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The New Rules of Marketing That Are Changing Small Businesses Forever
04/26/2024
The New Rules of Marketing That Are Changing Small Businesses Forever
FORGET EVERYTHING: The New Rules of Marketing That Are Changing Small Businesses Forever! In the past year, through conversations with small business owners, I’ve identified a common challenge many entrepreneurs face. There’s a consistent narrative that lead generation and sales dynamics have shifted significantly since COVID-19, marking a departure from previous strategies and outcomes. As I was thinking about this issue, I realized that I’ve actually been hearing about this problem since late 2020, but the difference between then and now is that in 2021, we could all chalk the changes up to residual COVID-19 issues in the economy. Then, it shifted to a pending economic crisis that didn’t or hasn’t yet materialized in the way everyone was predicting. As of the end of 2023 and through Q1 2024, small- business owners are just now confused because they can’t point to COVID-19 or a massive recession as the explanation of why lead generation and sales and marketing tactics that used to crush it are now completely ineffective or at best, don’t work nearly as well as they once did. What’s the Reason for the Change? This podcast will dive deep into what has changed and how to adaept your sales and marketing efforts and win!
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