How a CMO Evaluated 3 Headless CMS Platforms (Then Built His Own)
Release Date: 02/22/2026
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How a CMO Evaluated 3 Headless CMS Platforms (Then Built His Own)
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Pete Vomocil 💛 is a CMO overseeing marketing for a 1,800-person company while running new ventures on the side. When his team needed a headless CMS that could serve both heavy-duty engineering and self-serve marketing, his engineering team screened 20 vendors down to 6. Three made it to finalist calls. The vendor with the best sales orchestration won. A year later, Pete ripped it out and rebuilt the entire platform himself in 4 weeks. In this episode, Pete walks us through: Why he'll instantly disqualify vendors for "woo-woo" What separated good sales orchestration from great across the...
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info_outlinePete Vomocil 💛 is a CMO overseeing marketing for a 1,800-person company while running new ventures on the side. When his team needed a headless CMS that could serve both heavy-duty engineering and self-serve marketing, his engineering team screened 20 vendors down to 6. Three made it to finalist calls.
The vendor with the best sales orchestration won. A year later, Pete ripped it out and rebuilt the entire platform himself in 4 weeks.
In this episode, Pete walks us through:
- Why he'll instantly disqualify vendors for "woo-woo"
- What separated good sales orchestration from great across the 3 finalist calls
- The onboarding gaps that killed the deal despite a well-run sales process
- Why delayed vendor follow-up led a non-technical CMO to build a full-stack platform himself
If you sell CMS, martech platforms, or anything with complex onboarding, this one's for you.
Guest: Pete, CMO Hosts: Jen Allen-Knuth & Drew Giovannoli
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