95- Muji - Business Design Teardown
d.MBA
Born in Japan yet embraced globally, Muji challenges the consumerist tide with its 'no-brand' philosophy. From their iconic pens to the soft glow of their aroma diffusers, Muji has reshaped how we perceive functionality and design. In this episode, we'll explore the minimalist marvel that is Muji - its roots, its rise, and how it carves tranquillity in everyday life. Heralded as the epitome of simplicity, Muji isn't just about simple aesthetics; it's a masterclass in brand strategy, thoughtful global expansion, and sustainable business practices. So how does a company champion a 'no-brand'...
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94- Helvetica - Business Design Teardown
d.MBA
You may not think about it often, but it's everywhere—on billboards, in your emails, on your favorite websites, and perhaps even your company's logo. Yes, we're talking about fonts and, more specifically, Helvetica. Our latest Business Design Teardown explores the iconic typeface used by businesses worldwide for over half a century. Created in 1957, this Swiss-born font has become one of the world's most used and recognized fonts. Today, we'll explore the intricate details that have propelled Helvetica to its iconic status. But that's not all. We'll also pull back the curtain on Monotype,...
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93- Aesop - Business Design Teardown
d.MBA
Ahh, the unmistakable scent of a new Business Teardown! This one has notes of brand elegance and a touch of sophisticated aesthetics… but does it have the sweet smell of business success? Excuse our indulgence in some beauty-based puns; this week, we're taking our first look at a skincare brand that has long been admired for its design, customer experience, and attention to detail - Aesop. With its unique amber bottles, stunningly designed stores, and a deep-rooted commitment to botanical science, Aesop's strategy goes beyond just selling skincare products. It's about selling an...
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92- Eames chair - Business Design Teardown
d.MBA
When you think of truly iconic design, what comes to mind? In tech, perhaps it’s the iPhone. In typography, Helvetica claims legendary status. In the furniture world, one piece has a hold over designers like no other; the Eames Lounge Chair. If the name doesn't ring a bell, its form is instantly recognizable. From appearances in Frasier, Iron Man, Beyonce videos, and Bond films, the Eames silhouette has become a cultural icon, unchanged since its inception in 1956. The brainchild of design legends Charles and Ray Eames, the Lounge Chair has become a case study in great design and business......
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91- Tour de France - Business Design Teardown
d.MBA
The Tour de France isn't just a test of physical endurance; it's a spectacle fueling a vast economic ecosystem. From the massive investments poured into team sponsorships to the bustling local economies along the race route, the Tour de France leaves no stone unturned when exploring potential income streams. In this Business Design Teardown, we'll examine the financial gears that keep the Tour de France rolling. We'll dive into the lucrative world of sponsorships, uncovering how corporate giants strategically align themselves with teams and riders to gain exposure and promote their brands....
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90- WeWork - Business Design Teardown
d.MBA
When is a real estate business not a real estate business? When it declares its mission to "elevate the world's consciousness", brands itself a tech company, and promises to blur the line between work and life through beautifully designed spaces. Yes, we're talking about WeWork in the latest Business Design Teardown. With its lofty promises to deliver not just a desk, but a dynamic, community-driven environment, WeWork swept the globe at an unprecedented speed. This meteoric rise was fuelled by eye-watering investments, inflated valuations, and a well-documented fall from grace. In this...
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89- Warby Parker - Business Design Teardown
d.MBA
How do you know you’ve made an enormous impact in the world of business design? When you have a popular expression coined about you! Warby Parker set new standards for customer experience in the eyewear industry, and “The Warby Parker of…” has become shorthand to describe direct-to-consumer businesses that challenge traditional retail norms. The Warby Parker template is now commonplace in everything from luggage to mattresses, and from strollers to clothing. But how did they do it? With low pricing, high-end design, and a breakthrough try-at-home offering. You could say they executed a...
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88- Sonos - Business Design Teardown
d.MBA
Can you hear that? It’s the sweet sound of another business teardown, this time focused on a company that’s all about great listening experiences…. Sonos! From slick unboxing and setup to seamless connectivity, Sonos have designed a product experience that is the envy of the hardware world. But is it the envy of the business world, too? In this episode Alen, Franz and Tom take a deep dive into the strategy, brand, and financials behind one of the design world’s most admired brands. We discuss: - How a brave bet on WiFi connectivity set the scene for Sono’s future success - Why mass...
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87- Lululemon - Business Design Teardown
d.MBA
One of the best ways to learn about business is to find a topic or product you love, and dive into the business side of it. Whether it’s your favourite footwear brand, sports team, hotel chain or streaming provider, we all have businesses we’re fascinated by, care about, or affiliate ourselves with. And few disciplines make these connections with their favourite brands like designers! So, in this new d.MBA podcast format, we’re tearing down some designer favourites. From finances to strategies, and from brand-building to competitive areas; we’ll shine a light on the factors that...
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86- The AI Business Race: Who might come out on top?
d.MBA
AI has rapidly evolved from science-fiction fantasy into a tangible tool that is already impacting our lives and work. But it’s just the beginning… Not just for end users, but for the businesses hoping to emerge victorious from this new industrial age. But who will come out on top in this race? And what are the business categories they’re competing in? In this episode of the d.MBA podcast, Alen and Franz delve into the strategies and business models shaping the AI business landscape. They discuss the emerging sectors in the AI industry, and the organisations best placed to win in each...
info_outlineOne of the best ways to learn about business is to find a topic or product you love, and dive into the business side of it.
Whether it’s your favourite footwear brand, sports team, hotel chain or streaming provider, we all have businesses we’re fascinated by, care about, or affiliate ourselves with.
And few disciplines make these connections with their favourite brands like designers!
So, in this new d.MBA podcast format, we’re tearing down some designer favourites. From finances to strategies, and from brand-building to competitive areas; we’ll shine a light on the factors that make these businesses work.
For this first episode we put luxury athleisure brand Lululemon under the microscope as Alen, Franz and Tom discuss...
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How Lululemon invented a whole new product category (and owned it!)
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Why timing and finding a niche are so critical to Lululemon’s success
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Challengers in the athleisure space… Who are the competition?
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Lululemon’s incredible growth, and how it outperforms more well known brands
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The threats to Lululemon’s long term success vs the ways it could continue to win
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