When Happily Ever After Falls Apart: Healing After a Broken Engagement
Content Supply Live
What really happens when the wedding is called off? In this episode, Beth sits down with therapist Rebekah Lipsky to explore the often unspoken emotional toll of ending an engagement and the life transitions that follow. Rebekah shares her personal journey through a broken engagement, a major career shift, and a cross-country move. Experiences that ultimately shaped her approach to therapy and helping others navigate change. The conversation dives into the complicated grief that comes with a canceled wedding, the identity crisis that can follow, and the importance of community when rebuilding...
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The End of Award Shows? What The All-American Rejects Got Right
Content Supply Live
In this episode of Content Supply Live, the hosts discuss the All American Rejects' innovative house party tour, which embraces nostalgia and challenges traditional concert venues. They also analyze the recent American Music Awards (AMAs), highlighting the lack of attendance from major artists, including Taylor Swift, and the overall disappointing reception of the event. Takeaways The All American Rejects are embracing nostalgia with their house party tour. Smaller venues can create more memorable experiences than large stadiums. Ticketmaster's fees are a significant barrier for fans...
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Why AI Can't Replace Human Creativity + Taylor Swift’s Bold Ownership Win
Content Supply Live
In this episode of Content Supply Live, the hosts discuss the implications of AI on human connection, referencing Simon Sinek's podcast. They explore how AI can detract from authentic relationships and the importance of personal effort in creative processes. The conversation then shifts to Taylor Swift's recent acquisition of her first six albums, highlighting the significance of brand ownership and the evolving landscape of the music industry. The hosts emphasize the need for artists to retain control over their work and the potential for independent creators to thrive without traditional...
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Brooklyn Bridge Ship Crash & The Rise of Creator-Driven Films
Content Supply Live
In this episode of Content Supply Live, the hosts discuss two major trending topics: the recent incident involving a Spanish ship crashing into the Brooklyn Bridge and the buzz surrounding the Sinners movie. They explore the implications of the ship incident on public relations and crisis management, while also delving into how the Sinners movie represents a shift in Hollywood towards more creator-driven content, democratizing the film industry. Takeaways The Brooklyn Bridge incident serves as a significant PR case study. Crisis management in PR requires quick and factual responses....
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Unpacking the Marketing Genius Behind the Secret Lives of Mormon Wives
Content Supply Live
In this episode of Content Supply Live, the hosts dive into the marketing strategies behind the hit series, Secret Lives of Mormon Wives. They explore how the show utilized controversy to create buzz, the importance of influencer partnerships, and the effectiveness of media tours in maintaining audience engagement. The conversation highlights the significance of brand partnerships and the potential for future marketing strategies in the entertainment industry. Takeaways The show used controversy to fuel interest for season two. Influencer partnerships played a crucial role in marketing. The...
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Think Big, Market Smart: Lessons from Iconic Campaigns
Content Supply Live
In this episode of Content Supply Live, Justine Baughan and Kate Woodward explore successful marketing campaigns from major brands like Apple and Airbnb, discussing how small businesses can adopt similar strategies. They analyze the Apple Shot on iPhone campaign, which empowers customers as content creators, and the Airbnb Made Possible by Hosts campaign, which emphasizes the personal touch of hosts. The conversation highlights the importance of authenticity, storytelling, and creativity in marketing, especially for small businesses with limited resources. Takeaways The Apple Shot on iPhone...
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What the Met Gala & Silicon Slopes Teach Us About Branding in 2025
Content Supply Live
In this episode of Content Supply Live, Justine Baughan, Brenden Brenden, and Kate Woodward discuss the intersection of culture and marketing, using the Met Gala as a case study for branding. They explore insights from the Silicon Slopes Marketing Summit, including the bow tie model for marketing funnels, the importance of customer retention, and the value of learning from failures. The conversation emphasizes the need for continuous education in the ever-evolving marketing landscape. Takeaways The Met Gala serves as a significant branding event. Cultural representation in fashion impacts...
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Navigating the Digital Marketing Landscape with Adam Jacobs
Content Supply Live
In this conversation, Adam Jacobs shares insights into his role as a marketer for the Church of Jesus Christ of Latter-day Saints, focusing on the online store and customer experience. He discusses current trends in online marketing, the impact of AI on marketing strategies, and the importance of optimizing the customer journey. Additionally, he reflects on the future of public relations in the age of AI, emphasizing the continued need for human connection in marketing. Takeaways Adam Jacobs manages the online store for the Church of Jesus Christ of Latter-day Saints. The goal...
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Why Good Enough Content Won't Cut It in 2025
Content Supply Live
In this episode of Content Supply Live, Justine Baughan, Kate Woodward, and Brenden Blackham dive into Meta's new AI tool, Llama 3, and its potential impact on social media and content creation. They compare Meta’s AI with ChatGPT, with Kate expressing skepticism about its functionality and necessity. The conversation then shifts to the evolving demands of content creation in a saturated market, where the hosts emphasize that "good enough" content is no longer enough. Moving forward, authenticity, creativity, and deep engagement are key to standing out in the crowded digital landscape. Key...
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Exploring Canva's Visual Suite 2.0
Content Supply Live
In this episode of Content Supply Live, Justine Baughan and Kate Woodward discuss the recent announcements from the Canva Create 2025 showcase, focusing on the new Visual Suite 2.0. They explore how this update enhances productivity for users, particularly project managers, by integrating various design elements into one platform. The conversation also delves into the AI tools being introduced, the user-friendly nature of Canva, and the potential impact on creative agencies. They conclude with thoughts on the value of Canva Pro and its features. Takeaways Canva's Visual Suite 2.0...
info_outlineIn this episode of Content Supply Live, Justine Baughan and Kate Woodward explore successful marketing campaigns from major brands like Apple and Airbnb, discussing how small businesses can adopt similar strategies. They analyze the Apple Shot on iPhone campaign, which empowers customers as content creators, and the Airbnb Made Possible by Hosts campaign, which emphasizes the personal touch of hosts. The conversation highlights the importance of authenticity, storytelling, and creativity in marketing, especially for small businesses with limited resources.
Takeaways
- The Apple Shot on iPhone campaign empowers customers as content creators.
- Small businesses can create high-quality content using just their smartphones.
- Brand authenticity is crucial for consumer trust and engagement.
- Airbnb's campaign highlights the importance of human connection in marketing.
- Storytelling in ads can create a deeper emotional connection with the audience.
- Using real people in marketing can enhance relatability and trust.
- Creativity can compensate for a lack of budget in marketing campaigns.
- Engaging with customers and showcasing their experiences can strengthen brand loyalty.
- Effective marketing doesn't always require a large budget; creativity is key.
- Highlighting the people behind a brand can enhance its authenticity.