Bryce Henson's Podcast
Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities. Bryce also co-leads FBBC Mastermind Group, an exclusive coaching group for high performing fitness professionals. Bryce Henson was born in Atlanta, Georgia, grew up in Michigan and has spent most of his adult life in California. He is a graduate of Michigan State University and speaks Brazilian Portuguese fluently, having lived in Florianopolis, Brazil. He holds citizenship in the United States and Portugal. He enjoys world travel and is a fitness expert, coach, author, and inspirational leader.
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How Technology has Transformed Fitness
03/08/2022
How Technology has Transformed Fitness
Technology has taken over the fitness industry. Whether it’s used to market your gym, hold your members accountable, or to take online payments from clients, it’s pretty much the standard for any health-conscious person looking to get fit. In today’s Fitness Franchise Podcast, Bryce Henson speaks with Mark Springer, co-founder of Avatar Nutrition, a total body transformation system that helps you eat for a life you love while gaining total control over your weight and body fat! Mark shares how he bootstrapped Avatar Nutrition, the importance of knowing your numbers in business, how to provide top-tier service to your clients, and so much more. “The lessons that hurt the most are the ones you learn the best.” -Mark Springer Here's what you don't want to miss: 3:00 How Mark overcame his childhood obesity 8:55 Post-college and getting into the fitness industry 12:12 Writing out a business plan and applying what he learned from a book 14:40 Bootstrapping a start-up and the hurdles along the way 17:20 The importance of an operating agreement and buying out a partner 20:00 Working with a CPA and knowing how to allocate money 22:47 The power of flex dieting and building a technology platform 27:20 The learning curve of an average user and breaking habits 30:04 Tracking your diet and eating food that you enjoy 35:00 Leveraging your critical thinking skills and returning to first-principles 38:02 The two-piece puzzle to fitness and the part you’re missing 41:53 Using technology to provide top-tier service to clients 45:57 Why you should focus on being a client-centric business Bryce Henson's Website: Connect with us on the socials: Facebook Instagram LinkedIn
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The Peak Performance Mindset
03/08/2022
The Peak Performance Mindset
What does it mean to achieve peak performance? What physical and mental pain would you need to overcome to do so? There's a lot of conditioning the mind and changing perspective on how we view ourselves to develop this mindset. Changing your perspective and healing starts with awareness, dedication, and often finding the right person to guide you through the journey. In today's Fitness Franchise Podcast, Bryce Henson speaks with Dr. Christopher Stepien, the founder of Barefoot Rehab. Dr. Chris and his team provide a holistic approach involving meditation, anti-inflammatory diet, stress management, fitness, education on psychedelics, and ancestral healing. He shares his story of depression and anxiety, how emotional wounds will hold you back, what it takes to run a thriving wellness practice, and so much more. Here's what you don't want to miss: 3:50 The importance of sharing your vulnerabilities 7:45 Running a CrossFit gym and falling short of expectations 11:00 Why you need an ironclad partnership agreement 14:20 Building a business model that works if you work it 16:45 The attraction of personal development and self-discipline 19:53 Understanding your zone-of-genius and adding value to others 22:50 Addressing chronic adhesion pain and improving your life 25:47 Psychedelic medicine and their impact on the mind 29:30 What it takes to run a thriving wellness practice 32:35 Connecting with people who believe in your vision 35:27 Finding your true passion and being rebellious Bryce Henson's Website: Connect with us on the socials: Facebook Instagram LinkedIn
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How to Succeed Through Failure
03/07/2022
How to Succeed Through Failure
What if you woke up tomorrow unafraid of failure? What if someone told you failure is the secret to success? Ask any successful individual, and they're likely to tell you their most significant accomplishments came from failing. Their success came from realizing that failure is not the end. It's simply the beginning of the next attempt. In today's Fitness Franchise Podcast, Bryce Henson speaks with Fernando Bonato, founder of Double Win Consulting, a marketing agency helping brick and mortar businesses dominate their local market. Fernando is also a former business coach who helped take Fit Body from a licensing program to a franchise system, helped successfully open over 150 locations, and managed the Fit Body Mastermind for new franchisees. He shares his professional insight into the world of digital marketing, what to look for in a marketing team, why success is on the other side of failure, and so much more. "If you want longevity, if you want to market your business for the long haul, for years to come, you have to pace yourself and learn about your audience." -Fernando Bonato Here's what you don't want to miss: 2:45 Immigrating to the US and chasing the American Dream 10:00 Developing a franchise model and open new locations 15:25 Being a high performer and stepping up as a leader 20:39 Outsourcing your marketing team and generating more leads 25:25 Finding the right marketing advice and playing the long game 28:05 The marketing tactics that work and split testing your ideas 31:22 The complexity of digital marketing and hiring a team 36:00 Marketing concepts and making sense of the data 40:30 The stoic philosophy and searching for timeless wisdom 44:30 Preparing for failure and how action alleviates anxiety 48:19 The pitfalls of routine and the power of personal development Bryce Henson's Website: Connect with us on the socials: Facebook Instagram LinkedIn
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Breaking Into New Markets
03/07/2022
Breaking Into New Markets
Breaking into any industry is never easy, and the fitness industry is no exception. Before you begin your journey, you'll want to identify a market segment, what services you'll offer, and begin to define your target audience by characteristics such as demographics, interests, needs, and location. In today's Fitness Franchise Podcast, Bryce Henson speaks with Steven Hadley, author, public speaker, franchise owner, and National Director of Fit Body Forever. The Fit Body Forever program is designed for adults 55+ years old and Baby Boomers who want greater health, better physical function, and to stay fit and active for the long haul. Steven is constantly evolving and adapting to the needs of franchise owners, their clientele, and the communities they live. He shares his story of bootstrapping his first location, how to differentiate yourself in the marketplace, why a senior clientele is good for business, and so much more. Here's what you don't want to miss: 4:20 Connecting with people and building credibility 7:12 Bootstrapping your business and overcoming defeat 12:40 How taking action builds momentum and the key to success 16:42 How to differentiate yourself from the completion 18:35 The importance of emotional intelligence and self-awareness 21:20 Uncovering your blind spots and knowing your strengths 26:06 Tapping into a new market and the gratefulness of a senior clientele 32:06 Making mistakes with clients and recognizing their needs 38:10 Working in your business versus working on your business 41:17 Having a positive attitude in times of crisis and chaos Bryce Henson's Website: Connect with us on the socials: Facebook Instagram LinkedIn
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Understanding Your Dream Client
03/07/2022
Understanding Your Dream Client
As a business owner, it's your vision and leadership that drives the direction of the ship. However, it means nothing without the dedicated individuals working alongside you. It's ultimately the team that will help you achieve the end goal. If you're able to lead them, your business will rise, but if you fail to acknowledge that the buck stops with you, you will eventually fail. In today's Fitness Franchise Podcast, Bryce Henson speaks with Matt Schneider, the Executive Director of Franchise Development of Fit Body Boot Camp and instructor for the Modern Day Knight Project. Matt's journey from a police officer to a US Marshall, SWAT Team member, and eventually a fitness entrepreneur is not one you want to miss. He explains the mindset it takes to be a success, keeping a level head in times of chaos, ineffective leadership, the power of proximity, and so much more. "Nobody really ever achieves a high level of success by themselves. People can achieve certain amounts of success, but if you want to have real success and real impact, it requires a team." -Matt Schneider Here’s what you don’t want to miss: 7:00 Combining special ops with a strong self-defense community and tactical leadership 10:00 The value of persistence and the mindset it takes to achieve your goals 14:14 The importance of being intentional with your actions and going beyond your responsibilities 16:32 Keeping a level head in times of chaos and making split-second decisions 18:52 The importance of a team element and when the ego can be detrimental 21:34 Building self-awareness and overcoming your selfishness 26:05 Burning through your working capital and knowing when to pivot 30:27 Ineffective leadership and the proximity of a power 33:46 Having the end in mind and opening the next chapter 39:13 Selling a private business and jumping into a franchise 41:10 Surrounding yourself with good people and building those connections 46:20 Passing on your business experience and elevating new entrepreneurs 53:10 Leveraging your background to help men level up in life Bryce Henson's Website: Connect with us on the socials: Facebook LinkedIn Instagram
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How to Build a Culture Your Clients Love
03/07/2022
How to Build a Culture Your Clients Love
Within the walls of any successful fitness gym, it's the culture that sets the stage for success. As an owner, it's your responsibility to put the right people in place who carry out the values, mindset, behaviors, and beliefs that inspire clients to keep coming back. The bottom line is that culture will make or break your organization and be your greatest competitive advantage if done right. In today's Fitness Franchise Podcast, Bryce Henson speaks with CJ Wehrkamp, a Fit Body Boot Camp franchise owner and CAP Coach (Coaching & Profitability), who helps dozens of franchise owners scale their business. CJ gives us his insight into building a winning team that shares your vision, the importance of leading yourself before others, employees versus team members, how to follow up with leads, working with family, and so much more. "When you're in the moment, you don't really see the learning lessons you could take from a situation. But what I learned is how you lead yourself, and your team is everything." -CJ Wehrkamp Here's what you don't want to miss: 2:40 What it takes to build self-confidence and going with your gut 7:12 Lessons learned and how to set your team up for success 8:26 How to differentiate an employee from a team member 10:25 Starting a new location and facing the many unknowns 13:25 Being in the trenches and getting your business off the ground 15:05 The importance of leading yourself before leading others 18:15 Working on the business versus working in the business 20:29 Build a team that genuinely loves showing up every single day 24:30 Being above average and why you should be client-centric 27:00 How to build a team culture that clients love to experience 30:20 The perfect follow up system and increasing client retention 34:10 Re-engaging leads and levering new programs to add value 37:08 Evolving your marketing strategy and reaching more leads 43:10 Working with family and setting the right expectations 48:15 How to deliver an epic amount of energy for your clients 53:00 Making decisions and course-correcting along the way 57:07 The importance of vision and the support of your team Bryce Henson's Website: Connect with us on the socials: Facebook Instagram LinkedIn
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Rising and Falling as a Team
03/04/2022
Rising and Falling as a Team
As a business owner, it's your vision and leadership that drives the direction of the ship. However, it means nothing without the dedicated individuals working alongside you. It's ultimately the team that will help you achieve the end goal. If you're able to lead them, your business will rise, but if you fail to acknowledge that the buck stops with you, you will eventually fail. In today's Fitness Franchise Podcast, Bryce Henson speaks with Matt Schneider, the Executive Director of Franchise Development of Fit Body Boot Camp and instructor for the Modern Day Knight Project. Matt's journey from a police officer to a US Marshall, SWAT Team member, and eventually a fitness entrepreneur is not one you want to miss. He explains the mindset it takes to be a success, keeping a level head in times of chaos, ineffective leadership, the power of proximity, and so much more. "Nobody really ever achieves a high level of success by themselves. People can achieve certain amounts of success, but if you want to have real success and real impact, it requires a team." -Matt Schneider Here’s what you don’t want to miss: 7:00 Combining special ops with a strong self-defense community and tactical leadership 10:00 The value of persistence and the mindset it takes to achieve your goals 14:14 The importance of being intentional with your actions and going beyond your responsibilities 16:32 Keeping a level head in times of chaos and making split-second decisions 18:52 The importance of a team element and when the ego can be detrimental 21:34 Building self-awareness and overcoming your selfishness 26:05 Burning through your working capital and knowing when to pivot 30:27 Ineffective leadership and the proximity of a power 33:46 Having the end in mind and opening the next chapter 39:13 Selling a private business and jumping into a franchise 41:10 Surrounding yourself with good people and building those connections 46:20 Passing on your business experience and elevating new entrepreneurs 53:10 Leveraging your background to help men level up in life Bryce Henson's Website: Connect with us on the socials: Facebook LinkedIn Instagram
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Crushing the Barriers to Entrepreneurship
03/04/2022
Crushing the Barriers to Entrepreneurship
Becoming a successful entrepreneur and starting a business is hard. Growing your business into an empire is even more challenging. The dream of being an entrepreneur can quickly come tumbling down when you're facing a lack of funding, lack of knowledge, lack of resources, the lack of customers, a limiting belief, and a whole host of other barriers. The truth is, it's going to take a significant more from you than what you think to break through the inevitable glass ceiling. In todays' Fitness Franchise Podcast, Bryce Henson speaks with Erin Alejandrino, the Vice President of Truelean, a Certified Fitness Coach, Executive Director of Fit Body Boot Camp, and Co-founder of the Modern Day Knight Project. Erin shares his evolution of becoming an entrepreneur and the hard lessons he's endured over the years. He explains the importance of personal development, how following a model of success is critical, overcoming your toxic head trash, why passion has to fuel your fire, and so much more. "You never really know what you're capable of until you get thrown into the deep end." -Erin Alejandrino Here's what you don't want to miss: 2:20 How purpose and intentionality provides control and clarity to a good life 3:33 The dark years of drinking and sabotaging your health 4:04 How to be a high-level performer and gravitating towards your passion 5:40 How to do more of what you love and why it's so addictive 7:40 The importance of a good social network and going all-in on fitness 10:00 The evolution of entrepreneurship and your personal development journey 12:40 The catalyst for building an empire and thinking outside the box 15:24 The skill sets it takes to run a successful business and the hard lessons you'll learn 18:55 Having faith and putting yourself in a vulnerable position 20:43 Building an incredible supplement company and life optimization 28:32 Being a fast-moving company and focusing on personal development 31:44 The Modern Day Knight Project and going beyond a surface level 36:13 How self-awareness is the foundation for growth and placing yourself under stress 40:47 How your baggage can serve you and relate to the suffering of others Bryce Henson's Website: Connect with us on the socials: LinkedIn Facebook Instagram Connect with Erin Alejandrino:
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How to Monetize Your Online Presence
02/06/2022
How to Monetize Your Online Presence
Want to learn how to monetize your online presence using social media and other digital marketing strategies? On today's Fitness Franchise Podcast, Bryce Henson deep dives with Elisha Lee, an entrepreneur, public speaker, and expert marketer, to find out how she's built a booming online business leveraging the power of digital marketing. She is a Certified Nutritional Consultant focused in Holistic Health from the Global College of Natural Medicine. She's the founder of an online health community with thousands of members encouraging people to ask questions and share tips, challenges, victories, or recipes related to a plant-based lifestyle. Elisha shares her winning formula to building a Facebook Group, how to leverage TikTok to grow your business, why competition is so essential, the detriment of poor customer service, and so much more. "When we don't have competition, we don't have growth. Competition breeds accountability. It's going to make you a better business owner." -Elisha Lee Here's what you don't want to miss: 5:00 The importance of digital marketing and leveraging Facebook groups 8:32 Creating a customer-centric product and solving clients problems 12:05 Who circuit training is for and the benefit of a 30-min workout 14:40 The catalyst for growing a Facebook Group and getting to 65k members 19:04 How to promote your Facebook Group and use content to add value 21:55 Building a brand and design tools to help you save money 23:30 Questions to ask your Facebook Group and to build a community everyone enjoys 26:20 Offering free content and drawing people to your paid services 28:47 Nurturing relationships with customers and using an email newsletter 30:55 Digital marketing for new online brands and leveraging TikTok to grow 38:50 The essence of leadership and why it's essential to running your business 40:09 Listening to your customers and learning what it is they want 46:11 The detriment of poor customer service and the lack of competition Follow Bryce Henson's Website: Connect with Elisha Lee: Connect with us on the socials: Facebook: Instagram: LinkedIn:
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Digital Marketing Tips, Tactics, & Trends
02/06/2022
Digital Marketing Tips, Tactics, & Trends
Leveraging the power of digital marketing is key to getting prospects through your doors. However, it’s what you do with those leads after they opt-in that will make or break you. In this episode of the Fitness Franchise Podcast, Bryce Henson and Stevie Favis highlight tips, tactics, and trends in digital marketing. Stevie specializes in online lead generation and is the digital marketing franchise coach for Fit Body Boot Camp. Stevie shares insight into different advertising strategies, why you should automate your CRM, the impact of a referral strategy, why following up is key to closing business, and so much more. “Marketing isn’t something you should neglect as an owner or someone getting into another field. It’s your lifeblood. Without marketing, you’re not going to grow.” -Stevie Favis Here's what you don't want to miss: 4:00 Finding a passion for digital marketing 7:45 Learning the Fit Body Boot Camp brand 9:00 Evolving into a well-rounded marketer 11:10 The value and importance of marketing 13:55 How to stay up to date with marketing trends 15:50 How to outsource your digital marketing 22:25 Tips and tactics for Facebook Advertising 25:30 Automating your CRM follow up 27:20 Staying current with Facebook ad changes 29:06 Facebook Advertising objectives 101 33:00 Understanding your overall marketing strategy 36:55 The importance of a team you can trust Follow Bryce Henson's Website: Connect with us on the socials:
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Transforming Lives Through Health and Wellness
02/06/2022
Transforming Lives Through Health and Wellness
It's no surprise that Americans are on a slippery slope when it comes to health and wellness. In fact, 40% of Americans are obese. They often struggle to find time to eat good foods and exercise, which we all know is a prerequisite to living a long and healthy life. So, why do obesity rates continue to increase year over year if we all know the solution? In today's Fitness Franchise Podcast, Bryce Henson gets to the bottom of this question with Dr. Karen Wolfe. She is a wife, mother of three, an Australian physician, entrepreneur, Healthy Lifestyle Coach, author, and international speaker leading the way in health and wellness. Bryce and Dr. Karen discuss integrating wellness skills into your fitness coaching, why you should become a trusted source for wellness information, the dangers of intersecting life and business as an entrepreneur, and so much more. "I want people to be their own best health advocates and really know what's going on inside their bodies." -Dr. Karen Wolfe Here's what you don't want to miss: 3:00 Dropping out of the Olympics to become a sports medicine physician 4:30 The importance of following what's in your heart 5:40 Leading a fit life and understand the mindset of your clients 8:54 Why leading a life outdoors creates positive habits 11:00 Why passion should drive you and the importance of a mentor 14:06 Becoming a fitness entrepreneur and training others to do the same 16:33 How to integrating wellness skills into your coaching program 17:22 Your client's struggles and how to empower change 19:20 Obesity rates in America and shining light on the real issues 23:00 Why building your email list as an entrepreneur is highly valuable 26:44 The dangers of intersecting life and business as an entrepreneur 29:35 How burnout often leads to a watershed moment for entrepreneurs 30:20 Creating wellness programs and building momentum Visit Bryce Henson here: Connect with us on the socials:
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A Fitness Entrepreneur with an Ironclad Mindset
02/04/2022
A Fitness Entrepreneur with an Ironclad Mindset
Every successful fitness entrepreneur knows that a positive mindset and belief in their abilities is key to achieving any goal. It's true whether the goal is to get stronger, lose weight, help more clients, make more money, or grow their brand. The more one focuses on positive thoughts and beliefs; the more one can achieve. In today's Fitness Franchise Podcast episode, Bryce Henson speaks with Tom Hough, a Fit Body Boot Camp owner, business mentor, and mindset coach. He has personally helped dozens of fitness experts to grow their Fit Body Boot Camp franchise. Along with his wife, Katie, they operate a successful gym with the mission to positively impact their community through their fitness, nutrition, and mindset coaching. Tom shares with us how he got started in the fitness industry, how to overcome shiny object syndrome, the concept of great coaching, why you should be client-centric, what to expect in your first six months as a franchise owner, and so much more. "There are three types of people in the world—folks who watch things happen. There are people that make things happen and people who wonder what the heck just happened. Which one do you want to be in your life?" -Tom Hough 2:14 Tom's journey to fulfilling a dream 7:00 The importance of consistency and patience in fitness 9:00 The confidence it takes to lead others and working on yourself first 10:10 What to expect in your first six months of starting a franchise 12:05 Negotiating a new lease and not losing your life savings 14:24 Effective communication and serving people through sales 15:51 Putting in the reps, stacking wins, and overcoming imposter syndrome 17:47 Why focusing on the client experience should come first 19:30 Having a partner to keep you grounded and the importance of growing together 22:51 Going beyond fitness and changing lives through mindset coaching 27:20 How to master the fundamentals and avoid shiny object syndrome 30:11 Surviving 2020 and pivoting into a virtual workout program 34:25 The concept of great coaching and the habits of successful gym owners 39:40 The biggest challenges that you'll face as a gym owner Follow Bryce Henson:
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An Expert Marketer With a Winning Formula
02/04/2022
An Expert Marketer With a Winning Formula
Welcome back to the Fitness Franchise Podcast. In today's episode, Bryce Henson interviews Fit Body Boot Camp franchise owner and certified personal fitness trainer Tyler Savoy. Tyler has been a personal fitness trainer with 10+ years and over 15,000 hours of 1-on-1 personal training experience. Since 2013, Tyler has built a highly successful multi-franchise fitness empire. He has an incredible amount of knowledge in marketing strategies and sales tactics and mentors gym owners across the country to grow a successful gym. Tyler discusses the correlation between business growth and personal development, the personal habits of successful entrepreneurs, the best advice he's ever received, how to be a great marketer, the critical skills of successful selling, and so much more. "You don't need to know how to execute every tactic, but you need to understand the overall marketing strategy and be a student of sales, influence, and persuasion." -Tyler Savoy Here's what you don't want to miss: 3:34 Recognizing the value of fitness and making it a career 7:40 The importance of honing in your marketing and sales skills 8:50 Transitioning from high-performing athletes to a new demographic of dedicated people 10:00 Helping people overcome anxiety and build self-confidence 12:35 The challenges Tyler overcame and lessons learned while growing a franchise 14:00 How his ego held him back and what he would do different today 16:30 How to run a successful franchise and the mistakes you'll face along the way 18:22 The downside of hiring people out of desperation and spreading yourself too thin 21:05 Opening your second location and how to stress-test the decision 26:40 Where to start with marketing and generating leads for your team to create sales 29:30 The importance of adding value at all levels and the skills you need to know 34:37 Tyler's journey to becoming a business coach and connecting with other gym owners 38:14 The signs of a successful gym owner and the importance of mentorship 41:33 Significant challenges for most gym owners and how to overcome them 43:00 The importance of a plan and how to take massive action to move the needle today Bryce Henson's Website: Connect with us on the socials:
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A College Athlete Turned Fitness Franchise All-Star
02/04/2022
A College Athlete Turned Fitness Franchise All-Star
The Fitness Franchise Podcast is back with another fantastic interview. Today, Bryce Henson interviews Barrett Henson, a former college athlete who shares his experience owning a Fit Body Boot Camp franchise. His franchise location has consistently made the top 10 for both revenue and community impact. He also serves as a franchise business coach for the Fit Body Boot Camp brand and mentors over 100 franchise owners across the U.S. and Canada. Barrett breaks down why it's so essential to expect greatness from yourself, how to reinforce successful behavior within your coaches and staff, the hidden gem of being a franchise owner, and so much more. "From a business standpoint, I believe you can do a lot more than what you think you can. Starting out, I was the coach, I was the admin, I was the phone person, the sales guy, and the janitor. There were many, many late nights doing a lot of stuff, and I'm so blessed because of it. I literally put in the reps to learn the business inside and out." -Barrett Henson Here's what you don't want to miss: 3:59 How the proper coaching and sports can be the backbone of success 7:45 The importance of being a self-motivated person in all aspects of life 11:00 The importance of accountability and learning humility 13:45 Positive behaviors and why you should demand greatness in yourself 15:29 How great leaders and coaches can provide the proper feedback 17:50 Creating an atmosphere of excellence for your employees 19:14 How your unrelated work experience can transition into gym ownership 25:00 Being humble and stepping outside your comfort zone 31:14 Doing the reps to reinforce successful behavior 35:00 Why it's so crucial to learning your business inside and out 37:30 The hidden gem of being an owner in a fitness gym 39:55 Why you should spend more time developing each coach to reduce the "suck factor" 45:00 How giving back to the community builds culture within your team 54:20 The commonality in successful coaching and the humility to learn more Visit Bryce Henson's Website: Connect with us on the socials:
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From 100k in Debt to an 8 Figure Earner
02/04/2022
From 100k in Debt to an 8 Figure Earner
In today's Fitness Franchise Podcast, Bryce Henson takes a deep dive into the highly successful career of Matt Wilber. Matt opened his first Fit Body Bootcamp franchise in 2013 with 100k in student loan debt, maxed-out credit cards, all while living in his grandmother's basement. He now owns 9 franchise locations with 60 full-time employees, grossed over 28 million dollars in revenue, and is the Vice President of Product and Results for Fit Body Bootcamp. However, Matt did not start out a success story. Growing up as a chubby kid, Matt battled with self-esteem and confidence that eventually fueled his desire to learn everything he could about living a healthy lifestyle, training, and nutrition. Tune in to hear how Matt dealt with negative influences as a young adult, how asking the right questions led to more success, the secretes to scaling a fitness gym, how to overcome a negative belief in yourself, and so much more. "A lot of people set goals and have the best intentions in the world, but they don't realize how many crap sandwiches they're going to have to eat to achieve those goals. And if you want the goals, you've got to be willing to eat the sandwich." -Matt Wilber Here's what you don't want to miss: 6:05 Why seeking knowledge beyond formal education is so important 7:05 How Matt's work ethic prepared him for entrepreneurship 11:00 Building out your first gym and running out of money 13:48 Hiring your first employee and offloading some responsibility 15:21 Finally giving up control and being able to leverage your time 17:55 The one thing that separates successful entrepreneurs from failure 19:00 The skills needed to scale and grow your footprint 22:55 Painful lessons and what not to do when scaling a gym 25:05 How to navigate change and set expectations 28:04 The difference between leadership and management 31:00 Addressing the needs of your community through charitable work 35:15 Matt's "zone-of-genius" and teaching others to do the same 39:00 What you need to know to be a super successful fitness gym 42:50 The worst thing you can do in life and how Matt navigated 2020 47:00 One of Matt's lowest points in life and the lessons he learned 49:30 What drives Matt and his passion for helping others succeed 53:29 The best advice Matt has ever received and how to view life through a 3D lens Visit Bryce Henson's Website: Connect with us on the socials:
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8 Questions to Ask Before Buying a Fitness Franchise
02/03/2022
8 Questions to Ask Before Buying a Fitness Franchise
Are you looking to start a gym and considering a fitness franchise? When you first begin to research, it can be overwhelming. Most fitness entrepreneurs have no idea what questions to ask or how to find a franchisee with a proven success record. Buying into the right brand, products, service, and business model is no small commitment. No matter what fitness concept you’re considering, it’s important to empower yourself to make the right decision. In today’s Fitness Franchise Podcast episode, Bryce Henson and Bedros Keuilian break down eight questions to ask before buying a fitness franchise. We’ll cover the importance of community impact, serving the ideal marketplace, why pre-marketing during the build is essential, tips to motivate your broker to find the right location, the optimal layout for a gym, planning out expenses, strategies to differentiate yourself from the competition, and so much more. “When you out care your competition, then you’ll eventually win. Always take the long game, and your facility will thrive.” -Bryce Henson “Competition becomes irrelevant when value is demonstrated, and differentiation is positioned.” -Bedros Keulian What you don't want to miss: 1:47 #1 How do I know if opening a fitness business is right for me? 4:19 #2 What is the best client demographic? 8:40 #3 How did 2020 impact the fitness industry? 11:58 #4 What is the timeline to open a fitness business? 15:48 #5 What are some strategies for finding a location? 19:20 #6 How do I create the facility I want? 21:19 #7 What is the most significant expense of running a gym? 25:30 #8 What do I need to know about the competition? Bryce Henson's website: Connect with us on the socials:
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Cashing in the American Dream
01/11/2022
Cashing in the American Dream
In today's Podcast, Bryce Henson interviews Bedros Keuilian, CEO of Fit Body Boot Camp, the world's fastest-growing fitness boot camp franchise. He's a serial entrepreneur, best-selling author, and known as the hidden genius that entrepreneurs and business experts turn to when they want to quickly scale their business, boost sales, and increase profits. Bedros shares his story of migrating to America, living on government-supported programs, the idea behind nutritional brands like Trulean, how Fit Body Bootcamp survived 2020, why alignment is so crucial in your business, overcoming severe anxiety, and so much more. This rags to riches story is living proof the American Dream is real. “The only limiting factor to impacting growth is the people around you. It's not even money… money is not a limiter. If you're good at what you do, money will come.” -Bedros Keuilian Here's what you don't want to miss: 6:00 Taking on pain of others and thriving in adversity 9:30 Learning to be resilient, resourceful, and relentless 11:55 The ideation of Fit Body Bootcamp 15:00 Subleasing the first Fit Body Bootcamp location 16:30 The moment Fit Body Bootcamp began to grow 17:20 Transitioning Fit Body Bootcamp into a franchise model 18:50 The Fitness Body Bootcamp three core values 20:25 Bedros highlights being the CEO of Fit Body Bootcamp 23:25 The most significant detriment to the fitness industry 26:13 The importance of pivoting quickly 29:40 Launching the Trulean supplement brand 33:00 Choosing the cleanest nutritional ingredients 37:33 The importance of creating alignment in your franchise 38:55 The Modern Day Knight Project experience 41:46 What Bedros learned from a significant life event 44:55 How leadership-of-self helped Bedros overcome anxiety 46:00 How neglecting yourself is a downward spiral 49:05 Building a brotherhood through pain and suffering 50:53 Facing the different seasons and phases of life 54:04 The lessons Bedros learned from writing MAN UP 59:09 Bedros shares a personal story from his youth Follow Bryce Henson's Website: Connect with Bryce Henson: Facebook Instagram LinkedIn
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The Bryce Henson's Podcast
01/11/2022
The Bryce Henson's Podcast
Bryce Henson welcomes you to the inaugural episode. If you're a fitness entrepreneur who owns or has the desire to own a massively successful gym, then you've come to the right place. Each week Bryce Henson and co-host Bedros Keuilian, both from Fitness Body Boot Camp, share three decades of combined experience owning and coaching gym owners throughout the world. If you’re not familiar, Fit Body Boot Camp is the world's fastest-growing fitness boot camp franchise. You'll listen to interviews with other fitness entrepreneurs in the trenches who share their strategies for success, fitness business consultants who'll explain the dos and don'ts of the industry, marketing professionals, franchising experts, and so much more. We also discuss client case studies and transformational stories to better understand your dream client and those you can best serve. Our ultimate goal is to inspire fitness entrepreneurs like you to operate, launch, and grow their businesses. Visit Bryce Henson's official website: Connect with us on the socials:
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