Thinking Differently About Your Marketing Efforts, with India Jackson
Release Date: 07/21/2021
(Please) Stop Creating Small Offer Funnels
The Art of Online Business
I’m begging you to stop creating small offer funnels in your business… You have to stop chasing the shiny object and instead, focus on what's more important in your business. Small offer funnels are nothing new. They have been around for years, and I know a lot of people turn to them when their flagship offer isn’t selling. Believe me when I say that this isn’t the answer though. In this episode, I am breaking down exactly why I'm saying this and what you should be doing instead of creating small offer funnels. What I have to say about this and my advice for you is going to save you a...
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How to Use Anxiety As Your Entrepreneurial Superpower with Jess Rodriguez
The Art of Online Business
Anxiety has played a large part in my life and my business over the last 7.5 years. My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story. Her anxiety has empowered her to work less and live more, and that has allowed her to create the business that is right for her. This is so important and something that I talk about all the time - we are creating our business around our life, not the other way around. As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses...
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Should You Switch Your Course to a Membership?
The Art of Online Business
Have you ever thought about switching your course to a membership? A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a business: optimized mind and optimized sales and marketing. I had a coaching call with one of my accelerator coaching members recently, and this is exactly what we talked about during an “Ask me Anything” session. In this episode, I am taking you behind the scenes of our call, so I can let you in on my opinion here. If you have ever considered...
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5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu
The Art of Online Business
Do you use any type of quiz as a lead magnet in your business? Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead! We're breaking down exactly why it's important to have a quiz that allows you to learn as much as possible about the person taking the quiz, how to use their responses to serve them in the best way possible, and how to make it really fun for them. Linda Sidhu is a list-building expert and strategic partner with...
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Determining Your Next Hire + How to Cut 90 Mins From Your Work Day
The Art of Online Business
What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise? While also doing this exercise, you can identify who your next hire should be so that you can scale your business. In my opinion, you can be working less while thinking about growing your business, and this exercise is going to help you do that. Sounds pretty good, right? In this episode, I am walking you through exactly how to do this, so you can make more money and work fewer hours in your business. This is an exercise that I walk my Accelerator coaching members...
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The Critical 4 Financial Metrics of Your Business with Michael King
The Art of Online Business
You need to understand your financial metrics when it comes to your business. I say this ALL the time, so we are actually getting into the details of it in this episode. I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash. Michael is a business money coach and the CEO of KFE Solutions. After spending the first 11 years of his career in the military, Michael ventured into the world of business. He quickly learned that he needed to level up his financial IQ to survive. The big problem he found was the fact...
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How to Decide Whether You "Should" or Shouldn't
The Art of Online Business
Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase. I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are. In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it. The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method. As a reminder, the Optimized CEO method is made...
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How to Create a Thriving Community (Without Burning Out) with Anna Hetzel
The Art of Online Business
Are you considering creating a community? Are you in the middle of creating a community in your business right now? I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community. Anna Hetzel is joining me in this episode to share how they have been challenging me to do the very same work with my own community. For over four years, Anna (they/them) of Strange Birds LLC has crafted human-centered, conversion copy designed to help growing brands strengthen relationships and...
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How to Predict Your Business' Future With a Scorecard
The Art of Online Business
Do you use a scorecard in your business? I hope that you do! As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that. In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one. If you do use one already, this episode will help you refine that process. This is something that you can get creative with as long as you understand what you...
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Thinking Differently About Your Marketing Efforts, with India Jackson
The Art of Online Business
Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson. India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness. Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more. India Jackson is the CEO of...
info_outlineAre you confident in your marketing efforts?
I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.
India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness.
Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more.
India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. Her brand visibility agency and podcast now help clients ditch stale marketing, break out of industry molds, and build authority by being themselves.
India is a first-generation college graduate, earning a Bachelor of Art and Design while working full time and launching a business. She’s been featured by Forbes and She Podcasts Live and is trusted by leading brands across North America, including Christian Dior and Tyler J. McCall.
On Today’s Show You’ll Learn:
- What stale marketing is
- Infusing your values in everything that you do as a company
- Creating an amazing experience as a brand
- Building a bond that goes beyond what you sell
- Doing things that align with you even with fear
- Being intentional about what you want to share
- How to align what you believe with what people perceive
Remember, attraction is not determined by the tactics or strategies that you use, but it is determined by how you share your purpose, your culture, and your values.
For more information and advice on how to do this in your own business, listen in to hear from India Jackson.
If you're a course creator or an online coach that wants to make a bigger impact, my Accelerator coaching program is for you! You can learn more about it and apply at rickmulready.com/accelerator.
Links & Resources Mentioned in this Episode:
https://flauntyourfire.com/freeig
https://flauntyourfire.com/show
http://www.linkedin.com/in/theindiajackson
Full show notes available at www.rickmulready.com/514