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In conversation with Tim Burrowes, Editor & Founder of Unmade
05/19/2022
In conversation with Tim Burrowes, Editor & Founder of Unmade
How would a marketing expert approach marketing their own business? That’s what I want to know when I speak with Tim Burrowes. He has long been a leading voice in marketing and media. With extensive experience as an editor and as a marketing journalist, he set up Mumbrella in 2010, one of the leading B2B publications of its time. And it sold in under 9 years. How did he build the brand? What marketing did he employ? Where did he use agencies? He shares all this and more. And more importantly, Tim shares his vision for Unmade, his latest B2B publishing venture for the marketing and media industry. The business is not yet 1, already boasts thousands of subscribers and delivers the smart, insightful and witty stories Tim is well known for. Their first event is coming up (it’s a corker!) and with many more to follow, Unmade is already making a mark. Here’s what we cover: Pleasantries and a bit of ass kissing (on my part anyway) The evolution of Mumbrella Building a brand The role of values and the impact on output The vision for unmade His experience with branding, PR and SEO Why people shouldn’t take themselves so seriously As promised in the episode, here are the links to: That hilarious ‘About’ pic: Tickets to the ‘ marketing in a cost of living crisis: This is Unmade’s first event, and it will take place at Forrester’s in Surry Hills on May 24 at 5pm. It’s a critical topic discussed at every level across the country – including households. Tim will be moderating a panel featuring Optus CMO Melissa Hopkins, GroupM CEO Aimee Buchanan, Macquarie University’s Professor Jana Bowden, a leader in marketing research, and one of his favourite strategists, Shapeshifter founder Al Crawford. Buy the book - Media Unmade: Subscribe to Unmade: Hit us up on socials @marieeldaghl on insta, linkedin & FB. Shameless plug This podcast is produced by Chasing Albert. An integrated marketing agency chasing strategies, ideas and results that are nothing short of brilliant. Check out more of our work at chasingalbert.com Loved this episode? Leave a review and let us know.
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