CES Tech Talk
CES is the most powerful tech event on the planet. Enter the cutting-edge world of technology with the CES Tech Talk podcast. We’re talking about the leading tech trends for AI, gaming, vehicle tech, sustainability and more. Expert guests. Expert insights. Subscribe today for the latest.
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Going for Olympic Gold: NBC's Game Plan for Paris 2024
07/23/2024
Going for Olympic Gold: NBC's Game Plan for Paris 2024
The Paris 2024 Olympics are set to transform the viewing and advertising experience like never before. As we anticipate the first Games post-Covid, the return of fans to the stands is adding an extra layer of excitement. Both in-person and online, it's shaping up to be the biggest event of the year, and possibly the decade. The game-changing streaming experiences, digital advertising strategies, and captivating storytelling methods will make these games unforgettable. In this episode: Learn how NBC tells captivating stories that get audiences invested in the athletes - like the epic showdown between Michael Phelps and Chad Le Clos at the 2016 Rio Games Discover the streaming coverage that will allow viewers to access over 5,000 hours of live event coverage across every sport Hear exciting new formats like Virtual Concessions for home delivery Explore how NBC is delivering an immersive Olympics experience with features like instant replays and personalized highlights
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How AI is Changing Consumer Behavior
06/04/2024
How AI is Changing Consumer Behavior
Tune in to hear Jenn Creegan, the VP of Global Marketing and Operations at Microsoft Advertising, give an inside look at some major evolutions in AI that are changing the advertising landscape. Learn about the influence of generative AI and conversational ads on consumer behavior and digital marketing, and why sustainability and diversity efforts are key to a successful future. In this episode: Understand the impact of Generative AI on consumer behavior. Uncover the power of conversational ads and digital marketing and learn how to engage your audience in a whole new way. Discover the sustainability efforts undertaken by tech companies and learn how to integrate sustainable practices into your marketing strategies. Embrace diversity and inclusion in the technology industry to foster innovation and reach a broader audience.
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The Future of Beauty: How L'Oréal is Pioneering Tech Transformation
05/28/2024
The Future of Beauty: How L'Oréal is Pioneering Tech Transformation
Hear the Chief Digital and Marketing Officer of L'Oréal unveil their commitment to innovation in the beauty industry. From revolutionary makeup applying technology for those with hand motion disabilities to the deeper meaning of identity formation, this conversation will change the way you see the intersection of beauty and tech. Learn how, amidst evolving technologies, L'Oréal remains dedicated to empowering individuals through beauty. In this episode: Discover the profound impact of digital transformation on the beauty industry and how it's reshaping consumer experiences. Uncover the latest advancements in hair dryer technology that are revolutionizing hairstyling and salon experiences. Understand the role of technology in shaping individual identities and its influence on beauty preferences and self-expression.
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All Screens, One Audience: The Modern Consumer
05/21/2024
All Screens, One Audience: The Modern Consumer
Consumers today are accessing content across a wide variety of devices and platforms - from smart TVs to tablets and everything in between. This fragmentation presents both challenges and opportunities for brands looking to effectively reach target audiences. We learn valuable insights on how Comscore is helping marketers maximize impact by identifying cross-platform consumers and coordinating messaging to them across screens. In this episode: Explore the latest cross-platform consumer consumption trends. Learn how to maximize ad reach across screens for a more impactful advertising strategy. Uncover the pivotal role of AI in shaping innovative advertising strategies for the future. Discover the untapped opportunities in gaming for marketers to connect with a vast, engaged audience. Master the art of building trust in digital ad measurement for more reliable and effective campaigns.
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With the Death of the Dongle, TV is Getting an Upgrade
05/14/2024
With the Death of the Dongle, TV is Getting an Upgrade
How does Vizio keep TV tech entertaining as there are more alternatives than ever helping consumers find a favorite show? The Vizio Group VP of Advertising and Data Sales tells all on how the latest Vizio tech keeps viewers engaged with AI-enabled curated content experiences. Doom scrolling is being made a thing of the past as Vizio machine learning creates a panel of suggested content and ads that speak directly to the consumer. In this episode: Discover the cutting-edge features of Vizio smart TVs unveiled at CES 2024, revolutionizing the TV viewing experience. Unlock the potential of AI optimization in smart televisions, shaping the future of targeted advertising and personalized content delivery. Gain insights into Vizio's branded content studio strategies for seamless content integration and audience engagement. Delve into the future of TV viewing experience to stay ahead in the ever-evolving television industry.
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Shaping the Standards of Tomorrow
05/07/2024
Shaping the Standards of Tomorrow
How does a 130-year-old company shape the future? By shaping the standards of tomorrow. Hear Dr. David Steel, Executive Director of UL Standards and Engagement, break down what UL does to ensure new innovations - from electric vehicles to autonomous tech - meet critical safety standards before coming to market. As David explains, UL brings together over 4,000 volunteers across industries and academia to build consensus around developing voluntary safety protocols, which prevents regulators from outright banning new technologies and stifling innovation. In this episode: Learn how UL traces its safety mission back to 1894 and the early days of electricity. Hear how UL standards help "unlock the promise of innovation safely." Discover why diversity and inclusive language matter in upholding universal safety. Find out how David's work with the Paralympics also drives UL's mission.
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Road Trip Revolution: The Shift to Driverless Cars
04/30/2024
Road Trip Revolution: The Shift to Driverless Cars
Did you know that your future car might become your second living space? Discover the future of transportation where your vehicle transforms into a personalized entertainment hub while merging safety, sustainability, and urban planning. As autonomous driving systems redefine mobility, automotive leaders like Panasonic are shaping this landscape. Listen in as the Panasonic Automotive Systems of America CTO talks about unexpected challenges and the pivotal role of software in realizing this transformative vision. In this episode: Discover the cutting-edge advancements shaping the future of autonomous driving systems. Explore the crucial role of integrating safety-critical components in vehicles for enhanced security and reliability. Uncover the potential of augmented reality HUDs (Heads Up Display) in revolutionizing the driving experience and safety measures. Gain insights into the evolving landscape of automotive technology and its impact on sustainability. Understand the transition towards software-driven development and its implications for the automotive industry.
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The Power of Internet Anonymity: How Reddit Fosters Connection
04/23/2024
The Power of Internet Anonymity: How Reddit Fosters Connection
How much human connection can be created between anonymous users on the web? An entire community’s worth as it turns out. Listen in to hear the Reddit VP of Large Customer Sales discuss how an entire world is communicating on Reddit and fostering genuine connection and engagement. In this episode: Discover the power of Reddit's community-driven platform for authentic brand engagement. Explore how anonymity on Reddit fosters positive user interactions and valuable connections. Learn about Reddit's self-regulation through the upvoting system and its impact on content visibility. Uncover the latest privacy-focused advertising trends on Reddit and their potential for reaching niche audiences. Understand the human connection and problem-solving dynamics that thrive on Reddit's platform.
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Your Shopping Experience is about to Get Seriously Smart
04/15/2024
Your Shopping Experience is about to Get Seriously Smart
With their expansive reach, engaging over 95% of households in the US and Canada, Instacart’s VP of Ad Product discusses their latest innovations. Hear about their new AI-powered smart carts, their partnership with Google Shopping, and how they are elevating both the online and in-store shopping experience. In this episode: Discover Instacart's innovative advertising strategies for increased consumer engagement and brand impact. Explore the expanded advertising capabilities that are taking Instacart to the next level in consumer experience. Uncover the importance of a seamless consumer experience and its impact on brand loyalty and engagement. Gain insights into Instacart's IPO and the future of innovation in the retail industry.
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Shop 'til You Virtually Drop: The Future of Retail
04/08/2024
Shop 'til You Virtually Drop: The Future of Retail
When Taylor Swift asks for her own virtual Christmas Tree Farm, you make her one. Learn how this CEO is revolutionizing online shopping with immersive 3D experiences just like that one. Imagine browsing through a virtual store where you can change the color scheme of furniture, explore a whimsical rendition of a flagship store, and even interact with real people represented as avatars. And the best part? This isn't just VR or AR - it's all accessible on your mobile device. Find out how Obsess is bringing gaming into shopping and creating personalized experiences that might just change the future of online retail. In this episode: Explore immersive technology for an unforgettable online shopping experience. Step into virtual stores to deepen brand engagement and connection. Experience 3D environments for visually stunning online shopping. Discover AI integration for personalized and tailored content. Uncover the future of e-commerce through innovative tools and strategies.
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Brand Safety During Olympics and U.S. Election
04/01/2024
Brand Safety During Olympics and U.S. Election
Discover how a global media measurement and optimization platform is using AI to ensure brand safety in the midst of high-energy periods like the Olympics and the US election. The CMO of Integral Ad Science talks about how AI is breaking down streaming services on a frame-by-frame basis to provide comprehensive brand safety, and why responsible media is becoming a massive topic of discussion.
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High-Tech Farming Grows with AI, EVs, & Self-Driving Tractors
03/25/2024
High-Tech Farming Grows with AI, EVs, & Self-Driving Tractors
Farming can be a constant struggle in trying to find effective solutions to enhance efficiency and sustainability. Traditional farming methods can’t cut it in today's fast-paced world. Kubota agrees and thinks it's time to explore sustainable agriculture technology solutions that can improve effectiveness of farming practices and enhance productive growth. Listen in to learn more! Key takeaways include: Kubota's commitment to leveraging tech like automation, AI, and data analysis to boost efficiency and sustainability in agriculture The capabilities of Kubota's electric vehicle concept vehicle to autonomously handle various farming tasks through independent motor control The importance of an incremental approach to inventing a sci-fi farming future, focusing on solving immediate customer needs
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Pinterest Chief Defines the Visual Curation Mission
03/18/2024
Pinterest Chief Defines the Visual Curation Mission
Join us as we uncover how Pinterest is revolutionizing user experience with personalized discovery. Explore how their use of human experts in developing AI models fosters inclusivity, celebrating diversity in body types, skin tones, and beyond. We also learn more about Pinterest's mission, emphasizing mental health and promoting positivity online.
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SAG-AFTRA Strike’s Impact on AI and Hollywood’s Future
03/11/2024
SAG-AFTRA Strike’s Impact on AI and Hollywood’s Future
AI's influence in creative work led to a recent strike by the actors union SAG AFTRA, emphasizing the critical need for protections and fair compensation. Hear the behind-the-scenes negotiations and the breakthroughs that will change the future of entertainment.
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General Mills + Technology = Revolutionized Food
03/04/2024
General Mills + Technology = Revolutionized Food
It's not just about iconic Cheerios and Lucky Charms anymore. Dive into this eye-opening conversation from CES 2024 to discover how General Mills is transforming consumer experiences and shaping the future of food with AI, regenerative agriculture, and strategic partnerships.
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Inside Roku's Playbook: From Emmy Victory to Shoppable Ads
02/26/2024
Inside Roku's Playbook: From Emmy Victory to Shoppable Ads
Roku is creating content that doesn’t feel like advertising by adding more engageable streaming content, curated sports hubs, shopability, and the launch of Roku City. Roku's VP of Global Advertising Sales and Partnerships Kristina Shepard explains more in this week's CES Tech Talk. A few key takeaways: (please put bullet points in front of each of the below paragraphs) Roku aims to turn its massive reach (76 million+ households) into performance, driving business outcomes for marketers They're creating binge-worthy "shoulder content" like their new food destination "All Things Food" to surround hit shows Shoppable ads are removing friction, letting viewers purchase products directly from creative, leading to 10x more conversions from the remote versus other shoppable formats
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Precision Marketing: Data, AI and The Human Connection
02/19/2024
Precision Marketing: Data, AI and The Human Connection
Dive into insights from SVP of Kroger Precision Marketing, Cara Pratt, on how advertising, technology, and organizational design are shaping the future of targeted marketing. What's the real secret behind Kroger's mission to provide a curated experience for customers? Find out how they're not just selling groceries – they're creating a deeply connected, human-centered experience for their customers.
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Beyond the Field and Court: NBA All-Star and NFL All-Pro Take on Hollywood
02/12/2024
Beyond the Field and Court: NBA All-Star and NFL All-Pro Take on Hollywood
We caught up with Blake Griffin and Ryan Kalil, the masterminds behind Mortal Media, while at CES 2024. Their unique backgrounds as professional athletes give them a competitive edge when building their entertainment projects. A couple highlights: They partnered with Billy Crudup on the Apple TV series Hello Tomorrow and revived a cult classic with White Men Can't Jump on Hulu. Now they've got some animation collaborations in the works, integrating AI and machine learning to animate new worlds.
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Future-Proofing Diversity, Equity, and Inclusion with AI
02/05/2024
Future-Proofing Diversity, Equity, and Inclusion with AI
Discover the impact of AI on diversity and inclusion efforts in the business world, as Omnicom's Chief Equity and Impact Officer, Emily Graham, shares her insights. Listen in to hear how Omnicom is training AI for good in this thought-provoking CES 2024 interview.
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NBCUniversal Talks the Future of TV
01/29/2024
NBCUniversal Talks the Future of TV
NBCUniversal is disrupting the streaming industry, aiming to bridge the gap between linear TV and digital platforms, while navigating the ever-changing landscape of advertising and technology. Hear Mark Marshall, Global Advertising Chairman, discuss how the streaming landscape is evolving and how advertisers are changing alongside it.
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The Future of Audio: iHeartMedia's Vision for 2024
01/22/2024
The Future of Audio: iHeartMedia's Vision for 2024
Explore the world of audio with Gayle Troberman, CMO of iHeartMedia, in this CES 2024 interview. We unpack the influence of audio as a mass reach medium and the innovative role of AI in content production and audience targeting. Hear how iHeartMedia's access strategy is reshaping the advertising scene and discover the trends shaping the future of podcasting.
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Day 3 of CES 2024: Tech Trends
01/22/2024
Day 3 of CES 2024: Tech Trends
Technology is solving problems. Hear from top editors about the tech trends that will drive change and impact lives for the better.
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Day 2 of CES 2024: AI, Cybersecurity, Privacy Policy
01/11/2024
Day 2 of CES 2024: AI, Cybersecurity, Privacy Policy
Artificial intelligence is leading the discussion across CES, with a focus on the technology's increasingly vast potential. But what does this rapidly advancing tech mean for cybersecurity and privacy? Explore the latest solutions for countering cyber intrusions through progress in privacy, cybersecurity and AI development.
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Day 1 of CES 2024: Digital Health
01/10/2024
Day 1 of CES 2024: Digital Health
As digital health solutions advance, today’s health consumers can look forward to improved access, equity and affordability across the therapeutic landscape. The tools and technologies on display at CES feature the most advanced innovations that are making treatments more personal, portable and customizable. Get an insider’s look at the future of care.
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ALL ON for CES 2024: What to Expect
12/27/2023
ALL ON for CES 2024: What to Expect
As we count down the days to CES, we’re preparing for a phenomenal show. With exhibits, events and programming that will span more than 2.5 million square feet from the Las Vegas Convention Center to ARIA, the Venetian Expo, Mandalay Bay and beyond, we’ll welcome 4000 exhibitors in 40-plus product categories. The greatest minds. The most powerful brands. The most impactful technology. In this episode of CES Tech Talk, hear all about it from CTA’s Gary Shapiro, president and CEO; Kinsey Fabrizio, SVP for CES and Membership; and John T. Kelley, VP and CES Show Director: They discuss topics including: The tech defining AI, transportation, startups, smart cities, digital health and solutions for a better, more sustainable planet. Must-see places and spaces at CES 2024 including Eureka Park, where breakthrough technologies are showcased, and C Space with the C Space Studio for a look into the future of advertising, entertainment and more. Who’s coming to CES 2024, with an anticipated 130,000 in attendance and 1200-plus startups at Eureka Park. Find out what else is brewing as excitement builds for the most powerful tech event in the world.
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Code to Cosmos, Guiding Businesses from AI to Space
12/18/2023
Code to Cosmos, Guiding Businesses from AI to Space
With a global workforce of 730,000, Accenture knows how businesses in virtually every market sector are getting work done, and how they’re investing their tech dollars. As Accenture’s Paul Daugherty explains, this mammoth consultancy knows companies’ backstories because Accenture is helping to write them. In this episode of CES Tech Talk, Chief Technology and Innovation Officer Daugherty discusses how generative AI is being used, and how space-oriented technologies are rolling out. He also introduces the cinema-worthy terms “quantum supremacy” and “metaverse continuum.” Listen closely to catch Daugherty’s rapid-fire insights that include these: In the health sector, generative AI applications include delivering lifesaving therapies in months versus years. Daugherty details how this may become reality sooner than many thought possible. Space technologies are emerging to address applications that include satellite collision avoidance, Earth imaging, and even interstellar financial transactions. Accenture’s brilliant strategies and solutions often take root among its special teams based in the company’s Accenture Labs and Accenture Ventures organizations. There are more, as Daugherty explains.
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Kohler: Beautiful and Smart in the Kitchen, Bath
12/11/2023
Kohler: Beautiful and Smart in the Kitchen, Bath
Kohler reveals the future of bath and kitchen technology in sleek products that also optimize accessibility and wellness. Discover the Kohler approach to unobtrusive, futuristic products that prioritize self-care and cleanliness. From voice-activated showers to touchless faucets and more, learn about personalized shower experiences and energy-efficient designs that cater to consumers who value efficiency without sacrificing quality. Kohler's Stephanie Knuth unveils the company's innovations in sustainable solutions, as well as what's new for spa-like experiences at home in the bath. Don't miss the conversation about Kohler's commitment to comfort, convenience and healthful living through luxurious, energy-efficient and sustainable products. For example: The toilet of tomorrow, the Numi 2.0, blends sleek design with automation. As Kohler will demonstrate at CES 2024, it incorporates touch-free tech with self-cleaning wands, a lid that opens and closes automatically and more. Your shower experience can be controlled almost to the last detail through simple voice commands. Kohler leverages Amazon, Google and Apple platforms so that you need only say, “Hey, Alexa, start my morning shower.” The water will be the temperature you want, and the spray pressure will be to your specifications. You can also pre-set water output to limit waste. Unknot tight muscles without a trip to the spa. The Kohler Stillness Experience is designed for self-care in the bath through a blend of bathtub design, light and sound. Sprig by Kohler adds aromatherapy for a Zen escape in the bathroom.
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TikTok Levels Up in Gaming
12/04/2023
TikTok Levels Up in Gaming
A fun and collaborative space for every type of digital consumer, TikTok has also become a preferred destination for gaming enthusiasts. Players and publishers spend hours a week connecting with the platform’s gaming community and innovations. In fact, video views of TikTok gaming content exceeded 3.6 trillion in 2022, alone. According to TikTok’s Rema Vasan, gaming audiences are looking for the platform’s blend of community, culture and new gaming content to experience. This episode of CES Tech Talk takes a deep dive into how and why TikTok is increasingly the platform of choice for finding and trying new gaming challenges. Here's a snapshot of insights from this episode: With more than 1 billion active users monthly, TikTok is the destination for millions seeking new games through exceptionally entertaining content that’s refreshed daily. Rema gets specific. Companies like the Pokemon GO creator Niantic Labs, launch exclusively on TikTok for the customized and collaborative support they receive. Rema explains the process, step by step. The platform’s content and communities set TikTok apart as a highly inclusive and multi-generational platform for gaming enthusiasts. Baby Boomers and Gen X users are joining with Millennials and Gen Z players to discover new gaming opportunities.
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Driving Into the Digital Fast Lane
11/27/2023
Driving Into the Digital Fast Lane
What if you could customize and update your car’s features and operations as quickly, securely and easily as you can for your smartphone? That vision drives Apex.AI, a CES 2024 exhibitor that’s innovating software designed to simplify connection to consumer-ready electric and autonomous vehicles. This company is breaking new ground as an enabler of the software-defined vehicle. Apex.AI President, CEO and Co-Founder Jan Becker observes that the software-defined vehicle is similar to smartphones in that the operating-system and app updates are quickly, simply and securely executed without a system redesign or costly trip to the dealer. Summarizing the Apex.AI vision in this episode of CES Tech Talk, Becker offers insights that include these: The OS for a smartphone employs a software development kit (SDK) that contains all the functionality common to apps for downloading data, creating a virtual keyboard and so on. Apex.AI has developed an SDK for software-defined vehicles. With Apex.AI, developers have a toolbox of pre-configured software with a modular, predefined and pre-certified design. They can use these to more quickly and easily implement a wide range of builds. Today’s cars include hundreds of small computers that essentially perform one task such as controlling the lights or radio. This architecture slows innovation, forcing update cycles that can last a year. In the future, a central core will control these features, as is the case with smartphones. Apex.AI software enables that central architecture. Apex.AI will demonstrate the future of software-defined vehicles, and how its software will enable them, at booth 6810 in the Las Vegas Convention Center’s West Hall. A press conference is also planned.
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Moderna Harnesses AI to Transform Medicine
11/13/2023
Moderna Harnesses AI to Transform Medicine
It wasn’t magic that allowed Moderna to launch its COVID-19 vaccine in less than a year. In fact, the company successfully designed its coronavirus vaccine with dizzying speed thanks to artificial intelligence. According to Moderna CIO Brad Miller, once the company attained the sequence of the virus, it completed the design for its highly effective vaccine in a mere two hours. Miller has a lot more to say about AI, machine learning and other technologies as pharmaceutical businesses race to save lives threatened by cancer and scores of other critical illnesses. In this episode of CES Tech Talk, key takeaways include these: Developing medicines is like building software; for example, both employ platforms as the foundational operating system. Because Moderna is a platform company, it used the mRNA platform built for earlier research to speed delivery of the COVID-19 vaccine. The highly efficient approach is also used for investigational mRNA medicines that could treat diseases ranging from flu to cancer. AI is programmed into Moderna platforms, and is used extensively across the company. Because the tech is so central to Moderna’s work, Miller offers best practices gleaned from long experience. Check out his comments on the company’s “AI Academy” and Moderna's AI application, mChat, for improving employees’ understanding of AI. Moderna is ALL ON for CES 2024. Stephen Hoge, Moderna president, will discuss AI in a speaking engagement on Thursday, January 11. Don’t miss his session, “The Future of Medicine: Individualized Treatments,” at 9:00 a.m. PT.
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