Radical Disruption
Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!
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78. Are clear or clever offer names better? w/ Katie @katiepannell
07/30/2024
78. Are clear or clever offer names better? w/ Katie @katiepannell
Creating a name for your business (or your products or services) takes work. Today's guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with her own naming clients. I actually hired Katie a few months ago to help me name a new business I'm starting, and she was absolutely fantabulous! This project is still under wraps, but I was blown away by the entire process and am so excited for you to hear from Katie and how she built something that is so needed in the online space. In this episode, we cover: Katie's entrepreneur story and how she got to where she is today The risks and rewards of choosing a clever versus clear name Balancing clarity and creativity when developing a name Naming strategy for digital products, physical products, and brands The linguistics of naming and some of the methods Katie uses Using AI, market research, and taglines Resources & Links: Connect with Katie: Follow on Instagram Check out her Get her free resource: Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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77. Creating magnetic messaging that sells
07/23/2024
77. Creating magnetic messaging that sells
There’s been a common theme in my DMs recently with a lot of questions along the same line of “how do you make your messaging so magnetic”. Magnetic messaging means that people are drawn in and sold before you actually have the chance to sell to them. Are you feeling stuck to attract your ideal clients? I’ll share my movement piece, and how it embodies the values and the vision behind what I teach. In today’s episode, I’m going to walk you through simple tips to create copy that goes from boring and predictable to exciting and relevant, ultimately creating magnetic messaging that sells. These tips are: Create a movement piece that embodies the overarching idea of what it is that you teach. This needs to resonate deeply with your audience and the outcome they’re searching for. Infuse your copy with effective language that speaks directly to your ideal follower or ideal client’s aspirations or challenges to drive conversion Leverage Chat GPT to help you understand your ideal client’s thoughts (I share a prompt below to use). Use the exact language your ideal client is using Find the prompt you can use in Chat GPT here: Resources & Links: Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes (and the Chat GPT prompt!) here:
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76. Your weakness is your greatest superpower
07/16/2024
76. Your weakness is your greatest superpower
I was recently listening to a training and the coach said “your greatest perceived weakness is what you need to lean into, it is actually your greatest strength.” That concept has stuck with me for weeks. In today’s episode, I will share when it finally clicked for me that your weakness is your greatest superpower. We don’t want to deny or suppress our weaknesses; we should be reframing our mindset and embracing the unique qualities that make us who we are. I encourage you to identify those areas that you think are your weaknesses and lean into them as they could be a catalyst for your transformation! In this episode, we cover: How this principle applies to you and your business Aspects of ourselves that we might consider our weaknesses and how they can be flipped into something useful in your business How we can see our “weaknesses” as opportunities for growth and transformation instead of barriers Resources & Links: Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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75. What do you do when the going gets tough?
07/09/2024
75. What do you do when the going gets tough?
What do you actually do when the going gets tough? In today’s episode we’re getting really vulnerable. I’m going to walk you through some difficult things I’ve been going through recently and how I’m navigating each of them. Reflecting on everything in the last month made me realize no one fails, they just quit before they succeed. We’re all going to face tough times; it’s part of the entrepreneurship journey. Listen along as I share some of the tough things I’ve been dealing with: I had my lowest income month I’ve ever had in the last 2.5 years A student in one of my offers told me I’m not embodying what I teach A student was plagiarizing one of my offers I had a tragedy in my personal life recently I lost a very large investment in another business I goofed up with something I taught in one of my offers While it’s been a really tough month, I’ve tried to remember that disruption proceeds your biggest breakthroughs. How many of us throw in the towel right before our breakthrough? Ultimately where we need to land: our dreams are worth fighting for. Resources & Links: Connect with Mya: Follow on Instagram Join my Check out my Now on Related Episodes: Episode 12: Episode 20: Episode 21: Episode 45: Episode 53: Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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74. The critical role of restorative rest in entrepreneurship w/ Dr. Kelly Vincent @dr.kellyvincent
07/02/2024
74. The critical role of restorative rest in entrepreneurship w/ Dr. Kelly Vincent @dr.kellyvincent
Today’s episode is filled with deep and meaningful knowledge on how entrepreneurs can better take care of their mental health. I’m joined by Dr. Kelly Vincent, a Licensed Clinical Psychologist (PSY30672) and owner of Nourished Wellness Group, a holistic mental health group practice in Encinitas, California. In this episode we hear how to look deeper within to find the emotional root of a variety of mental roadblocks that can cause fear and anxiety while experiencing our entrepreneurship journey. Dr. Vincent shares techniques for getting curious to bring the root of issues to light and tips for how to overcome them and move forward to find success. She takes a deep dive into: High functioning anxiety Generalized anxiety Imposter Syndrome and how we perceive competency The importance of healthy self talk How critical restorative rest can be Sustainable habits and routines to combat burnout Why slowing down matters Resources & Links: [affiliate link] [affiliate link] Kahlea’s and FREEBIE Connect with Dr. Vincent: Follow on Instagram Visit her Download her FREEBIES: Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the full show notes here:
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73. How to land high paying brand partnerships from gifted products and become a pitching master w/ Kahlea @kahleanicolee
06/25/2024
73. How to land high paying brand partnerships from gifted products and become a pitching master w/ Kahlea @kahleanicolee
I’m beyond excited for today’s episode! My friend and long-time inspiration, Kahlea, is joining me today! Kahlea Wade is a Creator Economy and Influencer Marketing Expert with 9 years of experience in the industry. In addition to being a creator herself, she's worked with creators to help them secure nearly $1,000,000 in brand partnerships. In 2022, she launched a talent agency called Alora Society with one of her friends, which facilitates mutually beneficial partnerships between brands and creators. Through Alora Society, their creators have partnered with renowned brands like Meta, Nike, Amazon Prime, Skims, Michael Kors, Etsy, Tresemmé, and more. Kahlea has also been featured in outlets such as Fox News, The Today Show, and Forbes for her creator insights and expertise. Kahlea brings her wealth of knowledge to us today by spilling all the tea on how to pitch yourself to a brand and create paid partnerships. She goes in-depth on so much info, you’re going to want to listen to this episode multiple times! Kahlea shares: What to say or do to reach out to partnerships to pitch yourself How to turn gifted partnerships into paid partnerships A deep dive into what variables determine how to create your rates for working with brands, as well as ideas for how to build equations for rates What and what not to have in your media kit What metrics brands are looking for when hiring a creator or influencer What to watch out for or make sure is included in contracts What mistakes in general that creators and business owners should avoid to make sure that their getting the most out of their experience working with brands How to pitch to a brand for a long term partnership How to attract brands through your content and accounts Resources & Links: Kahlea’s and FREEBIE Connect with Kahlea: Follow on Instagram Follow on Threads Follow Alora Socity on Instagram Download her FREEBIE: Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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72. Scaling your business as a service provider to 6+ figures w/ @emilyvdw
06/18/2024
72. Scaling your business as a service provider to 6+ figures w/ @emilyvdw
On today’s episode we have Emily Parsons, the founder and Co-CEO of Let’s Get Social Agency, a marketing and funnel agency helping female entrepreneurs scale their online business with strategic and simple sales funnels. Emily has been invited to speak on stages at Fortune 500 companies like Macy’s and has worked on marketing projects with brands like Abercrombie & Fitch, Toyota, and Nike. And has helped over 1200 women launch their own online service-based business. When she's not working you can find her soaking in the Florida sunshine with her husband and two pups. In this episode Emily shares how her and her business partner grew Let’s Get Social Agency into what it is today from where it started, to niching down to Pinterest marketing, to teaching other women how to scale their online businesses. Emily dives into: What’s changed in the digital marketing landscape since starting her business in 2017 What’s the best business for women in 2024 in the online space What did the transition from the corporate world to becoming a service provider look like How do you know how to get started in the digital world as a service provider How to avoid burnout How do you create your profitable package formula so you can scale your business and gain client retention Advice on getting started in the virtual assistant world Resources & Links: Connect with Emily: Join Use code: MYA for $500 off the annual membership Follow on Instagram Visit her Check out her Don’t miss the FREE ebook: Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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71. A $1M/year business within 2 years of launching w/ @the.blonde.chronicles
06/11/2024
71. A $1M/year business within 2 years of launching w/ @the.blonde.chronicles
I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid. In today’s episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business. She goes in depth about: Changing platforms and steps to use to make that an easier transition How she grew her membership to over 8k and social following to over 650k Why experimenting with content to see if it works is important Accepting you won’t always be in 100% growth mode Leveraging what you’ve already built and continue to build off of it How she handled pricing increases with customers Taking four years to add two new stand alone courses The success of her membership bringing in 150k a month Resources & Links: Connect with Carly: Follow on Instagram Visit her Check out her Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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70. Business effects part 4 - Red Bull
06/04/2024
70. Business effects part 4 - Red Bull
Today’s episode is part four and the final episode of a series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. In this episode I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets customers that live and enjoy high energy activities, sports, and adventure. Ultimately this makes Red Bull a symbol of vitality and excitement. In today’s episode I share how to embody the lifestyle you want your brand associated with so you’re a living, breathing example of what you teach and preach. I’ll dig deeper into these questions: How can you sell the lifestyle that your offers provide? What is the physical representation of the emotional aspect that you help people with? What stories can you tell that will create more community connection? How can you create a legacy for your brand? Does your life represent your message? Resources & Links: Connect with Mya: Follow on Instagram Join my Check out my Now on Related Episodes: Episode 68: Episode 69: Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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69. Business effects part 3 - Apple
05/28/2024
69. Business effects part 3 - Apple
Today’s episode is part three of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. This episode dives into the Apple Effect: making things work together to create a seamless user experience. In our businesses, this means creating a cohesive experience for our customers across our digital products and offers. Implementing seamless cross sells, complimentary offers, and bundles within your ecosystem drives customer loyalty and repeat customers. In today’s episode I share four ways to implement the Apple effect into your business to retain customers: Building an offer suite strategy Selling on the back end of an offer Present an offer on the front end to create cross sells Bundle offers that go well together Resources & Links: Connect with Mya: Follow on Instagram Join my Check out my Now on Related Episodes: Episode 68: Make sure to hit subscribe/follow so you never miss an episode! Find the compete show notes here:
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68. Business effects part 2 - Amazon
05/21/2024
68. Business effects part 2 - Amazon
Today’s episode is part two of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. This episode covers the Amazon Effect: the fact that the quicker people get results, the more likely they are going to want to be repeat customers for a long time. This isn’t rooted in psychology but my personal take on Amazon’s success. When applying it to the offers we create in our own businesses, I’ll dive into questions to ask yourself to get people from point A (their pain point) to point B (the result they want) as fast as possible to achieve a higher completion rate. Resources & Links: Connect with Mya: Follow on Instagram Join my Check out my Now on Related Episodes: Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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67. Business effects part 1 - IKEA
05/14/2024
67. Business effects part 1 - IKEA
Today’s episode is part one of a four-part series looking at successful businesses and how we can implement their techniques into our own strategies. Today I cover “The IKEA effect” that’s rooted in psychology. This effect suggests that people feel a sense of pride and achievement from successfully completing the assembly of a product leading them to value the end product more highly than if they had not put any effort into its creation. I share ways you can implement The IKEA effect into three different categories of business: Offers, programs, or membership One-on-one coaching clients and containers Community I’ll break down how to make your customers feel like a shareholder of your product or brand to strengthen their connection and loyalty. Resources & Links: Connect with Mya: Follow on Instagram Join my Check out my Now on Related Episodes: Episode 65: Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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66. Bite size business pieces
05/07/2024
66. Bite size business pieces
Today’s episode is all about breaking your to-do list down into bite-size pieces. As an entrepreneur, we have a million things to take care of and there’s a never-ending list to get done. It’s easy to get overwhelmed. And when we’re overwhelmed, we can become paralyzed and take no action at all. And how do we ever feel like we've done enough? So I’m sharing a step-by-step method that I use to avoid overwhelm and defeat, and that helps me feel accomplished each day. In today's episode, I cover: A step-by-step of how I take an overwhelming list and make it doable Why this method helps me mitigate the feelings of overwhelm and defeat My heart behind, and more info on, Profit Mavens Summit Resources & Links: Connect with Mya: Follow on Instagram Join my Check out my Now on Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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65. Sales Psychology w/ @natasha.zoryk
04/30/2024
65. Sales Psychology w/ @natasha.zoryk
I’m so excited to have Natasha on the show today. Natasha Zoryk is a 7 Figure Business Mentor, Speaker, and Tech Founder. She's all about infusing non traditional marketing, sales psychology, and laughter into every aspect of business. In today’s episode Natasha shares how she became an entrepreneur by seeing a need for her services. She walks us through what ‘sales psychology’ means and how it can play a crucial part in selling products or services. Natasha dives deep into different tactics, strategies, and methodologies she’s used to gain new business. She shares real-world examples of how to utilize sales psychology in everything you do from social media engagement to creating offers. In this episode, we cover: How she creates space to always have an open dialogue with her audience How listening affects marketing The mirror effect when speaking to potential customers Why customers need to feel seen and heard Curiosity over confusion: how confusion is the number one conversion killer “The shareholder effect” to including customers in growth The four buyer types and how getting to know them is a game changer Approach and strategy to posting content on IG stories “The sandwich method” to posting content Resources & Links: Connect with Natasha: Get Natasha’s Follow on Instagram and Visit her Check out - use this affiliate link and get 10% off your first month Listen to her podcast Connect with Mya: Follow on Instagram Join my Check out my Now on Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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64. Taxes for entrepreneurs w/ @patton.accounting
04/23/2024
64. Taxes for entrepreneurs w/ @patton.accounting
I’m so excited to have Dawn Patton, an account for entrepreneurs, on the show today. Dawn shares how her accounting business started as a “happy accident” and how creating an Instagram account kick-started her success. In today’s episode, we also talk all things taxes for entrepreneurs. There are so many intricacies to taxes and yet, entrepreneurs are rarely taught even the basics of accounting for their business. Dawn will share how different industries and goals can define what a business needs to do when looking at accounting, bookkeeping, and taxes. Dawn will walk us through: What tax planning is and how it can help in financial ways Ways to save money on taxes Why bookkeeping for your own business is so valuable to learn and how it can streamline so many areas of your business What the biggest mistakes Dawn sees entrepreneurs making when doing taxes Tax deduction ideas people often miss Tools entrepreneurs can use to help themselves Resources & Links: Connect with Dawn: Get Dawn’s Follow on Instagram Visit her Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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63. Making money on Instagram w/ @abigailpeugh
04/16/2024
63. Making money on Instagram w/ @abigailpeugh
I’m so excited to have Abigail Peugh on today’s episode to talk all about making money on Instagram. Abigail will share her success story and tips on how to utilize Instagram to sell using reels and stories. She’ll also share ideas for money-making tasks, content that resonates with your audience, and digital products you can create. Creating, marketing, and selling her own digital products, Abigail Peugh has built a 1.5 million dollar business in 19 months with consistent focused work (like money making tasks every single day), a toddler at her side, and making it known that you don’t have to work your life away to build a wildly successful online business. She has also proven that you can be your true --introverted, sweat pants wearing, always slightly tired looking mama-- self and still build an incredible community (and business) on Instagram. Her simple, yet tangible, no-fluff frameworks showcase that you really can have it all. You really can impact more people, make more money (like, a lot more), and live more of your actual dream life. On today’s episode, we cover: How building connection with your audience is the keys to success + ways you can start doing this Approaching content creation from the aspect of your capacity and interests What “money making tasks” are what hers are The power of trying new things and not being afraid to make mistakes Resources & Links: Connect with Abigail: Follow on Instagram Visit her Abigail’s FREEBIE: See Abigail speak at: Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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62. How to grow on IG when you've "tried it all"
04/09/2024
62. How to grow on IG when you've "tried it all"
I often get messages from people saying they’ve “tried it all” and nothing is working when it comes to Instagram growth. Today’s episode will remind you to keep an open mind to learning and trying more. When you open yourself up to new possibilities, and take action, that’s where growth happens. With the tips I share today, you’ll learn there’s always more you can try. In this episode I’ll dive deeper into these 6 tips: Ask yourself “have I REALLY done it all?” Post something from a content pillar you haven’t used in a while or at all Ask your IG buddy for feedback Study your top three performing posts or reels Do something you haven’t ever done, or haven’t done in a while Put skin in the game Resources & Links: Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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61. Creating long term business success w/ @mind.psy.biz
04/02/2024
61. Creating long term business success w/ @mind.psy.biz
I’m so excited to have one of my dearest Instagram friends and previous client on today’s episode! We’re talking all about creating long term business success among many other topics today. Morgan Starr-Riestis is a holistic therapist and business mentor who has grown an audience of over 400k people and a 6-figure business in less than two years and now helps other entrepreneurs owners grow their businesses online while keeping their mental health intact. In this episode, we cover: How being on social media affects mental health How to dig into things that trigger us and how to use those as a mirror for self-development What to do when vanity metrics are controlling how you value yourself Why focusing on mental and holistic health is crucial for long-term success Techniques to regulate the nervous system Resources & Links: Connect with Morgan: Follow on Instagram and Visit her websites and Check out her TikTok Morgan’s FREE seminar: Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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60. 6 best tips for Instagram growth
03/26/2024
60. 6 best tips for Instagram growth
In this episode I’ll be covering my 6 best tips for Instagram growth. I’ve shared these tips before, but I’m diving deep into each one, sharing examples, and encouraging you to not only learn the knowledge, but actually take action and implement them to see growth on Instagram. The 6 best tips for instagram growth: Create a series Collaborate Focusing on increasing length of reel and watch time Storytelling vs. sharing tips Focus on your hooks Repurpose your top performing content Resources & Links: Tickets and info for enrollment is open! Connect with Mya: Follow on Instagram Join my Check out my Now on Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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59. Building a spacious business w/ Kaitlyn Kessler
03/19/2024
59. Building a spacious business w/ Kaitlyn Kessler
I’m so excited for today’s episode! Joining me is Kaitlyn Kessler, a business coach and mentor dedicated to helping her clients create more ease and spaciousness in their businesses and lives. Her support focuses on expanding our structural and energetic capacities and blends the woo and the work. This supports her clients to step into more alignment with their offers, their business models, their values, how they want to lead, and more so they can continue to grow their impact and income in a way that actually feels good. In this episode, we cover: The difference between businesses being “structurally sustainable” and “energetically sustainable” How building a personal brand ties into a business that is sustainable Why personal brands are so important to your business The way she teaches your magic, your movement, and your method Katilyn’s answer to if she could give herself advice on day one of her entrepreneurship journey, what would it be and why Resources & Links: 100 Hook Ideas - Connect with Kaitlyn: Follow on Instagram Visit her Subscribe/follow her podcast, Don’t miss her FREEBIE! Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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58. A deep late night thought
03/12/2024
58. A deep late night thought
Today’s episode is courtesy of a 2am loopy thought! Last week I opened my Notes app to add an idea and there was a note that I didn’t remember writing. In the middle of the night, I had written down a question that became today’s episode topic. I was going to delete the note because the question felt silly, but the more I sat with it, the more I realized how powerful the question can be. This question will have you thinking like an innovator. Listen to hear the question and my thoughts on what it means to me. Resources & Links: 100 Hook Ideas - Connect with Mya: Follow on Instagram Join my Check out my Now on Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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57. Creating boundaries & systems in your business w/ @homemadesocial_
03/05/2024
57. Creating boundaries & systems in your business w/ @homemadesocial_
I’m excited to have Becca Booker on today’s episode. Becca started Homemade Social to work hands-on with lifestyle and e-commerce brands and to implement social media and Facebook advertising strategies to elevate their brand and reach. Dubbed the “modern social media queen” by AZ Foothills, Becca is revolutionizing the digital marketing game and inspiring brands to use innovative tactics to grow their online presence. Today’s episode is all about boundaries andcreating systems and what has allowed Becca and her team and also her clients to work less while increasing their bottom line. Becca will walk us through: Her hiring process & scaling Homemade Social How to create different types of boundaries and expectations with clients Tools to help implement those boundaries How boundaries help with employee satisfaction Finding your self worth in business and how boundaries vary by seasons of life Resources & Links: 100 Hook Ideas - Connect with Mya: Follow on Instagram Join my Check out my Now on Connect with Becca: Follow her on Instagram Check out her Visit her Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode!
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56. Is pain point marketing dead?
02/27/2024
56. Is pain point marketing dead?
Today’s episode is spicy! This episode came about because there’s a lot of conversation happening in the business space that speaking to pain points in your marketing is not the way to go and instead you should only speak to their desires. A lot of this conversation is happening on Threads. So in this episode, I’ll share my thoughts on how I believe pain point marketing is a strategic tactic that is very powerful, not just for you getting sales, but for helping your community to feel seen. Today I’ll walk through 6 ways to effectively use pain points in your marketing: Get specific Use pain points to emphasize and empathize, not shame Use pain points to help people better understand the situation they’re going through Use pain points to serve people on a higher level In marketing come from the energy of “this will help someone feel seen and heard” When you are calling out mistakes share it from a “me” and not “you” perspective Resources & Links: 100 Hook Ideas - Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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55. Relationship building on Instagram: 5 methods
02/20/2024
55. Relationship building on Instagram: 5 methods
Today’s episode celebrates the one year anniversary of the launch of Radical Disruption, so I have to thank you! To celebrate one year, don’t miss the last keyword in this episode for my fun giveaway! If you need more info on that, listen to ! This episode is all about relationship building on Instagram. I’m going to run through five ways to build relationships and these will be quick, easy and very tangible things you can implement on your Instagram account. I’ll dive into these five methods for you to implement: Ask questions in response to the direct messages that you get Ask for people’s opinions and feedback Lean into the things that you do often Get honest and vulnerable (includes three prompts to guide you) Share your beliefs Resources & Links: Instagram Accounts I mention in this episode: 100 Hook Ideas - Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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54. How to 10x your email list growth this year
02/13/2024
54. How to 10x your email list growth this year
Today’s episode is all about growing your email list. If you do not have a goal this year to grow your list, I am setting the goal for you! Every time I talk about email marketing I get the question “do emails really work”? The answer is yes, it’s one of the most important assets you can have as a business owner. In this episode I will share these 8 strategies and techniques to increase your email list: Lead magnet swap Be a speaker at an event Be a speaker in an online group Be a podcast guest Host a masterclass with someone in an adjacent niche Add a CTA on feed posts Have a pop up on your website Have your freebie linked in your announcement bar Don’t miss the keyword in the episode for my giveaway! If you need more info on that, listen to ! Resources & Links: 100 Hook Ideas - Connect with Mya: Follow on Instagram Join my Check out my Now on Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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53. Difficult situations I’ve navigated recently + how
02/06/2024
53. Difficult situations I’ve navigated recently + how
In just a few weeks Radical Disruption will be celebrating its one year anniversary since launch! It’s wild that we've been here for one year! In order to celebrate I have a giveaway planned with fun prizes, so be sure to listen to this episode to get the details on how to enter! In today’s episode I talk through four difficult situations I’ve faced in my business recently. I’ll share my thoughts about each situation as well as how I navigated each. You’ll hear me walk through these situations: I received a less than kind email from a customer asking for a refund A customer telling me that they don’t like how I run my sales A stolen reel A stolen freebie/lead magnet Resources & Links: 100 Hook Ideas - Connect with Mya: Follow on Instagram Join my Check out my Now on Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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52. How to create SOPs
01/30/2024
52. How to create SOPs
Today’s episode is about how to create SOPs. I remember when someone was like “you should create SOPs for your business” and I immediately went to Google not knowing what they were talking about! Standard Operating Procedures are step-by-step instructions/processes to help with efficiency and quality control in your business. In this episode I’ll walk you through: What types of SOPs I recommend creating Why SOPs are so important in your business How to create SOPs including tips on using different formats and tools to create them Who needs SOPs Resources & Links: 100 Hook Ideas - Connect with Mya: Follow on Instagram Join my Check out my Now on Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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51. How I 5x’d my instagram story views
01/23/2024
51. How I 5x’d my instagram story views
One of my most frequently asked questions when it comes to Instagram is how to increase story views. I am always telling you to sell and share offers on your stories and you’re wondering how to sell when you have low story views! In today’s episode I’ll dive into five tips that helped me grow from 2,000 average story views to 11,000 average story views. In this episode you’ll hear me share five tips, ideas, and examples around: What average views are based on following size How and when to implement stories using interactive features How to use Call to Action statements to drive traffic to your stories How to best utilize your “Start Here” highlight to keep followers viewing your stories Why getting people to add you to their “favorites” feed so your content ranks higher in their home feed is important How to use Call to Action statements such as “DM me for xyz” is a game changer in gaining more story views Resources & Links: 100 Hook Ideas - Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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50. Navigating business after baby
01/16/2024
50. Navigating business after baby
Today I am recording my very first episode since having a baby! I am already starting off strong with some behind-the-scenes and honesty around how things are going.The questions I’ve been getting a lot are about having a baby and it’s only fitting that on my first official episode back I talk about navigating business after having my baby girl in October! Please note this episode is applicable to many situations that are about preparing for and learning lessons while taking any time away from work, not just for maternity leave. In this episode you’ll hear me dive into these 6 questions: What helped most when it came to preparing for maternity leave? What do I wish I had done prior to maternity leave? Why didn’t I use up all the prep time that I had for maternity leave? What have I learned since having a baby? How has/will things change now that I’ve had a baby? I talked about not wanting kids at one point, how did that change and looking back what would I tell myself in that moment? Resources & Links: 100 Hook Ideas - Connect with Mya: Follow on Instagram Join my Check out my Now on Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here:
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49. Client Spotlight 2: High paying brand partnerships w/ Emily Cooper
01/09/2024
49. Client Spotlight 2: High paying brand partnerships w/ Emily Cooper
Today's episode is part two of a four-part client spotlight series where I am bringing on a few of my clients to talk about their journey as an entrepreneur and the key pieces that have led them to massive success. Today’s guest is Emily! She was one of my very first one-on-one coaching clients, at that time she had 800 followers on Instagram, she now has over 100,000! Emily Cooper is an epidemiologist turned full-time traveler and content creator. In 2021, she started her social media platforms and website, Emily Eats and Explores, to teach women how to confidently travel solo. She has since worked with major travel brands, tourism boards, and travel companies, while hosting her own group trips around the world. Today, Emily teaches her community of over 90,000 how they can get paid to travel the world. Emily has been featured in Newsweek, Huffpost, and is the co-host of the top travel podcast, Travel Chat with Ashley and Emily. In today’s episode we chat all things: Brand partnerships: pitching yourself, collaborations, and negotiating contracts Having multiple income streams The importance of both short and long form content as a business owner Emily’s growth and success Resources & Links: 100 Hook Ideas - Connect with Emily: Visit her and join her email list Follow @emilyeatsandexplores on Find her on Subscribe/follow her podcast, Enjoy Emily’s FREEBIE: Connect with Mya: Follow on Instagram Join my Check out my Now on Find the complete show notes here:
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