info_outline
How a CMO Evaluated 3 Headless CMS Platforms (Then Built His Own)
02/22/2026
How a CMO Evaluated 3 Headless CMS Platforms (Then Built His Own)
Pete Vomocil 💛 is a CMO overseeing marketing for a 1,800-person company while running new ventures on the side. When his team needed a headless CMS that could serve both heavy-duty engineering and self-serve marketing, his engineering team screened 20 vendors down to 6. Three made it to finalist calls. The vendor with the best sales orchestration won. A year later, Pete ripped it out and rebuilt the entire platform himself in 4 weeks. In this episode, Pete walks us through: Why he'll instantly disqualify vendors for "woo-woo" What separated good sales orchestration from great across the 3 finalist calls The onboarding gaps that killed the deal despite a well-run sales process Why delayed vendor follow-up led a non-technical CMO to build a full-stack platform himself If you sell CMS, martech platforms, or anything with complex onboarding, this one's for you. Guest: Pete, CMO Hosts: Jen Allen-Knuth & Drew Giovannoli More research at buyertruths.com We Surveyed 172 Buyers. Now Let Us Help You Win Yours. Research to understand them. Training to close them. Drew Giovannoli | Buried Wins 1:1 buyer interviews that learn from recent wins, lost prospects, and your competitors' customers who never considered you. → buriedwins.com Jen Allen-Knuth | DemandJen Train your sales team to sell the way buyers buy. Workshops and coaching grounded in data. → demandjen.com
/episode/index/show/d22c14ff-6e8f-4c74-ab57-00a189187471/id/40193730
