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#2 - What Our Research Says About AI in Marketing
09/04/2024
#2 - What Our Research Says About AI in Marketing
The Divine Spark podcast host Sara Steever catches up with Pauslen's Chief Strategic Officer, Mark Smither, and Director of Engagement, Alicia Heun. Together, they discuss findings from Paulsen's recent research on the use of generative AI in marketing, with a particular focus on the agriculture, energy and rural sectors. The episode spends time reflecting on challenges, opportunities and future implications AI presents for marketers and reinforces the importance of maintaining human influence in the use of AI tools.
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