d.MBA
Business confidence for designers. The d.MBA is an online business program for design leaders, who aim to run more balanced organizations. We believe in a different business world, by design. The podcast is hosted by Alen Faljic, the founder and CEO of d.MBA and an ex-IDEO business designer.
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95- Muji - Business Design Teardown
09/14/2023
95- Muji - Business Design Teardown
Born in Japan yet embraced globally, Muji challenges the consumerist tide with its 'no-brand' philosophy. From their iconic pens to the soft glow of their aroma diffusers, Muji has reshaped how we perceive functionality and design. In this episode, we'll explore the minimalist marvel that is Muji - its roots, its rise, and how it carves tranquillity in everyday life. Heralded as the epitome of simplicity, Muji isn't just about simple aesthetics; it's a masterclass in brand strategy, thoughtful global expansion, and sustainable business practices. So how does a company champion a 'no-brand' philosophy and still achieve global recognition and loyalty? How have they navigated the treacherous waters of international retail? And what lies beneath their sleek product designs in terms of production, supply chain management, and profit margins? In this latest Teardown, we will also discuss… How Muji has taken their home product philosophy into some unexpected areas… like campsites and cars! Why a commitment to user-centered design remains a hallmark of the Muji mindset The challenges Muji continues to face taking a brand rooted in Japanese culture into Western markets A critical KPI for retail: inventory turnover rate, and how Muji performs compared to some other brands you might know… So grab your Muji gel pen and notepad as we unpack the business genius behind those unbranded, beloved products. If you've ever bought a Muji product or contemplated its strategic international footprint, this episode is for you. www.d.mba
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94- Helvetica - Business Design Teardown
08/30/2023
94- Helvetica - Business Design Teardown
You may not think about it often, but it's everywhere—on billboards, in your emails, on your favorite websites, and perhaps even your company's logo. Yes, we're talking about fonts and, more specifically, Helvetica. Our latest Business Design Teardown explores the iconic typeface used by businesses worldwide for over half a century. Created in 1957, this Swiss-born font has become one of the world's most used and recognized fonts. Today, we'll explore the intricate details that have propelled Helvetica to its iconic status. But that's not all. We'll also pull back the curtain on Monotype, the powerhouse font foundry behind Helvetica, and many fonts that define our visual landscape. How did Monotype come to wield such influence in the world of commercial fonts? And how do they monetize typefaces, an asset that most of us use daily but seldom think about? Together, we'll explore the combination of aesthetics and commerce that's turned simple lines and curves into a multi-million-dollar enterprise, including… How Helvetica was successfully rebranded to appeal to a wider English-speaking market Monotype's most crucial strategic move; from typesetting hardware to font distribution Why big businesses are constantly developing Helvetica clones (hint: it's usually to cut licensing costs!) Threats and opportunities for the typeface industry, including AI font generation and virtual reality If you enjoyed this dive into the world of Helvetica, join our new Teardown Slack (invite is on www.d.mba/slack) channel and let us know your favourite brands using this iconic font.
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93- Aesop - Business Design Teardown
08/17/2023
93- Aesop - Business Design Teardown
Ahh, the unmistakable scent of a new Business Teardown! This one has notes of brand elegance and a touch of sophisticated aesthetics… but does it have the sweet smell of business success? Excuse our indulgence in some beauty-based puns; this week, we're taking our first look at a skincare brand that has long been admired for its design, customer experience, and attention to detail - Aesop. With its unique amber bottles, stunningly designed stores, and a deep-rooted commitment to botanical science, Aesop's strategy goes beyond just selling skincare products. It's about selling an experience, a philosophy, and a lifestyle. The brand has carved out a niche in the competitive skincare market by merging a keen sense of design with quality formulations. In this episode, we'll explore how Aesop's distinctive branding, commitment to sustainability, and authentic storytelling have made it a beacon in luxury skincare. But is this high-end brand all looks and no business substance? Or does Aesop deserve its fabled status? In this latest dMBA teardown, Alen, Franz, and Tom discuss…. Why Aesop's investment in spa-like store experiences has been a strategic masterstroke How a deep commitment to saying 'no' has helped Aesop own its place in a competitive market The reasons its recent acquisition was a complete no-brainer for new owner L'Oreal How China (and its booming luxury market) could unlock enormous growth for Aesop So relax, unwind, and indulge in another episode of the Business Teardown. www.d.mba
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92- Eames chair - Business Design Teardown
08/03/2023
92- Eames chair - Business Design Teardown
When you think of truly iconic design, what comes to mind? In tech, perhaps it’s the iPhone. In typography, Helvetica claims legendary status. In the furniture world, one piece has a hold over designers like no other; the Eames Lounge Chair. If the name doesn't ring a bell, its form is instantly recognizable. From appearances in Frasier, Iron Man, Beyonce videos, and Bond films, the Eames silhouette has become a cultural icon, unchanged since its inception in 1956. The brainchild of design legends Charles and Ray Eames, the Lounge Chair has become a case study in great design and business... So in today's Teardown, we're not just unpicking what makes the Lounge Chair a great product, but the business of the company behind it - Herman Miller. From the Eames Lounge Chair to the Aeron tech office staple, Herman Miller products have found their way into our homes and offices and earned a place in prestigious museums like the Museum of Modern Art in New York. But this episode isn't just about chairs. Today, we're diving deep into the business side of Herman Miller. What strategies have propelled them to the forefront of the high-end furniture industry? Why has design collaboration been critical to the enduring desirability of their products? How has their commitment to design, innovation, and sustainability shaped their business model? And in this new age of remote work, how is Herman Miller evolving, and what does it mean for the future of office spaces? So get cozy (or better yet, settle into your favorite chair) and let's unfold the business story of Herman Miller.
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91- Tour de France - Business Design Teardown
07/17/2023
91- Tour de France - Business Design Teardown
The Tour de France isn't just a test of physical endurance; it's a spectacle fueling a vast economic ecosystem. From the massive investments poured into team sponsorships to the bustling local economies along the race route, the Tour de France leaves no stone unturned when exploring potential income streams. In this Business Design Teardown, we'll examine the financial gears that keep the Tour de France rolling. We'll dive into the lucrative world of sponsorships, uncovering how corporate giants strategically align themselves with teams and riders to gain exposure and promote their brands. We'll explore the unique factors that contribute to the Tour's success and the strategic masterstrokes that have helped made it the world's most-viewed sporting event. So zip up your lycra, clip into your pedals, and Join Alen, Franz, and Tom as they discuss: The surprising business-focused origin story of the Tour (it was created to sell more newspapers!) Genius strategic maneuvers that opened up lucrative income streams for Tour organizers Why every city wants the economic boost of a visit from The Tour (and not just in France!) How climate change could be the biggest threat to the Tour's existing dominance www.d.mba
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90- WeWork - Business Design Teardown
07/06/2023
90- WeWork - Business Design Teardown
When is a real estate business not a real estate business? When it declares its mission to "elevate the world's consciousness", brands itself a tech company, and promises to blur the line between work and life through beautifully designed spaces. Yes, we're talking about WeWork in the latest Business Design Teardown. With its lofty promises to deliver not just a desk, but a dynamic, community-driven environment, WeWork swept the globe at an unprecedented speed. This meteoric rise was fuelled by eye-watering investments, inflated valuations, and a well-documented fall from grace. In this episode, Alen, Franz, and Tom grab their hot desks, refill their complimentary coffee, and cast a critical eye on… How WeWork’s business model disrupted traditional commercial real estate The economics of co-working: is it a business worth being in? How WeWork's new leadership steadied the ship toward sustainability Why the Sunk Cost Fallacy could be the only reason WeWork is still in business! So settle into your hot desk, put those headphones on, and prepare for a deep dive into the wild story of WeWork. www.d.mba
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89- Warby Parker - Business Design Teardown
06/15/2023
89- Warby Parker - Business Design Teardown
How do you know you’ve made an enormous impact in the world of business design? When you have a popular expression coined about you! Warby Parker set new standards for customer experience in the eyewear industry, and “The Warby Parker of…” has become shorthand to describe direct-to-consumer businesses that challenge traditional retail norms. The Warby Parker template is now commonplace in everything from luggage to mattresses, and from strollers to clothing. But how did they do it? With low pricing, high-end design, and a breakthrough try-at-home offering. You could say they executed a perfect business vision! 🤓 But are Warby Parker still seeing 20:20 in 2023, or do they need a fresh prescription of business innovation to remain one of the kings of DTC? In this d.MBA Business Teardown we focus our lens on… Who controls the global eyeglasses market, and how Warby Parker took on this monopoly - How Warby Parker cut out the middleman to offer high-end design at low cost Why a shift from online-only to retail investment has supercharged Warby Parker sales The threats and opportunities for Warby Parker in its journey to profitability www.d.mba
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88- Sonos - Business Design Teardown
06/01/2023
88- Sonos - Business Design Teardown
Can you hear that? It’s the sweet sound of another business teardown, this time focused on a company that’s all about great listening experiences…. Sonos! From slick unboxing and setup to seamless connectivity, Sonos have designed a product experience that is the envy of the hardware world. But is it the envy of the business world, too? In this episode Alen, Franz and Tom take a deep dive into the strategy, brand, and financials behind one of the design world’s most admired brands. We discuss: - How a brave bet on WiFi connectivity set the scene for Sono’s future success - Why mass adoption of streaming was key to Sonos’s growth strategy - How Sonos can continue to fight its corner in the notoriously tough hardware market - Headphones, content, or business model innovation… where are the opportunities in Sonos’s future? www.d.mba
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87- Lululemon - Business Design Teardown
05/18/2023
87- Lululemon - Business Design Teardown
One of the best ways to learn about business is to find a topic or product you love, and dive into the business side of it. Whether it’s your favourite footwear brand, sports team, hotel chain or streaming provider, we all have businesses we’re fascinated by, care about, or affiliate ourselves with. And few disciplines make these connections with their favourite brands like designers! So, in this new d.MBA podcast format, we’re tearing down some designer favourites. From finances to strategies, and from brand-building to competitive areas; we’ll shine a light on the factors that make these businesses work. For this first episode we put luxury athleisure brand Lululemon under the microscope as Alen, Franz and Tom discuss... How Lululemon invented a whole new product category (and owned it!) Why timing and finding a niche are so critical to Lululemon’s success Challengers in the athleisure space… Who are the competition? Lululemon’s incredible growth, and how it outperforms more well known brands The threats to Lululemon’s long term success vs the ways it could continue to win www.d.mba/minimba
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86- The AI Business Race: Who might come out on top?
05/03/2023
86- The AI Business Race: Who might come out on top?
AI has rapidly evolved from science-fiction fantasy into a tangible tool that is already impacting our lives and work. But it’s just the beginning… Not just for end users, but for the businesses hoping to emerge victorious from this new industrial age. But who will come out on top in this race? And what are the business categories they’re competing in? In this episode of the d.MBA podcast, Alen and Franz delve into the strategies and business models shaping the AI business landscape. They discuss the emerging sectors in the AI industry, and the organisations best placed to win in each category, including… AI solution providers (like OpenAI) Data-rich organisations (like Google, Amazon… and governments) Hardware manufacturers (like the semiconductor industry) Tune in to hear Alen and Franz’s predictions… Some of them might surprise you! www.d.mba
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85- The Power of Compounding: Building Wealth as a Designer (w Akshan Ish of Spotify)
04/27/2023
85- The Power of Compounding: Building Wealth as a Designer (w Akshan Ish of Spotify)
Curious how to make your money work for you as a designer or creative? Well, you've come to the right place! In this episode, Alen and his guest, (a design manager at Spotify), have an insightful conversation about mastering the art of financial literacy. Join them as they cover topics like: Personal finance stories and lessons Investing in emerging markets Navigating financial systems across borders Alen and Akshan open up about their own journeys with money management, investing, and finding their way through different countries' financial systems. They stress the importance of education and awareness around personal finance, and how it can lead to long-term benefits for creatives. Akshan, who's not just an expert in design but also has a keen eye for investments, shares his thoughts on investing in India and offers some valuable resources for learning about personal finance. So, whether you're a designer, a creative, or just someone looking to brush up on financial literacy, this episode is a must-listen. www.d.mba/minimba
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84- Negotiation and Business Design: Creating Value for All Parties Involved
04/20/2023
84- Negotiation and Business Design: Creating Value for All Parties Involved
Does the thought of negotiating make you break out in a cold sweat, fellow designer? Join Alen and our special guest Jo as they explore the ins and outs of negotiation in various contexts, from job offers to client negotiations. In this episode, Alen and Jo discuss: The power of empathy in understanding the other party's perspective and priorities Practical application of the framework using a job offer negotiation example Uncovering the intriguing similarities between negotiation and business design Tune in and level up your negotiation game today! www.d.mba
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83- The Business Design Agony Uncles: Influencing Biz Strategy, Making Metrics Fun, Can I AI-proof my career?
04/12/2023
83- The Business Design Agony Uncles: Influencing Biz Strategy, Making Metrics Fun, Can I AI-proof my career?
Are you a faced with a business-related question, but don’t know who to ask for help? Facing challenges at work as you build your business confidence, and need some expert advice? Well, the d.MBA’s very own Alen and Franz are here to help! Welcome to the d.MBA Mailbag, our new podcast format where Alen and Franz turn Agony Uncles as they tackle anonymous questions from the d.MBA community. In episode one our expert hosts offer sage advice on… How to influence business strategy as a design leader Ways to make business metrics more fun (no, really!) Methods to uncover business opportunities around your personal passions AI-proofing your career as a designer Do you need Alen and Franz’s help? Submit an anonymous question by dropping us an email at !
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82- Could AI make designers redundant? (w Franz Blach of Pinterest)
03/29/2023
82- Could AI make designers redundant? (w Franz Blach of Pinterest)
Seen enough AI tool renderings of fantasy avatars, futuristic skyline designs, or unicorns playing tennis? certainly has. As tools like , , and continue to capture our imaginations and headlines, they’ve also prompted an existential crisis in our industry. Could AI make us redundant? Franz doesn’t think so. Strategic decisions still need our expertise, and the wicked problems AI can help us solve are orders of magnitude more ambitious than those tennis playing unicorns. In this interview Alen sits down with Creative Director at Pinterest Franz Blach to discuss the biggest opportunities for AI in the design industry, and the surprising business models that could emerge as these technologies mature. The conversation explores: How designers can prepare for the AI revolution The ambitious, wicked problems AI can help us tackle How attribution business models can make AI profitable and equitable Why we should embrace the opportunity for creative chaos! www.d.mba
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81- To bundle or unbundle your product… That is the question!
03/21/2023
81- To bundle or unbundle your product… That is the question!
Jim Barksdale, a former CEO of Netscape, once famously proclaimed there are “only two ways to make money in business: one is to bundle; the other is unbundle.” Bundling is the business of rolling up products or services into packages, usually at a lower cost than buying them individually. Think meal deals, all-inclusive holidays, and software suite subscriptions that throw in all manner of bonus products for “free”. Who can resist great deals like these? Well, sometimes bundling comes at a cost. Both customers and regulators might take issue with a strategy that on the surface offers great value, but can have major drawbacks for choice, competition, and quality. In this episode we unpick both bundling and unbundling, as Alen and Franz discuss: The benefits and drawbacks of each strategy for businesses and customers Famous examples of bundling and unbundling we can learn from How much impact design has in unbundled vs bundled scenarios www.d.mba
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80- Who wants to be a…. Businessaire?
03/13/2023
80- Who wants to be a…. Businessaire?
For our latest episode we put our new business school quiz to the test, with our unsuspecting producer Tom Prior in the hot-seat. When it comes to understanding business terminology and concepts, it can regularly feel like our knowledge is under the spotlight. What does that business terminology mean? Should I know what that stakeholder was referring to? I’ve heard that acronym before… what the hell is ROI? In these situations we might want to phone a friend or ask the audience. But what if you could go into your next stakeholder meeting and have the confidence of a bit more business knowledge? Well, to get your started we’ve put together 7 questions for designers who want to start their journey towards business confidence. Want to play along with Alen, Franz and Tom? Head to the and see how you get on!
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79- Taking the fight to Figma
03/08/2023
79- Taking the fight to Figma
Sept 15th, 2022. The day Adobe announced its intention to acquire Figma for an eyewatering $20Bn was also a day of mourning for much of the design community. Our industry’s main tool was falling into the hands of a brand many have grown increasingly skeptical of. Sad times. But at a company retreat in rural Spain, the team at was rejoicing. Their nimble, open-source design tool is an alternative to the monopoly. An innovative upstart in the face of a seemingly greedy, toxic brand. But how does an open-source tool with a tiny market share face up to the might of Adobe? In this interview with Penpot's CEO , we uncover: How Penpot’s developer-inclusive product strategy can be an engine of growth Why a “Tax the controller” subscription model can make open source a profitable business model Using the ‘value created vs value captured’ ratio to create a compelling pricing proposition
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78- Pricing is UX
01/31/2023
78- Pricing is UX
Discounting and Tesla are two words you never hear together. Elon Musk famously wrote in an email to Tesla staff that “There can never – and I mean never – be a discount on a new car coming out of the factory in pristine condition… The acid test is that if you cannot explain to any customer who paid full price why other another customer didn’t without being embarrassed, then it is not right.” So Tesla’s recent decision to deeply discount across its product range has many scratching their heads. Why is Tesla doing this now? What could it indicate about the state of the business? Will it have a long-term effect on their brand and position in the market? These are questions we dive into as part of the latest Business Design Jam. In this episode we cover: Why a business like Tesla might choose to discount The pros and cons of discounting 5 considerations before choosing to cut prices Why price is so intrinsically linked to UX How designers can add value to the pricing process - it’s not all maths!
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77- How will AI affect designers?
12/14/2022
77- How will AI affect designers?
In this episode of the d.MBA podcast, we explore the exciting and rapidly-evolving field of artificial intelligence and its potential impacts on the design community and the future of business. We discuss: The latest advances in AI technology and how it is transforming the way we design products, services, and experiences. We also delve into the potential risks and opportunities that AI presents for businesses and designers, and offer insights on how to navigate this rapidly-changing landscape. Join us as we delve into the fascinating world of AI and its implications for the future of design and business. The episode’s description was written by an AI chatbot ChatGPT. Impressive, right?
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76- Are employee-owned companies the future of business?
12/07/2022
76- Are employee-owned companies the future of business?
How can we best align the goals of employees and owners? It’s an age-old problem of . But there is a promising trend that could really align incentives between employees and owners. It’s by making employees owners! We decided to invite two d.MBA alumni, and to share how employee ownership works in their companies. We talked about: what even are employee-owned companies, what are the benefits and drawbacks for employees and companies, and the advice Sandra and Chris would give to others who are in the position to suggest or adopt the employee ownership program. www.d.mba
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75- Opportunity costs, negotiating salary, and MVPs
11/15/2022
75- Opportunity costs, negotiating salary, and MVPs
In the latest Designer in Nature Talking Business, we are hosting , a service designer, innovation coach, and facilitator. And a d.MBA alumna! Lilly shared how she got into design and learned about the importance of a business concept called opportunity costs. Along the way, we also discussed how she negotiated her salary and got a 50% raise only 3 months after being hired, and why her most hated business buzzword is MVP.
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74- What are economic moats and why do they matter to designers?
10/13/2022
74- What are economic moats and why do they matter to designers?
According to the Oxford dictionary, a moat is “a deep, wide ditch surrounding a castle, fort, or town, typically filled with water and intended as a defence against attack”. Ok, basically some kind of defense around the castle. So, how does this concept translate to business? And design work? , chief design officer at and former head of design at , shared how he learned about economic moats and how he uses the concept in designing digital products.
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73- Will Adobe ruin Figma? And will Patagonia save the planet?
09/19/2022
73- Will Adobe ruin Figma? And will Patagonia save the planet?
Let’s take a moment of silence. Adobe is acquiring Figma. Judging by Adobe’s previous acquisitions this is surely the end of Figma’s best days, right? But Adobe is promising to keep Figma independent! Should we believe Adobe? But let’s also celebrate. The founder of Patagonia is giving away his company to fight the climate crisis. He is setting a beautiful example of how companies can shift their main stakeholder from stockholders to the society and planet. But it also sets a dangerous precedent that other billionaires could exploit. In this episode, we cover: why is Adobe really acquiring Figma, is Adobe likely to keep Figma independent, and how Patagonia’s news is a beautiful and dangerous precedent for other billionaires. www.d.mba/mini-mba
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72- Dirty business of carbon offsets
09/09/2022
72- Dirty business of carbon offsets
Most of us have already tried to offset the carbon footprint of our consumption. Maybe you’ve paid to offset your flight, a parcel delivery, or even production of a product you bought. And it made you feel good, right? Well, this episode will make you feel a bit worse. Sorry. But if you are ready to take the red pill listen in and we’ll share: how governments try to force certain industries and companies into decreasing pollution, why do some companies voluntarily offset their carbon footprint, and why, unfortunately, neither of these two paths is currently effective.
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71- Why designing for users isn’t always the right approach
08/25/2022
71- Why designing for users isn’t always the right approach
When you hire a designer to help you on a project, you don't expect them to say: "What if we don't focus on users here?". shared his story of working on a client project that benefitted from designing for suppliers, not customers. To make his point for focusing on suppliers he used a tool called . Tune in to Designers in Nature Talking Business, our new podcast format where designers (in nature) share their stories of how they learned or used their favorite business tools. And learn what is a value chain and how you can use it too!
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70- When people say money is free or expensive, what do they mean?
08/09/2022
70- When people say money is free or expensive, what do they mean?
Recently, you may have heard that money is getting more expensive. But how can the money be more expensive? Money is, well, just money. To clarify this business lingo, Alen and Franz break down the current business environment and share what sets the price of money. We talked about: what cheap and expensive capital even means, why is money now getting more expensive, and what implications this has on the business world.
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69- Strong dollar is good for the US economy, right? Right?!
07/27/2022
69- Strong dollar is good for the US economy, right? Right?!
It’s usually a bad sign when currencies take over news. It was no different this July 13th when the news broke that one euro is worth exactly one dollar for the first time in twenty years. The US dollar has been gaining strength against other currencies over the last six months due to various reasons, which we cover in detail in this episode. But the question is: Who benefits from a strong dollar. A strong dollar is good for US companies, right? Well… It is not that simple. Listen in to learn what are the most common factors why currencies fluctuate, who benefits from a strong US dollar, and which companies and individuals will be harmed by it?
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68- How to position and price yourself as a design freelancer
07/19/2022
68- How to position and price yourself as a design freelancer
Working as a freelancer comes with opportunities and challenges. One of these challenges is how you position yourself to get the clients you love working with. And secondly, how do you price your services so you can survive and thrive. We invited two d.MBA alumni and design freelancers (well, they prefer the term contractors - more about that in the show), and to share their experience. We talked about: how James charges $7,500 for a 90-minute workshop when being a specialist makes more sense than being a generalist and how the future of freelance work could be equity pay.
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67- If monopolies are so bad why is every company trying to become one?
06/29/2022
67- If monopolies are so bad why is every company trying to become one?
There is a saying in business that if a company is trying to prove that it is a monopoly, then it is not one. But if a company is trying to prove that it is not a monopoly, it may very well be. Holding a monopoly gives a company an unfair advantage, which is good for the company but usually bad for consumers and society as less (or no competition) leads to less (or no) innovation. Lately, Facebook, Amazon, Google, and Apple are all facing legal actions to hinder their monopolistic position. So, in this Business Design Jam, we talked about: what exactly is a monopoly, how common business practices may lead to a monopoly, and what impact market-dominating positions have on customers and society. www.d.mba
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66- How to convince your company to test a 4-day work week?
06/15/2022
66- How to convince your company to test a 4-day work week?
Surely, most of us would agree that a 4-day work week is a good idea, right? Early research shows no drop in productivity, and a big increase in employee well-being. So, why hasn’t it been more widely adopted? At the d.MBA, we’ve been running a 4-day work week for the last four years. So, we thought we would comment on some common concerns about the setup and share our perspective. Tune in to learn the most common arguments against the 4-day work week, and learn from our story how you could propose an experiment in your team or company.
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