PERSONAL BRAND TALK Cam Roberts Podcast Show

Voted Australia's #1 Brand Podcast by FeedSpot. Insights from Cam Roberts, and his guests from around the globe on Personal Branding, Marketing & High Ticket Coaching. Subscribe now on iTunes, Spotify, Amazon Music or at https://camroberts.com.au/

The 4 Advertising Campaigns Agencies Don't Want You To Know About! - #279 02/04/2026

The 4 Advertising Campaigns Agencies Don't Want You To Know About! - #279 Uncover the top 4 advertising campaigns agencies don't want you to know about! Learn how to boost your business growth with these secret marketing strategies. If you're not using all four of these advertising campaigns in your business right now… You’re missing out on hundreds of thousands of dollars in revenue and thousands of high-quality leads every single month. Hi, I’m Cameron Roberts, Fractional CMO & Founder of Bubblegum Marketing — and in this video, I break down the 4 must-run advertising campaigns that top agencies don’t want you to know about. These four campaigns form a full-funnel advertising ecosystem that helps you launch, grow, and scale your business with predictable, high-quality leads and customers. 🔥 The 4 Advertising Campaigns That Actually Work: 1️⃣ Search Advertising (Google/Bing/AI Search) People searching right now are in the buying cycle. They’re actively looking for solutions — making these the highest-quality, highest-intent leads you can generate. People are actively searching Highest intent, highest quality leads Keyword + intent targeting More expensive but best conversion 2️⃣ Social Media Advertising (Meta, TikTok, Instagram) Interruptive marketing that builds brand awareness and generates large volumes of cheaper leads. Scroll-stopping creative Direct-response copywriting Video-view funnels Retargeting warm audiences Cheaper than Google, perfect for list-building 3️⃣ Retargeting Campaigns (The Profit Recovery System) 86–90% of people don’t take action on your first touchpoint. Retargeting brings them back at a fraction of the cost. Website retargeting Funnel retargeting Cross-channel retargeting (Google → Meta, Meta → Google) Multiple touch points = higher conversions 4️⃣ Programmatic Advertising (The “Open Web”) The most ignored opportunity — covering 96% of the internet. Brand awareness everywhere Retargeting across thousands of publisher sites Banner ads, video ads, native ads Perfect for scaling your omnipresence This is how big brands follow you around the internet—even after just a single search. FAQ'S: 1. What are the four advertising campaigns every business should run? The four must-run advertising campaigns are: Search Advertising Social Media Advertising Retargeting Campaigns Programmatic (Open Web) Advertising Together they create a full-funnel system that attracts, nurtures, and converts high-quality leads. 2. Why is search advertising considered the highest-quality lead source? Because people on Google, Bing, and AI search are already in the buying cycle. They’re actively looking for solutions, which makes them high-intent and more likely to convert into customers. 3. How does social media advertising help grow a business? Social media is interruptive marketing. It builds brand awareness, generates cheaper leads, and lets you retarget viewers who engaged with your content. It’s perfect for list-building, nurturing, and moving prospects deeper into your funnel. 4. Why is retargeting called the “profit recovery system”? Because 86–90% of visitors leave your website or funnel without taking action. Retargeting brings those lost leads back at a fraction of the cost. It also allows cross-platform retargeting (Google → Meta, Meta → Google), increasing conversion rates. 5. What makes programmatic (open web) advertising so powerful? Programmatic advertising covers 96% of the entire internet. It allows your brand to appear across thousands of websites, news sites, blogs, and apps, creating omnipresence. This is how large brands “follow” you around the internet after just one search or click. 🚀 Want Help Launching or Scaling Your Ads? Work with me and my team at Bubblegum Marketing. 👉 Visit: 📅 Book a call → Let’s build a full-funnel advertising system that helps you launch, grow & scale quickly: /episode/index/show/a6fdde72-5417-48a4-86cd-11b3e0196afb/id/39973130

Why Webinars Are Tricky For Making Sales - #278 02/02/2026

Win This Day Chris Champion - #277 01/28/2026

Win This Day Chris Champion - #277 SHOW NOTES Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche. Today’s topic is about Winning The Day with Chris Champion ✔ The transformational shift that's happening with AI ✔ Why you need to be using AI now or your business will die ✔ The crossroads of Crypto and Bitcoin - what you need to know ✔ How to win ONE DAY AT A TIME 🎙️ Enjoyed this episode? Don’t forget to: ✅ Subscribe to the Personal Brand Talk Podcast ✅ Leave a 5-star review on Apple Podcasts & Spotify ✅ Share this episode with a friend who needs to hear it! 💬 Got questions or insights? DM Cam or drop a comment. #SalesFunnels #FractionalCMO #SalesTechniques #BusinessGrowth #branding #BusinessMarketing #PersonalBrandTalkPodcast #CamRoberts 📌 Work with Cam Roberts: 📌 Book a Free Strategy Call: chat/ 📌 Visit Cam's Agency: Warm Regards, Cam Roberts Sales & Marketing Consultant | Fractional CMO | Project Management |🔥30+ years of "real-life" results🔥 | Bubblegum Marketing Founder & Director | =============== Chris Bio: Chris Champion—aka Chris Sweis—is a fucking juggernaut: a veteran investor who’s participated in over 120 software and crypto ventures and carved out an empire in Las Vegas. His razor-sharp instincts make him the go-to badass for entrepreneurs and investors who want to win big. He doesn’t mess around—he delivers. He is a values based investor and looks for individuals who have amazing leadership qualities to support and help grow their business and vision. His grandmother dropped a truth bomb on him long ago: “People pay attention to 75% of what you say when you don’t swear, 100% when you do.” Damn right. Chris lives that lesson, cutting through the noise with a voice that grabs you by the throat. As founder of the Champion Connections Community, a text based community that connects high value individuals via text messages. He’s also thrown over 268 world-class dinners, lunches, and breakfasts, linking business titans, celebrities, and high value individuals to connect over killer meals. It’s a fucking powerhouse network—now just a text away. His livestream interviews are straight fire—kicking off high-profile events with thought leaders and icons, serving up raw, unfiltered talks that stick. But Chris doesn’t stop there. He’s the brains behind *Champion Introductions* and *Champion AI*, a game-changing tool that lands people on targeted podcasts like clockwork. It’s AI with teeth, doing 40,000+ man-hours of work every 24 hours—putting rocket fuel in the hands of the average human to build their brand or business. In 2025, his philosophy is crystal clear: “It’s AI or die.” If you’re not leveraging artificial intelligence, you’re fucking dead in the water—left behind while the world moves at warp speed. Faith drives him hard. Raised on his grandmother’s no-bullshit values, Chris channels that grit into everything. His book *Win This Day* is a kick-ass playbook for sober, successful living—proof you can rise from anything. Then there’s *Faith Matters*, his gut-punch personal journey, showing anyone how to write their own damn comeback story. It’s about unshakable faith—in God and in yourself, the way He sees you. #FaithMatters isn’t a tagline; it’s a war cry. He has always had a passion for dogs and currently his squad includes Theo, Gracie and Jesse James, who are his dogs that he loves very much. One of his missions in life is to help dogs trapped in shelters find forever homes that give them a quality of life with somebody that they can love and watch over. One of his favorite sayings is God sends us angels in the form of dogs to watch over us as we watch over them. A dog-loving, in-your-face trailblazer, Chris stands out in a sea of soft-ass wannabes. Whether he’s decoding markets, forging connections, or unleashing AI to level the playing field, Chris Champion is the real fucking deal—here to make sure you Win This Day and Make Today Count. /episode/index/show/a6fdde72-5417-48a4-86cd-11b3e0196afb/id/39895025

7 Ways AI is Transforming Marketing - #276 01/26/2026

Why Digtial Products Are The Most Profitable Online Business Models - #275 07/14/2025

Funnels That Print Money in 2025 (And the Ones You Should Bury)#274 07/14/2025

Sales Funnel Presentations That Convert Like Crazy - #273 06/20/2025

The $3K/Month Paid Ads MACHINE That Scales Itself — Omnichannel Ads That Convert! #271 06/19/2025

Al vs Human Marketer: Who builds better funnels #270 06/12/2025

Al vs Human Marketer: Who builds better funnels #270 SHOW NOTES 🎙️ Welcome to another episode of Personal Brand Talk Podcast The podcast where we break down high-performance digital marketing strategies so YOU can launch, scale, and dominate with smarter funnels and better conversions. 🔥 Today’s topic? AI vs Human Marketer: Who Really Builds Better Funnels? With AI tools popping up everywhere—from instant copywriting to funnel builders—it’s tempting to think automation is the answer to everything. But the truth? Tools don’t build winning funnels—strategists do. --- In this episode, we’ll dive into: ✔ What AI tools actually do well (and where they fall short) ✔ The key aspects of funnels only experienced marketers can build ✔ Why product pricing, offer stacking & backend flows need human oversight ✔ How AI can 10X your speed—but not your strategy ✔ A powerful analogy that explains why AI is the tool, not the architect --- 🧠 You’ll walk away knowing: How to blend AI and human strategy for funnel success Why your offer, voice, and branding still matter more than automation How to future-proof your marketing by using AI without losing control --- 🔎 Fractional CMO | Funnel Strategy Consultant | Email & SMS Automation Expert 🔎 Digital Funnel Systems | VSL Scripts | Offer Building | AI Tools for Marketers --- 🚀 Resources & Links Mentioned in the Episode: 📌 Work with Cam Roberts https://camroberts.com.au/ 📌Book a free strategy call https://camroberts.com.au/chat/ 📌 Book a Free Funnel Strategy Call: https://camroberts.com.au/chat/ 📌 Visit Our Funnel Agency: https://bubblegummarketing.com/ --- 🎧 Enjoyed this episode? Be sure to: ✅ Subscribe to Personal Brand Talk Podcast ✅ Leave a 5-star review on Apple Podcasts & Spotify ✅ Share this episode with a fellow business owner or marketer ✅ DM us on LinkedIn or Instagram to let us know how YOU use AI in your funnel builds! --- #FunnelStrategy #FractionalCMO #MarketingAutomation #AISalesFunnels #DigitalFunnels #PersonalBrandPodcast #MarketingConsultant #ConversionOptimization #SmartFunnels #FunnelCopywriting /episode/index/show/a6fdde72-5417-48a4-86cd-11b3e0196afb/id/36976800

Smarter, Faster, Stronger: 7 Ways AI is Transforming Small Business Marketing #269 06/08/2025

How to Build a Brand Like Red Bull (Without a Billion-Dollar Budget) #268 02/27/2025

How to Build a Brand Like Red Bull (Without a Billion-Dollar Budget) #268 Show Notes: Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche. Today, we’re talking about a brand that doesn’t just sell a product—it sells an identity. That brand? Red Bull. Now, here’s the interesting part: They barely talk about their product. Instead, they’ve built a marketing empire around stunts, sports, and storytelling. And in this episode, we’re breaking down exactly how Red Bull mastered brand storytelling—and more importantly, how YOU can apply their strategy to grow your small business or personal brand. We’ll cover: ✔ The psychology behind Red Bull’s marketing ✔ Real examples of their story-driven content ✔ 5-7 steps you can implement TODAY to create your own high-impact brand story 🔎 Fractional CMO | Fractional Chief Marketing Officer | B2B Marketing Consultant 🔎 Marketing Consultant | Cam Roberts Marketing Consultant | Cam Roberts Podcast Show 🔎 Personal Brand Talk Podcast | Personal Branding | Branding | Brand Awareness Agency | Agency Google Ads 🚀 Resources & Links Mentioned in the Episode: 📌 Work with Cam Roberts: 📌 Book a Free Strategy Call: 📌 Visit Cam's Agency: 🎙️ Enjoyed this episode? Don’t forget to: ✅ Subscribe to the Personal Brand Talk Podcast ✅ Leave a 5-star review on Apple Podcasts & Spotify ✅ Share this episode with someone who needs to hear it! 💬 What’s your biggest takeaway from this episode? Drop a comment or DM me on LinkedIn! #FractionalCMO #B2BMarketingConsultant #MarketingConsultant #SEO #PPCAds #CamRobertsMarketingConsultant #CamRobertsPodcastShow #PersonalBrandTalkPodcast #OmniChannelmarketing Warm Regards, Cam Roberts Sales & Marketing Consultant | Fractional CMO | Project Management |🔥30+ years of "real-life" results🔥 | Bubblegum Marketing Founder & Director | /episode/index/show/a6fdde72-5417-48a4-86cd-11b3e0196afb/id/35455180

SEO and PPC. The Power Duo for Explosive Growth in 2025 #267 02/24/2025

SEO and PPC. The Power Duo for Explosive Growth in 2025 #267 SHOW NOTES ON EPISODE 267: Today we’re talking about a digital marketing strategy that separates thriving businesses from struggling ones—the combination of SEO and PPC. Now, I know a lot of business owners ask: Which is better—SEO or PPC? The truth is, it’s not an “either-or” decision. The businesses that truly scale? They use both together. Today, I’m going to: ✅ Break down the advantages of SEO and PPC ✅ Share real-world case studies of businesses that have used this strategy to explode their growth ✅ And show you exactly how to integrate both channels into your marketing plan So, if you’ve been running SEO alone or only relying on PPC—this episode is for you!" If you’re only relying on SEO or just running PPC, you’re leaving money on the table. The real power is in using both. 🔎 Fractional CMO | Fractional Chief Marketing Officer | B2B Marketing Consultant 🔎 Marketing Consultant | Cam Roberts Marketing Consultant | Cam Roberts Podcast Show 🔎 Personal Brand Talk Podcast | SEO and PPC | SEO Consultant Sunshine Coast | Google Adwords Agency | Agency Google Ads 🚀 Resources & Links Mentioned in the Episode: 📌 Work with Cam Roberts: 📌 Book a Free Strategy Call: 📌 Visit Cam's Agency: 🎙️ Enjoyed this episode? Don’t forget to: ✅ Subscribe to the Personal Brand Talk Podcast ✅ Leave a 5-star review on Apple Podcasts & Spotify ✅ Share this episode with someone who needs to hear it! 💬 What’s your biggest takeaway from this episode? Drop a comment or DM me on LinkedIn! #FractionalCMO #B2BMarketingConsultant #MarketingConsultant #SEO #PPCAds #CamRobertsMarketingConsultant #CamRobertsPodcastShow #PersonalBrandTalkPodcast #OmniChannelmarketing Warm Regards, Cam Roberts Sales & Marketing Consultant | Fractional CMO | Project Management |🔥30+ years of "real-life" results🔥 | Bubblegum Marketing Founder & Director | /episode/index/show/a6fdde72-5417-48a4-86cd-11b3e0196afb/id/35411365

Search Everywhere Marketing-How AI is Changing the Game #266 02/18/2025

Search Everywhere Marketing-How AI is Changing the Game #266 Podcast Notes on Episode# 266- Search Everywhere Marketing-How AI is Changing the Game 📢 SEO alone isn’t enough anymore. If you’re not ranking in AI search, social media search, and everywhere your audience is looking, you’re leaving money on the table. In this episode of the Personal Brand Talk Podcast, Cam Roberts, Fractional CMO and B2B Marketing Consultant, shares how AI is transforming search and how businesses can leverage Search Everywhere Marketing to stay ahead. 🔥 What You’ll Learn in This Episode: ✔️ The evolution of AI in marketing—from IBM Watson to ChatGPT and Google Gemini. ✔️ How brands like Nike, Sephora, and Tesla dominate AI-powered search. ✔️ Why Google isn’t the only search engine anymore—and how to rank on social media search, voice search, and AI tools. ✔️ 5 actionable Search Everywhere Marketing strategies to make your brand searchable everywhere. ✔️ The importance of multi-format content—why blogs alone won’t cut it anymore. ✔️ How backlinks, social media, and AI-generated citations can boost your authority. If you’re a business owner, entrepreneur, or marketer, this episode is packed with real-world strategies to help you rank everywhere and attract more customers. 🎯 Keywords for AI & Podcast Search Optimization: 🔎 Fractional CMO | Fractional Chief Marketing Officer | B2B Marketing Consultant 🔎 Marketing Consultant | Cam Roberts Marketing Consultant | Cam Roberts Podcast Show 🔎 Personal Brand Talk Podcast | AI SEO | AI Marketing | Search Everywhere Marketing 🚀 Resources & Links Mentioned in the Episode: 📌 Work with Cam Roberts: 📌 Book a Free Strategy Call: https://camroberts.com.au/chat/ 📌 Connect on LinkedIn: 🎙️ Enjoyed this episode? Don’t forget to: ✅ Subscribe to the Personal Brand Talk Podcast ✅ Leave a 5-star review on Apple Podcasts & Spotify ✅ Share this episode with someone who needs to hear it! 💬 What’s your biggest takeaway from this episode? Drop a comment or DM me on LinkedIn! /episode/index/show/a6fdde72-5417-48a4-86cd-11b3e0196afb/id/35332465

Crush It As A Highly Paid Consultant #265 12/07/2024

The Billion Dollar Branding Guy with Ernie Harker #264 07/10/2024

Online Courses - How To Use Them To Grow Your Business #263 05/21/2024

The Power Of Sinch MessageMedia To Build A Brand with Damien Brennan #262 05/14/2024

Hypernomics with Doug Howarth #261 10/25/2023

Hypernomics with Doug Howarth #261 Podcast Show Notes: What is Hypernomics and when it is used The future models for problem solving Finding hidden market positions using unseen mathematical dimensions Determine proper pricing based on the competition and known market activity. Discoverer of Hypernomics and co-holder of its first patent CEO of Hypernomics, Inc. | Author of the upcoming book to be published by Wiley: Hypernomics: Using Hidden Dimen- sions to Solve Unseen Problems Doug Howarth's life has been an extraordinary jour- ney of personal challenges and groundbreaking disco- veries. When he was just fourteen, he became fascinated by the possibilities beyond the coordinate systems taught in school. Little did he know that this curiosity would intersect with a battle against failing kidneys that lasted for over three decades. After receiving a life-saving kidney donation from his best friend, Tim Schreiner, Doug ex- perienced a remarkable transformation. His mind, which had been clouded for years, sud- denly became clear. It was during a simple shopping trip with his wife that he had a groundbreaking realization. Watching her effortlessly solve a complex problem in her head, Doug discovered the concept of Hyper- nomics-a fascinating field that explores me- asurable actions in markets using dimen- sions we hadn't considered before. With his newfound clarity and passion, Doug foun- ded Hypernomics Inc. There, along with two others in his company, they developed the world's first sof- tware capable of analyzing markets in four or more dimensions, for which they were awarded a US Patent. Hypernomics Inc. has worked for NASA, Virgin Galactic, and Lockheed Martin. Now, Doug is excited to share his revolutionary ideas with the world through his upcoming book, "Hypernomics: Using Hidden Dimensions to Solve Unseen Pro- blems," which will be available in January 2024. Connect with Doug: Web: Personal: LinkedIn /episode/index/show/a6fdde72-5417-48a4-86cd-11b3e0196afb/id/28416968