CES Tech Talk
CES is the most powerful tech event on the planet. Enter the cutting-edge world of technology with the CES Tech Talk podcast. We’re talking about the leading tech trends for AI, gaming, vehicle tech, sustainability and more. Expert guests. Expert insights. Subscribe today for the latest.
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The Power of Internet Anonymity: How Reddit Fosters Connection
04/23/2024
The Power of Internet Anonymity: How Reddit Fosters Connection
How much human connection can be created between anonymous users on the web? An entire community’s worth as it turns out. Listen in to hear the Reddit VP of Large Customer Sales discuss how an entire world is communicating on Reddit and fostering genuine connection and engagement. In this episode: Discover the power of Reddit's community-driven platform for authentic brand engagement. Explore how anonymity on Reddit fosters positive user interactions and valuable connections. Learn about Reddit's self-regulation through the upvoting system and its impact on content visibility. Uncover the latest privacy-focused advertising trends on Reddit and their potential for reaching niche audiences. Understand the human connection and problem-solving dynamics that thrive on Reddit's platform.
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Your Shopping Experience is about to Get Seriously Smart
04/15/2024
Your Shopping Experience is about to Get Seriously Smart
With their expansive reach, engaging over 95% of households in the US and Canada, Instacart’s VP of Ad Product discusses their latest innovations. Hear about their new AI-powered smart carts, their partnership with Google Shopping, and how they are elevating both the online and in-store shopping experience. In this episode: Discover Instacart's innovative advertising strategies for increased consumer engagement and brand impact. Explore the expanded advertising capabilities that are taking Instacart to the next level in consumer experience. Uncover the importance of a seamless consumer experience and its impact on brand loyalty and engagement. Gain insights into Instacart's IPO and the future of innovation in the retail industry.
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Shop 'til You Virtually Drop: The Future of Retail
04/08/2024
Shop 'til You Virtually Drop: The Future of Retail
When Taylor Swift asks for her own virtual Christmas Tree Farm, you make her one. Learn how this CEO is revolutionizing online shopping with immersive 3D experiences just like that one. Imagine browsing through a virtual store where you can change the color scheme of furniture, explore a whimsical rendition of a flagship store, and even interact with real people represented as avatars. And the best part? This isn't just VR or AR - it's all accessible on your mobile device. Find out how Obsess is bringing gaming into shopping and creating personalized experiences that might just change the future of online retail. In this episode: Explore immersive technology for an unforgettable online shopping experience. Step into virtual stores to deepen brand engagement and connection. Experience 3D environments for visually stunning online shopping. Discover AI integration for personalized and tailored content. Uncover the future of e-commerce through innovative tools and strategies.
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Brand Safety During Olympics and U.S. Election
04/01/2024
Brand Safety During Olympics and U.S. Election
Discover how a global media measurement and optimization platform is using AI to ensure brand safety in the midst of high-energy periods like the Olympics and the US election. The CMO of Integral Ad Science talks about how AI is breaking down streaming services on a frame-by-frame basis to provide comprehensive brand safety, and why responsible media is becoming a massive topic of discussion.
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High-Tech Farming Grows with AI, EVs, & Self-Driving Tractors
03/25/2024
High-Tech Farming Grows with AI, EVs, & Self-Driving Tractors
Farming can be a constant struggle in trying to find effective solutions to enhance efficiency and sustainability. Traditional farming methods can’t cut it in today's fast-paced world. Kubota agrees and thinks it's time to explore sustainable agriculture technology solutions that can improve effectiveness of farming practices and enhance productive growth. Listen in to learn more! Key takeaways include: Kubota's commitment to leveraging tech like automation, AI, and data analysis to boost efficiency and sustainability in agriculture The capabilities of Kubota's electric vehicle concept vehicle to autonomously handle various farming tasks through independent motor control The importance of an incremental approach to inventing a sci-fi farming future, focusing on solving immediate customer needs
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Pinterest Chief Defines the Visual Curation Mission
03/18/2024
Pinterest Chief Defines the Visual Curation Mission
Join us as we uncover how Pinterest is revolutionizing user experience with personalized discovery. Explore how their use of human experts in developing AI models fosters inclusivity, celebrating diversity in body types, skin tones, and beyond. We also learn more about Pinterest's mission, emphasizing mental health and promoting positivity online.
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SAG-AFTRA Strike’s Impact on AI and Hollywood’s Future
03/11/2024
SAG-AFTRA Strike’s Impact on AI and Hollywood’s Future
AI's influence in creative work led to a recent strike by the actors union SAG AFTRA, emphasizing the critical need for protections and fair compensation. Hear the behind-the-scenes negotiations and the breakthroughs that will change the future of entertainment.
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General Mills + Technology = Revolutionized Food
03/04/2024
General Mills + Technology = Revolutionized Food
It's not just about iconic Cheerios and Lucky Charms anymore. Dive into this eye-opening conversation from CES 2024 to discover how General Mills is transforming consumer experiences and shaping the future of food with AI, regenerative agriculture, and strategic partnerships.
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Inside Roku's Playbook: From Emmy Victory to Shoppable Ads
02/26/2024
Inside Roku's Playbook: From Emmy Victory to Shoppable Ads
Roku is creating content that doesn’t feel like advertising by adding more engageable streaming content, curated sports hubs, shopability, and the launch of Roku City. Roku's VP of Global Advertising Sales and Partnerships Kristina Shepard explains more in this week's CES Tech Talk. A few key takeaways: (please put bullet points in front of each of the below paragraphs) Roku aims to turn its massive reach (76 million+ households) into performance, driving business outcomes for marketers They're creating binge-worthy "shoulder content" like their new food destination "All Things Food" to surround hit shows Shoppable ads are removing friction, letting viewers purchase products directly from creative, leading to 10x more conversions from the remote versus other shoppable formats
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Precision Marketing: Data, AI and The Human Connection
02/19/2024
Precision Marketing: Data, AI and The Human Connection
Dive into insights from SVP of Kroger Precision Marketing, Cara Pratt, on how advertising, technology, and organizational design are shaping the future of targeted marketing. What's the real secret behind Kroger's mission to provide a curated experience for customers? Find out how they're not just selling groceries – they're creating a deeply connected, human-centered experience for their customers.
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Beyond the Field and Court: NBA All-Star and NFL All-Pro Take on Hollywood
02/12/2024
Beyond the Field and Court: NBA All-Star and NFL All-Pro Take on Hollywood
We caught up with Blake Griffin and Ryan Kalil, the masterminds behind Mortal Media, while at CES 2024. Their unique backgrounds as professional athletes give them a competitive edge when building their entertainment projects. A couple highlights: They partnered with Billy Crudup on the Apple TV series Hello Tomorrow and revived a cult classic with White Men Can't Jump on Hulu. Now they've got some animation collaborations in the works, integrating AI and machine learning to animate new worlds.
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Future-Proofing Diversity, Equity, and Inclusion with AI
02/05/2024
Future-Proofing Diversity, Equity, and Inclusion with AI
Discover the impact of AI on diversity and inclusion efforts in the business world, as Omnicom's Chief Equity and Impact Officer, Emily Graham, shares her insights. Listen in to hear how Omnicom is training AI for good in this thought-provoking CES 2024 interview.
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NBCUniversal Talks the Future of TV
01/29/2024
NBCUniversal Talks the Future of TV
NBCUniversal is disrupting the streaming industry, aiming to bridge the gap between linear TV and digital platforms, while navigating the ever-changing landscape of advertising and technology. Hear Mark Marshall, Global Advertising Chairman, discuss how the streaming landscape is evolving and how advertisers are changing alongside it.
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The Future of Audio: iHeartMedia's Vision for 2024
01/22/2024
The Future of Audio: iHeartMedia's Vision for 2024
Explore the world of audio with Gayle Troberman, CMO of iHeartMedia, in this CES 2024 interview. We unpack the influence of audio as a mass reach medium and the innovative role of AI in content production and audience targeting. Hear how iHeartMedia's access strategy is reshaping the advertising scene and discover the trends shaping the future of podcasting.
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Day 3 of CES 2024: Tech Trends
01/22/2024
Day 3 of CES 2024: Tech Trends
Technology is solving problems. Hear from top editors about the tech trends that will drive change and impact lives for the better.
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Day 2 of CES 2024: AI, Cybersecurity, Privacy Policy
01/11/2024
Day 2 of CES 2024: AI, Cybersecurity, Privacy Policy
Artificial intelligence is leading the discussion across CES, with a focus on the technology's increasingly vast potential. But what does this rapidly advancing tech mean for cybersecurity and privacy? Explore the latest solutions for countering cyber intrusions through progress in privacy, cybersecurity and AI development.
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Day 1 of CES 2024: Digital Health
01/10/2024
Day 1 of CES 2024: Digital Health
As digital health solutions advance, today’s health consumers can look forward to improved access, equity and affordability across the therapeutic landscape. The tools and technologies on display at CES feature the most advanced innovations that are making treatments more personal, portable and customizable. Get an insider’s look at the future of care.
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ALL ON for CES 2024: What to Expect
12/27/2023
ALL ON for CES 2024: What to Expect
As we count down the days to CES, we’re preparing for a phenomenal show. With exhibits, events and programming that will span more than 2.5 million square feet from the Las Vegas Convention Center to ARIA, the Venetian Expo, Mandalay Bay and beyond, we’ll welcome 4000 exhibitors in 40-plus product categories. The greatest minds. The most powerful brands. The most impactful technology. In this episode of CES Tech Talk, hear all about it from CTA’s Gary Shapiro, president and CEO; Kinsey Fabrizio, SVP for CES and Membership; and John T. Kelley, VP and CES Show Director: They discuss topics including: The tech defining AI, transportation, startups, smart cities, digital health and solutions for a better, more sustainable planet. Must-see places and spaces at CES 2024 including Eureka Park, where breakthrough technologies are showcased, and C Space with the C Space Studio for a look into the future of advertising, entertainment and more. Who’s coming to CES 2024, with an anticipated 130,000 in attendance and 1200-plus startups at Eureka Park. Find out what else is brewing as excitement builds for the most powerful tech event in the world.
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Code to Cosmos, Guiding Businesses from AI to Space
12/18/2023
Code to Cosmos, Guiding Businesses from AI to Space
With a global workforce of 730,000, Accenture knows how businesses in virtually every market sector are getting work done, and how they’re investing their tech dollars. As Accenture’s Paul Daugherty explains, this mammoth consultancy knows companies’ backstories because Accenture is helping to write them. In this episode of CES Tech Talk, Chief Technology and Innovation Officer Daugherty discusses how generative AI is being used, and how space-oriented technologies are rolling out. He also introduces the cinema-worthy terms “quantum supremacy” and “metaverse continuum.” Listen closely to catch Daugherty’s rapid-fire insights that include these: In the health sector, generative AI applications include delivering lifesaving therapies in months versus years. Daugherty details how this may become reality sooner than many thought possible. Space technologies are emerging to address applications that include satellite collision avoidance, Earth imaging, and even interstellar financial transactions. Accenture’s brilliant strategies and solutions often take root among its special teams based in the company’s Accenture Labs and Accenture Ventures organizations. There are more, as Daugherty explains.
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Kohler: Beautiful and Smart in the Kitchen, Bath
12/11/2023
Kohler: Beautiful and Smart in the Kitchen, Bath
Kohler reveals the future of bath and kitchen technology in sleek products that also optimize accessibility and wellness. Discover the Kohler approach to unobtrusive, futuristic products that prioritize self-care and cleanliness. From voice-activated showers to touchless faucets and more, learn about personalized shower experiences and energy-efficient designs that cater to consumers who value efficiency without sacrificing quality. Kohler's Stephanie Knuth unveils the company's innovations in sustainable solutions, as well as what's new for spa-like experiences at home in the bath. Don't miss the conversation about Kohler's commitment to comfort, convenience and healthful living through luxurious, energy-efficient and sustainable products. For example: The toilet of tomorrow, the Numi 2.0, blends sleek design with automation. As Kohler will demonstrate at CES 2024, it incorporates touch-free tech with self-cleaning wands, a lid that opens and closes automatically and more. Your shower experience can be controlled almost to the last detail through simple voice commands. Kohler leverages Amazon, Google and Apple platforms so that you need only say, “Hey, Alexa, start my morning shower.” The water will be the temperature you want, and the spray pressure will be to your specifications. You can also pre-set water output to limit waste. Unknot tight muscles without a trip to the spa. The Kohler Stillness Experience is designed for self-care in the bath through a blend of bathtub design, light and sound. Sprig by Kohler adds aromatherapy for a Zen escape in the bathroom.
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TikTok Levels Up in Gaming
12/04/2023
TikTok Levels Up in Gaming
A fun and collaborative space for every type of digital consumer, TikTok has also become a preferred destination for gaming enthusiasts. Players and publishers spend hours a week connecting with the platform’s gaming community and innovations. In fact, video views of TikTok gaming content exceeded 3.6 trillion in 2022, alone. According to TikTok’s Rema Vasan, gaming audiences are looking for the platform’s blend of community, culture and new gaming content to experience. This episode of CES Tech Talk takes a deep dive into how and why TikTok is increasingly the platform of choice for finding and trying new gaming challenges. Here's a snapshot of insights from this episode: With more than 1 billion active users monthly, TikTok is the destination for millions seeking new games through exceptionally entertaining content that’s refreshed daily. Rema gets specific. Companies like the Pokemon GO creator Niantic Labs, launch exclusively on TikTok for the customized and collaborative support they receive. Rema explains the process, step by step. The platform’s content and communities set TikTok apart as a highly inclusive and multi-generational platform for gaming enthusiasts. Baby Boomers and Gen X users are joining with Millennials and Gen Z players to discover new gaming opportunities.
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Driving Into the Digital Fast Lane
11/27/2023
Driving Into the Digital Fast Lane
What if you could customize and update your car’s features and operations as quickly, securely and easily as you can for your smartphone? That vision drives Apex.AI, a CES 2024 exhibitor that’s innovating software designed to simplify connection to consumer-ready electric and autonomous vehicles. This company is breaking new ground as an enabler of the software-defined vehicle. Apex.AI President, CEO and Co-Founder Jan Becker observes that the software-defined vehicle is similar to smartphones in that the operating-system and app updates are quickly, simply and securely executed without a system redesign or costly trip to the dealer. Summarizing the Apex.AI vision in this episode of CES Tech Talk, Becker offers insights that include these: The OS for a smartphone employs a software development kit (SDK) that contains all the functionality common to apps for downloading data, creating a virtual keyboard and so on. Apex.AI has developed an SDK for software-defined vehicles. With Apex.AI, developers have a toolbox of pre-configured software with a modular, predefined and pre-certified design. They can use these to more quickly and easily implement a wide range of builds. Today’s cars include hundreds of small computers that essentially perform one task such as controlling the lights or radio. This architecture slows innovation, forcing update cycles that can last a year. In the future, a central core will control these features, as is the case with smartphones. Apex.AI software enables that central architecture. Apex.AI will demonstrate the future of software-defined vehicles, and how its software will enable them, at booth 6810 in the Las Vegas Convention Center’s West Hall. A press conference is also planned.
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Moderna Harnesses AI to Transform Medicine
11/13/2023
Moderna Harnesses AI to Transform Medicine
It wasn’t magic that allowed Moderna to launch its COVID-19 vaccine in less than a year. In fact, the company successfully designed its coronavirus vaccine with dizzying speed thanks to artificial intelligence. According to Moderna CIO Brad Miller, once the company attained the sequence of the virus, it completed the design for its highly effective vaccine in a mere two hours. Miller has a lot more to say about AI, machine learning and other technologies as pharmaceutical businesses race to save lives threatened by cancer and scores of other critical illnesses. In this episode of CES Tech Talk, key takeaways include these: Developing medicines is like building software; for example, both employ platforms as the foundational operating system. Because Moderna is a platform company, it used the mRNA platform built for earlier research to speed delivery of the COVID-19 vaccine. The highly efficient approach is also used for investigational mRNA medicines that could treat diseases ranging from flu to cancer. AI is programmed into Moderna platforms, and is used extensively across the company. Because the tech is so central to Moderna’s work, Miller offers best practices gleaned from long experience. Check out his comments on the company’s “AI Academy” and Moderna's AI application, mChat, for improving employees’ understanding of AI. Moderna is ALL ON for CES 2024. Stephen Hoge, Moderna president, will discuss AI in a speaking engagement on Thursday, January 11. Don’t miss his session, “The Future of Medicine: Individualized Treatments,” at 9:00 a.m. PT.
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Li-Fi Unleashes the Future of Esports
10/30/2023
Li-Fi Unleashes the Future of Esports
Think of high-speed gaming and esports with almost imperceptible latency levels of about .5 milliseconds. Then, remove the wires and add virtually impregnable security. That’s what Li-Fi, or light fidelity, delivers. Now, PhotonFi is making the tech available in the U.S. With a host of applications and performance advantages over Wi-Fi and wired options, PhotonFi and Li-Fi are poised to change the gaming, esports and streaming landscape. Find out how it works in this episode of CES Tech Talk with PhotonFi COO Mike Fasulo and Gamer World News CEO Gayle Dickie. Here’s a sneak peek: To gauge the market opportunity for PhotonFi and the Li-Fi tech, consider that: Some 3.2 billion gamers around the world are growing the sector to about $4 billion in revenue. The U.S. has more than 45 million esports viewers with total prize money in the hundreds of millions of dollars. Li-Fi is deployed primarily in Europe for mostly military, aerospace, financial and transportation purposes but is moving to gaming markets. PhotonFi’s Mike Fasulo notes that the tech is ideal for larger-scale IT, enterprise and gaming organizations. It’s not yet feasible for at-home or individual use. Good news for when the tech is more consumer-ready for gamers and esports athletes: Activating it will be as simple as inserting a dongle into any standard gaming device and selecting Li-Fi for the network connection.
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Brunswick Tech Brings Futuristic Fun on the Water
10/16/2023
Brunswick Tech Brings Futuristic Fun on the Water
The waves, the spray, the exhilaration that typify the boating lifestyle are within reach with technology Brunswick is applying to maritime experiences. The company has leveraged a range of innovations to become the largest recreational marine company in the world. CEO David Foulkes explains how Brunswick’s systems, sensors, joystick controls, GPS and more give boaters what they want, whether they’re beginners, seasoned seafarers or weekend water warriors. For example: Brunswick’s autonomous tech uses sensors and controls familiar to gamers to head off, among other issues, docking complexities that can plague even experienced boaters. That’s important when the docking site is a tight fit or located in choppy water. The connected and electric components of the ACES (autonomous, connected, electric and shared) framework mean, respectively, that boats can be monitored and secured remotely, and propelled more sustainably with electric outboard motors. Through Brunswick’s Freedom Boat Club, which is the largest of its type in the world, membership affords access to some 400 boating locations and 5000 vessels across the U.S., Europe and beyond. With more than 100,000 members, club participants benefit from variety, convenience and carefree maintenance. Look for the marina of the future by Brunswick at CES 2024. The exhibit will demonstrate the diversity of Brunswick boats, as well as the accompanying technology, and new formats including e-foils and e-surfboards.
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Tech for Humanity: Advancing Lives through Innovation
10/02/2023
Tech for Humanity: Advancing Lives through Innovation
Can investing in technology for the good of humankind really pay off? Discover how companies that embrace human security principles not only contribute to a better world but also thrive in their markets. In this episode of CES Tech Talk, great minds from the worlds of diplomacy, finance, education and technology discuss how the aims of the UN-supported Human Security for All (HS4A) campaign can be tangibly realized. Hear from former New Zealand Ambassador to the U.S. Amanda Ellis and Jonathan (Jon) Miller, former chairman and CEO of AOL and News Corp Digital Media, as they detail how the tech industry can measurably improve sustainable development goals (SDGs) specified by the United Nations. Highlights include these points: Human security plays a crucial role in how well lives are lived, globally. CES 2024 will demonstrate solutions that show how tech can counter climate, healthcare, economic and other challenges. As the Human Security for All (HS4A) campaign extends into another year, look for its themes across CES 2024. When businesses invest in the types of human security initiatives that reflect the HS4A mission, they can compete more powerfully. The guests explain how. Regarding competitive advantage, Ambassador Ellis discusses research showing that millennials prefer to work for companies that are purpose-driven, and whose brands are associated with a cause. She points out that HS4A is the next big idea that can inspire this and other generations.
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Futuristic Farming: John Deere Ups Yields with AI, Robotics
09/18/2023
Futuristic Farming: John Deere Ups Yields with AI, Robotics
With America’s 330 million farmed acres faced with climate and resource challenges, every seed is precious. Fortunately for Earth and its crops, John Deere is the champion heavyweight for sustainable and highly productive agriculture. Using robotics, artificial intelligence, advanced connectivity and automation, this company is constantly inventing new ways to maximize yields as economically and sustainably as possible. The tech is necessary to help farmers coax as much return as possible from the land they also must nourish and preserve. Discover in this episode of CES Tech Talk how John Deere, a 186-year-old enterprise, innovates futuristically for an ancient profession. John Deere’s manager for tech stack architecture Crystal Wells explains that: Farmers, who are overwhelmingly 55-plus years old, are among the most tech-forward professionals in the U.S. They have to be, given their daily struggles with weather and other variables. John Deere prioritizes AI and robotics in its advanced-tech arsenal. AI underpins sensors that track conditions to constantly adjust machine settings. Robotics counter a shrinking labor force by automating equipment. With 500,000 machines connected today, John Deere intends to connect 1 million more. The data gathered will be used to further improve productivity. For those interested in a tech career, agriculture is a gold mine of opportunity. The sector’s challenge is surpassed only by the importance of its mission, and success depends on diverse perspectives.
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L’Oréal, Because You’re Worth the Tech
09/04/2023
L’Oréal, Because You’re Worth the Tech
What’s a beauty company doing at CES, the most powerful tech event in the world? Find out from the expert, L’Oréal’s augmented beauty and tech leader, Guive Balooch. He explains how the best beauty outcomes are far more than skin deep. Advanced engineering and chemistry underpin L’Oréal products so that consumers of all types can look and feel their best. From biotech and synthetic biology to AI and augmented reality, L’Oréal is helping individuals customize how they show themselves to the world. In this episode of CES Tech Talk, you’ll discover that: L'Oréal was founded 110 years ago by a chemist. Today, it’s the largest beauty company in the world with 35 well-known brands. As the dominant player in beauty-sector accessibility, L’Oréal has applied AI to deliver HAPTA and Brow Magic as counters to limited mobility; these devices, respectively, allow users to expertly apply lipstick and shape eye brows. With six years of AI experience, L’Oréal is now poised to explore generative AI as it continues to develop the future of beauty through science and technology. Moving to the metaverse, L’Oréal recently launched a Microsoft Teams collaboration with its Maybelline brand to explore virtual makeup during conference calls. No physical product needed.
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Cloud Control: Unleashing the Future of Gaming
08/21/2023
Cloud Control: Unleashing the Future of Gaming
First announced at CES 2022, the Samsung Gaming Hub has taken gaming to greater heights in the cloud. Today, it’s a 3000-plus game platform where consoles and controllers no longer separate players from their their favorite interactive adventures. Now with partners including Blacknut and its 700-game library, Samsung has enjoyed a 13-fold increase in the hub’s user base since its launch. In this episode of CES Tech Talk, experts from Samsung, Blacknut and CTA discuss how new audiences are playing games from anywhere, on any device, without worrying about hardware or storage. Listen to Samsung’s Mike Lucero, Blacknut’s Daphné Parot and CTA’s Brian Comiskey as they explore: Gaming’s evolution from a strictly entertainment activity to one that powers deeper social connections The merits of the “virtual console” for creating an interface that’s comfortable for, and accessible to, new players looking for alternatives to traditional consoles and controllers Samsung streaming partners, like Blacknut, that enable lightning-fast access to games that can be accessed instantaneously Advantages the platform provides to producers and content creators seeking new audiences The untapped potential of generative AI in reshaping the gaming industry
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Variety and CTA on Streaming and the Future of TV
08/07/2023
Variety and CTA on Streaming and the Future of TV
The TV streaming business is booming, but its future is in question. With two strikes in the broadcast content world, and forecasts of streaming spends north of $45 billion, what’s really happening behind the scenes of America’s top entertainment medium? Untangling the opposing forces behind our favorite shows are two experts on industry intel and research: Andrew Wallenstein, Variety’s Intelligence Platform lead, and Jessica Boothe, CTA research director. They discuss the factors that are shaping streaming experiences, among them the cost to consumers. Episode topics include: Prospects of growth – good, or not so much - in streaming services The content-quantity sweet spot for the streaming consumer Meghan Markle and the revenue potential of old shows that are new to you Ads, sports content and deciphering what audiences want Emerging trends in Millennial and Gen Z content consumption
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