Artists In Business Podcast

Interviews, inspiration and practical advice Monday through Friday for artists working to grow their businesses with their art.

Ep. 227 - Why It Is Important To Establish Your Why Theme In Your Business! 04/12/2019

Ep. 226 - Why It Is A Win-Win Situation When You Lead With Your Why Theme When Making An Offer 04/05/2019

Ep. 226 - Why It Is A Win-Win Situation When You Lead With Your Why Theme When Making An Offer Today I want to talk about the importance of making an offer that sells by leading with your theme. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last week we were talking about how to take the first step to fulfill your good, better, best scenario. If you want to know what the good, better, best scenario is just go to the link below! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The scenario helps you set-up a revenue goal for yourself that begins just outside of your comfort zone. This means you can actually ease yourself into making a certain amount. Then before you know it you are reaching the goal that you never thought you would be able to! I’ve seen this happen with my own business as well as with many artists that I have worked with time and time again. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In last weeks discussion, we talked about you making an offer for the first time. It was all about just putting an offer out there. This could have been by the signature in your email, via social media, or by emailing a friend or family member with “here is a piece or an offer I have and here is the theme behind it. If you happen to know anybody that would be interested please share.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now the reason it is so important to share the theme instead of the offer itself is because that is what people are truly resonating with. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I have the most incredible story to share of my own of how I learned that lesson the hard way at a very young age. I never forgot it! to hear about that lesson! Please share your theme below in the comments below. Your theme comes from you WHY! This is a very important component to understand in your art business. ⠀⠀⠀ I have a free training coming up, starting on April 15th called the Profit Canvas free training where we go into detail about your Why story. It is where we establish your Profit Ladder for your business. The foundation of this begins with you discovering your Why story or your Why theme. If you are interested in being added to the Profit Canvas waitlist go to the below link: Here is the bottom line, to market online with integrity and in a way that you feel great about and also in a way that your ideal clients are excited about you have to lead with your Why theme! You do not lead with the offer itself. The reason is because people are actually drawn to your work because of the Why theme first and then the work secondly. Your Why theme also contextualizes for them what is so important in their lives that resonates with them about this piece or about this offer. It is a two-way street. And a win-win situation when you lead with your Why theme. In preparation for the Profit Canvas training coming up on April 15th post what you consider your Why theme in the comments below the video. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Next week I’m going to talk about why your Why theme is so IMPORTANT to create a business with your art that has revenue of high 5 or 6-figures that is around for the long-term. And that also creates consistency and predictability. /episode/index/show/artistsinbusiness/id/9268142

Ep. 225 - How To Breakthrough Your Internal Temperature About Money 03/29/2019

Ep. 225 - How To Breakthrough Your Internal Temperature About Money Last week we set up your good, better, best scenario for bringing in more revenue. In doing so you’ve created the space and the permission for yourself to begin to bring in more then you have in the past. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’ve talked about in the past weeks is that when we as artists begin to make more money as business owners a lot of resistance can come up subconsciously that we could have never anticipated. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The reason for that is because all of us have a very specific relationship to, with and for money. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It can be something very small or very large but regardless every single day we are dealing with money. As a result, we have an internal temperature setting that keeps us feeling safe and secure with a certain amount that we are able to bring in. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To break through that temperature takes a lot of conscious awareness and a lot of will power to make it happen. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you make 6+figures as an artist in business it does not mean that you personally made 6 figures but that your business made that revenue and you were able to take a salary from that. When you are able to do that then you know you have a business that has created predictability and is sustainable. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now when you make more money that is outside of your comfort zone resistance comes up and you will begin to think that you have to put a stop to this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is not a conscious thought and is totally normal. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The best being that number that you feel you want to make. The good number being just above your comfort zone. Better being the number between the two. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To complete this exercise just take one action to begin to share what you have to offer in your business and how much it is. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There are a number of ways to do this. To find out the ways simply watch the video and I will explain to you the different ways to share your offer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Post in the comments below the video how you shared your offer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you are interested in being added to the Profit Canvas waitlist go to the link in my bio or to: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ /episode/index/show/artistsinbusiness/id/9165824

Ep. 224 - Why When You Begin To Make More As A Business Owner You Step Into A New Position Of Power 03/22/2019

Ep. 224 - Why When You Begin To Make More As A Business Owner You Step Into A New Position Of Power What is your internal temperature when receiving revenue? This is such an important question that we’ve been going over the last couple of weeks. The reason it is important for artists to begin to make 6-figures as a business is because when you make that amount in your business the business can then afford to pay you a salary. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s the rub... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The big issue that almost every single person runs into, myself included, is that when you start to make more as a business owner you step into a new position of power within ourselves. A new form of internal leadership is gained, a self-empowerment. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In order to take that step, we are inevitably faced with challenges that we’ve never really looked at before. That we never thought would be an issue before. The one that I am referring to here is when you start to make that 6-figures as an artist in business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now the question I posed last week was is it harder to make 6-figures? Or is it harder to internally accept and receive the 6-figures revenue that comes into your business and know that you’ve gotten yourself to that next level? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 9 times out of 10 it’s the later that is harder! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Stepping into your power and being able to receive that revenue will jar your nervous system like nothing before. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last week I talked about how when I made my first 6-figures I immediately invested $34,000 into a coach. That was the wrong decision for me to make at that time. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Why did I immediately invest that $34,000? That is the most important thing to look at because it gave me the perfect opportunity to grow because I did it for a very specific reason. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We have the most charged energy around money because it is an energy in our lives and we have to deal with it every single day. So we have relationships to it that are so personal to us that will start to come out when you start to break past what your nervous system is use to making. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What I want to share is that as an artist in business in this day and age It is important to make high 5 or 6-figures in revenue. You then need to pay yourself from that revenue because that is how you can create longevity, consistency and predictability in your business with your art. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I invite you to embrace that idea! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Allow your resistances on this idea to come up but now take your first action step in setting yourself up to make enough that is just outside of your comfort zone. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s how you want to do that, create a good, better, best scenario. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To create this scenario just take the number you came up with from last week about how much you envision yourself making as an artist to feel like you could have a sustainable business. Take that number and put that down as your best then work backward to come up with a better and a good. Your good should just be outside of your comfort zone. /episode/index/show/artistsinbusiness/id/9080039

Ep. 223 - The Important Factor You Need To Conquer To Create A Sustainable Business With Your Art 03/15/2019

Ep. 223 - The Important Factor You Need To Conquer To Create A Sustainable Business With Your Art Did you know that there was something more important that you needed to conquer before you actually begin to make 6 figures as a business owner? That thing that you need to conquer or have an awareness of is what I want to share with you today. Last week I was talking about the significance of making 6-figures as an artist in business, especially on the online space. Now to clarify more on this, when we speak about making 6-figures this does not mean that you personally have made that amount. What we mean is that your business made 6-figures and can now afford to pay you a salary from that 6-figures. For those of you just starting out, you might be thinking I just made my first $1,000 what does that mean for me? It is a little bit different when you are just starting out. When you make your first $1000 what you need to look at is, how much do you need to take out of that and what is the bare minimum you can use out of what you made to reinvest to duplicate your results? This is what you want to do to begin to build your business and have a snowball effect. Now the question is what is the hardest part when you first make this money? Is it actually making that amount of money or what happens to you when that money comes to you for the very first time? I started sharing a bit of my story of what happened when I made my first 6-figures as a consultant and an online marketing strategist. If you missed that story then to hear about it just When I made my first 6-figures I should have been excited but what happened was I ended up being in shock. I become like a deer in headlights. I was unsure why I was so uncomfortable with the fact that I made this amount of money but I had the urge to use that money to help me grow even further. I wanted to hire a coach to assist me with this growth. What ended up happening was that I found a coach that was not the best fit for me at that time and charged more than I was able to afford to pay at that time. She charged $34,000 to work for her for the year. You might be thinking who in the world spends that much to work with a coach? Now big companies that make multiple 6-figures or millions in their business do hire coaches for that amount because they can afford to and make back the cost right away. Now when l went back through my revenue and was figuring out what I had done I realized by giving away that $34,000 to this coach brought my revenue down to exactly what my parents made when I was growing up as teachers combined. Next week I want to dive further into the lesson I learned from this in the meantime in the comments below the video let me know when you sit with the amount of money you envision yourself making in your business, how does it make you feel? /episode/index/show/artistsinbusiness/id/8979956