#5 - AI and Coding
The Divine Spark
In this episode of The Divine Spark podcast, Tom Kamnikar, Digital Project Manager at Paulsen, and Isaac Druin, Front End Developer, sit down with host Sara Steever.
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#3 - Balancing Generative AI with Human Creativity
The Divine Spark
In this episode of The Divine Spark podcast, host Sara Steever engages in a thought-provoking discussion with Paulsen's Creative Director, Jake Zastrow, and Content Writer, Brian Paff, about the impact of generative AI on creative work. The conversation explores the initial fears and anxieties each had surrounding AI, its integration into creative processes and the importance of maintaining human creativity and authenticity in an increasingly AI-driven world.
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#2 - What Our Research Says About AI in Marketing
The Divine Spark
The Divine Spark podcast host Sara Steever catches up with Pauslen's Chief Strategic Officer, Mark Smither, and Director of Engagement, Alicia Heun. Together, they discuss findings from Paulsen's recent research on the use of generative AI in marketing, with a particular focus on the agriculture, energy and rural sectors. The episode spends time reflecting on challenges, opportunities and future implications AI presents for marketers and reinforces the importance of maintaining human influence in the use of AI tools.
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#4 - AI in the Classroom and the Workplace
The Divine Spark
In this episode of The Divine Spark, Sara Steever interviews Paulsen account coordinator Tessa Erdmann. Together, they explore the notion of human-first AI, discuss Tessa's experience with the AI-powered search engine Perplexity and ruminate about the integration of AI in marketing and education. Expected to earn her BA in Agricultural Communications in December 2024, Tessa will have the unique distinction of having begun college without access to AI and LLMs and graduating in a far different context. She reflects on this reality and talks with Sara about ways AI can be leveraged for enhanced...
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#1 - Pilot Episode
The Divine Spark
In this pilot episode of The Divine Spark, Sara Steever introduces the podcast Paulsen launched to explore a human-first approach to integrating AI into marketing in agriculture, energy and other rural sectors. She shares her personal journey and evolving thoughts on generative AI, initially feeling anger and concern over the implications of AI on creative work before ultimately gaining a deeper understanding that generative AI, like all creativity, is a derivative process. The episode seeks to lay the groundwork for a series of interviews that will take a closer look at the responsible use of...
info_outlineIn this episode of The Divine Spark, Sara Steever interviews Paulsen account coordinator Tessa Erdmann. Together, they explore the notion of human-first AI, discuss Tessa's experience with the AI-powered search engine Perplexity and ruminate about the integration of AI in marketing and education. Expected to earn her BA in Agricultural Communications in December 2024, Tessa will have the unique distinction of having begun college without access to AI and LLMs and graduating in a far different context. She reflects on this reality and talks with Sara about ways AI can be leveraged for enhanced productivity in the workplace.