CES Tech Talk

CES is the most powerful tech event on the planet. Enter the cutting-edge world of technology with the CES Tech Talk podcast. We’re talking about the leading tech trends for AI, gaming, vehicle tech, sustainability and more. Expert guests. Expert insights. Subscribe today for the latest.

TikTok Levels Up in Gaming 12/04/2023

TikTok Levels Up in Gaming A fun and collaborative space for every type of digital consumer, TikTok has also become a preferred destination for gaming enthusiasts. Players and publishers spend hours a week connecting with the platform’s gaming community and innovations. In fact, video views of TikTok gaming content exceeded 3.6 trillion in 2022, alone. According to TikTok’s Rema Vasan, gaming audiences are looking for the platform’s blend of community, culture and new gaming content to experience. This episode of CES Tech Talk takes a deep dive into how and why TikTok is increasingly the platform of choice for finding and trying new gaming challenges. Here's a snapshot of insights from this episode: With more than 1 billion active users monthly, TikTok is the destination for millions seeking new games through exceptionally entertaining content that’s refreshed daily. Rema gets specific. Companies like the Pokemon GO creator Niantic Labs, launch exclusively on TikTok for the customized and collaborative support they receive. Rema explains the process, step by step. The platform’s content and communities set TikTok apart as a highly inclusive and multi-generational platform for gaming enthusiasts. Baby Boomers and Gen X users are joining with Millennials and Gen Z players to discover new gaming opportunities. /episode/index/show/cespodcast/id/28910358

Driving Into the Digital Fast Lane 11/27/2023

Driving Into the Digital Fast Lane What if you could customize and update your car’s features and operations as quickly, securely and easily as you can for your smartphone? That vision drives Apex.AI, a CES 2024 exhibitor that’s innovating software designed to simplify connection to consumer-ready electric and autonomous vehicles. This company is breaking new ground as an enabler of the software-defined vehicle. Apex.AI President, CEO and Co-Founder Jan Becker observes that the software-defined vehicle is similar to smartphones in that the operating-system and app updates are quickly, simply and securely executed without a system redesign or costly trip to the dealer. Summarizing the Apex.AI vision in this episode of CES Tech Talk, Becker offers insights that include these: The OS for a smartphone employs a software development kit (SDK) that contains all the functionality common to apps for downloading data, creating a virtual keyboard and so on. Apex.AI has developed an SDK for software-defined vehicles. With Apex.AI, developers have a toolbox of pre-configured software with a modular, predefined and pre-certified design. They can use these to more quickly and easily implement a wide range of builds. Today’s cars include hundreds of small computers that essentially perform one task such as controlling the lights or radio. This architecture slows innovation, forcing update cycles that can last a year. In the future, a central core will control these features, as is the case with smartphones. Apex.AI software enables that central architecture. Apex.AI will demonstrate the future of software-defined vehicles, and how its software will enable them, at booth 6810 in the Las Vegas Convention Center’s West Hall. A press conference is also planned. /episode/index/show/cespodcast/id/28799838

Moderna Harnesses AI to Transform Medicine 11/13/2023

Moderna Harnesses AI to Transform Medicine It wasn’t magic that allowed Moderna to launch its COVID-19 vaccine in less than a year. In fact, the company successfully designed its coronavirus vaccine with dizzying speed thanks to artificial intelligence. According to Moderna CIO Brad Miller, once the company attained the sequence of the virus, it completed the design for its highly effective vaccine in a mere two hours. Miller has a lot more to say about AI, machine learning and other technologies as pharmaceutical businesses race to save lives threatened by cancer and scores of other critical illnesses. In this episode of CES Tech Talk, key takeaways include these: Developing medicines is like building software; for example, both employ platforms as the foundational operating system. Because Moderna is a platform company, it used the mRNA platform built for earlier research to speed delivery of the COVID-19 vaccine. The highly efficient approach is also used for investigational mRNA medicines that could treat diseases ranging from flu to cancer. AI is programmed into Moderna platforms, and is used extensively across the company. Because the tech is so central to Moderna’s work, Miller offers best practices gleaned from long experience. Check out his comments on the company’s “AI Academy” and Moderna's AI application, mChat, for improving employees’ understanding of AI. Moderna is ALL ON for CES 2024. Stephen Hoge, Moderna president, will discuss AI in a speaking engagement on Thursday, January 11. Don’t miss his session, “The Future of Medicine: Individualized Treatments,” at 9:00 a.m. PT. /episode/index/show/cespodcast/id/28587193

Li-Fi Unleashes the Future of Esports 10/30/2023

Li-Fi Unleashes the Future of Esports Think of high-speed gaming and esports with almost imperceptible latency levels of about .5 milliseconds. Then, remove the wires and add virtually impregnable security. That’s what Li-Fi, or light fidelity, delivers. Now, PhotonFi is making the tech available in the U.S. With a host of applications and performance advantages over Wi-Fi and wired options, PhotonFi and Li-Fi are poised to change the gaming, esports and streaming landscape. Find out how it works in this episode of CES Tech Talk with PhotonFi COO Mike Fasulo and Gamer World News CEO Gayle Dickie. Here’s a sneak peek: To gauge the market opportunity for PhotonFi and the Li-Fi tech, consider that: Some 3.2 billion gamers around the world are growing the sector to about $4 billion in revenue. The U.S. has more than 45 million esports viewers with total prize money in the hundreds of millions of dollars. Li-Fi is deployed primarily in Europe for mostly military, aerospace, financial and transportation purposes but is moving to gaming markets. PhotonFi’s Mike Fasulo notes that the tech is ideal for larger-scale IT, enterprise and gaming organizations. It’s not yet feasible for at-home or individual use. Good news for when the tech is more consumer-ready for gamers and esports athletes: Activating it will be as simple as inserting a dongle into any standard gaming device and selecting Li-Fi for the network connection. /episode/index/show/cespodcast/id/28444610

Brunswick Tech Brings Futuristic Fun on the Water 10/16/2023

Brunswick Tech Brings Futuristic Fun on the Water The waves, the spray, the exhilaration that typify the boating lifestyle are within reach with technology Brunswick is applying to maritime experiences. The company has leveraged a range of innovations to become the largest recreational marine company in the world. CEO David Foulkes explains how Brunswick’s systems, sensors, joystick controls, GPS and more give boaters what they want, whether they’re beginners, seasoned seafarers or weekend water warriors. For example: Brunswick’s autonomous tech uses sensors and controls familiar to gamers to head off, among other issues, docking complexities that can plague even experienced boaters. That’s important when the docking site is a tight fit or located in choppy water. The connected and electric components of the ACES (autonomous, connected, electric and shared) framework mean, respectively, that boats can be monitored and secured remotely, and propelled more sustainably with electric outboard motors. Through Brunswick’s Freedom Boat Club, which is the largest of its type in the world, membership affords access to some 400 boating locations and 5000 vessels across the U.S., Europe and beyond. With more than 100,000 members, club participants benefit from variety, convenience and carefree maintenance. Look for the marina of the future by Brunswick at CES 2024. The exhibit will demonstrate the diversity of Brunswick boats, as well as the accompanying technology, and new formats including e-foils and e-surfboards. /episode/index/show/cespodcast/id/28310726

Tech for Humanity: Advancing Lives through Innovation 10/02/2023

Tech for Humanity: Advancing Lives through Innovation Can investing in technology for the good of humankind really pay off? Discover how companies that embrace human security principles not only contribute to a better world but also thrive in their markets. In this episode of CES Tech Talk, great minds from the worlds of diplomacy, finance, education and technology discuss how the aims of the UN-supported Human Security for All (HS4A) campaign can be tangibly realized. Hear from former New Zealand Ambassador to the U.S. Amanda Ellis and Jonathan (Jon) Miller, former chairman and CEO of AOL and News Corp Digital Media, as they detail how the tech industry can measurably improve sustainable development goals (SDGs) specified by the United Nations. Highlights include these points: Human security plays a crucial role in how well lives are lived, globally. CES 2024 will demonstrate solutions that show how tech can counter climate, healthcare, economic and other challenges. As the Human Security for All (HS4A) campaign extends into another year, look for its themes across CES 2024. When businesses invest in the types of human security initiatives that reflect the HS4A mission, they can compete more powerfully. The guests explain how. Regarding competitive advantage, Ambassador Ellis discusses research showing that millennials prefer to work for companies that are purpose-driven, and whose brands are associated with a cause. She points out that HS4A is the next big idea that can inspire this and other generations. /episode/index/show/cespodcast/id/28179686

Futuristic Farming: John Deere Ups Yields with AI, Robotics 09/18/2023

Futuristic Farming: John Deere Ups Yields with AI, Robotics With America’s 330 million farmed acres faced with climate and resource challenges, every seed is precious. Fortunately for Earth and its crops, John Deere is the champion heavyweight for sustainable and highly productive agriculture. Using robotics, artificial intelligence, advanced connectivity and automation, this company is constantly inventing new ways to maximize yields as economically and sustainably as possible. The tech is necessary to help farmers coax as much return as possible from the land they also must nourish and preserve. Discover in this episode of CES Tech Talk how John Deere, a 186-year-old enterprise, innovates futuristically for an ancient profession. John Deere’s manager for tech stack architecture Crystal Wells explains that: Farmers, who are overwhelmingly 55-plus years old, are among the most tech-forward professionals in the U.S. They have to be, given their daily struggles with weather and other variables. John Deere prioritizes AI and robotics in its advanced-tech arsenal. AI underpins sensors that track conditions to constantly adjust machine settings. Robotics counter a shrinking labor force by automating equipment. With 500,000 machines connected today, John Deere intends to connect 1 million more. The data gathered will be used to further improve productivity. For those interested in a tech career, agriculture is a gold mine of opportunity. The sector’s challenge is surpassed only by the importance of its mission, and success depends on diverse perspectives. /episode/index/show/cespodcast/id/28066020

L’Oréal, Because You’re Worth the Tech 09/04/2023

L’Oréal, Because You’re Worth the Tech What’s a beauty company doing at CES, the most powerful tech event in the world? Find out from the expert, L’Oréal’s augmented beauty and tech leader, Guive Balooch. He explains how the best beauty outcomes are far more than skin deep. Advanced engineering and chemistry underpin L’Oréal products so that consumers of all types can look and feel their best. From biotech and synthetic biology to AI and augmented reality, L’Oréal is helping individuals customize how they show themselves to the world. In this episode of CES Tech Talk, you’ll discover that: L'Oréal was founded 110 years ago by a chemist. Today, it’s the largest beauty company in the world with 35 well-known brands. As the dominant player in beauty-sector accessibility, L’Oréal has applied AI to deliver HAPTA and Brow Magic as counters to limited mobility; these devices, respectively, allow users to expertly apply lipstick and shape eye brows. With six years of AI experience, L’Oréal is now poised to explore generative AI as it continues to develop the future of beauty through science and technology. Moving to the metaverse, L’Oréal recently launched a Microsoft Teams collaboration with its Maybelline brand to explore virtual makeup during conference calls. No physical product needed. /episode/index/show/cespodcast/id/27891996

Cloud Control: Unleashing the Future of Gaming 08/21/2023

Cloud Control: Unleashing the Future of Gaming First announced at CES 2022, the Samsung Gaming Hub has taken gaming to greater heights in the cloud. Today, it’s a 3000-plus game platform where consoles and controllers no longer separate players from their their favorite interactive adventures. Now with partners including Blacknut and its 700-game library, Samsung has enjoyed a 13-fold increase in the hub’s user base since its launch. In this episode of CES Tech Talk, experts from Samsung, Blacknut and CTA discuss how new audiences are playing games from anywhere, on any device, without worrying about hardware or storage. Listen to Samsung’s Mike Lucero, Blacknut’s Daphné Parot and CTA’s Brian Comiskey as they explore: Gaming’s evolution from a strictly entertainment activity to one that powers deeper social connections The merits of the “virtual console” for creating an interface that’s comfortable for, and accessible to, new players looking for alternatives to traditional consoles and controllers Samsung streaming partners, like Blacknut, that enable lightning-fast access to games that can be accessed instantaneously Advantages the platform provides to producers and content creators seeking new audiences The untapped potential of generative AI in reshaping the gaming industry /episode/index/show/cespodcast/id/27807177

Variety and CTA on Streaming and the Future of TV 08/07/2023

Variety and CTA on Streaming and the Future of TV The TV streaming business is booming, but its future is in question. With two strikes in the broadcast content world, and forecasts of streaming spends north of $45 billion, what’s really happening behind the scenes of America’s top entertainment medium? Untangling the opposing forces behind our favorite shows are two experts on industry intel and research: Andrew Wallenstein, Variety’s Intelligence Platform lead, and Jessica Boothe, CTA research director. They discuss the factors that are shaping streaming experiences, among them the cost to consumers. Episode topics include: Prospects of growth – good, or not so much - in streaming services The content-quantity sweet spot for the streaming consumer Meghan Markle and the revenue potential of old shows that are new to you Ads, sports content and deciphering what audiences want Emerging trends in Millennial and Gen Z content consumption /episode/index/show/cespodcast/id/27679782

On the Fast Track to Autonomous Driving: Mobileye 07/24/2023

On the Fast Track to Autonomous Driving: Mobileye It’s coming your way, and to the highway. It’s an autonomous vehicle (AV) platform that will change the driving experience as we know it. AV tech company Mobileye is completing a platform that dramatically simplifies transitioning regular cars to operate autonomously. Hear from Mobileye SVP Nimrod Nehushtan as he discusses how far the tech has come in making autonomous driving reliable and feasible. Companies like Volkswagen and Porsche have aligned with Mobileye and the AV-driving future. Should you? Find out. In this episode, you’ll: Get a drivers-seat view of the Mobileye platform as its road tested Find out what’s in the platform, and how it can be integrated into essentially any car Better appreciate the technical sophistication involved in bringing safe autonomous driving to consumers /episode/index/show/cespodcast/id/27547854

A Journey to the Edge of Space 07/10/2023

A Journey to the Edge of Space Disproving the assumption that spaceflight is only for the wealthy, this episode of CES Tech Talk tells the story of spaceflight experiences for the general public. Imagine seeing the world from the heavens, free of borders and boundaries, then returning to Earth with a renewed appreciation for our shared global ecosystem. Watch to learn how two companies, Space Perspectives and Base Ventures, are making this a more accessible reality. In this episode, you’ll: Discover new heights in the travel experience with Space Perspective's unique approach to space tourism Learn how space travel has the potential to alter quality of life through new adventures Better appreciate the vital role diverse voices play in sparking innovation, underscored by the Base Ventures dedication to empowering underrepresented communities to become tomorrow’s leaders /episode/index/show/cespodcast/id/27418191

How Shark Tank Hooked BenjiLock at CES 06/26/2023

How Shark Tank Hooked BenjiLock at CES For this entrepreneur, the American Dream came true in Eureka Park at CES. The year was 2020 and Shark Tank scouts were combing the floor, as they’ve done for about a decade, searching for exciting strokes of tech genius. When they met Robbie Cabral, they were blown away. This episode of CES Tech Talk explores how Robbie and his padlock innovation, the fingerprint-activated BenjiLock, made their way to the Shark Tank studio, earning a highly lucrative deal with the show’s “Mr. Wonderful” shark, Kevin O’Leary. Today, the biometric BenjiLock is sold through Hampton Products International, and can be purchased across retail’s top outlets including Walmart, Best Buy, Lowe’s, Ace Hardware and Amazon. Learn what Supervising Casting Producer Mindy Zemrak saw in Robbie, how BenjiLock stood out, and strategies Eureka Park exhibitors can apply as they contend for the Shark Tank spotlight. Could you be next? Find out what it takes, and what to expect at CES 2024. /episode/index/show/cespodcast/id/27267195

Demystifying AI: Insights from Investing and Tech Experts 06/12/2023

Demystifying AI: Insights from Investing and Tech Experts AI is everywhere, and has been at work for years in our social media feeds, navigation apps and streaming platforms. Now, it’s increasingly helping businesses improve customer service, manage supply chains and more. As generative AI through ChatGPT, DALL-E and many others is grabbing headlines, investors are taking notice. Here to explain how AI works and what it means to consumers, as well as to tech indices, are Sara Mehle, Nasdaq index research strategist, and Brian Comiskey, CTA director of thematic programs. In less than 32 minutes, they break the tech down for general audiences and investors: AI at its core is simply a digital utility. It’s a tool that’s only as smart as the people programming its operations and setting its boundaries. /episode/index/show/cespodcast/id/27092214

Warner Bros. Discovery Dives Into Data 05/23/2023

Warner Bros. Discovery Dives Into Data With Warner Bros. Discovery, and its 28 networks that span digital media, attaining detailed data on ad impact demands a sort of alchemy. This media behemoth is compiling and applying data ingeniously across its properties to effectively connect advertisers with their target audiences. Andrea Zapata, head of ad sales research at Warner Bros. Discovery, breaks down strategies that get results in this episode of CES Tech Talk. Get the full story about ad data collection done right. /episode/index/show/cespodcast/id/26891007

Variety Forecasts the Future of Streaming 05/16/2023

Variety Forecasts the Future of Streaming From music to TV and film, Variety is all over what’s happening in the entertainment industry. Three years into the company’s Variety Intelligence Platform (or VIP, as it’s known to insiders), which goes beyond headlines to alert media businesses of developments in their industries, Variety has accumulated deep insight into what makes media platforms and products succeed. Variety’s Andrew Wallenstein discusses the media business in this episode of CES Tech Talk, observing that the question on everyone’s mind is, “Who will be left standing?” In this intensely competitive business, Andrew offers predictions on specific platforms’ futures. Find out what he foresees for the metaverse, virtual reality applications, industry mergers and more. /episode/index/show/cespodcast/id/26812200

SXM Media, Podcasts and the Art of Ad Tech 05/09/2023

SXM Media, Podcasts and the Art of Ad Tech With the largest podcast network in the U.S. and Canada, SXM Media has a lot to offer listeners – and brands seeking to target audiences with extreme precision. The company has mastered advertising technology, or ad tech, employing it to steer advertising to better target audiences that creators seek while informing listeners in ways that entertain. SXM Media, by the way, knows how to advertise with impact. It’s the combined sales organization of Sirius XM Holdings, Inc., which includes the Pandora and Stitcher platforms, and their audiences totaling some 150 million listeners. So, what does SXM Media do in advertising that others don’t? SXM Media ad SVP Lizzie Widhelm shares deep insights gleaned from 17 years in the audio-entertainment space. She also brings first-person experience from her role as creator of the popular Lady Space podcast.   /episode/index/show/cespodcast/id/26748672

Panasonic Powers EVs with Sustainability Tech 05/02/2023

Panasonic Powers EVs with Sustainability Tech From cameras to hairdryers, shavers, headphones and much more, Panasonic has been giving the consumer electronics public what it wants, and needs, for 105 years. Now this global business is prioritizing sustainability with EV batteries and high-efficiency car accessories such as stereos. With American operations and manufacturing that span 60 years, Panasonic is building sustainability solutions in the U.S. Its production facility for EV batteries, in partnership with Tesla, is in Reno, NV. More of the company’s sustainability story is detailed in this episode of CES Tech Talk as Panasonic North America CEO, Megan Myungwon Lee, discusses an ambitious planet-friendly mission. Find out what else Panasonic has in store. Hint: It has to do with hydrogen fuel-cell technology. /episode/index/show/cespodcast/id/26704998

NBCUniversal Solves the Streaming-Ads Challenge 04/25/2023

NBCUniversal Solves the Streaming-Ads Challenge For broadcast programming, is there a right way to insert commercials into popular shows? NBCUniversal’s Yusuf Chuku says yes. As the corporation’s executive VP of client strategy and insights, he should know. Audiences shouldn’t just tolerate ads, but enjoy and appreciate them. He cites engagement with advertising on NBC Universal’s Peacock channel as proof. In this episode of CES Tech Talk, Yusuf discusses how to incorporate ads into compelling programs for better user engagement. /episode/index/show/cespodcast/id/26611659

MotorTrend Explores What’s in Your Driving Future 04/18/2023

MotorTrend Explores What’s in Your Driving Future What’s the outlook for autonomous cars taking over our roadways? Are EVs and self-driving cars really the future of transportation? MotorTrend has been investigating, and credibly reporting on, these and other questions ever since vehicle tech first challenged the internal combustible engine we all know so well. The magazine’s president, Alex Wellen, discusses how MotorTrend, a publishing industry success story, sees the car-driving future. /episode/index/show/cespodcast/id/26531595

Mastercard Creates Web3 Accelerator for Artists, Athletes 04/11/2023

Mastercard Creates Web3 Accelerator for Artists, Athletes A Web3 platform that fosters digital creative control: Priceless. This is the Mastercard Artist Accelerator, launched at CES 2023. Because Mastercard recognizes that effective marketing must be value-based and purpose-driven, the company created this Web3 creative collective. As explained by Raja Rajamannar, Mastercard CMO, the platform is intended to give artists and athletes greater digital and financial control over their brand. He’s joined in this episode by Crystal Dunn, U.S. women’s soccer champion and Mastercard brand ambassador. She shares her views on the Mastercard accelerator, and how initiatives like this can heighten creative performance, whether in the studio or on the playing field. /episode/index/show/cespodcast/id/26469267

L.A. Rams Bring Tech to Gameday 04/04/2023

L.A. Rams Bring Tech to Gameday With Super Bowl wins in 2022 and 2000, the Los Angeles Rams continue to demonstrate a champion mindset. As hallmarks of the team’s progressive culture, the Rams embraced the first Black contracted player, first male cheerleader and first openly gay player, and now welcomes advanced technology. What’s new, and how will technology further propel a team that draws outside the lines to make things happen? Listen to Jennifer Prince, the organization’s first chief commercial officer, as she talks about the Los Angeles Rams at CES, and ways that technology and sports converge. /episode/index/show/cespodcast/id/26406366

Journey: Designing for Metaverse-Bound Brands 03/28/2023

Journey: Designing for Metaverse-Bound Brands Metaverse means many different things to different audiences. Helping to give it shape for businesses, design firm Journey launched in 2022 as an innovation consultancy. Discover how Journey’s Cathy Hackl, the sector’s first executive to hold the title of Chief Metaverse Officer, guides brands seeking to break into new virtual worlds. Journey steers businesses in their quest to leverage Web3 and metaverse-native technologies for NFTs, gaming, virtual fashion, virtual worlds and more to build audiences in deeply immersive virtual spaces. /episode/index/show/cespodcast/id/26331051

HartBeat’s Comedic Storytelling Builds Brands 03/21/2023

HartBeat’s Comedic Storytelling Builds Brands Comedian Kevin Hart’s production company, Hartbeat, is on a mission to elevate brands and strengthen societal connections through laughter. The company leads the comedic entertainment field, producing film, TV, digital and live programming through a wide range of digital platforms the company defines as talent activators. Listen to HartBeat CEO Thai Randolph as she discusses highly-rated programs -- including Hart to Hart and Cold as Balls – that change minds through funny and thought-provoking stories. Collectively, these programs have attracted to their stages the likes of John Travolta, Jay-Z, Tracee Ellis Ross and many more, as well as athletes from the NBA, NFL and WWE. /episode/index/show/cespodcast/id/26259531

General Mills Dishes On Tasty Food and Tech 03/14/2023

General Mills Dishes On Tasty Food and Tech From Progresso Soup to Lucky Charms cereal and Totino’s Pizza Rolls, General Mills has been satisfying hunger pangs for decades. But how does a company with so many tastes to appease stay ahead in these intensely competitive times, and when obesity and sustainability are top of mind for more consumers? Find out how General Mills is working to tackle diabetes while nurturing sustainable farming practices in this interview with Doug Martin, chief brand and disruptive growth officer. /episode/index/show/cespodcast/id/26193087

Christie’s: NFTs Are Fine Art for Sale 03/07/2023

Christie’s: NFTs Are Fine Art for Sale In a record-breaking year for Christie’s Auction House, sales totaled $8.4 billion in 2022. Among the Andy Warhol, Man Ray and other masterpieces purchased were NFTs. Because luxury now transcends the physical world, Christie’s, too, has evolved with transactions in blockchain creations of distinction. Christie’s Senior VP of Marketing Neda Whitney discusses AR, VR and other technologies that take fine art purchases beyond the physical auction floor. /episode/index/show/cespodcast/id/26120547

Best Buy: A Tech Playground that Enriches Lives 02/28/2023

Best Buy: A Tech Playground that Enriches Lives If you’re a tech consumer across the Americas, you know Best Buy. The brand is built on outstanding consumer experiences enabled through technology. Best Buy prides itself on bettering the customer’s quality of life and livelihood through devices, accessories, toys and games, all while working to preserve the planet. Find out how Best Buy sustains its status as customers’ go-to for virtually anything tech. Is the metaverse next? Chief Customer Officer Allison Peterson has a lot to say about the physical and virtual worlds Best Buy occupies, and may master next. /episode/index/show/cespodcast/id/26036199

The Ad Council Connects Audiences and Causes 02/21/2023

The Ad Council Connects Audiences and Causes Smokey Bear. Crash Test Dummies. Love Has No Labels. These iconic advertising campaigns reflect how the Ad Council applies creativity to causes that sway millions. As explained by Ashley Menschner, senior VP of media, the council harnesses every available platform in advertising to educate audiences on matters such as addiction, gun safety and, coming soon, mental health. Founded in 1942 as the War Advertising Council, this nonprofit has no fear of what’s new in media. This week on CES Tech Talk, find out what the Ad Council is considering as the metaverse matures. /episode/index/show/cespodcast/id/25964358

Navigating the Metaverse with Accenture 02/14/2023

Navigating the Metaverse with Accenture How do businesses reap metaverse rewards as they map their investment strategies? Find out how one of the world’s top consulting firms, Accenture, formulates approaches that guide companies’ paths across this exploding market. Accenture’s Denise Zheng offers insights for success. /episode/index/show/cespodcast/id/25893069

Allen Media: From Local TV to the Broadcasting Stratosphere 02/07/2023

Allen Media: From Local TV to the Broadcasting Stratosphere Allen Media Group, the first African-American owned and multi-platform media company, owns 36 ABC-NBC-CBS-FOX network affiliate TV stations in 21 U.S. markets, as well as 12 HD television networks serving nearly 220 million subscribers 24 hours a day. With brands including The Weather Channel, TheGrio and Pets.TV, the company has prospered by investing aggressively in high-quality production values, and in deeply localized programming. Founder and Chairman – and former stand-up comedian – Byron Allen discusses how he beat the odds to build a broadcasting empire by challenging content models, taking risks and embracing what’s close to home. /episode/index/show/cespodcast/id/25822368

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