commercialrealestatetraining's podcast

Tune in with other Commercial Real Estate Agents and Brokers around the World. John Highman is a Commercial Real Estate Agent, Author, and Educator. In this Podcast Show, he gives you 'hands-on' experience, ideas, and tips that you can use in Commercial Real Estate Brokerage Sales, Leasing, and Property Management. You can also visit our main website here at http://commercial-realestate-training.com

Three Hours to Success: How to Move Ahead in Commercial Real Estate 06/02/2025

Powerful Strategies to Build and Maintain a Captive Prospect List 05/29/2025

Winning Listings: Strategies for Success in Commercial Real Estate 05/14/2025

From Processor to Producer: Transforming Your CRE Game 05/09/2025

Top Prospecting Tactics for Commercial Agents: List Growth and Lead Conversion 05/04/2025

Maximise Your Pipeline: 5 Smart Ways to Build a CRE Prospect List 04/30/2025

Unlocking New Listings: Practical Strategies for Building Connections and Growing Your CRE Pipeline 04/28/2025

How Top Agents are Winning More Listings This Year 04/14/2025

Building Momentum: Quick Wins for Growing Your Commercial Real Estate Market Share 04/11/2025

Building Momentum: Quick Wins for Growing Your Commercial Real Estate Market Share Podcast Episode Overview: Building Momentum with Quick Wins in CRE In this episode of the commercial real estate agent podcast, we’re diving into a powerful topic that can transform your commercial real estate results—creating momentum through quick wins. John Highman shares proven strategies and systems that can help you get more penetration and progress in finding listings and clients in your property market today. Have things changed in the property market this year? Yes, certainly. In today’s market, it’s more important than ever for agents to get closer to the local area, understand what’s happening on the ground, and position themselves as the go-to expert for property solutions. Momentum doesn’t happen by chance—it’s built through daily, deliberate action. with plenty of other articles on this topic. People First One of the most effective ways to generate that forward motion is by getting closer to the people in your territory. That means more face-to-face conversations, more local business outreach, and more research into who owns what, what’s for lease, and what’s for sale. You become more relevant, helpful, and trusted when you know the stories behind the properties and the plans behind the businesses. Think about your property market now and compare it to the last couple of years. Have things changed for you with enquiry and listings? The answer is 'probably'. For that very reason, this podcast today will help you get some momentum back into your focus and activity. Look around your market and check out the property precincts and situations. That is the important research to do. We also cover how to research property types and locations and how that focus helps you uncover untapped opportunities. Don't forget to specialise in property types and precincts. When you know your niche and the key buildings in it, you’re more efficient in your prospecting, more strategic in your presentations, and more likely to uncover quick wins that others miss. Agent Consistency Finally, we talk about consistency—the foundation of momentum. Success in real estate doesn’t come from a burst of energy once in a while. It comes from turning good actions into great habits. Always keep things simple in your real estate business and activities every day. In this episode, I’ll give you simple, practical ideas to bring more structure into your day so you can find listings faster, connect with the right people, and grow your pipeline. /episode/index/show/commercialrealestatetraining/id/35213970

Building Your Real Estate Foundations – How to Focus Your Efforts for More Listings and Clients 04/11/2025

Building Your Real Estate Foundations – How to Focus Your Efforts for More Listings and Clients In today’s competitive and constantly shifting commercial real estate market, it’s more important than ever for agents to set strong foundations in their business. That means going beyond reacting to opportunities and instead strategically creating them. In this podcast episode by John Highman, we explore how commercial real estate agents can better direct their efforts today to find quality clients and property listings, even when market conditions are evolving and shifting. Participate actively in the real estate changes occurring around you. Who are the people that you know and what do they need to help them move forward? Get closer to the people. Put yourself into your property market and make sure that you are part of the shifts and changes going on, so you can share information and be of the highest value to the clients and prospects that you serve. Check out the full article here and print it for your records: Generating New Business If you’ve been wondering how to generate consistent results, attract better listings, and build long-term relationships with high-value clients, this episode is for you. We cover the key focus areas driving commercial real estate success – market specialisation, client profiling, local area prospecting, and building value in your daily routines. These elements are not just good practices – they are the cornerstones of building a reliable and rewarding real estate business. You’ll hear actionable tips on how to define your ideal client, align your services with the right property types, and position yourself as the local expert that people turn to when they need advice or a result. We also discuss how to create more momentum for yourself through daily prospecting habits, pipeline tracking, and strategic follow-up – ensuring that your efforts today lay the groundwork for future deals and repeat business. Take Real Estate Control It’s a good property market, albeit a changing one. Whether you’re just starting out or looking to sharpen your existing approach, this episode will give you practical insights to help you work smarter, connect more meaningfully with clients, and find the listings that matter most. Tune in and take the next step in building a strong, sustainable real estate career. /episode/index/show/commercialrealestatetraining/id/36094350

Maximising Enquiry: The Importance of Choosing the Right Sale Method in Commercial Real Estate 04/01/2025

Mastering the Market: Essential Tips for Today's Commercial Real Estate Agents in Sales & Leasing 03/30/2025

Mastering the Market: Essential Tips for Today's Commercial Real Estate Agents in Sales & Leasing In the bustling world of commercial real estate, the art of creating clients and finding properties goes hand-in-hand with a dash of creativity and an eye for opportunity. In this podcast by John Highman, you will learn some of the key strategies that help commercial real estate agents find new clients and listings. So what is happening in your location, and what can you do about it? The property market is constantly changing, and you can be part of that by defining the listings and the clients that you're looking for. Enjoy the changes of the market and grow your market share with new properties and client connections. There are plenty of people to talk to. Check out this article at our website, which can give you some valuable information about improving your real estate business. Client and Prospect Relationships Start by building relationships—not just transactions. Attend local business events, join networking groups, or even host informative workshops on market trends; these interactions can transform casual acquaintances into loyal clients. It takes time to build trust with clients at a local level, but that is part of growing your real estate market over time. Take on the challenge of expanding your market to drive long-term career growth. In this podcast, we will provide you with specific strategies to help you connect with new people in innovative and diverse ways. Online Social Media We have all heard about social media and use it in different ways. In commercial real estate, there are specific strategies that apply to social media; however, it's essential not to spread yourself too thin or too far when it comes to your online marketing strategies. Develop a few social media strategies that you can implement every day in a simple and meaningful way. So where do you go to from here? Leverage social media platforms to showcase your expertise and connect with potential leads—think beyond traditional listings! Telling Stories About the Property Market Share success stories, sneak peeks of upcoming properties, or insights that position you as a thought leader in the industry. When it comes to finding properties, embrace technology. Use advanced analytics tools to identify emerging markets before they hit mainstream radar. As part of your social media strategy, you can share local property market information with all of the client types that you work with and the property types that you specialise in. Local Property Development Don't forget to work with the local property development market. Collaborate with local developers who may have off-market deals up their sleeves—these hidden gems often lead to fruitful partnerships. In closing on these crucial points, remember that every conversation is a chance to discover unmet needs; listen closely. There are plenty of people in the property market to help in so many different ways, and you can build strategies around that. Whether it’s a startup searching for its first office space or an investor seeking high-yield opportunities, understanding their vision will set you apart as a top real estate agent in this competitive landscape. /episode/index/show/commercialrealestatetraining/id/35927945

Mastering Location-Based Prospecting: The New Frontier in Commercial Real Estate 02/25/2025

Essential Time Management Tips for Commercial Real Estate Agents Today 01/11/2025

Essential Time Management Tips for Commercial Real Estate Agents Today In the fast-paced realm of commercial real estate, as an agent, mastering effective time use is akin to wielding a superpower. Every minute counts when you're juggling prospecting, marketing, client meetings, property showings, and market research. The use of your time is so important to the results you can get in your real estate business in the coming year. One common frustration for most commercial real estate agents will be the creation of new business and the systems they use to achieve that. Every day there are pressure points on agents to achieve better results, create momentum with transactions, and find new business. The effective use of your time will help you achieve better results; ultimately, that is the system you should strive to apply in your diary. One strategy to elevate your time management game is the "Time Blocking" technique. By segmenting your day into dedicated blocks for specific tasks—like prospecting leads from 9 AM to 10 AM and focusing on deal analysis from 2 PM to 3 PM—you can minimise distractions and heighten productivity. You can also choose to optimise the things that are more important to the use of your time and the results that you seek. What are your priorities? Consider prospecting for new business, clients, transactions, marketing, inspections, and negotiations. Some days for you will see more bias on one of more of these items. You can prioritise your daily activities to a '1,2,3' system. The most important things will be the item '1' issues; they have to be done. So the question is, 'What are those item 1 issues for you?' Let's look at some other tools as well. Consider leveraging technology. Utilise apps that automate reminders or schedule follow-ups seamlessly; this not only keeps you organised but also frees up mental space for strategic thinking. Consider implementing the "Two-Minute Rule": if a task takes less than two minutes, tackle it immediately rather than adding it to your growing list. Additionally, don’t overlook the power of delegation because a lot of what needs to be done in commercial real estate sales or leasing can be done by administrative staff. Whether it's hiring an assistant or collaborating with another agent on larger deals, sharing responsibilities can amplify efficiency and allow you to focus on high-impact activities that drive revenue growth. Balancing urgency with importance will ultimately pave the way for sustained success in this competitive industry. Check out the podcast for practical ways of improving your real estate business through better use of your time and your diary. Read the full article here: /episode/index/show/commercialrealestatetraining/id/34818900

Boost Your Business: Smart Listing Strategies for Real Estate Agents 11/21/2024

Effective and Essential Marketing Tips for Real Estate Agents Listings Today 11/16/2024

Property Time Mastery: Techniques for Top-Performing Real Estate Agents 09/24/2024

Best Way of Maximizing Sales Results in Commercial Real Estate Today 09/05/2024

Precision Pricing: Mastering the Art of Commercial Property Valuation in Today's Market 08/18/2024

Precision Pricing: Mastering the Art of Commercial Property Valuation in Today's Market In the fast-paced world of commercial real estate, setting the right price for a property listing is more than just a number—it's a strategic decision that can make or break a deal. As a sales agent, your expertise in evaluating the market, understanding the value of the property, and communicating this to your clients is crucial. Check out our detailed post on this topic right here: https://commercial-realestate-training.com/listing-commercial-property-avoid-pricing-too-high/ In our latest podcast, we delve into the intricacies of pricing strategies and their pivotal role in the listing process. We discuss the best marketing methods that highlight the property's worth and resonate with the intended audience. We explore the campaign process, emphasizing the importance of targeting the right demographic to ensure maximum exposure and engagement. Join us as we provide insights and practical advice on navigating the complexities of commercial real estate pricing. Whether you're a seasoned professional or new to the industry, this podcast will equip you with the knowledge to guide your clients and secure successful outcomes confidently. Tune in to learn about: - The art of setting a competitive price that reflects the current market trends. - Innovative marketing techniques tailored to captivate the right buyers. - Crafting a compelling campaign narrative showcasing the property's unique selling points. - Leveraging data analytics to fine-tune your marketing approach and pricing strategy. Don't miss out on this valuable resource designed to enhance your expertise and effectiveness as a commercial real estate sales agent. Listen now and elevate your property listings with precision pricing and targeted marketing. Read the full article right here https://commercial-realestate-training.com/listing-commercial-property-avoid-pricing-too-high/ Remember, in commercial real estate, the right price is not just a figure—it's the foundation of a successful sale. Let's make every listing count. /episode/index/show/commercialrealestatetraining/id/32629692

Dialing Into Success: Overcoming the Challenges of Cold Calling in Real Estate 07/23/2024

Dialing Into Success: Overcoming the Challenges of Cold Calling in Real Estate In the competitive world of real estate, agents are constantly seeking new strategies to expand their client base and secure more listings. One traditional method that remains a staple is cold calling. However, this approach is not without its challenges. Today, we delve into the common hurdles real estate agents face when making cold calls and offer practical solutions to turn these potential setbacks into successful opportunities. Check out and print . The Hurdle of Rejection Rejection is an inherent part of the cold-calling process. Many agents struggle with the negative responses they receive, which can lead to demotivation and reluctance to continue. Solution: Embrace Rejection as a Learning Tool Successful agents understand that rejection is not personal. Each 'no' brings you closer to a 'yes' and provides valuable insights into your approach. Use rejection as feedback to refine your pitch and improve your communication skills. The Challenge of Gatekeepers Gatekeepers, such as receptionists or personal assistants, can block an agent's access to potential clients. Solution: Build Rapport with Gatekeepers Treat gatekeepers with respect and kindness. Establishing a positive relationship not only increases your chances of being put through to the decision-maker but also gives you a sense of control over the situation. Remember, if approached correctly, gatekeepers can become your allies. The Issue of Timing Finding the right time to call can be tricky. Call too early, and you may catch someone before their day has begun; too late, and they may be winding down. Solution: Optimize Your Calling Schedule Through trial and error, identify the time slots that yield the best response rates. Typically, mid-morning and mid-afternoon are effective times to reach out. The Problem of Lack of Preparation Cold calls made without adequate preparation often result in poor delivery and a lack of confidence. Solution: Prepare and Practice Before dialling, ensure you clearly understand your value proposition and the needs of the person you're calling. Role-play various scenarios with colleagues to build confidence. The Obstacle of Irrelevance In marketing messages, standing out is more important than ever. Solution: Personalize Your Approach Research your prospects before calling. Tailor your message to address their needs and interests, making your call relevant and engaging. By addressing these common problems with thoughtful solutions, real estate agents can transform their cold-calling efforts from dreaded tasks into rewarding activities. These solutions have the power to inspire and motivate, turning potential setbacks into successful opportunities. Persistence and a positive attitude are crucial to success in cold calls. Happy dialling! /episode/index/show/commercialrealestatetraining/id/32265957

Navigating the Market: The Critical Role of Leasing Reporting in Property Management Today 06/27/2024

Navigating the Market: The Critical Role of Leasing Reporting in Property Management Today In the dynamic landscape of commercial and retail property management, staying abreast of market trends is not just beneficial—it's imperative. For landlords, having a clear understanding of the current market conditions, including vacancies and leasing activities, can be the difference between a thriving investment and a stagnant one. This is where the importance of comprehensive leasing reporting comes into sharp focus. Check out the parent article here for your printing and reference. Leasing reports are more than just documents filled with numbers and statistics; they are a narrative of the property's performance and market position. They provide insights into tenant demographics, rental rate trends, occupancy levels, and competitive analysis. This information empowers landlords to make informed decisions, whether it's adjusting leasing strategies, setting competitive rental rates, or planning property improvements to attract and retain tenants. Property managers play a pivotal role in this process. By dedicating time to regularly update their landlord clients with detailed leasing reports, they foster a proactive approach to property management. This ongoing communication ensures that landlords are not left in the dark about their property's status and can quickly adapt to changes in the market. Moreover, leasing reports serve as a tool for transparency and trust-building between property managers and landlords. They demonstrate a property manager's commitment to the landlord's success and provide a basis for strategic discussions about the property's future. In conclusion, leasing reporting is not just a task to be checked off a list; it is a vital service that property managers provide to their clients. It is the lens through which landlords can view the market and navigate their way to success. As the commercial and retail property sectors continue to evolve, the value of timely and thorough leasing reporting cannot be overstated. It is, without a doubt, a cornerstone of effective property management and a practice that should be embraced and prioritized for the benefit of landlords and their investments. Check out the parent article here for your printing and reference. /episode/index/show/commercialrealestatetraining/id/31921897