The New Rules of Marketing That Are Changing Small Businesses Forever

FORGET EVERYTHING: The New Rules of Marketing That Are Changing Small Businesses Forever! 

 

In the past year, through conversations with small business
owners, I’ve identified a common challenge
many entrepreneurs face. There’s a consistent
narrative that lead generation and sales dynamics
have shifted significantly since COVID-19, marking a
departure from previous strategies and outcomes.
As I was thinking about this issue, I realized that I’ve
actually been hearing about this problem since late
2020, but the difference between then and now is that
in 2021, we could all chalk the changes up to residual
COVID-19 issues in the economy. Then, it shifted to
a pending economic crisis that didn’t or hasn’t yet
materialized in the way everyone was predicting. As of
the end of 2023 and through Q1 2024, small- business
owners are just now confused because they can’t point
to COVID-19 or a massive recession as the explanation
of why lead generation and sales and marketing tactics
that used to crush it are now completely ineffective or
at best, don’t work nearly as well as they once did.
What’s the Reason for the Change?

This podcast will dive deep into what has changed and

how to adaept your sales and marketing efforts and win!