78. Are clear or clever offer names better? w/ Katie @katiepannell
Radical Disruption
Creating a name for your business (or your products or services) takes work. Today's guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with her own naming clients. I actually hired Katie a few months ago to help me name a new business I'm starting, and she was absolutely fantabulous! This project is still under wraps, but I was blown...
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77. Creating magnetic messaging that sells
Radical Disruption
There’s been a common theme in my DMs recently with a lot of questions along the same line of “how do you make your messaging so magnetic”. Magnetic messaging means that people are drawn in and sold before you actually have the chance to sell to them. Are you feeling stuck to attract your ideal clients? I’ll share my movement piece, and how it embodies the values and the vision behind what I teach. In today’s episode, I’m going to walk you through simple tips to create copy that goes from boring and predictable to exciting and relevant, ultimately creating magnetic messaging that...
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76. Your weakness is your greatest superpower
Radical Disruption
I was recently listening to a training and the coach said “your greatest perceived weakness is what you need to lean into, it is actually your greatest strength.” That concept has stuck with me for weeks. In today’s episode, I will share when it finally clicked for me that your weakness is your greatest superpower. We don’t want to deny or suppress our weaknesses; we should be reframing our mindset and embracing the unique qualities that make us who we are. I encourage you to identify those areas that you think are your weaknesses and lean into them as they could be a catalyst for your...
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75. What do you do when the going gets tough?
Radical Disruption
What do you actually do when the going gets tough? In today’s episode we’re getting really vulnerable. I’m going to walk you through some difficult things I’ve been going through recently and how I’m navigating each of them. Reflecting on everything in the last month made me realize no one fails, they just quit before they succeed. We’re all going to face tough times; it’s part of the entrepreneurship journey. Listen along as I share some of the tough things I’ve been dealing with: I had my lowest income month I’ve ever had in the last 2.5 years A student in one of my offers...
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74. The critical role of restorative rest in entrepreneurship w/ Dr. Kelly Vincent @dr.kellyvincent
Radical Disruption
Today’s episode is filled with deep and meaningful knowledge on how entrepreneurs can better take care of their mental health. I’m joined by Dr. Kelly Vincent, a Licensed Clinical Psychologist (PSY30672) and owner of Nourished Wellness Group, a holistic mental health group practice in Encinitas, California. In this episode we hear how to look deeper within to find the emotional root of a variety of mental roadblocks that can cause fear and anxiety while experiencing our entrepreneurship journey. Dr. Vincent shares techniques for getting curious to bring the root of issues to light and tips...
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73. How to land high paying brand partnerships from gifted products and become a pitching master w/ Kahlea @kahleanicolee
Radical Disruption
I’m beyond excited for today’s episode! My friend and long-time inspiration, Kahlea, is joining me today! Kahlea Wade is a Creator Economy and Influencer Marketing Expert with 9 years of experience in the industry. In addition to being a creator herself, she's worked with creators to help them secure nearly $1,000,000 in brand partnerships. In 2022, she launched a talent agency called Alora Society with one of her friends, which facilitates mutually beneficial partnerships between brands and creators. Through Alora Society, their creators have partnered with renowned brands like Meta,...
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72. Scaling your business as a service provider to 6+ figures w/ @emilyvdw
Radical Disruption
On today’s episode we have Emily Parsons, the founder and Co-CEO of Let’s Get Social Agency, a marketing and funnel agency helping female entrepreneurs scale their online business with strategic and simple sales funnels. Emily has been invited to speak on stages at Fortune 500 companies like Macy’s and has worked on marketing projects with brands like Abercrombie & Fitch, Toyota, and Nike. And has helped over 1200 women launch their own online service-based business. When she's not working you can find her soaking in the Florida sunshine with her husband and two pups. In this episode...
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71. A $1M/year business within 2 years of launching w/ @the.blonde.chronicles
Radical Disruption
I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid. In...
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70. Business effects part 4 - Red Bull
Radical Disruption
Today’s episode is part four and the final episode of a series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. In this episode I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets customers that live and enjoy high energy activities, sports, and adventure. Ultimately...
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69. Business effects part 3 - Apple
Radical Disruption
Today’s episode is part three of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. This episode dives into the Apple Effect: making things work together to create a seamless user experience. In our businesses, this means creating a cohesive experience for our customers across our digital products and offers. Implementing seamless cross sells, complimentary offers, and bundles within your ecosystem drives customer loyalty and...
info_outlineWhat do you actually do when the going gets tough? In today’s episode we’re getting really vulnerable. I’m going to walk you through some difficult things I’ve been going through recently and how I’m navigating each of them. Reflecting on everything in the last month made me realize no one fails, they just quit before they succeed. We’re all going to face tough times; it’s part of the entrepreneurship journey.
Listen along as I share some of the tough things I’ve been dealing with:
- I had my lowest income month I’ve ever had in the last 2.5 years
- A student in one of my offers told me I’m not embodying what I teach
- A student was plagiarizing one of my offers
- I had a tragedy in my personal life recently
- I lost a very large investment in another business
- I goofed up with something I taught in one of my offers
While it’s been a really tough month, I’ve tried to remember that disruption proceeds your biggest breakthroughs. How many of us throw in the towel right before our breakthrough? Ultimately where we need to land: our dreams are worth fighting for.
Resources & Links:
- 150 Free Hooks
- List Building 101
- Manychat
- Stories that Sell
- IG University
- Kajabi 30 day free trial + 20 free story templates
- Around the Clock Masterclass
Connect with Mya:
- Follow on Instagram @myanichol
- Join my email list
Related Episodes:
- Episode 12: How I’d navigate that
- Episode 20: A hard week: bts reality of my business.
- Episode 21: How I’d navigate that part 2
- Episode 45: Recent failures in business
- Episode 53: Difficult situations I’ve navigated recently + how
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Find the complete show notes here: https://myanichol.com/2024/07/09/what-do-you-do-when-the-going-gets-tough-episode-75/