Stories Behind the Door
Self-storage isn’t just about square footage; it’s a booming industry driven by savvy operators, astute investors, skilled brokers, and everyday people making things happen. Hosted by Thaddeus Campbell, Stories Behind the Door pulls back the curtain on the real players behind the deals, developments, and day-to-day grind. Every week, we sit down with the people who are shaping the future of storage and flex space, one story at a time. If you're in the business or considering entering it, this is your front-row seat.
info_outline
Andre Capranos and 10 Federal are leading the charge to increase customer experience through Tech.
01/21/2026
Andre Capranos and 10 Federal are leading the charge to increase customer experience through Tech.
I sit down with Andrew Capranos, President of 10 Federal, to discuss the intersection of high-level operations and cutting-edge technology in self-storage. Andrew’s journey is a masterclass in efficiency. After managing retail teams of 400+ people at Target, he realized the incredible potential of the storage industry's margins—if you can get the operations right. We discuss his time at Public Storage, the birth of DaVinci Access Control, and the 10 Federal philosophy that "Customers want outcomes, not interactions." Key Takeaways from this Episode: The Necessity of Automation: Why a looming national labor shortage makes manual, on-site management a high-risk strategy for the next decade. Leading Indicators: Why looking at your past P&L is like driving with only a rearview mirror, and how to use data to predict future performance. Frictionless CX: How the hotel and airline industries have trained our customers to expect self-service, and why storage must adapt or die. Buying Right: Andrew shares how his team is successfully deploying capital in 2026 by finding value-add targets that others miss. Innovation vs. Expense: Why technology should be viewed as a profit driver, not a line-item cost. If you’re interested in how AI and machine learning are moving from "buzzwords" to "bottom-line boosters," this conversation with Andrew is essential listening. Connect with Thaddeus Campbell (S3 Partners): thaddeus@s3.partners Connect with Andrew Capranos This episode was brought to you by: https://www.kiwiconstruction.com/
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/39786700
info_outline
Storage Authority is bringing the Playbook for success in Storage to busy professionals.
01/14/2026
Storage Authority is bringing the Playbook for success in Storage to busy professionals.
I sit down with Marc Goodin, CEO and President of Storage Authority, to pull back the curtain on one of the most successful franchise models in the self-storage industry. Marc isn’t just a developer; he’s a civil engineer who has spent four decades learning exactly what makes a facility succeed. He shares why he decided to stop "retiring" and instead start helping other professionals build wealth through his proven system. We talk about the "scary" headlines of 2026, the reality of SBA financing, and why he believes a self-storage facility should be run with the same hospitality mindset as a high-end hotel. You will learn: Why you can no longer be a "C-student" operator and expect to scale in today’s market. How Marc’s team helps franchisees navigate the "headache" of the SBA loan process through established relationships. Why the customer has often made their decision to rent before they even walk into your office. The advantage smaller, more nimble operators have when adopting new technology compared to the 4,000-store giants. Why the current lull in "mad rush" development is the perfect time for serious players to find and build Class-A sites. If you’ve ever wondered if you have what it takes to own a storage facility while keeping your day job, Marc’s insights on systems and standards are exactly what you need to hear. Connect with Thaddeus Campbell: Connect with Marc Goodin: This episode was brought to you by:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/39703110
info_outline
You need to hear the incredible journey of Sydnie Wilda and the courage she carries into Self Storage.
01/07/2026
You need to hear the incredible journey of Sydnie Wilda and the courage she carries into Self Storage.
How do you transition from a "stay-at-home mom" opportunity to becoming a senator for the SSA Young Leaders Group and a director at a top management firm? This week, Thaddeus Campbell talks with Sydnie Wilda, RV & Boat Development Director at The Storage Manager. Sydnie shares her powerful journey of overcoming personal adversity by choosing to be a "survivor" rather than a victim—a mindset she has carried into her career as a powerhouse in self-storage. She discusses the shifting landscape of third-party management as we enter 2026 and why the "human touch" is more valuable now than ever. Key Takeaways from this Episode: Boutique Third-Party Management: Why the goal isn't to manage 200+ facilities, but to monitor every asset as if it were your own. The 2026 Tech Stack: Insights into Notify, Storage Defender, and Spider Door, and how these tools are transitioning the industry into the next generation. Legislative Awareness: Why donating your time to organizations like the SSA is critical for protecting the industry from over-regulation. Marriage as a Partnership: A raw look at the conscious choice to support each other's dreams while raising a young family. Advice for Owners: Why holding your operational problems "close to your chest" is a mistake and where to find the guidebook for success. Whether you're a young professional looking to break into leadership or an owner navigating the complexities of 2026, Sydnie’s infectious energy and tactical advice are exactly what you need to hear. Connect with Sydnie Wilda: Email: Website: Connect with Thaddeus Campbell: Website: LinkedIn: This episode was brought to you by:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/39621065
info_outline
How one Phone Call Changed the Trajectory for Alyssa Quill of Storage Asset Management
12/31/2025
How one Phone Call Changed the Trajectory for Alyssa Quill of Storage Asset Management
How do you grow from 21 management contracts to nearly 600 while keeping a "small-town" culture of caring? Join Thaddeus Campbell as he speaks with Alyssa Quill, CEO of Storage Asset Management (SAM), the nation’s largest independent third-party management firm. Alyssa shares her 21-year journey through the industry, including her time at StorageUSA and Extra Space, and the pivotal phone call from Jay Hoke that led to the founding of SAM in 2010 . She discusses the transition from the "easy" boom years of 2021 to the high-stakes, data-driven environment of 2025 . Key Takeaways from this Episode: The "Salt of the Earth" Advantage: Why the storage industry attracts genuine, kind people and why Alyssa isn't worried about private equity changing that DNA . Advanced Revenue Management: A look at how SAM utilizes eight distinct ECRI models to ensure each individual store performs, even without the pressure of Wall Street margins . Hiring for Impact: The secret to building a high-performing team that values reputation over the bottom line . Tech Strategy for 2026: How to use AI to identify operational "red flags" before they become issues . Philanthropy as Fabric: The story behind SAM’s support for Decker’s Blueprint and helping a partner fight for a cure for muscular dystrophy . Whether you are a solo owner or a large-scale developer, Alyssa’s insights on balancing high-level analytics with boots-on-the-ground human influence provide a masterclass in modern storage operations. Connect with Alyssa Quill: Email: Website: Connect with Thaddeus Campbell: Website: LinkedIn: This episode was brought to you by:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/39545985
info_outline
A 30 Year Legacy Wayne Woolsey is a Legend in Self Storage after 30 Years of Always Getting it Done
12/24/2025
A 30 Year Legacy Wayne Woolsey is a Legend in Self Storage after 30 Years of Always Getting it Done
What does it take to build a construction company that thrives for over 30 years? According to Wayne Woolsey, President and CEO of Kiwi II Construction, it’s simple: You have to be willing to "cook the meal" instead of microwaving it. In this episode, Wayne joins Thaddeus Campbell to share his journey from retrofitting public storage facilities after the Northridge earthquake to leading one of the most respected steel firms in the country . Wayne discusses the "steroid era" of storage, his predictions for steel pricing in 2026, and why he believes the industry's unique "if you succeed, I succeed" culture is its greatest asset . Key Takeaways: The 2026 Steel Forecast: Wayne breaks down why current steel prices (around $900/ton) are providing the consistency developers need to pencil projects for the coming year . Relationship ROI: Why 50% of the Kiwi II team has been with the company for over a decade and why Wayne’s cell phone number hasn’t changed in 30 years . Beyond the Shed: The evolution of steel aesthetics—from basic 1980s panels to modern insulated metal panels (IMPs) that look like brick and high-end masonry . The Flex Growth: How the "Small Bay Industrial Flex" and "Man Cave" segments are creating new opportunities for diverse steel designs . Connect with Wayne Woolsey: Email: Website: Connect with Thaddeus Campbell: Website: LinkedIn: This episode was brought to you by:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/39487260
info_outline
Hard work paid off in a massive way for Rob Kapp, Founder of KISS Locks. Even if it took two decades.
12/17/2025
Hard work paid off in a massive way for Rob Kapp, Founder of KISS Locks. Even if it took two decades.
I talk to Rob Kapp, President of Keep It Simple Storage, about his path from a "get rich slow game" entrepreneur to the inventor of the revolutionary KISS Lock. Rob's story is one of hard-won success: he committed to a multi-decade journey, even selling his home to reinvest in real estate . His burnout from managing facilities led to the idea for the KISS Lock, a smart lock with no batteries that's powered by your phone's NFC technology . Why This Matters to Operators: Cost Revolution: The lock eliminates the massive expense of installing electricity to every unit door in a new build . Operational Efficiency: It solves fragmented issues like overlocking, unlocking, and auction management, simplifying the entire process . Critical Inflection Point: Rob warns that the industry has matured. Operators must be willing to make the painful change to adopt new technology or risk being "pushed out" by more sophisticated competitors. The days of being an average operator and still making big margins are over . Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with Rob Kapp: Email: ob@keepitsimplestorage.com Website:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/39425400
info_outline
Shane Burgos climbed to the pinnacle of his craft, and the lessons translate from fighting to big business
12/10/2025
Shane Burgos climbed to the pinnacle of his craft, and the lessons translate from fighting to big business
I'm honored to share the deeply personal and inspirational story of MMA Pro-Fighter, "Hurricane" Shane Burgos. Shane’s journey to the UFC octagon wasn't just about physical skill; it was a testament to mental grit and commitment, starting when he was a teenager . Key Insights from Shane: Burning the Boats: Shane had no backup plan, committing fully to fighting and purposely getting kicked off his high school diving team to focus on training. The Power of Discipline: His martial arts background instilled a karate-style discipline that is crucial in fight camp, forcing him to account for every macro and never show up late . The Hardest Lesson: He shares the struggle of failing his black belt test three times and the pride of earning it when he finally met the higher standard . The Overnight Change: Shane recounts the surreal experience of the last-minute call to the UFC, where his life literally changed overnight, going from financial struggle to stability in less than a year . The "Ride or Die": His wife has been everything, pushing him outside his comfort zone and challenging him to grow into the man and father he is today . Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: This episode was brought to you by:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/39172995
info_outline
Kevin Bledsoe did it all in storage before taking the biggest bet possible.
12/04/2025
Kevin Bledsoe did it all in storage before taking the biggest bet possible.
I talk with Kevin Bledsoe, President of The Bledsoe Storage Group at Marcus & Millichap, about his transition from operations to brokerage and his outlook on the 2026 self-storage market. Kevin's story is one of hard work, he started by installing gate controllers and sweeping storage units before becoming a Director of Operations for major firms like Simply Self Storage. This deep operational knowledge allows him to look at a P&L and instantly identify $500,000 opportunities that sellers overlook. What You'll Hear: The Operational Edge: Kevin explains how his experience managing over 100 properties gives him an advantage in providing immediate, value-add advice to sellers. Betting on Himself: He shares the entrepreneurial mindset, inspired by mentors like John Gilliland and Alyssa Quill, that pushed him to leave his secure job and start his own brokerage firm during a difficult market period. The Myth of the Mom & Pop: Kevin believes that while opportunities in top markets are "dwindling," 25%–35% of the assets he values are still great deals for regional investors that major REITs will never acquire. 2026 Forecast: Kevin is bullish, forecasting that continued interest rate drops will spur transaction velocity and make 2026 a much better year for the self-storage market. Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with Kevin Bledsoe: Email: kevin.bledsoe@marcusmillichap.com Direct: (215) 531-7113 | Office: (215) 531-7000 This episode was brought to you by:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/39172230
info_outline
He’s renowned in storage and part of 2025’s most consequential deal
11/26/2025
He’s renowned in storage and part of 2025’s most consequential deal
I sit down with Ben Vestal, CEO of Argus Self Storage Advisors, to discuss his incredible two-decade run in the industry, the recent SmartStop acquisition of his management platform, and what's next for the self-storage space. Ben shares how his brokerage business has always focused on the chase and complicated deals but stresses the importance of camaraderie and the willingness of high-level mentors to share information in this unique asset class . Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with Ben Vestal: Email: bvestal@argus-realestate.com Website: This episode was brought to you by:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/39138470
info_outline
Tim Ryan is putting ‘Cuse honed investigative skills to work Appraising Self Storage Facilities
11/19/2025
Tim Ryan is putting ‘Cuse honed investigative skills to work Appraising Self Storage Facilities
I'm joined by Tim Ryan, MAI, Senior Vice President at Newmark, to get a definitive, data-backed look at the self-storage market. Tim's career journey is fascinating, from his days at Syracuse University pursuing sports broadcasting to becoming a commercial appraiser and a leader on Newmark's National Self Storage Team . Tim gives an insider's perspective on the challenges of appraising during the COVID "steroid era," where everyone was chasing sub-five cap rates . He breaks down how Newmark uses its vast, proprietary database, cycling through thousands of assets a year, to provide the solid foundation needed for accurate valuations. What You'll Learn: The ICAP Fallout: How the removal of the ICAP tax benefit effectively killed new self-storage development in the New York metro area by removing multi-million dollar tax savings. The Expense Crunch: Insurance costs have doubled in the last three years, and rising property taxes are adding significant pressure to operating income . Market Status: The market is stabilizing, with a narrowing bid-ask spread and an increase in transactions observed in the second half of 2025. Consolidation: The industry is highly specialized, and mom-and-pop operators are increasingly being targeted for acquisition by a select pool of sophisticated buyers and REITs . Connect with Thaddeus Campbell: Email: Website: LinkedIn: Connect with Tim Ryan: Email: Website: This episode was brought to you by:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/39050775
info_outline
Rona Siegel didn’t sacrifice her family life while helping to build the StorQuest brand nationally!
11/12/2025
Rona Siegel didn’t sacrifice her family life while helping to build the StorQuest brand nationally!
I have a truly inspiring conversation with Rona Siegel, National Director of Third Party Management at The William Warren Group/StoreQuest. Rona shares her "by chance" entry into the self-storage world 10 years ago and how the company's "lifestyle brand" energy, embodied by founder Bill Hoban, hooked her. Rona is not just a high-level executive; she's a three-time New York Marathon runner and a fiercely dedicated mother . She opens up about her emotional journey following her son, a 6'6", 312-pound offensive lineman, on the Vanderbilt football team. More powerfully, she shares the family's deep commitment to "do for others," including her decision to donate a kidney to a friend's husband . We pivot to the business of running a modern management platform. Rona explains why competing against the largest REITs now requires having every system "running on high," utilizing in-house call centers and proprietary revenue management to handle aggressive ECRIs and rate negotiations. She also emphasizes the vital advocacy work of the NYSSA in preventing damaging state legislation . Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with Rona Siegel: Email: rsiegel@williamwarren.com Website: This episode was brought to you by:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/38987220
info_outline
Dayo Adebayo left a lucrative Consulting Career to pursue Entrepreneurship and Real Estate
11/05/2025
Dayo Adebayo left a lucrative Consulting Career to pursue Entrepreneurship and Real Estate
Join me for a powerful and deeply personal conversation with Dayo Adebayo, Founder of DP Capital Partners. Dayo shares his path from managing complex corporate IT systems, where he witnessed executives who were financially secure but "not free," to dedicating his life to real estate entrepreneurship. Dayo's success is a testament to grind: he built an entire logistics company, which grew to over 300 employees and served Amazon, on the side of his corporate job. He walks through the difficult decision to leave his secure career to pursue what he calls "abundance." We discuss the core of his success: the compounding effect of reading (consuming 5-6 hours of audiobooks weekly) and why his biggest business strength is detaching his emotions from his decisions. Dayo details his focus on Class A Boat & RV Storage, backed by a new $25 million fund and a proof of concept that’s beating expectations. Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with Dayo Adebayo: Email: dayo@dpcapital.fund Website: www.dpcapital.fund LinkedIn: This episode was brought to you by:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/38808455
info_outline
Solving a $200 Billion Problem: Is Truck Parking the Most Lucrative Real Estate Niche?
10/29/2025
Solving a $200 Billion Problem: Is Truck Parking the Most Lucrative Real Estate Niche?
Solving a $200 Billion Problem: Andrew Jones and the Truck Parking Club I chat with Andrew Jones, VP at Truck Parking Club, about the severe shortage of safe truck parking, a problem that costs the logistics industry over $165 billion a year. Andrew's journey into this booming niche began after a lunch meeting with a broker, which led him to investigate the 10x problem of 3 million trucks with only 300,000 legal spots. Andrew's background as an operator and a regional manager at Extra Space Storage (his "MBA in self-storage") gives him a unique edge. He explains that Truck Parking Club is the "Airbnb for truck parking," providing a technological solution for sites like self-storage facilities to monetize unused spaces. Andrew shares his commitment to long-term partnership and why his unique and honest presence on LinkedIn—inspired by his family's values and his Native American heritage, is simply about doing business with people you like. Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with Andrew Jones: Email: andrew@truckparkingclub.com Website: LinkedIn: This episode was brought to you by:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/38807420
info_outline
Noah Springer covers the journey from the Family Farm to C Suite at an S&P 500 company!
10/22/2025
Noah Springer covers the journey from the Family Farm to C Suite at an S&P 500 company!
Join me for a powerful conversation with Noah Springer, Chief Strategic Officer of Extra Space Storage. Noah takes us back to his roots on a small farm in Central Illinois and shares the "life-defining moment" that sent him on a mission trip to Guatemala at 19, an experience that instilled a self-confidence he credits for his success. We trace his career from trading bonds at a bank to joining Extra Space in 2005 just before the company's massive growth. Noah stresses that the company is "built on values", with integrity and the Golden Rule at its core. He is open about the highly-debated COVID-era pricing strategy, explaining that it was driven by a need to adjust prices that had been suppressed by emergency regulations. Noah discusses his role in the company's $3 billion bridge lending program, which was created as an opportunity to support industry partners who needed capital. Finally, he shares the profound personal motivation that pushes him to take on ultra-endurance races: realizing how blessed he is, he feels a duty to "push as hard as I can" for those who have not had the same chance. Takeaways: Noah Springer joined Extra Space in 2005 just as the company purchased Storage USA, propelling it to the second-largest operator. The company's massive growth is credited to a commitment to its core culture and values that prioritize honesty and integrity. Noah emphasizes that Extra Space operates with a revenue strategy over an occupancy strategy, aiming for the highest revenue possible. The controversial increase in ECRIs (Estimated Completion Return Intervals) after COVID was a result of states of emergency pausing pricing and the need to bring old tenants up to a price that made sense. Extra Space created its bridge lending program to fill a gap in the market and create long-term partnerships, lending over $3 billion. His personal drive for ultra-endurance sports is fueled by a desire to push hard because he realizes he's won the "lottery by being born here". Extra Space's focus is on listening to the market and using its partners to determine what to add to the business. Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with Noah Springer: Email: nspringer@extraspace.com Website: This episode was brought to you by: https://www.kiwiconstruction.com/
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/38637565
info_outline
QC Capital is on the forefront of the Small Bay Flex wave
10/15/2025
QC Capital is on the forefront of the Small Bay Flex wave
I sit down with Chris Salerno, Founder, President, and CEO of QC Capital, to discuss why Small Bay Industrial Flex has become such a hot asset class. Chris shares how QC Capital, which started with a focus on car washes, pivoted after seeing the "oversaturation" in the self-storage market. We discuss the inevitable cap rate compression coming to this sector and why speed is key now, before institutional capital pays a premium. Chris also touches on how his education, including time at Wharton, informed his approach to psychological marketing and negotiation. If you have investment opportunities or are an accredited investor, Chris is looking to move "very, very fast". Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with Chris Salerno: Email: chris@qccapitalgroup.com Website: This Episode was brought to you by: https://www.kiwiconstruction.com/
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/38569440
info_outline
How Boxing prepared Robyn Schoch for the tough world of Commercial Construction
10/08/2025
How Boxing prepared Robyn Schoch for the tough world of Commercial Construction
I had a fascinating conversation with Robyn Schoch, Senior Vice President of Tri-Bridge Construction, about her journey from the boxing ring to the demanding world of self-storage construction. Robyn shares that her love for the industry comes from the tangible results of construction and the camaraderie it brings. She tells me, "I love the product type", emphasizing her commitment. Robyn explains how her boxing career instilled the grit and determination necessary for a construction executive. She likens the work to a "game of chess" and highlights that creativity is essential for navigating the current construction market challenges. We discuss significant market shifts, including how the 2021 IBC is allowing for more efficient builds and why she's excited about the future of small bay flex spaces. Robyn stresses the importance of mentorship, particularly for women in construction, and how Tri-Bridge focuses on transparency and repeat business with clients. Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with Robyn Schoch: Email: robyn.schoch@tribridgeres.com Website: This episode was brought to you by: https://www.kiwiconstruction.com/
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/38489445
info_outline
How to Win Over City Hall for Successful Real Estate Development
10/01/2025
How to Win Over City Hall for Successful Real Estate Development
I'm joined by Tyler Prime, a legal expert who specializes in the self-storage industry. Tyler and I discuss how he found his way into this "niche industry" and the powerful motivation of "Family is always a number one priority" for many industry players . Tyler offers critical insights for developers, emphasizing that understanding local regulations is crucial for development. We break down the complex world of property tax assessments, noting that PILOT programs can provide tax relief for developers. Tyler explains that community pushback can affect project approvals and highlights a current trend where "we're seeing more conversion projects" as developers adapt to market conditions. We also touch upon the unique camaraderie in the self-storage community and how innovative spaces like golf simulators are enhancing client relationships . Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with Tyler Prime: Email: tyler@primelaw.com Website: This episode was brought to you by https://www.kiwiconstruction.com/
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/38397805
info_outline
How Wrestling with the Famed Iowa Hawkeyes helped build a $100M General Contracting Firm
09/24/2025
How Wrestling with the Famed Iowa Hawkeyes helped build a $100M General Contracting Firm
Join me as I sit down with Jordan Kader, Business Development Director at MLCO Construction, for a powerful conversation about the unexpected path that led him to the self-storage industry. A former wrestler with "cauliflower ears" to show for it, Jordan shares how his time on the mat instilled a relentless work ethic and discipline that he now applies to his professional life. We discuss the critical role of a "wrestling mentality" in business, where natural talent is not enough, and extra effort is essential for success. Jordan emphasizes that building a strong team and company culture is vital for growth. He tells me he's focused on communication and responsiveness, and that "the proof is in the pudding". Looking ahead, Jordan has an ambitious goal for MLCO Construction, aiming for a "100 million dollar" increase in 2026. Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with Jordan Kader: Email: jcater@mlcoconstruction.com Website: This episode was brought to you by: https://www.kiwiconstruction.com/
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/38186990
info_outline
Small Bay Flex is the Darling of Commercial Real Estate and Doors and Spaces is taking Advantage
09/17/2025
Small Bay Flex is the Darling of Commercial Real Estate and Doors and Spaces is taking Advantage
In this episode, I interview RJ Fischer, Director of Acquisitions for Doors and Spaces, about the emerging asset class of Small Bay Flex. RJ shares his journey into this sector, which was informed by his background in appraisal. We discuss how the market for this type of industrial real estate is still evolving, noting that "the information is very fragmented", making open information sharing crucial for the industry's growth. The conversation highlights that the demand for these spaces is "stronger than ever" and that there's a growing "buzz" around Small Bay Flex investments. RJ explains that Doors and Spaces is "trying to build a brand" by focusing on strategic acquisition and development. The design philosophy behind their projects focuses on creating functional spaces for small businesses, with an emphasis on "doors, not docks" RJ also discusses the increasing interest from larger equity firms and how AI is seen as a tool to enhance real estate strategies, particularly in market research and decision-making. Connect with Thaddeus Campbell: Email: thaddeus@s3.partners Website: LinkedIn: Connect with RJ Fischer: Email: rfischer@repropco.com Website: This episode was brought to you by: https://www.kiwiconstruction.com/
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/38186645
info_outline
Beyond Local Police: The Future of Self-Storage Security
09/10/2025
Beyond Local Police: The Future of Self-Storage Security
Join me on Stories Behind the Door for a captivating conversation with Todd Sheppard, President of FutureLink Inc., a leading expert in self-storage security and technology. Todd shares his unique and unplanned entry into the industry, which started with a simple repair job and led him to discover a business with a "very relational" and supportive culture. Todd delves into his company's core philosophy: a proactive approach to security design that gets involved as early as the plan level to prevent costly change orders down the road. He explains how security has evolved from a few basic cameras to sophisticated systems featuring cloud storage and "active deterrence" that can literally ward off criminals . These systems also double as powerful marketing tools, helping owners attract tenants who prioritize peace of mind. The conversation also explores the profound influence of Todd's lifelong martial arts journey on his business principles. He explains how the discipline, integrity, and humility learned from training provide a solid foundation for his company, a place where the primary mission is to help clients solve their problems. In this episode, we cover: Todd's accidental entry into the self-storage industry. The value of a proactive security partner in mitigating costs and protecting assets. The evolution of technology in self-storage from basic cameras to advanced solutions. How a strong security system serves as a powerful marketing tool. The impact of Todd's martial arts discipline on his business philosophy. The importance of a "relational" culture in the self-storage industry. Connect with Thaddeus Campbell: LinkedIn: Website: Connect with Todd Sheppard: Email: todd@futurelinkonline.com Website: This episode was brought to you by: https://www.kiwiconstruction.com/
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/38050240
info_outline
How is StorageMart outperforming the publicly traded REIT’s?
09/03/2025
How is StorageMart outperforming the publicly traded REIT’s?
Join me on Stories Behind the Door for a captivating conversation with Alex Burnam, Vice President of Acquisitions at StorageMart. As a member of the third generation of the Burnam family in the business, Alex offers a unique perspective on the industry's evolution and its current challenges Alex provides a candid analysis of the acquisition market's rapid decline from its 2021 peak, explaining how rising interest rates and a disconnect between buyers and sellers have created a "perfect storm" for falling valuations . He also offers hope for the future, sharing data points that connect new home construction and smaller home designs to a positive long-term demand for self-storage. We discuss StorageMart's strategic decision to launch a third-party management program, which Alex says serves as a pipeline for off-market acquisitions and a way to help other operators. Finally, Alex reveals the secrets behind StorageMart's incredible record of beating the REIT average for same-store NOI growth for ten consecutive quarters, highlighting their nimble, innovation-obsessed culture as a key factor. Connect with Thaddeus Campbell: LinkedIn: Website: Connect with Alex Burnam: Email: alex.burnam@storage-mart.com Website: storage-mart.com This episode was brought to you by: https://www.kiwiconstruction.com/
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/37942245
info_outline
Jordan Feldman is helping his father cement his legacy in the Self Storage Industry.
08/27/2025
Jordan Feldman is helping his father cement his legacy in the Self Storage Industry.
Join me for a conversation with Jordan Feldman, Director of Operations at The Feldman Companies, a powerhouse in self-storage development. Jordan, who was "born into" the business , shares his journey from a high school internship on a construction site to a key role in a company that has built over three and a half million square feet of self-storage. Jordan candidly discusses his company's ability to thrive despite market challenges, attributing their success to their disciplined focus on a "recession resistant" asset class. He explains how their "young core" team, combined with a track record of successful relationships built over 25 years, has allowed them to secure financing and push through development when others have pulled back . We dive deep into the concept of "responsible development" which Jordan defines as a "trifecta" of working collaboratively with the municipality, the community, and the developer. This philosophy has allowed them to build projects they are truly proud of. He also reveals details about their new 95% construction financing program, a strategic move to assist other developers and expand their own presence in the industry. In this episode, we cover: Jordan Feldman’s journey from a high school internship to a leading role in a family business The Feldman Companies' unique growth strategy in a slowing market Why self-storage is considered a recession-resistant asset class The importance of team culture and a "young core" in driving a business forward A definition of "responsible development" and its impact on a project's success The launch of the Feldman Companies' new construction financing program Connect with Thaddeus Campbell: LinkedIn: Website: Connect with Jordan Feldman: Email: jordan@thefeldmancompanies.com Website: This Episode was brought you by Kiwi II Construction: https://www.kiwiconstruction.com
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/37927530
info_outline
Fitness, Family and the power of Relationships are keeping Nic Judie at the top of the game in tough times
08/21/2025
Fitness, Family and the power of Relationships are keeping Nic Judie at the top of the game in tough times
Join me on Stories Behind the Door for an inside look at the self-storage construction business with Nick Judie, Vice President of Martin Commercial. In this episode, Nick shares his fascinating journey into an industry he never planned to join. Nick explains how a downturn in the Houston office market led his general contracting firm to pivot to self-storage in 2014. He discusses the significant shift in the GC's role from hands-on builder to a manager of projects and relationships, emphasizing that he is "almost 100% subbed out" . Nick stresses that a GC's success is entirely dependent on its subcontractors, making strong relationships "everything" He provides a candid look at the financial realities of commercial construction, explaining how project delays, which he says you can almost always expect, are the biggest killer. On a more personal note, Nick shares the incredible story of how he met his wife in college and his dedication to fitness, a discipline he uses to stay balanced and calm amidst the daily chaos of his job. This conversation is a testament to Nick's "smooth jazz" demeanor and his philosophy that what matters most is what's behind the business: family and personal well-being Connect with Thaddeus Campbell: LinkedIn: Website: Connect with Nick Judie: Email: nic.judie@martincommercial.com Website: https://www.martincommercial.com
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/37866245
info_outline
Barry Shermans 35 years in Self Storage make him uniquely situated to handle a tough market
08/13/2025
Barry Shermans 35 years in Self Storage make him uniquely situated to handle a tough market
Join me for a masterclass on the self-storage industry, led by my colleague and mentor, Barry Sherman. As a licensed architect turned developer with three decades of experience, Barry provides a rare historical perspective on the industry's economic cycles and how to navigate them. Barry shares his firsthand experience from his first downturn in the mid-'90s, contrasting it with today's market, where dynamic pricing and a shift in financing sources have created new challenges and opportunities. He explains how the massive surge in deliveries in 2023 was a result of projects that started two to three years earlier, demonstrating the industry’s unique development lifecycle. We delve into the dramatic changes in the operational side of the business, from the tools used for underwriting, which have transitioned from manual processes to data-driven platforms. To the evolution of facility design and building codes. Barry stresses the critical importance of relationships in a competitive market, a lesson he has learned over his 30-year career. The episode concludes with Barry’s insightful and strategic outlook on the future of self-storage, predicting a focus on quality, mixed-use developments, and the reinvention of older assets. Connect with Thaddeus Campbell: LinkedIn: Website: Connect with Barry Sherman: Email: barry@s3.partners LinkedIn: Website: s3.partners
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/37768760
info_outline
Stephan Ross started from the bottom in Storage. Now he’s the go to expert for Feasibility
08/08/2025
Stephan Ross started from the bottom in Storage. Now he’s the go to expert for Feasibility
Ready for a deep dive into the history and future of the self-storage industry? In this long-awaited episode of Stories Behind the Door, I sit down with Stephan Ross, a true veteran of the self-storage world and an expert in feasibility studies. Stephan takes us back to 1985, sharing his beginnings as a live-in manager for National Self Storage. He recounts the early days of the industry when a fenced-in property with an electronic gate was considered "big time". We discuss the dramatic evolution of facilities, from drive-up units to multi-story buildings and advanced security features. Stephan reveals how the average customer stay has skyrocketed from just three months to over 17 months, fundamentally changing a pro forma. As a feasibility study expert, Stephan offers invaluable insights into the challenges of navigating today’s market, including the dynamic pricing strategies of REITs. He also shares incredible stories from his career, from having bobsled runners stolen from his facility during the Olympics to managing a site frequented by celebrities. Finally, we discuss the changing landscape of ground-up development, with a notable shift away from traditional self-storage and toward a blend of boat, RV, and flex space. If you're in the self-storage industry or considering a ground-up development, Stephan's decades of experience and wisdom are a must-listen. Chapters: 00:00 Introduction to Self Storage Journey 04:24 The Evolution of Self Storage Facilities 10:06 Challenges in Feasibility Studies 14:08 The Unique Culture of Self Storage 16:37 Market Trends and Overbuilding Concerns 26:58 Current Climate and Future of Self Storage Connect with Thaddeus Campbell: LinkedIn: Website: Connect with Stephan Ross: Phone: (866) 970-3343 Email: Website: https://www.cuttingedgeselfstorage.com
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/37738595
info_outline
So you think you want to be a ground up Developer?
07/30/2025
So you think you want to be a ground up Developer?
Join me for an engaging conversation with Ryan Treadwell and Kyle Kaniho, the visionary developers behind The Garage Den, a unique Small Bay Flex project in Centennial, Colorado. Ryan and Kyle share their compelling entrepreneurial journey, revealing how their search for business space led them down the path of developing Small Bay Flex units. They open up about the daunting challenges of navigating a complex entitlement process, including an unexpected annexation attempt by the City of Centennial that threatened to derail their entire project. Their story is a powerful testament to the resilience and "never give up" attitude essential for successful entrepreneurship. We delve into the meticulous details of their construction process, highlighting their commitment to quality and longevity over cost-cutting, evident in features like concrete driveways and strategically placed drains. Discover how their focus on creating a premium product attracted a surprisingly diverse range of buyers, from those needing space for businesses outgrowing a home garage to individuals housing unique collections. This episode offers invaluable insights into managing significant upfront construction costs, adapting to unforeseen financial hurdles by phasing development, and the continuous forward-thinking mindset required to push a multi-phase project from concept to completion. In this episode, we cover: Ryan and Kyle's entrepreneurial path and entry into Small Bay Flex development. Overcoming significant entitlement challenges and involuntary annexation attempts. The importance of resilience and determination in business. Design and construction philosophies that prioritize quality and longevity. The diverse market demand and varied uses for Small Bay Flex units. Managing the upfront financial demands of multi-phase real estate development. The mindset of continuous forward momentum in entrepreneurship. Connect with Thaddeus Campbell: LinkedIn: Website: Connect with Ryan Treadwell & Kyle Kaniho: Ryan Treadwell Email: ryan@thegarageden.com Kyle Kaniho Email: kyle@thegarageden.com Website: https://thegarageden.com
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/37599565
info_outline
Sometimes it’s not chasing the money that leads to the pot of gold.
07/23/2025
Sometimes it’s not chasing the money that leads to the pot of gold.
Join me for a captivating discussion with Jacob Pandl, co-founder of NodaFI, a technology company revolutionizing facility operations in the self-storage sector. Jacob shares his unique entrepreneurial path, tracing back to his roots in his family's German American restaurant business in Milwaukee. He recounts his pivotal experience as a software engineer at Zendesk where he honed his skills before taking the leap into entrepreneurship with NodaFI. Discover the fascinating evolution of NodaFI, from a simple college project designed to report campus maintenance issues to a comprehensive platform now specifically tailored for self-storage. Jacob delves into the critical role technology plays in today's self-storage landscape, highlighting how the industry is ripe for innovation and discussing the impact of generational shifts on customer expectations. We explore the competitive pressures driving technology adoption and Jacob's insights into the transformative power of AI, drawing parallels to past technological revolutions like the internet. Jacob also emphasizes the enduring importance of human connection and relationships in an increasingly automated world. Plus, hear about the strategic decision to bring industry expert Jesse Lamb on board and how her deep knowledge enhances NodaFI's offerings and strategic direction. In this episode, we cover: Jacob Pandl's journey from the restaurant industry to tech entrepreneurship. The unexpected origins and evolution of NodaFI as a facility operations platform. Lessons learned from Jacob's time as a software engineer at Zendesk. The critical role of reducing friction in the customer experience within self-storage. How generational shifts are driving the adoption of technology in the self-storage industry. Jacob's perspective on the significant impact of AI on the future of self-storage and other industries. The enduring value of human connection and networking in a tech-driven world. The strategic decision to bring self-storage veteran Jesse Lamb onto the NodaFI team. Connect with Thaddeus Campbell: LinkedIn: Website: Connect with Jacob Pandl and NodaFI: Website: https://www.nodafi.com Email: jacob@NodaFI.com
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/37508605
info_outline
The High Standards Learned from BJJ & Football for Business Success
07/18/2025
The High Standards Learned from BJJ & Football for Business Success
Ever wondered how top entrepreneurs navigate the complexities of real estate and build successful ventures? In this episode of Stories Behind the Door, I sit down with Brad Noble, a prominent self-storage developer and entrepreneur, to unpack his incredible journey and insights. Brad shares his unconventional entry into the self-storage industry, from a college business plan to becoming a developer. We dive deep into the current self-storage development landscape, discussing the challenges of finding profitable sites and the importance of "moats" around your deals. He opens up about how lessons learned from competitive sports, like wrestling and football, instilled a mindset of discipline, accountability, and delayed gratification that's been crucial to his success. You'll also get an inside look at Brad's strategic pivot into small bay industrial flex development , why he sees it as a natural extension, and his philosophy on building an "A-player" team that can tackle 300 new opportunities a week. Plus, hear about his newest venture, Noble Insured, and why he launched an insurance company specifically for self-storage assets. If you're in real estate, particularly self-storage or industrial flex, or aspire to be an entrepreneur, this conversation is packed with actionable insights on strategic growth, team building, and maintaining high standards in a competitive market. Chapters: Introduction and Background of Brad Noble Lessons from Competitive Sports Navigating Economic Challenges in Development Team Building and Hiring Philosophy Launching Noble Insured: A New Venture Connect with Thaddeus Campbell: LinkedIn: Website: Connect with Brad Noble: Website: nobleinsured.com Email:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/37456100
info_outline
Learn the Biggest Lessons from a 40 Year Career in Self Storage
07/09/2025
Learn the Biggest Lessons from a 40 Year Career in Self Storage
Join me on Stories Behind the Door as I chat with Maurice Pogoda, President and Founder of Pogoda Companies, about his fascinating journey into the self-storage industry. This 30-minute conversation is a must-listen for anyone in or aspiring to be in the self-storage niche! Maurice takes us back to the 1980s, sharing what it was like when the self-storage landscape was still largely underdeveloped – a true "Wild West." He was even the only self-storage broker in Michigan at the time! We discuss how technology has dramatically improved decision-making and operational efficiency in storage, and the significant shift from traditional large offices to more streamlined management practices. You'll also hear about the strategic choices behind the growth of Pogoda Companies, often driven by a deep familiarity with the Michigan market. Maurice emphasizes the enduring importance of a personal touch in customer service and how strong family values played a crucial role in raising successful children. His story is a powerful reflection of adaptability and strategic growth in a constantly evolving industry. In this episode, we cover: Maurice's unexpected entry into self-storage. The underdeveloped self-storage industry of the 1980s. The unique position of being the sole self-storage broker in Michigan. How "Wild West" the industry felt in its early days. The crucial role of family values in raising successful individuals. The transformative impact of technology on storage decision-making. The shift towards more efficient management practices. Strategic expansion decisions based on market familiarity. The continued importance of personal customer service. Lessons in adaptability and strategic growth from Maurice's journey. Connect with Thaddeus Campbell: LinkedIn: Website: Connect with Maurice Pogoda: Phone: (248) 877-3901 Website: pogodaco.com
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/37339775
info_outline
Get the lowdown on the Steel Market in Storage
07/02/2025
Get the lowdown on the Steel Market in Storage
What happens when an archaeologist becomes a builder in the self-storage world? In this episode, I talk with Patrick McAllister about how he transitioned from studying ancient ruins to leading complex construction projects in the storage industry. We dive into entrepreneurship, managing stress on big builds, and why relationships are everything in business. Patrick also shares insights on the evolution of storage since 2015 and how steel prices and development costs are shifting today. Follow Thaddeus Campbell: LinkedIn: Reach Patrick McAllister: Email: LinkedIn:
/episode/index/show/c1fb7a5a-b918-4752-8e66-99cccd34cccf/id/37228195