The Art of Online Business
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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(Please) Stop Creating Small Offer Funnels
08/20/2021
(Please) Stop Creating Small Offer Funnels
I’m begging you to stop creating small offer funnels in your business… You have to stop chasing the shiny object and instead, focus on what's more important in your business. Small offer funnels are nothing new. They have been around for years, and I know a lot of people turn to them when their flagship offer isn’t selling. Believe me when I say that this isn’t the answer though. In this episode, I am breaking down exactly why I'm saying this and what you should be doing instead of creating small offer funnels. What I have to say about this and my advice for you is going to save you a lot of time, a lot of money and a lot of frustration, so listen closely. Full show notes are available at
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How to Use Anxiety As Your Entrepreneurial Superpower with Jess Rodriguez
08/18/2021
How to Use Anxiety As Your Entrepreneurial Superpower with Jess Rodriguez
Anxiety has played a large part in my life and my business over the last 7.5 years. My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story. Her anxiety has empowered her to work less and live more, and that has allowed her to create the business that is right for her. This is so important and something that I talk about all the time - we are creating our business around our life, not the other way around. As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours. On Today’s Show You’ll Learn: What to do when you realize you need to remove yourself from your business How to handle unhappiness in your business The importance of setting boundaries How to overcome perfectionist tendencies Why you should make a list of your feelings when you feel anxious How to build in self-care time during a stressful time in your business Systems that you can create to simplify your workday My journey is very similar to what Jess shares in this episode, so expect to hear me open up about my experience with anxiety alongside her. I am sharing some things that I haven’t shared publicly before. Even if you don’t suffer from anxiety, overwhelm or worry, I really encourage you to listen to this vulnerable, powerful, and inspiring conversation. Links & Resources Mentioned in this Episode: Full show notes available at
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Should You Switch Your Course to a Membership?
08/13/2021
Should You Switch Your Course to a Membership?
Have you ever thought about switching your course to a membership? A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a business: optimized mind and optimized sales and marketing. I had a coaching call with one of my accelerator coaching members recently, and this is exactly what we talked about during an “Ask me Anything” session. In this episode, I am taking you behind the scenes of our call, so I can let you in on my opinion here. If you have ever considered switching your course to a membership, listen to this episode because I am teaching you how to think about things differently in your business so that you can get the outcome that you want without having to do a whole lot of extra work. Full show notes are available at Links & Resources Mentioned in this Episode:
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5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu
08/11/2021
5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu
Do you use any type of quiz as a lead magnet in your business? Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead! We're breaking down exactly why it's important to have a quiz that allows you to learn as much as possible about the person taking the quiz, how to use their responses to serve them in the best way possible, and how to make it really fun for them. Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot. As a former top ten pharmaceutical sales representative, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and helps craft personalized marketing for her customers. Linda has been featured in Interact’s quiz marketing podcast and the #prettyawkward entrepreneur podcast. On Today’s Show You’ll Learn: If quizzes are as effective as they used to be What personality quizzes do for the user and business owner The percentage of leads that come from quizzes on average How long a quiz should be Examples of how to structure answers How to use the results of personality quizzes The best way to name your quiz Quizzes are actually one of the best list-building strategies that you can do in your business, so listen in to this episode to learn why and how to leverage them as a lead magnet. Check out my quiz after you listen to understand the invisible roadblocks in your business that are very likely tripping you up and keeping you from gaining the traction and the momentum that you really want and need. Visit ! Links & Resources Mentioned in this Episode: Full show notes available at
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Determining Your Next Hire + How to Cut 90 Mins From Your Work Day
08/06/2021
Determining Your Next Hire + How to Cut 90 Mins From Your Work Day
What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise? While also doing this exercise, you can identify who your next hire should be so that you can scale your business. In my opinion, you can be working less while thinking about growing your business, and this exercise is going to help you do that. Sounds pretty good, right? In this episode, I am walking you through exactly how to do this, so you can make more money and work fewer hours in your business. This is an exercise that I walk my Accelerator coaching members through all the time, and it’s probably an exercise that you have heard of doing before. There are going to be some very quick wins that you can take from this, so listen in to learn what I recommend doing that will not only save you time during the week but also help you get clear on who you should be hiring. Links & Resources Mentioned in this Episode: Full show notes are available at
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The Critical 4 Financial Metrics of Your Business with Michael King
08/04/2021
The Critical 4 Financial Metrics of Your Business with Michael King
You need to understand your financial metrics when it comes to your business. I say this ALL the time, so we are actually getting into the details of it in this episode. I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash. Michael is a business money coach and the CEO of KFE Solutions. After spending the first 11 years of his career in the military, Michael ventured into the world of business. He quickly learned that he needed to level up his financial IQ to survive. The big problem he found was the fact that most financial “experts” couldn’t explain business money concepts in a way that could be quickly understood and easily applied to real-world problems that entrepreneurs encounter. Michael decided to bridge that gap. In 2016, he created KFE Solutions with the mission of helping business owners understand their numbers so they can make better decisions. Since then, Michael and his team have worked with hundreds of entrepreneurs to help them scale their businesses profitably. On Today’s Show You’ll Learn: The percentage of businesses that fail because of poor cash flow management How your decisions impact revenue, gross profit, net profit, and cash The number one thing to look for in a bookkeeper Why you need to look at least 6 weeks into the future for your cash flow forecast How cash flow forecasting differs from profit The amount of clarity that cash flow forecasting brings into our life and business What you should consider when hiring from a cash flow perspective Understanding decisions from a profitability standpoint Mapping out payment plans for Facebook ads I wish I had this conversation with Michael earlier in my business because it would have saved me a lot of confusion! If you are in need of some financial guidance, listen up to learn all about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash. Links & Resources Mentioned in this Episode: Full show notes available at
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How to Decide Whether You "Should" or Shouldn't
07/30/2021
How to Decide Whether You "Should" or Shouldn't
Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase. I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are. In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it. The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method. As a reminder, the Optimized CEO method is made up of three pillars: optimized mindset, optimized sales and marketing, and optimized systems and processes. As you gain strength in each pillar, you can begin to generate more revenue, have less stress, and create more freedom for yourself. Tune in to learn more about this and why your ability to make business decisions thoughtfully can help you on your journey to becoming an optimized CEO. Full show notes are available at Links & Resources Mentioned in this Episode:
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How to Create a Thriving Community (Without Burning Out) with Anna Hetzel
07/28/2021
How to Create a Thriving Community (Without Burning Out) with Anna Hetzel
Are you considering creating a community? Are you in the middle of creating a community in your business right now? I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community. Anna Hetzel is joining me in this episode to share how they have been challenging me to do the very same work with my own community. For over four years, Anna (they/them) of Strange Birds LLC has crafted human-centered, conversion copy designed to help growing brands strengthen relationships and retain their customers. Their new group program—Community Camp—is a 4-week masterclass for leaders on designing, facilitating, and maintaining a paid online community. Anna is also co-founder of PB&Qs, an online business community for LGBTQ+ women, trans, and gender-nonconforming folk. When they’re not slinging words and building communities, you can find them in the woods, reading a book, or trying to figure out how to stop rabbits from eating their garden. On Today’s Show You’ll Learn: How to define what community feels like to you What platforms allow you to build true communities How to find the right platform fit for you and your community What you need to do to create a culture The problem with being too engaged How to consider what is right for your time and energy Anna is sharing a unique perspective on community and they also are sharing an interactive worksheet for you that will help you tackle the big questions you need to consider when building an engaging and supportive online space. Tune in for details on the worksheet and advice on how to build a thriving community without experiencing burnout. Links & Resources Mentioned in this Episode: Full show notes available at
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How to Predict Your Business' Future With a Scorecard
07/23/2021
How to Predict Your Business' Future With a Scorecard
Do you use a scorecard in your business? I hope that you do! As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that. In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one. If you do use one already, this episode will help you refine that process. This is something that you can get creative with as long as you understand what you need to be tracking and how to identify the result. For more information and direction on using a scorecard in your business, tune in to this episode! If you're feeling overwhelmed in your business and you want help with something like this, I highly recommend that you apply for our Accelerator Coaching program. This is for those of you who are online course creators or online business coaches and are already generating at least $7-8k per month. You can apply at . Full show notes are available at
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Thinking Differently About Your Marketing Efforts, with India Jackson
07/21/2021
Thinking Differently About Your Marketing Efforts, with India Jackson
Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson. India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness. Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more. India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. Her brand visibility agency and podcast now help clients ditch stale marketing, break out of industry molds, and build authority by being themselves. India is a first-generation college graduate, earning a Bachelor of Art and Design while working full time and launching a business. She’s been featured by Forbes and She Podcasts Live and is trusted by leading brands across North America, including Christian Dior and Tyler J. McCall. On Today’s Show You’ll Learn: What stale marketing is Infusing your values in everything that you do as a company Creating an amazing experience as a brand Building a bond that goes beyond what you sell Doing things that align with you even with fear Being intentional about what you want to share How to align what you believe with what people perceive Remember, attraction is not determined by the tactics or strategies that you use, but it is determined by how you share your purpose, your culture, and your values. For more information and advice on how to do this in your own business, listen in to hear from India Jackson. If you're a course creator or an online coach that wants to make a bigger impact, my Accelerator coaching program is for you! You can learn more about it and apply at . Links & Resources Mentioned in this Episode: Full show notes available at
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Why Your Ad Strategy for Launches Needs to Change
07/16/2021
Why Your Ad Strategy for Launches Needs to Change
If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward… It might for some of you, but it’s likely not going to for most of you. There are some big changes happening, so I am sharing why this is the case and what you should be doing differently in this quick tip episode. It doesn’t matter if you do webinars, live training, live challenges, or anything else in between, you’re going to want to make sure that you understand the best way to run your ads. For more information and what I recommend going forward, tune into this episode all about ad strategy for Facebook and Instagram. If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program ! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now! Links & Resources Mentioned in this Episode: Full show notes are available at
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Part II: Expert Tips on Podcasting with Charley Valher
07/14/2021
Part II: Expert Tips on Podcasting with Charley Valher
Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast. Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this. Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. You don't necessarily need to listen to that one before this one, but it is still a must-listen. Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience. On Today’s Show You’ll Learn: How to get the most traction during a launch What to expect for your download numbers The benefit of having an existing audience and email list How ahead you should be when planning your episodes Recommendations for microphones and other equipment The pros and cons of releasing multiple episodes per week What Apple uses in the algorithm for podcasts Incorporating video and ads to drive listenership The benefits of collaborating with other podcasters If you are interested in learning more valuable tips and hear advice from Charley on how to promote and market a podcast, you’re going to need to listen to this episode! Tune in and don’t forget to listen to Part I as well if you haven’t already. My Accelerator coaching members always ask me how to promote and grow their podcasts! If you are wondering the same thing and want my help, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at ! Links & Resources Mentioned in this Episode: Full show notes available at
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Quick Tip: Lead Costs High? Focus On This...
07/09/2021
Quick Tip: Lead Costs High? Focus On This...
Are you seeing higher than normal leads costs? If so, you are not alone! A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be. Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have been wondering how to navigate that. In this episode, I am giving you the same advice I have been giving them. I am offering a different thing for you to focus on instead of your lead costs, and I am talking to you about three things that you can do to increase your lead-to-sale conversion rate. For more information and to learn these three things, tune in to this quick tip episode! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program ! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now! Links & Resources Mentioned in this Episode: Full show notes are available at
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Expert Tips on Podcasting: Part I with Charley Valher
07/07/2021
Expert Tips on Podcasting: Part I with Charley Valher
Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast? If so, these episodes are going to be for you. My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcasting! I am breaking this interview into two parts because there is so much valuable information that I want to share with you whether you are just starting a show or you have had one for years. You can expect to hear who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more in this episode which is Part I! On Today’s Show You’ll Learn: The benefits of podcasting The effect of saturation in the podcasting space Who should or should not start a podcast How to differentiate your show from the next Common mistakes made by new podcasters Ideas for differentiating the format of the types of episodes What to know about Facebook and Audible for podcasts How to keep up with what’s new in the podcasting space If you're looking to differentiate a little bit and grow your podcast so that you can reach more people within your specific niche, this is the interview for you. Tune in and don’t forget to come back for Part II with Charley where we talk more about how to grow and promote your podcast! I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at ! Links & Resources Mentioned in this Episode: Full show notes available at
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Quick Tip: How to Run An Effective Team Meeting
07/02/2021
Quick Tip: How to Run An Effective Team Meeting
Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough! A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle. In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time. I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity. If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program ! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now! Links & Resources Mentioned in this Episode: Full show notes are available at
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Quick Tip: How to Run An Effective Team Meeting
07/02/2021
Quick Tip: How to Run An Effective Team Meeting
Do you know how to run an effective team meeting? They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough! A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle. In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time. I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity. If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program ! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now! Links & Resources Mentioned in this Episode: Full show notes are available at
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How to DIY Your Own PR to Tell YOUR Story with Cher Hale
06/30/2021
How to DIY Your Own PR to Tell YOUR Story with Cher Hale
Do you know how you can DIY your own PR to tell your story? In this episode, Cher Hale is joining me to talk all about this and share her expertise! We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there. Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups. As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at . On Today’s Show You’ll Learn: How the media tells stories and why they do it repeatedly What to think about if you want to own your message and take back your narrative Examples of socialization that leads to certain behavior How to move beyond the fear of “rocking the boat” Strategies for identifying your target client and pitching yourself The benefit of becoming a credible source within the mainstream media How people with a platform can help others tell their story Why you need to be able to tell your story with eloquence and a deep understanding of your purpose How to be a great publicist for yourself We have never had an episode like this on the podcast before, and it is so valuable. I took so many notes on all of these things! All of the topics and resources that Cher is talking to us about will help you share your story and your brilliance! It is so important to create more awareness for yourself, so tune in to hear how! I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at ! Links & Resources Mentioned in this Episode: Full show notes available at
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Quick Tip: Increase Launch Conversions With This One Strategy
06/25/2021
Quick Tip: Increase Launch Conversions With This One Strategy
Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right? We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way! Usually, what you can do to increase sales is something easy, so it's my job as a coach to shine a light on what that is so that you can increase sales without a ton more effort. In this episode, I am sharing some quick highlights from a recent coaching session that I did with one of my Accelerator coaching members that was a few days into her launch. You will hear how our conversation went and the simple thing that she added to her launch that had a huge impact on revenue! If you want to learn what you can do to easily maximize your launch, tune into this super quick, quick tip episode! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program ! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now! Links & Resources Mentioned in this Episode: Full show notes are available at
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6 and 7-Figure Marketing Strategies with Shannon Matson
06/23/2021
6 and 7-Figure Marketing Strategies with Shannon Matson
Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more. Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses. Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles, so she has so much insight to share with us in this episode. On Today’s Show You’ll Learn: The benefit of being specialty-focused with your program How to establish a content cadence for Instagram How much time and effort you need to put in to gain traction Understanding trending metrics on how your content is performing What you can do to easily navigate sales in direct messages Why evergreen is not a “set it and forget it” business model One of the best frameworks for high-ticket selling How to speak to and understand your target customer Overcoming saturation in your industry Shannon is providing expert tips and strategies for how to market your expertise as an online business owner that you’re not going to want to miss, so tune in to hear this conversation! I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at ! Links & Resources Mentioned in this Episode: Full show notes available at
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Quick Tip: Are You Making This Facebook Ads Targeting Mistake?
06/18/2021
Quick Tip: Are You Making This Facebook Ads Targeting Mistake?
You need to hear about this super common Facebook ads targeting mistake… If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact! In this quick tip episode, I am sharing with you what you need to do to ensure that you're not making this common Facebook ads mistake! This mistake is often overlooked. It's a big reason why you might be getting good results with your ads, but you're not necessarily attracting the perfect customer. I am providing a few examples of how this happens and what to do about it! If you want to make sure that you are attracting your target audience with your ads, tune in to learn how I helped one of our Accelerator coaching members that found themselves in this exact situation. If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program ! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now! Links & Resources Mentioned in this Episode: Full show notes are available at
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Bracing for Impact with Ashley Shaw
06/16/2021
Bracing for Impact with Ashley Shaw
What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it! Ashley Shaw teaches entrepreneurs how to grow their business through their marketing efforts while seriously taking down their overwhelm. That is kind of her sweet spot. She’s worked in the fitness industry for the past 16-years starting with the largest fitness companies in Canada and a few “ma and pa” shops in between. Her mission is to help eliminate the overwhelm through DFY (done for you) marketing templates so her clients can build the authentic business of their dreams. Since becoming a mom, Ashley has been running her seven-figure business all while only working for four hours per day. So much of that can be contributed to bracing for impact. On Today’s Show You’ll Learn: Important shifts that lead to exponential growth The benefit of hiring a coach to better understand your direction Having the confidence to move forward Hiring for roles to help gain traction Understanding your own desire zone Not basing your worth on your business Why you need to be clear on your offer The benefit of a sales and marketing scorecard Lessons that come out of bracing for impact Ashley and I cover a wide variety of topics in this episode. We get into the value of knowing the numbers in her business, what happens when you really learn how to launch, shifting strategies when they stop working, and more. There is so much value in this conversation, so tune in to hear from Ashley and learn how you too can brace for impact! If you're an online course creator or an online coach experiencing something similar to Ashley, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at ! Links & Resources Mentioned in this Episode: Full show notes available at
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Quick Tip: NEW Facebook Ads Best Practices
06/11/2021
Quick Tip: NEW Facebook Ads Best Practices
The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it! If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these changes are just beginning because only about 10-14% of iOS users have updated to iOS 14 so far. In this episode, I am sharing some best practices for Facebook ads that you will want to follow to ensure that your account is set up the right way. These best practices will also make sure that your ad campaigns are set up for success. We are getting into what this means for those of us who run ads, what it means for consumers, how to navigate these changes and so much more because I want to make sure that you feel completely prepared to take this on in your business. If you’re willing to learn, be patient and ride out these challenges, you will win in the long run because a lot of advertisers will not take the time to learn the best practices. Tune in to learn more about this and what you need to start doing right now! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program ! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now! Links & Resources Mentioned in this Episode: Full show notes are available at
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Are You Running Your Business or Is the Business Running You with Caitlin Mitchell
06/09/2021
Are You Running Your Business or Is the Business Running You with Caitlin Mitchell
Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experience with this, how it affected her and how she has been able to turn her mindset and business around to gain more control. Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators. Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards. On Today’s Show You’ll Learn: The impact that being a business owner has on your life How consuming running a business can be Focusing on being a leader instead of the details of the day to day The benefit of bringing employees onto your team How to slowly release control with new hires Adjusting your hiring strategy based on your finances and workload Remember, we are building our business around our life, not the other way around. We want to be present for the most important things and relationships in our lives, and we can only do that when we are the ones running the show. Whether you relate to this right now or you feel yourself heading in this direction, I know this episode will help you better understand what to do about it. Tune in to learn more about Caitlin, her experience with this and what she did to take the lead as the CEO of her business. If you're an online course creator or an online coach experiencing the same types of feelings as Caitlin, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at ! Links & Resources Mentioned in this Episode: Full show notes available at
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Quick Tip: Creating $50K Per Month
06/04/2021
Quick Tip: Creating $50K Per Month
Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business? In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members. This particular member’s goal with Accelerator is to get their business to a point of generating $50k months all while working less. I'm talking you through the challenge that they came with, how we worked backward from this goal to determine what needs to happen and what we decided to do to get this member on the right path. There are six things that I want you to take away from this quick tip episode that will help you if you want to scale your business, so tune in to hear those plus some of the things that might be holding you back! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program ! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business! Links & Resources Mentioned in this Episode: Full show notes are available at
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Celebrating YOUR Wins & Breakthroughs: Episode 500!
06/02/2021
Celebrating YOUR Wins & Breakthroughs: Episode 500!
Can you believe it? We have made it to episode 500, and it is all because of you, my friend! I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you! I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so many, so this episode means so much to me. You will hear 15 people throughout the episode sharing the wins, breakthroughs, and lessons that they have had as a result of listening to the Art of Online Business podcast. My goal has always been and continues to be helping you optimize and grow your online business so that you can have more freedom, more revenue, and a bigger impact while working less! I can’t wait to continue doing that throughout the next 500 episodes! Thank you again, my friend, for being here! You can find all of the information from this episode and more about each spotlighted listener over on my website! Visit I want to remind you that we are accepting applications for my Accelerator coaching program! This is for online course creators and coaches who are already doing well in their business and are looking to scale. If you want to know the steps that you need to take to take your business to the next level, visit to apply! Links & Resources Mentioned in this Episode: Full show notes available at
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Quick Tip: How to Refine Your "Promise" For More Sales
05/28/2021
Quick Tip: How to Refine Your "Promise" For More Sales
Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.? If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why. In order to make sales, you have to understand your perfect customer, hone in on your message to align with that customer, and finally, you have to be really great at communicating the promise that you are making to them. So many people cannot clearly articulate the promise of what they sell, so that is what we are getting into in this episode. I am going over some examples and giving you some ideas and tips so you can make sure that you refine your promise to be clear and concise. If you want to grow and scale your business, you have to be able to communicate what it is your offer does for people, so tune in to learn how to do this well! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month ! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business! Links & Resources Mentioned in this Episode: Full show notes are available at
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How to Create a More Inclusive Business with Erica Courdae
05/26/2021
How to Create a More Inclusive Business with Erica Courdae
How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Courdae, because I am working on making sure that my business is intentionally inclusive. Erica is joining me in this episode to talk about creating a safe space, building an inclusive environment, and more. Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss. Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of , a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her two children. On Today’s Show You’ll Learn: Being okay with not being an expert How to begin to shift your business Why you have to start with your own mindset first The importance of acknowledging that you will get things wrong Choosing the uncomfortable thing when it’s the right thing Why you need to pause and take space to take ownership Navigating the fear of cancel culture Creating safety for your team I so appreciate having Erica as my DEI coach and consultant, and I think you are going to get so much value out of this vulnerable conversation. She is brilliant, a total expert, and unpacks this topic in such an understandable and non-judgemental way. Tune in to learn more about how I am navigating this and how you can too with Erica’s help! Also, we are accepting applications for my Accelerator coaching program! This is for online course creators and coaches who are already doing well in their business and are looking to scale. If you want to know the steps that you need to take to take your business to the next level, visit to apply! Links & Resources Mentioned in this Episode: Full show notes available at
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Quick Tip: What If It Were Easy?
05/21/2021
Quick Tip: What If It Were Easy?
What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on? I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode. I am asking you to think about some items in your business that are a little bit more complicated and then take a step back to ask yourself what it would be like if they were easy. I am also walking you through a few examples in this episode so you can get a good idea of how this works and how you can approach whatever it is in your business that is a little bit more complicated. When you start to do this, you will see just how many different things your brain can come up with. This is one of the questions I am always asking my accelerator coaching members because I know it is what they need to keep moving forward! Tune in to learn more about how this can change your process, and how I can help you even more as an accelerator coaching member. If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month ! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business! Links & Resources Mentioned in this Episode: Full show notes are available at
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Impact is Far Greater Than Intent (In Business & Life)
05/19/2021
Impact is Far Greater Than Intent (In Business & Life)
I should have had this conversation with you a long time ago... In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life. This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, business, and others that I work with. As a result, I want to do the work to take responsibility for the process, to understand that my experience is very different from a lot of other people's experiences, and most importantly, learn as much as I can from others even when it is uncomfortable for me. On Today’s Show You’ll Learn: The lens I have been looking through to view my life and business Why it’s important to me to admit that I don’t have all the answers How I am making a change in my life and business What motivated me to share my experience and thoughts What I'm doing to become a safer, more inclusive person and business Being vulnerable is not something that is easy for me, but that is no excuse as to why I haven’t talked about this. The truth is, I've had a lot of different, difficult conversations that have made it really clear that I was not showing up the way that I needed to. I believe that when we know better, we do better, and it's time for me to do better. Listen in for this honest conversation and hear what I am doing going forward to make changes in my business and my life. Links & Resources Mentioned in this Episode: Full show notes available at
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Quick Tip: 5 Ways to Get Over the Fear of Hiring
05/14/2021
Quick Tip: 5 Ways to Get Over the Fear of Hiring
Are you ready for practical tips that you can actually apply to get over your fear of hiring? In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away. I experienced this fear firsthand for a long time in my own business, so I have been able to learn some ways to get over this throughout the seven and a half years that I have been in business. When I talk to my Accelerator students, this topic comes up so much. A lot of them know they need to hire, but that is what they are the most afraid of. You might be in that same place too. The most important thing to think about is the fact that we all want to have a bigger impact, create more freedom for ourselves and our family, and generate revenue. We cannot do that all by ourselves, so tune in to hear 5 ways that I truly believe will help you get over your fear of hiring! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month ! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business! Links & Resources Mentioned in this Episode: Full show notes are available at
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