Business Badassery Podcast

Business Badassery: the audio advice column for your online business. Each week we answer questions our listeners submit. Without taking ourselves too seriously, we cover anything and everything to do with running, building or growing an online business. Got a question? Ask it here: https://bit.ly/2ZsvJ2A

Season Wrap-Up, and What's Ahead. 12/11/2023

Season Wrap-Up, and What's Ahead. /episode/index/show/businessbadass/id/28407311

What Lead Magnet Do I Create To Build My List? 12/04/2023

What Lead Magnet Do I Create To Build My List? This week's listener has a very excellent question today. And it is this. "I'm working on list building at the moment and have lost God knows how many hours to research on what kind of download slash lead magnet to create. While the advice and sounds the thing I'm missing is real life examples. So I was wondering, would you to be comfortable running through the lead magnets you've had over the years and talking about which ones worked? Which ones didn't? And why." /episode/index/show/businessbadass/id/28407305

Should I Revive My Blog or Start a Substack? 11/27/2023

Should I Revive My Blog or Start a Substack? This week's listener has a question that reads like this. "It feels like everyone who's anyone has a sub stack at the moment. I love caps writing. And I'm a content writer by trade and wondering what strategic or business value there would be in starting one up, I'm torn between reviving my blog or starting a substack." We figure out what might make sense here! /episode/index/show/businessbadass/id/28407278

How Many Offers Should I Have on My Site? 11/20/2023

How Many Offers Should I Have on My Site? This week's listener wants to know how many offers to have available for clients. We talk about offer ecosystems, how to decide what number makes sense, whether you should put the offers on your site, or keep them private and internal. There are a few things to keep in mind regarding your pricing and your potential clients and we discuss them all. /episode/index/show/businessbadass/id/28108583

Should I Create an Application Process for my Group Program? 11/13/2023

Should I Create an Application Process for my Group Program? Some online courses and programs requirean application. Is it a good idea to use one? We discuss why to use one and when and how Kirsty has used them in her programs as well as what you should be aware of, and why, if you decide to add an application to one of your offers. /episode/index/show/businessbadass/id/28108529

Why Are Fake Subscribers Cluttering Up My Email List!? 11/06/2023

Why Are Fake Subscribers Cluttering Up My Email List!? List building is critically important. What to do when the bots show up on your list in force? Where do they come from? Whatcan you do to get rid of them? We discussthese Qs, plus list health and strategy a bit too in this very short episode. /episode/index/show/businessbadass/id/28108481

Help! I've Underquoted! 10/30/2023

Help! I've Underquoted! Scope creep. Mispriced projects. Unexpected challenges during a project. What's your responsibility and what falls to your client? This week we tackle a curly question for someone in the middle of a sticky project. /episode/index/show/businessbadass/id/28108424

Working Through the Inevitable Content Creation Slump 10/23/2023

Working Through the Inevitable Content Creation Slump This week we talk about creating content to keep yourself in front of your audience. What do you create, how do you stay motivated, what's it all in service of anyway? We address what to do when you're in a slump, where to find inspiration and why it's such an important part of your business growth. /episode/index/show/businessbadass/id/28095968

What's Kirsty's Business Up To? Inside the Brain of a Launch Expert 10/16/2023

What's Kirsty's Business Up To? Inside the Brain of a Launch Expert This week we go behind the scenes in Kirsty's business to talk about her email membership, how she's thought about and structured offers in her business, and how she responds to market inquiries and demands. She's a super sharpmarketer who has a unique way of thinking about possibilities. She's also aboutto take her second maternity leave and we talk about what's different this time, how she prepared knowing now what she didn't before, and what she expects of her business while she takes time off. /episode/index/show/businessbadass/id/28095920

Feeling Pulled Between My Kids and My Business 10/09/2023

Feeling Pulled Between My Kids and My Business We have a rather gut wrenching question today, that I'm sure many listeners can relate to. The question is: "I was asked to speak at a big in-person conference and I wanted to say yes so much. But it requires international travel and I just can't manage that at the moment with kids and family commitments. I'm feeling a little deflated. Any advice on how to navigate this feeling of feeling pulled between what's best for my kids and me as a mother, versus what's best for my business?" Connect: Amy on Amy on Kirsty on /episode/index/show/businessbadass/id/28048839

What's Amy's Business Up To? 10/02/2023

What's Amy's Business Up To? In this episode, Amy brings listeners up to date with what she's been up to in her business. A detour from Magnetic North Mastermind, her core offer over the last 2 - 3 years, Amy has spent most of 2023 building a new course that encompasses all of the skills and techniques she's honed over her 30+ years of experience building six successful businesses. As a business-development specialist and coach for more than 1,000 creative freelancers, Amy's learned that there is one fundamental difference between freelancers who are good, (even great) at their craft and make a ‘just meh’ living and those who crush it. The difference? Business skills. Understanding what clients really want. Understanding what you really want. And then, knowing how to get it. Connect: Amy on Amy on Kirsty on /episode/index/show/businessbadass/id/28044057

Finding the Audience for my Interactive PDF Product 09/25/2023

Finding the Audience for my Interactive PDF Product On this week's episode of Business Badassery we have a question from a desiger who specializes in creating PDF's as interactive tools. The product helps break down complicated processes into manageable steps and includes features like self-check quizzes and tool tips. It's a very useful product that makes people's "brains expolode" once they understand the value, but our listener doesn't have a large enough audience to sell the service. So - the question is "My business overall runs on referrals, but I feel like I need I need to be more proactive in finding the audience for my interactive PDF's. I'm unsure of how to get in front of people who will need these and are willing to invest in a product like this. Where do I start?" Connect: Amy on Amy on Kirsty on /episode/index/show/businessbadass/id/28048734

Defining Success 05/29/2023

Defining Success Great question about how to define success in your business. This week's listener has a personal definition of success, which is freedom and flexibility. This person doesn't want to work 40 hours a week but is curious to hear BB's thoughts about how that definition of success may or may not appear to current and potential clients. How transparent do we need to be? /episode/index/show/businessbadass/id/26614938

Setting Up an Evergreen Funnel for a Digital Product 05/22/2023

Setting Up an Evergreen Funnel for a Digital Product Evergreen funnels are a great way to secure passive income in your business. If it's a new term to you, 'Evergreen Sales Funnel' is a fancy way of saying an automated system that sells your product year-round, to your audience, in a strategic way. Our listener this week is launching a digital product, a downloadable eBook resource for around the $50. She's wondering the best way to go about setting up an evergreen funnel for her new product. /episode/index/show/businessbadass/id/26614305

Combining Processes as a Copywriter / Designer Duo 05/15/2023

Combining Processes as a Copywriter / Designer Duo Great question from a listener this week: "I'm launching a joint offer with another fellow business owner who is not a copywriter. She's a designer, and we'd love to know how to go about this. How do we combine our processes, invoicing, workflow, etc, in order to ensure we're delivering the best to our clients while having fun ourselves?" /episode/index/show/businessbadass/id/26613162

Business Badassery with Special Guest Emma McMillan 05/08/2023

Business Badassery with Special Guest Emma McMillan We have a very special guest with us this week. Emma McMillan is someone we know quite well and truly admire and respect. Emma believes everyone can write better. As a copy coach, she guides small business owners and others to connect authentically – and consistently – with their audience. A former teacher of 12 years, Emma has run a successful copywriting business since 2016. Her unique skill set gives her a deep understanding of both how people learn and the realities of small biz life. As host of the podcast Not Just About Copy, Emma shares inspiring conversations along with practical coaching episodes on how to write better - with more ease, purpose, joy and flow. To learn more about Emma, see links below: /episode/index/show/businessbadass/id/26602647

Taking Time Off Without Falling Off Your Clients' Radar 05/01/2023

Taking Time Off Without Falling Off Your Clients' Radar This week's question is hugely relevant to both Amy and Kirsty: "How do you take a good chunk of time off your business without disappearing from your clients radar?" It can be an agonizing decision to walk away for a period of time, but is all that anxiety really worth it? Take a listen as we describe our experiences with taking blocks of time off and how it affected our businesses. /episode/index/show/businessbadass/id/26546415

Elements of a Good Partnership 04/24/2023

Elements of a Good Partnership There's so much packed into this week's question "What are the elements of a successful partnership like yours? And when I say successful, I also mean still having a blast together." We get very transparent about how we came to our business partnership and the secret sauce that makes our particular joint venture not only successful, but fun. /episode/index/show/businessbadass/id/26546373

Is it Time to Quit? 04/17/2023

Is it Time to Quit? This week's question comes from a listener who has been in business for two years, and still isn't hitting their financial goals. They're struggling with overwhelm, inconsistency and hiding behind the 'next new course' instead of trusting in their business. Is it time to quit? /episode/index/show/businessbadass/id/26356461

How Do You Beta Test? 04/10/2023

How Do You Beta Test? Beta testing is a popular way to discover how people relate to your product or offer before its final release. Join Amy and Kirsty as they answer this week's question about how they go about beta testing, how many people they include and the benefits it can provide prior to a proper launch. /episode/index/show/businessbadass/id/26356434

Lead Magnets 04/03/2023

Lead Magnets This one's all about Lead Magnets. Do you need a download? Are there other strategies that provide value and interest people in joining you list? Take a listen as Kirsty and Amy chat lead magnet success...and some flops. /episode/index/show/businessbadass/id/26333904

How Do You Manage Money? 03/27/2023

How Do You Manage Money? We've got a juicy question this week and it's about money. Do you have an emergency fund, and if so what does that look like? How many months of expenses should it cover? Tune in as we chat 'life boats' - aka, emergency funds to protect your business. /episode/index/show/businessbadass/id/26330682

Business Badassery with Special Guest Tanya Geisler 03/20/2023

Business Badassery with Special Guest Tanya Geisler We are so excited to welcome our special guest, Tanya Geisler today. If Tanya is new to you, she's a certified Leadership Coach, an international TEDx women's speaker, and a writer who teaches leaders how to combat their imposter complex and lead with iconic impact so they can achieve their ultimate goals. You can learn more about her at tanyageisler.com and we definitely recommend taking her quiz to discover your OWN Iconic Identity. /episode/index/show/businessbadass/id/26229714

The Future of Business Badassery 03/13/2023

The Future of Business Badassery In this episode we bat around ideas for the future of the Business Badassery podcast as well as how we plan to move forward as a duo. /episode/index/show/businessbadass/id/26093466

Business Badassery - Mexico Edition 03/06/2023

Business Badassery - Mexico Edition Hello! For those of you awesome, regular listeners you likely noticed we took a bit of time off. But we are back and can't wait for you to hear what we've been up to. Check out this episode all about our Business Badassery retreat in Mexico! /episode/index/show/businessbadass/id/26093313

Business Badassery with Guest Kaity Griffin 01/09/2023

Business Badassery with Guest Kaity Griffin Today we have a very special guest, Kaity Griffin! Kaity comes to us from Melbourne where she is a mum and Google Ads whiz. Kaity teaches businesses and marketers how to profitably use Google Ads and has a knack of breaking down totally confusing concepts (hello, Google Ads!) and letting you in on the trade secrets she uses with her 7 figure clients. /episode/index/show/businessbadass/id/25465407

Business Badassery Wrap Up 2022 12/26/2022

Business Badassery Wrap Up 2022 Something a little different for you this week! This eposode is likely landing in your ears towards the end of 2022, so we thought we'd share some behind the scenes intel and information about what's happened in both of our businesses this year. Grab a cup o 'cheer and cozy up as we chat about the leaps and hurdles, highs and lows of 2022. /episode/index/show/businessbadass/id/25330701

Anna Rogan on Time-Based Services 12/19/2022

Anna Rogan on Time-Based Services Today we have our first ever special guest on Business Badassery and it is the WONDERFUL Anna Rogan. If you have not heard of her she is a self confessed copywriting Jill of All Trades. Brand voice and messaging strategy, sales pages and launch copy, emails, websites and UX - she does it all. Anna helps business sound just like themselves (only better) in their copy so they can get out into the world and create a ruckus. /episode/index/show/businessbadass/id/25151193

How to Offer 'All the Things' Without Confusing People 12/12/2022

How to Offer 'All the Things' Without Confusing People This week on Business Badassery we have a question around positioning and managing multiple offers to different audiences. Our listener wants to know "How do you keep your content and messaging on point when you have many strings to your bow? How can I still do all the things without confusing people?" If you are an entrepreneuer wondering how to tailor your content in a way that connets with different audiences, this pod's for you. /episode/index/show/businessbadass/id/25150869

Should You Have a Waitlist When You're Booked Out? 12/05/2022

Should You Have a Waitlist When You're Booked Out? We've got a meaty question this week on Business Badassery. Our listener asks "I'm at a point in my business where I'm booking out months in advance. Yay! But also, what now? I have quickly created a waitlist to deal with inquiries but am a bit lost as to where to go from here. Ideally, I'd love to open my books once a quarter and fill my schedule with great clients. But I'm not sure how to get to that point. How do I stay top of mind with people? Do I open it to everyone on my list or prioritize who gets first dibs? Would love to hear your ideas and experience with waitlists." /episode/index/show/businessbadass/id/25150620

Business Badassery Podcast

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