Ep. 226 - Why It Is A Win-Win Situation When You Lead With Your Why Theme When Making An Offer
Release Date: 04/05/2019
Ep. 227 - Why It Is Important To Establish Your Why Theme In Your Business!
Artists In Business Podcast
I want to talk to you today about the importance of your Why Theme! Now is the time to really dig into how to establish your Why theme in your business plan. You can do this by joining my Profit Canvas Free Training that starts on April 15th. If you are interested in joining then go to the link in my bio or to: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ You’ll want to get into the group NOW as I am giving precursor lessons to get you prepped up for it and ready to go. You don’t want to miss it!⠀⠀⠀⠀⠀⠀⠀⠀ What we are really going to look at is your Why theme and how it...
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Ep. 226 - Why It Is A Win-Win Situation When You Lead With Your Why Theme When Making An Offer
Artists In Business Podcast
Today I want to talk about the importance of making an offer that sells by leading with your theme. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last week we were talking about how to take the first step to fulfill your good, better, best scenario. If you want to know what the good, better, best scenario is just go to the link below! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The scenario helps you set-up a revenue goal for yourself that begins just outside of your comfort zone. This means you can actually ease yourself into making a certain amount. Then before you know it you are reaching the goal that you never thought...
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Ep. 225 - How To Breakthrough Your Internal Temperature About Money
Artists In Business Podcast
Last week we set up your good, better, best scenario for bringing in more revenue. In doing so you’ve created the space and the permission for yourself to begin to bring in more then you have in the past. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’ve talked about in the past weeks is that when we as artists begin to make more money as business owners a lot of resistance can come up subconsciously that we could have never anticipated. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The reason for that is because all of us have a very specific relationship to, with and for money. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It can be...
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Ep. 224 - Why When You Begin To Make More As A Business Owner You Step Into A New Position Of Power
Artists In Business Podcast
What is your internal temperature when receiving revenue? This is such an important question that we’ve been going over the last couple of weeks. The reason it is important for artists to begin to make 6-figures as a business is because when you make that amount in your business the business can then afford to pay you a salary. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s the rub... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The big issue that almost every single person runs into, myself included, is that when you start to make more as a business owner you step into a new position of power within ourselves. A new...
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Ep. 223 - The Important Factor You Need To Conquer To Create A Sustainable Business With Your Art
Artists In Business Podcast
Did you know that there was something more important that you needed to conquer before you actually begin to make 6 figures as a business owner? That thing that you need to conquer or have an awareness of is what I want to share with you today. Last week I was talking about the significance of making 6-figures as an artist in business, especially on the online space. Now to clarify more on this, when we speak about making 6-figures this does not mean that you personally have made that amount. What we mean is that your business made 6-figures and can now afford to pay you a salary from that...
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Ep. 222 - Why It Is Important For Money From Your Art To Be Revenue For Your Business
Artists In Business Podcast
Why you need to be a 6-figure artist in order for your business to thrive for the long-term! (and what that even means..!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I wanted to share a story of a friend of mine and how he learned this lesson. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When I was just out of undergrad, I was 22 years old and a good friend of mine had just got cast in a Steve Martin film. Now, this was a huge win for him as he had been training and auditioning for quite some time. His salary from the film was over $100,000. Instead of looking at that salary as money for his art and work as a business he...
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Ep. 221 - Do You Know How To Make An Offer Online Without Question Or Hyperbole?
Artists In Business Podcast
Do you know how to make an offer online without question or hyperbole? Over the last few weeks, we've been talking about how to craft an offer online. Every artist needs to know how to craft the right kind of offer to the right people in order to start to build a business that is long-term and sustainable. Also, to begin to create offers that have consistency and predictability. What you are looking for is offers that bring you in revenue you can count on! LAST WEEK you had a chance to share your Why Theme question via social media as a test to see what reactions you may receive from your...
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Ep. 220 - Are You Ready To Start A Meaningful Relationship With Your Potential Clients?
Artists In Business Podcast
Are you ready to start a meaningful relationship with your potential clients, or are you still looking for a one-night stand? When you meet someone you can foresee you have something in common with, and you want to pursue a relationship with them, whether it’s a friendship or other, you definitely take the time to get to know that person and begin to share parts of yourself with them that relate to what you most have in common. Similarly, in your art business, you want to begin a quality relationship with your ideal clients by sharing with them what you most have in common: your art!!...
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Ep. 219 - Kelly Richmond Pope: How Revenue Can Be The Most Creative Part Of Growing Your Business
Artists In Business Podcast
Do you ever wonder how much consideration you should take when figuring out revenue in your business? Kelly Richmond Pope is an accounting professor turned documentary filmmaker who studied how whistleblowing impacts fraud detection and prevention in organizations. She directed and produced the award-winning documentary All the Queen’s Horses which explores the $53 million Dixon, Illinois fraud, the largest municipal fraud in U.S. history. Artist's I can't wait for you to hear this episode because Kelly and I talk about how important revenue is to take into consideration in business...
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Ep. 218 - Jennifer Dasal: How To Craft Offers In Your Own Business
Artists In Business Podcast
Are you wondering how to craft offers for your business that truly resonate with you? Jennifer Dasal is the curator of modern and contemporary art at the North Carolina Museum of Art, where she has been employed since 2008. She holds an MA in art history from the University of Notre Dame as well as a BA in art history from the University of California, Davis. She has also completed PhD coursework in art history. On the side, Dasal hosts the ArtCurious Podcast, a bi-weekly show exposing the unexpected, the slightly odd, and the strangely wonderful in art history. LINKS:
info_outlineToday I want to talk about the importance of making an offer that sells by leading with your theme.
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Last week we were talking about how to take the first step to fulfill your good, better, best scenario. If you want to know what the good, better, best scenario is just go to the link below!
http://bit.ly/aibbarriers
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The scenario helps you set-up a revenue goal for yourself that begins just outside of your comfort zone. This means you can actually ease yourself into making a certain amount. Then before you know it you are reaching the goal that you never thought you would be able to!
I’ve seen this happen with my own business as well as with many artists that I have worked with time and time again.
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In last weeks discussion, we talked about you making an offer for the first time. It was all about just putting an offer out there. This could have been by the signature in your email, via social media, or by emailing a friend or family member with “here is a piece or an offer I have and here is the theme behind it. If you happen to know anybody that would be interested please share.”
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Now the reason it is so important to share the theme instead of the offer itself is because that is what people are truly resonating with.
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I have the most incredible story to share of my own of how I learned that lesson the hard way at a very young age. I never forgot it!
CLICK HERE to hear about that lesson!
Please share your theme below in the comments below.
Your theme comes from you WHY! This is a very important component to understand in your art business.
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I have a free training coming up, starting on April 15th called the Profit Canvas free training where we go into detail about your Why story. It is where we establish your Profit Ladder for your business. The foundation of this begins with you discovering your Why story or your Why theme.
If you are interested in being added to the Profit Canvas waitlist go to the below link:
http://bit.ly/pc19waitlist
Here is the bottom line, to market online with integrity and in a way that you feel great about and also in a way that your ideal clients are excited about you have to lead with your Why theme! You do not lead with the offer itself. The reason is because people are actually drawn to your work because of the Why theme first and then the work secondly.
Your Why theme also contextualizes for them what is so important in their lives that resonates with them about this piece or about this offer.
It is a two-way street. And a win-win situation when you lead with your Why theme.
In preparation for the Profit Canvas training coming up on April 15th post what you consider your Why theme in the comments below the video.
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Next week I’m going to talk about why your Why theme is so IMPORTANT to create a business with your art that has revenue of high 5 or 6-figures that is around for the long-term. And that also creates consistency and predictability.