketmaster's fees are a significant barrier for fans Millennials and Gen Z are frustrated with traditional concert experiences. Artists are finding new ways to connect with fans outside of big venues. The AMAs struggled with attendance and engagement this year. The absence of major artists at the AMAs reflects a larger trend in the industry. Nostalgia marketing can be a powerful tool for artists. The human experience of music is being prioritized over corporate venues. The future of award shows may be uncertain if trends continue. Chapters 00:00 Nostalgia in Music: The All American Rejects' House Party Tour 08:37 The AMAs: A Flop or a New Direction?
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Why AI Can't Replace Human Creativity + Taylor Swift’s Bold Ownership Win
06/12/2025
Why AI Can't Replace Human Creativity + Taylor Swift’s Bold Ownership Win
In this episode of Content Supply Live, the hosts discuss the implications of AI on human connection, referencing Simon Sinek's podcast. They explore how AI can detract from authentic relationships and the importance of personal effort in creative processes. The conversation then shifts to Taylor Swift's recent acquisition of her first six albums, highlighting the significance of brand ownership and the evolving landscape of the music industry. The hosts emphasize the need for artists to retain control over their work and the potential for independent creators to thrive without traditional record labels. Takeaways AI is reshaping how we connect with others. Authenticity in relationships is becoming increasingly valuable. The process of creating something meaningful is essential for personal growth. Taylor Swift's actions are influencing artists' rights discussions. Record labels function like banks, often limiting artists' control. Independent artists can thrive without traditional labels. The music industry is evolving towards more artist ownership. Creativity requires effort and cannot be fully replaced by AI. AI can provide quick solutions but may stifle deeper learning. Brand ownership is crucial for long-term success in creative fields. Chapters 00:00 The Impact of AI on Human Connection 10:18 Taylor Swift and Brand Ownership
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Brooklyn Bridge Ship Crash & The Rise of Creator-Driven Films
05/21/2025
Brooklyn Bridge Ship Crash & The Rise of Creator-Driven Films
In this episode of Content Supply Live, the hosts discuss two major trending topics: the recent incident involving a Spanish ship crashing into the Brooklyn Bridge and the buzz surrounding the Sinners movie. They explore the implications of the ship incident on public relations and crisis management, while also delving into how the Sinners movie represents a shift in Hollywood towards more creator-driven content, democratizing the film industry. Takeaways The Brooklyn Bridge incident serves as a significant PR case study. Crisis management in PR requires quick and factual responses. Humanizing a crisis can help control the narrative. The creator economy is reshaping Hollywood's traditional structures. Influencers are becoming key players in film production. The Sinners movie has received high praise, indicating a shift in quality. There is a growing demand for original content in film. The traditional TV industry is facing challenges from new content creators. Indie filmmakers have more opportunities than ever before. The future of film may be more diverse and creative due to these changes. Chapters 00:00 The Brooklyn Bridge Incident: A PR Nightmare 08:30 The Shift in Hollywood: Creator Economy Impact
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Unpacking the Marketing Genius Behind the Secret Lives of Mormon Wives
05/14/2025
Unpacking the Marketing Genius Behind the Secret Lives of Mormon Wives
In this episode of Content Supply Live, the hosts dive into the marketing strategies behind the hit series, Secret Lives of Mormon Wives. They explore how the show utilized controversy to create buzz, the importance of influencer partnerships, and the effectiveness of media tours in maintaining audience engagement. The conversation highlights the significance of brand partnerships and the potential for future marketing strategies in the entertainment industry. Takeaways The show used controversy to fuel interest for season two. Influencer partnerships played a crucial role in marketing. The rapid turnaround of the show showcased effective content marketing. Media tours helped maintain audience engagement over time. Brand partnerships were well-aligned with the show's themes. The show's success is notable in a competitive reality TV landscape. Social media strategies were integral to the show's promotion. The cast's existing social media presence contributed to the show's popularity. Future marketing strategies may expand beyond local brands. Continuous engagement is key to sustaining audience interest.
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Think Big, Market Smart: Lessons from Iconic Campaigns
05/14/2025
Think Big, Market Smart: Lessons from Iconic Campaigns
In this episode of Content Supply Live, Justine Baughan and Kate Woodward explore successful marketing campaigns from major brands like Apple and Airbnb, discussing how small businesses can adopt similar strategies. They analyze the Apple Shot on iPhone campaign, which empowers customers as content creators, and the Airbnb Made Possible by Hosts campaign, which emphasizes the personal touch of hosts. The conversation highlights the importance of authenticity, storytelling, and creativity in marketing, especially for small businesses with limited resources. Takeaways The Apple Shot on iPhone campaign empowers customers as content creators. Small businesses can create high-quality content using just their smartphones. Brand authenticity is crucial for consumer trust and engagement. Airbnb's campaign highlights the importance of human connection in marketing. Storytelling in ads can create a deeper emotional connection with the audience. Using real people in marketing can enhance relatability and trust. Creativity can compensate for a lack of budget in marketing campaigns. Engaging with customers and showcasing their experiences can strengthen brand loyalty. Effective marketing doesn't always require a large budget; creativity is key. Highlighting the people behind a brand can enhance its authenticity.
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What the Met Gala & Silicon Slopes Teach Us About Branding in 2025
05/14/2025
What the Met Gala & Silicon Slopes Teach Us About Branding in 2025
In this episode of Content Supply Live, Justine Baughan, Brenden Brenden, and Kate Woodward discuss the intersection of culture and marketing, using the Met Gala as a case study for branding. They explore insights from the Silicon Slopes Marketing Summit, including the bow tie model for marketing funnels, the importance of customer retention, and the value of learning from failures. The conversation emphasizes the need for continuous education in the ever-evolving marketing landscape. Takeaways The Met Gala serves as a significant branding event. Cultural representation in fashion impacts brand loyalty. Gap's presence at the Met Gala challenges luxury norms. Marketing boring products requires creativity and strategy. The bow tie model offers a new perspective on customer journeys. Customer retention is crucial for long-term success. Content creation should be a consistent effort, not a one-off task. Failures in marketing can provide valuable lessons for future success. Establishing systems early is vital for managing growth. Continuous learning is essential in the marketing industry.
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Navigating the Digital Marketing Landscape with Adam Jacobs
05/05/2025
Navigating the Digital Marketing Landscape with Adam Jacobs
In this conversation, Adam Jacobs shares insights into his role as a marketer for the Church of Jesus Christ of Latter-day Saints, focusing on the online store and customer experience. He discusses current trends in online marketing, the impact of AI on marketing strategies, and the importance of optimizing the customer journey. Additionally, he reflects on the future of public relations in the age of AI, emphasizing the continued need for human connection in marketing. Takeaways Adam Jacobs manages the online store for the Church of Jesus Christ of Latter-day Saints. The goal is to help people understand the value of church products. Current marketing trends focus on subtle advertising without being pushy. AI is transforming the customer experience and marketing strategies. A single source of truth for product information enhances customer decision-making. The customer journey should be smooth and free of obstacles. Feedback from customers is crucial for improving the online experience. PR remains important in shaping brand perception and communication. Human connection is essential in marketing, even with AI advancements. The church is innovating in technology to enhance member experiences. Chapters 00:00 Introduction to Adam Jacobs and His Role 01:45 Current Trends in Online Marketing 05:01 The Impact of AI on Marketing Strategies 07:59 Customer Journey and Experience Optimization 09:58 The Future of PR in the Age of AI
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Why Good Enough Content Won't Cut It in 2025
05/01/2025
Why Good Enough Content Won't Cut It in 2025
In this episode of Content Supply Live, Justine Baughan, Kate Woodward, and Brenden Blackham dive into Meta's new AI tool, Llama 3, and its potential impact on social media and content creation. They compare Meta’s AI with ChatGPT, with Kate expressing skepticism about its functionality and necessity. The conversation then shifts to the evolving demands of content creation in a saturated market, where the hosts emphasize that "good enough" content is no longer enough. Moving forward, authenticity, creativity, and deep engagement are key to standing out in the crowded digital landscape. Key Takeaways Meta’s Llama 3 is integrated into major social platforms. Kate questions the relevance and usefulness of Meta’s AI tool. Over-reliance on AI tools raises concerns about user independence. “Good enough” content is no longer adequate in today’s competitive market. Authenticity, creativity, and engagement are essential for content success. B2B brands face unique challenges in capturing and retaining social media attention. Content creation demands more time, effort, and creativity than ever before. AI-generated content risks flooding the market with generic material. Humor and entertainment can significantly boost content engagement. Brands must adapt to a higher standard of content quality. Chapters 00:00 Meta’s AI vs. ChatGPT: A New Rival Emerges 12:23 The Future of Content: Why Good Enough Isn’t Enough For more information about our services, visit .
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Exploring Canva's Visual Suite 2.0
04/23/2025
Exploring Canva's Visual Suite 2.0
In this episode of Content Supply Live, Justine Baughan and Kate Woodward discuss the recent announcements from the Canva Create 2025 showcase, focusing on the new Visual Suite 2.0. They explore how this update enhances productivity for users, particularly project managers, by integrating various design elements into one platform. The conversation also delves into the AI tools being introduced, the user-friendly nature of Canva, and the potential impact on creative agencies. They conclude with thoughts on the value of Canva Pro and its features. Takeaways Canva's Visual Suite 2.0 enhances productivity by integrating multiple document types. The new features aim to simplify the design process for users. AI tools in Canva are designed to auto-generate content, improving efficiency. Canva is positioning itself as an all-in-one platform for creative agencies. The integration of design and spreadsheet functionalities is innovative. User-friendliness remains a core principle of Canva's updates. Canva Pro offers valuable features that justify its subscription cost. The ability to share designs easily with clients is a significant improvement. Canva's updates reflect a commitment to innovation without losing focus on usability. The conversation highlights the excitement around Canva's future developments. Chapters 00:00 Canva Create 2025 Showcase Overview 03:01 Visual Suite 2.0: Enhancing Productivity 06:52 AI Integration and User Experience 10:10 Final Thoughts on Canva Pro
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Katy Perry in Space & Google’s £5B Lawsuit
04/22/2025
Katy Perry in Space & Google’s £5B Lawsuit
In this episode, the hosts discuss Katy Perry's recent space voyage, which was criticized for being a performative stunt rather than a meaningful advancement for women in STEM. They express skepticism about the motivations behind the voyage and its impact on feminism. The conversation then shifts to a significant lawsuit against Google, alleging monopolistic practices that harm small businesses. The hosts reflect on the implications of this lawsuit and the need for competition in the advertising space. Takeaways The space voyage was criticized for being performative and lacking substance. Katy Perry's trip did not advance women's representation in STEM meaningfully. The disparity between billionaires' space adventures and everyday workers' struggles is stark. Brands need to be authentic in their support for social causes to avoid backlash. The lawsuit against Google highlights the challenges small businesses face in advertising. Monopolistic practices in tech can stifle competition and innovation. The hosts express concern for small business owners affected by Google's practices. Katy Perry's motivations for the space trip were questioned by the hosts. The conversation emphasizes the importance of competition in the advertising market. The hosts hope the lawsuit leads to positive changes for small businesses. Chapters 00:00 Katy Perry's Space Voyage: A Performative Stunt? 11:00 Google's Billion Euro Lawsuit: Implications for Small Businesses
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How to Launch & Sell a High-Converting Online Course in the AI Age—Without Getting Replaced, Drowned Out, or Left Behind
04/14/2025
How to Launch & Sell a High-Converting Online Course in the AI Age—Without Getting Replaced, Drowned Out, or Left Behind
In this conversation, Dallin Nead, Kelsey Galaz, and Kate Woodward discuss the evolving landscape of online course creation in the age of AI. They explore how AI impacts the perception of course creation, emphasizing the importance of human interaction, storytelling, and personal branding. The discussion also covers strategies for building high-converting courses, including the significance of niche targeting, crafting irresistible offers, and the potential of mini courses to engage learners effectively. Takeaways AI is changing how we learn and teach. People prefer organized information from trusted sources. Human interaction and storytelling are irreplaceable. The online education industry is booming despite AI. Niche courses are more effective than broad ones. Crafting an irresistible offer is crucial for success. Mini courses can provide quick wins for learners. Overwhelming content can deter potential students. Personal branding plays a significant role in course success. AI should be a tool, not a replacement for human creativity. Chapters 00:00 The Impact of AI on Course Creation 07:54 Strategies for Building a High-Converting Course
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Coachella, Chaos & the New Brand Playbook
04/14/2025
Coachella, Chaos & the New Brand Playbook
In this episode of Content Supply Live, Justine Baughan and Kate Woodward discuss the recent Coachella festival, highlighting the challenges faced by attendees and the role of brands in influencer marketing. They explore the evolution of creators into brand owners, examining the benefits and challenges of creator-led brands, including authenticity, audience trust, and scalability. Takeaways Coachella is often referred to as the influencer Olympics. Logistical issues at Coachella led to long wait times for attendees. The festival has shifted from a mix of attendees to mostly influencers. Brands are increasingly sponsoring influencer trips to Coachella. Luxury brand trips provide influencers with better experiences than general admission. Creators have a built-in audience, making it easier to launch products. Authenticity is key for creators when promoting their brands. Meghan Markle's jam sold out quickly, showcasing the power of celebrity influence. Scalability can be a challenge for creator-led brands. Brands that are not solely tied to the creator's identity may have more longevity. Chapters 00:00 Coachella: The Influencer Olympics 06:28 The Rise of Creator-Led Brands
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How Rising Tariffs Are Reshaping Marketing Strategy in 2025
04/08/2025
How Rising Tariffs Are Reshaping Marketing Strategy in 2025
In this conversation, Justine, Brendan, and Kate discuss the impact of rising tariffs on marketing strategies. They emphasize the importance of focusing on what is already working, leveraging owned channels, and repurposing existing content to maximize reach and engagement. The discussion also highlights the need for businesses to plan for uncertainty and maintain a positive outlook during challenging economic times. Takeaways Rising tariffs are reshaping marketing strategies for businesses. Focus on channels that have proven ROI during economic uncertainty. Doubling down on existing successful strategies is crucial. Owned channels are more reliable than borrowed channels like social media. Repurposing content can save time and resources. Maintaining customer relationships is more cost-effective than acquiring new ones. Paid advertising costs may rise as competition increases. Using AI tools can streamline content creation and repurposing. Consistency in messaging is key during uncertain times. A positive mindset can help businesses navigate challenges. Chapters 00:00 Navigating Marketing Strategies Amid Rising Tariffs 04:51 Focusing on Owned Channels vs. Borrowed Channels 07:09 Repurposing Content for Maximum Impact 10:23 Planning for Uncertainty in Marketing
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The Future of TikTok: Ban or Buyout?
04/03/2025
The Future of TikTok: Ban or Buyout?
In this episode of Content Supply Live, the hosts discuss the ongoing situation surrounding the TikTok ban, including potential buyers and the implications for creators. They explore the anxiety surrounding the ban, the changing public perception, and the impact on small businesses. The conversation then shifts to editing tools, particularly focusing on CapCut and alternatives available for creators if TikTok is banned. The hosts share their experiences with various editing software and discuss the challenges faced by creators in the current digital landscape. Takeaways The TikTok ban is a recurring topic of discussion. Amazon has made a bid to acquire TikTok, but it's not being taken seriously. The potential ban brings anxiety to small creators and businesses. Public opposition to the TikTok ban has decreased significantly. Creators may not take the ban seriously due to past reversals. CapCut is currently the best tool for short-form video editing. Instagram's editing tool has many bugs and issues. There are few user-friendly alternatives to CapCut. Riverside is a paid option for editing, but CapCut remains preferred. Creators should diversify their platforms to mitigate risks. Chapters 00:00 The TikTok Ban: Current Status and Implications 08:04 Editing Tools and Alternatives for Creators
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The Future of Influencer Marketing: AI vs Human
04/01/2025
The Future of Influencer Marketing: AI vs Human
In this episode of Content Supply Live, the hosts discuss the rise of AI-generated influencers on platforms like Instagram and TikTok, exploring their potential impact on brands and marketing strategies. They delve into the effectiveness and authenticity of AI influencers compared to human influencers, highlighting the skepticism surrounding their ability to engage audiences. The conversation shifts to innovative advertising techniques, including the integration of ads into creative content, and how this approach can capture viewer attention more effectively. The episode concludes with a call for audience engagement and feedback on these topics. Takeaways AI influencers are becoming more prevalent on social media. Skepticism exists regarding the effectiveness of AI influencers. AI-generated content can be cheaper but lacks human engagement. Brands may risk integrity by using AI influencers. The concept of 'dead internet' arises with more AI content. Innovative advertising can capture attention better than traditional ads. Creative integration of ads can enhance viewer experience. Product placement in media can legitimize brands. Engaging content is crucial for successful marketing. Audience feedback is valuable for understanding trends. Chapters 00:00 The Rise of AI Influencers 09:02 Innovative Advertising Techniques 14:53 Conclusion and Audience Engagement
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Marketing Madness 2025: How Brands Are Winning Big with March Madness Ads
03/26/2025
Marketing Madness 2025: How Brands Are Winning Big with March Madness Ads
In this lively discussion, Justine, Brendan, Dallin, and Kate explore the marketing strategies surrounding March Madness, focusing on the power of nostalgia in advertising, innovative brand collaborations, and the effectiveness of celebrity endorsements. They analyze various ads, including Geico's nostalgic approach and Orida's creative marketing during the tournament, while also discussing the role of iconic figures like Shaquille O'Neal in advertising. Takeaways March Madness presents a unique marketing opportunity for brands. Nostalgia can be a powerful tool in advertising. Replaying old ads can resonate with audiences if enough time has passed. Brand collaborations can enhance relevance and engagement. Offering free products can create positive brand associations. Celebrity endorsements can leverage nostalgia and familiarity. Effective ads often balance humor and simplicity. Understanding the target demographic is crucial for ad effectiveness. Social media plays a significant role in brand visibility during events. Creative marketing strategies can lead to increased consumer engagement. Chapters (00:00) Marketing Madness: The Intersection of Sports and Advertising (07:10) Nostalgia in Advertising: The Power of Replaying Ads (14:18) Innovative Brand Collaborations: Case Study of Orida (21:46) Celebrity Endorsements: The Role of Icons in Marketing
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Southwest Shake-Up: No More Free Bags or Open Seats—What’s Next?
03/19/2025
Southwest Shake-Up: No More Free Bags or Open Seats—What’s Next?
In this episode, Justine and Kate discuss the recent changes at Southwest Airlines, including the elimination of unassigned seats and free checked bags. They analyze the CEO's message and the customer backlash, questioning the company's direction and future in the competitive airline industry. Takeaways Southwest Airlines is eliminating unassigned seats and free checked bags. The CEO's message has sparked significant backlash on social media. Many customers feel disconnected from the CEO's claims about their desires. The perception of Southwest as a budget-friendly airline is changing. Profitability was highlighted in a way that alienated customers. The value of $40 for checked bags is significant for average families. The changes may impact Southwest's customer base and loyalty. There is skepticism about the future of Southwest Airlines. The hosts express concern over the company's ability to compete. The conversation reflects broader themes in customer service and corporate communication. Chapters (00:00) Southwest Airlines Changes: A New Era Begins (02:01) Customer Reactions and CEO's Message (06:07) Profitability vs. Customer Experience (09:01) Future of Southwest Airlines: Challenges Ahead
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From Boom to Bust: Lessons from the Dot-Com Bubble & Surviving Marketing Hiring Freezes
03/17/2025
From Boom to Bust: Lessons from the Dot-Com Bubble & Surviving Marketing Hiring Freezes
In this episode, the hosts discuss the parallels between the dot com bubble and the current AI boom, emphasizing the importance of strategy and ethical considerations in business. They also explore the implications of hiring freezes in marketing, highlighting the need for businesses to maintain marketing efforts even during budget cuts. The conversation underscores the significance of adaptability and multiple income streams for professionals in the marketing industry. Takeaways The dot com bubble serves as a cautionary tale for today's AI investments. AI is becoming a buzzword, often used to attract venture capital. Marketing budgets are frequently the first to be cut during financial downturns. Successful businesses will need to focus on strategy and ethical practices. Hiring freezes can lead to a loss of talent and creativity in the market. Maintaining marketing efforts during tough times can lead to long-term success. The saturation of AI tools may lead to a market correction. Building a loyal customer base is crucial for small businesses. Having multiple income streams is essential for financial security. The importance of branding and community in leveraging AI tools. Sound Bites "You have to have strategy for success." "AI is a sexy word for a lot of people." "The opportunities with AI are huge." "AI tools will saturate the market." Chapters 00:00 The Dot Com Bubble and Its Lessons 14:14 Navigating Hiring Freezes in Marketing
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Oscars Unveiled: A Deep Dive into the Awards
03/10/2025
Oscars Unveiled: A Deep Dive into the Awards
In this conversation, Justine, Dallin, Kate, and Brenden discuss the recent Oscars, sharing their thoughts on the nominees, winners, and the overall relevance of the awards. They critique the selection process and the types of films that receive recognition, expressing a desire for more audience involvement. The discussion also delves into how the Oscars can serve as a case study for marketing strategies, particularly in leveraging social media and live events to engage audiences. Takeaways The Oscars often feature nominees that are less known to the general public. There is a perception that the Oscars prioritize campaign efforts over merit. Audience involvement in award selections could enhance relevance. Social media plays a crucial role in the visibility of award shows. Brands can capitalize on the buzz surrounding the Oscars for marketing. Live events create engagement and excitement for audiences. The criteria for awards like 'Best Picture' can be subjective. Many deserving films may not receive recognition due to industry biases. The Oscars can serve as a model for marketing strategies in various industries. Influencer participation can amplify marketing efforts during major events. Chapters 00:00 Oscars Overview and Initial Reactions 06:05 Critique of Oscar Nominees and Winners 11:46 Marketing Insights from the Oscars 17:35 Concluding Thoughts on the Oscars and Marketing
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YouTube’s Podcast Domination & TikTok’s Search Engine Takeover!
03/06/2025
YouTube’s Podcast Domination & TikTok’s Search Engine Takeover!
In this episode of Content Supply Live, Justine Baughan, Dallin Nead, Brendan Blackham, and Kate Woodward discuss the rise of YouTube as a dominant platform for podcasts and the emergence of TikTok as a search engine. They explore the reasons behind the shift from audio to video podcasts, the monetization opportunities on YouTube, and the effectiveness of TikTok's search capabilities compared to traditional platforms like Instagram and Facebook. The conversation also delves into strategies for brands to enhance their discoverability on TikTok and the unique challenges posed by the evolving digital landscape. Takeaways YouTube has over 1 billion users watching podcasts monthly. Video clips of podcasts have gained popularity on social media. Creators are finding success by filming podcasts for easier discovery. YouTube's monetization is more accessible for smaller creators than Spotify. TikTok's search engine understands context better than Instagram's. Brands can improve discoverability by answering specific questions on TikTok. TikTok's algorithm prioritizes relevant content based on user behavior. The competition between TikTok and Google is intensifying. Brands should focus on organic content that addresses audience needs. TikTok's auto-fill feature can lead to unrelated search results. Chapters 00:00 YouTube's Podcast Dominance 06:07 TikTok as a Search Engine 11:50 Strategies for Brands on TikTok Resources Subscribe on Follow us on Learn more at
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Poppi’s PR Disaster & The Layoff Surge – What’s Really Going On?
03/05/2025
Poppi’s PR Disaster & The Layoff Surge – What’s Really Going On?
In this episode of Content Supply Live, Justine Baughan, Kate Woodward, and Brenden Blackham discuss the recent Poppy Influencer Drama, where the brand's marketing strategy involving vending machines for influencers sparked controversy over wastefulness. They explore the implications of this PR stunt and its reception among consumers and competitors. The conversation then shifts to the wave of layoffs affecting various industries, particularly tech and media, examining the reasons behind these layoffs and the importance of diversifying income streams in uncertain economic times. Takeaways Poppy's influencer marketing strategy faced backlash for being wasteful. Ollipop's response highlighted the cost of Poppy's vending machines. The execution of creative marketing ideas can significantly impact brand perception. Layoffs in tech and media are often a response to economic pressures. Diversifying income streams is crucial for job security in uncertain times. Survivor's guilt can affect employees remaining after layoffs. The landscape of creative work is shifting towards smaller, agile companies. Starting a business can provide more control over income. AI and technology are changing the dynamics of creative industries. Engaging with community needs can enhance brand reputation. Chapters 00:00 The Poppy Influencer Drama 09:23 The Wave of Layoffs in Various Industries Resources Subscribe on Follow us on Learn more at
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From Owl to AI: The Wild Evolution of Duolingo and Content Creation
02/25/2025
From Owl to AI: The Wild Evolution of Duolingo and Content Creation
In this episode of "Content Supply Live," Justine, Brenden, and Kate discuss two main topics. First, they explore the surprising announcement that the Duolingo owl mascot is "dead," sparking reactions on social media, including from celebrities like Dua Lipa. They delve into Duolingo's rebranding strategy, which includes the "Duolingo English Test" and a new Instagram page, speculating on the potential outcomes. The second topic covers AI-powered content creation, examining the impact of tools like ChatGPT on marketing strategies. The speakers debate the benefits and limitations of AI, emphasizing the need to balance efficiency with human creativity. Takeaways Discussion on the retirement of the Duolingo owl mascot and its impact on brand identity. Rebranding strategies of Duolingo, including the transition to the "Duolingo English Test." Reactions from social media and celebrities regarding the mascot's retirement. Exploration of Duolingo's unconventional marketing approach and its effectiveness. Anticipation for the upcoming rebrand and potential public reception. Risks associated with rebranding and lessons from other companies' experiences. Examination of AI's role in content creation and marketing strategies. Debate on the effectiveness and reliability of AI-generated content versus human creativity. Concerns about the emotional depth and originality of AI-generated content. Importance of balancing AI tools with human creativity in marketing efforts. Chapters The Duolingo Owl Announcement (00:00:10) Rebranding Strategy Insights (00:01:24) Social Media Marketing Approach (00:02:23) Upcoming Rebrand Speculation (00:02:54) Profit and Business Model Discussion (00:05:01) AI-Powered Content Creation Introduction (00:05:42) Skepticism Towards AI Content (00:06:46) Practical Uses of AI Tools (00:08:29) The Role of Originality in Content (00:10:40) Concerns About the 'Dead Internet' (00:11:32) Human Content vs. AI Content (00:12:46) Conclusion and Reflection (00:15:04) Resources Subscribe on Follow us on Learn more at
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Netflix in Podcasting, Mevo Go Setup, & Short-Form Video Growth
02/21/2025
Netflix in Podcasting, Mevo Go Setup, & Short-Form Video Growth
In this episode of Content Supply Live, the hosts discuss Netflix's new venture into podcasting, exploring its potential impact on monetization and audience engagement. They also delve into the practicalities of filming multi-cam podcasts using Meva Go software, highlighting its cost-effectiveness and ease of use. Finally, the conversation shifts to the significance of short form videos in promoting podcasts, emphasizing their role in attracting new listeners and enhancing marketing strategies. Takeaways Netflix's entry into podcasting could revolutionize monetization. High production value in podcasts can attract larger audiences. Short form videos are essential for podcast marketing. Multi-cam setups can be achieved with minimal equipment. Engaging hooks are crucial for short form content. Podcasts can leverage existing platforms for growth. Cost-effective solutions exist for high-quality podcast production. Audience engagement is key to podcast success. Shorts can help discoverability of new podcasts. The podcasting landscape is evolving with new technologies. Chapters 00:00 Netflix's Foray into Podcasting 05:31 Filming Multi-Cam Podcasts with MetaGo 11:27 Harnessing Short Form Videos for Podcast Growth
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Super Bowl 2025: A Deep Dive into Ads
02/18/2025
Super Bowl 2025: A Deep Dive into Ads
Recorded on February 10, 2025 Summary In this episode of Content Supply Live, Justine Baughan and Kate Woodward discuss their favorite ads from the 2025 Super Bowl. They explore the similarities between the Little Caesars and Pringles ads, the innovative approach of Rocket Money's ad, and the nostalgic elements that resonate with millennials and Gen Z. The conversation also touches on the costs and planning involved in creating Super Bowl ads, as well as the creativity behind shorter ads like Angel Soft and Calm's unique approach. Takeaways The Little Caesars and Pringles ads had striking similarities. Production costs for Super Bowl ads are astronomical. Rocket Money's ad creatively engaged the audience. Nostalgia plays a significant role in targeting millennials. Planning for Super Bowl ads likely starts months in advance. Short ads can still be impactful and memorable. The effectiveness of election ads compared to Super Bowl ads is intriguing. Audience engagement is key in modern advertising. Creative concepts can lead to unexpected similarities between brands. The overall quality of Super Bowl ads improved this year. Chapters 00:00 Introduction to Super Bowl Ads 2025 02:50 Comparing Similar Ads: Little Caesars and Pringles 04:36 Rocket Money's Innovative Ad 06:14 Nostalgia in Advertising: Targeting Millennials and Gen Z 09:35 The Cost and Planning of Super Bowl Ads 10:53 Creative Short Ads: Angel Soft and Calm Resources Subscribe on Follow us on Learn more at
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Cheetos’ Bold Move, Instacart’s Super Bowl Play, & Pepsi’s Iconic Comeback!
02/18/2025
Cheetos’ Bold Move, Instacart’s Super Bowl Play, & Pepsi’s Iconic Comeback!
Recorded on February 5, 2025 Summary In this episode of Content Supply Live, the hosts discuss the Cheetos Otherhand Font campaign, highlighting its humor and appeal to designers. They also explore Instacart's Super Bowl ad featuring iconic brand mascots and the competitive nature of Super Bowl advertising. Finally, they delve into the return of the Pepsi Challenge, examining its relevance in today's market and the ongoing rivalry between Pepsi and Coke. Takeaways The Cheetos campaign cleverly plays on design humor. Instacart's ad taps into nostalgia with brand mascots. The Super Bowl is a key event for creative advertising. Media literacy among consumers can be surprisingly low. The Pepsi Challenge aims to reignite brand competition. Nostalgia plays a significant role in consumer reactions to rebrands. Humor in advertising can enhance brand loyalty. The effectiveness of blind taste tests in marketing. Super Bowl ads often prioritize creativity over corporate messaging. Engaging consumers through challenges can drive brand interaction. Chapters 00:00 Exploring the Cheetos Otherhand Font Campaign 08:20 Instacart's Super Bowl Ad and Brand Mascots 13:15 The Return of the Pepsi Challenge Resources Subscribe on Follow us on Learn more at
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OpenAI’s New Research Agent & YouTube’s Game-Changing Monetization Rules
02/18/2025
OpenAI’s New Research Agent & YouTube’s Game-Changing Monetization Rules
Recorded on February 3, 2025 Summary In this episode of Content Supply Live, Justine Baughan, Kate Woodward, and Dallin Nead discuss the implications of OpenAI's new research agent and the recent changes to YouTube's monetization rules. They explore the potential benefits and challenges of using AI tools in marketing and content creation, as well as the impact of YouTube's updated policies on creators of all sizes. Takeaways OpenAI's research agent can be a useful tool for marketers. AI tools should be used as resources, not as absolute truth. YouTube's new monetization rules lower the barrier for creators. Long form videos are still prioritized over shorts on YouTube. It's important to verify sources when using AI-generated content. Creators should diversify their income streams beyond YouTube. The landscape of content creation is evolving with AI advancements. Trust in AI-generated research is a concern for many. YouTube's changes may help revive interest in long form content. AI can enhance content creation processes and efficiency. Chapters 00:00 Exploring OpenAI's Research Agent and AI Tools 08:45 YouTube's New Monetization Rules and Their Impact Resources Subscribe on Follow us on Learn more at
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