3 Major Shifts Affecting Health Practitioners & Coaches & What's Actually Working Now
Release Date: 10/02/2025
Conquering Fear: The Key to Business Success
The Business of Becoming
In this conversation, we're talking about the emotional and psychological barriers that might be preventing you from doing the work you know you're meant to do. I'm diving into the neuroscience behind fear and resistance, explaining how our brains perceive threats and how this affects our decision-making. Lori emphasizes the importance of overcoming these barriers to achieve success and offers strategies for rewiring our nervous systems to embrace visibility and authority in business.
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3 Major Shifts Affecting Health Practitioners & Coaches & What's Actually Working Now
The Business of Becoming
Feeling frustrated that strategies that worked last year aren't working anymore? You're not alone. Many coaches and practitioners are struggling because they haven't adapted to the three major shifts that have transformed the online coaching industry since 2023. In this episode, I'm breaking down what's really changed (and what hasn't) in the alternative health and coaching world. Spoiler alert: the fundamentals are exactly the same, but the execution has completely evolved. You'll discover: • Why the fundamentals of successful coaching businesses never change (audience, marketing, offers,...
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What to Prepare For When Going All-In & How to Stay Motivated
The Business of Becoming
You've built a successful practice, but now what? How do you stay motivated when the fear that once drove you no longer applies? And if you're ready to go all-in on scaling your online business, what challenges should you actually prepare for? In this episode, I'm answering two powerful questions from clients that every ambitious practitioner faces. First, I'll walk you through the evolution from fear-driven to vision-pulled motivation, and why the skills that got you here won't get you there. Then, I'll share what you need to train for in your first three years of fully committing to your...
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How To Have A Successful Online Business In 2025 (as a health practitioner)
The Business of Becoming
In this conversation, Lori Kennedy discusses the essential elements for building a successful online business, particularly for health practitioners and coaches. She emphasizes the importance of understanding business fundamentals beyond professional credentials, the critical role of marketing, and the necessity of having a clear brand identity. Lori outlines the client journey from prospect to enrollment and highlights the significance of leveraging technology and AI to streamline processes. The conversation culminates in a call to action for mentorship and support, encouraging...
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How To Work With Clients Online
The Business of Becoming
In this episode, I'm sharing the options you have for working with clients online. Too many practitioners and coaches are stuck. They don't know how to package their knowledge in a way that supports client success and gives them the flexibility and freedom they desire. If you're new to working with clients online, this episode will give you massive amounts of clarity. Want more behind the scenes of my business and life, join me on Instagram Join The Wellness Business Hub Community on Facebook Get free business training and resources, subscribe to The Wellness Business Hub on...
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How I'd Build A 6-Figure Online Business In 2025
The Business of Becoming
In this episode, Lori shares her insights on what she would do if she had to start her business from scratch in 2025. She discusses the fundamentals of building a successful online business, the importance of having a signature client system, and how to leverage modern tools and strategies to achieve financial goals. Lori emphasizes the significance of mindset and the need for a structured approach to lead generation, marketing, and enrollment. The fundamentals of business remain constant, regardless of the financial goal. A signature client system is crucial for success. The importance of...
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Content Marketing for Health Practitioners: Turn Your Expertise Into Magnetic Messaging
The Business of Becoming
In this conversation, Lori discusses the critical role of messaging in achieving online success, particularly for practitioners and coaches. She emphasizes that effective communication is often overlooked in professional training, yet it is essential for engaging and converting clients. Lori shares frameworks for optimizing messaging, including understanding the audience's problems, crafting compelling transformations, and testing different approaches to find what resonates. She encourages practitioners to view messaging as a skill that requires practice and refinement, much like baking...
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The End of the Generalist: How Health Professionals Can Transition to Online Practice for Professional Fulfillment and Lifestyle Freedom
The Business of Becoming
In this episode, Lori discusses the significant changes occurring in the healthcare and coaching industries, emphasizing the shift from generalist practices to hyper-specialization. She highlights the importance of adopting innovative business models, particularly the Signature Client System, which incorporates technology and automation to enhance client results and practitioner fulfillment. Lori outlines the flaws of traditional practice models and presents a structured approach to building a successful online practice. For more informatio follow Lori Kennedy on Instagram...
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3 Books That Transformed My Life and Business | Essential Reading List
The Business of Becoming
In this deeply personal episode, Lori Kennedy shares the three books that radically transformed her life and business, helping her build a multi-million dollar empire while managing ADHD, overwhelm, and the mental load of entrepreneurship and motherhood. As someone who doesn't read traditional books but is obsessed with audiobooks, Lori reveals how these specific titles became her mental health lifeline during the most challenging periods of building her business. From learning the psychology of sales without being "salesy" to understanding quantum physics and manifestation, to discovering the...
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The 3 Business Investments I Most Regret Making (Kiss, Marry, Kill Part 1)
The Business of Becoming
In this episode, I'm sharing the mic with my business partner, Laura Wood. We thought it would be fun and helpful to do a Kiss, Marry, Kill version of business investing. In this episode of the Business of Becoming Podcast, we share valuable lessons we learned from investing in a variety of things like agencies, team, HR and masterminds, emphasizing the importance of critical thinking and due diligence in investment decisions. The conversation covers the pitfalls of hiring an HR department too early, the dangers of investing in coaching without measurable outcomes, and the...
info_outlineFeeling frustrated that strategies that worked last year aren't working anymore?
You're not alone. Many coaches and practitioners are struggling because they haven't adapted to the three major shifts that have transformed the online coaching industry since 2023.
In this episode, I'm breaking down what's really changed (and what hasn't) in the alternative health and coaching world.
Spoiler alert: the fundamentals are exactly the same, but the execution has completely evolved.
You'll discover:
• Why the fundamentals of successful coaching businesses never change (audience, marketing, offers, results)
• The massive shift from offline to online audience building and what it means for your strategy
• How 5.24 billion people on social media has changed where you need to show up
• Why Meta ad costs have increased from $1-2 per lead to $12-30+ (and how to adapt)
• The transformation from information-based to results-based marketing
• Why being a generalist will kill your business in 2025
• The three shifts that separate thriving coaches from struggling ones
The reality check: While some practitioners complain "nothing works anymore," the smart ones are adapting their strategies and thriving. The fundamentals haven't changed, but the game has evolved.
Perfect for: Coaches, health practitioners, and online service providers who want to understand what's actually working in today's market and stop wasting time on outdated strategies.
If you know a coach or practitioner who's been frustrated that their old strategies aren't working, share this episode. This is the home for women who adapt their strategies while staying true to the fundamentals that build successful businesses.
Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/
Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746
Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub