The Business of Becoming

The Business of Becoming is the unapologetic podcast for women, practitioners, and coaches who are ready to build a business and a life on their own terms. Hosted by Lori Kennedy, founder of The Wellness Business Hub and a multi-seven-figure entrepreneur and coach, this show delivers real, unfiltered conversations about entrepreneurship, starting an online coaching business, financial freedom, personal growth, and the messy yet beautiful reality of balancing hormones (hello perimenopause) business, motherhood, and ambition. The Business of Becoming is the podcast for ambitious, health-conscious women who are done playing small and ready to claim peace, profit, and pleasure—on their terms. Hosted by Lori Kennedy, founder of The Wellness Business Hub and a multi-seven-figure entrepreneur and coach, this weekly show delivers unfiltered and often uncomfortable conversations about life, health, identity, relationships, and online business. If you’re building a business, navigating burnout, rewriting your story in perimenopause, or simply trying to hold it all together without losing yourself, you’re in the right place. Each episode blends mentorship with real talk and strategy, covering topics like: • Women’s health & hormone shifts • Online business, sales & marketing • Boundaries, burnout & nervous system regulation • Self-worth, identity & personal growth • Wealth, money mindset & making your own rules This is the show for the woman who wants more: more freedom, more truth, more pleasure, more impact without apology. Whether you’re here for practical strategy or the radical permission to become who you were told you shouldn’t be, you’ll find both. If you’re a health practitioner, life coach, therapist, or ambitious woman who wants more: more freedom, more impact, more income, this is your go-to show for honest advice, proven frameworks, and the permission to become everything you were told not to be.