The Designer's Guide to Marketing & Pricing

Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com

Episode 13- Ch 12: How Should I Grow My Business? 03/29/2010

Episode 13- Ch 12: How Should I Grow My Business? What does it mean to grow your business? Everybody has a different definition. To some it means moving out of the spare bedroom, to others it means making more money. In Episode 13, we will help you take a detailed look at your business, decide what growth means to you, and determine how to achieve that growth. /episode/index/show/designersguide/id/1145329

Episode 12- Ch 11: What Should Be in My Contract? 03/29/2010

Episode 12- Ch 11: What Should Be in My Contract? You got the job! But it's not time to celebrate just yet. Before you get to work on the project, there is some business to take care of. A contract! Episode 12 will talk you through contracts, why you need one, and what yours should include. /episode/index/show/designersguide/id/1145323

Episode 11- Ch 10: What Should Be in My Proposal? 03/29/2010

Episode 11- Ch 10: What Should Be in My Proposal? Proposals- documents that detail what you do for a client and under what terms- are essential to the selling process. In Episode 11, we discuss your proposal, and how to make it work as a marketing and sales tool. Join us! /episode/index/show/designersguide/id/1145315

Episode 10- Ch 9: How Do I Talk About Money? 03/29/2010

Episode 10- Ch 9: How Do I Talk About Money? Here's the reality. You are in business, and you can't do business without dealing with money. In Episode 10, we deal with the ever important question, How Do I Talk About Money? You will learn that your prospects don't expect you to work for free and that talking about money is OK. Once you get comfortable with money matters, business success is at your fingertips! Join us... /episode/index/show/designersguide/id/1145310

Episode 9- Ch 8: What Should I Charge? 03/29/2010

Episode 9- Ch 8: What Should I Charge? The fact is, most designers are not charging enough. In this podcast, we cover the nuts and bolts of estimating a project and figuring out how much to charge. One of the most important parts of knowing what to charge is understanding what you're selling. Join us to answer the question, How Much Should I Charge? /episode/index/show/designersguide/id/1145304

Episode 8- Ch 7: How Do I Manage My Money? 03/29/2010

Episode 8- Ch 7: How Do I Manage My Money? There are two aspects to the pricing side of your business: how you deal with your own issues about money, and how you deal with your clients. Episode 8 shows you how to deal with your own money issues. Until your own issues- such as payment terms and policies- are resolved, you can't begin to think about how those issues affect your clients. Remember, the goal of your business isn’t just fulfillment, it’s PROFIT! Join us... /episode/index/show/designersguide/id/1145298

Epidode 7- Ch 6: How Should I Follow Up? 03/29/2010

Epidode 7- Ch 6: How Should I Follow Up? It's important to be in front of your prospects. If you are, they will be more likely to think of you and send a project your way! In Episode 7, we will discuss the in's and out's of following up, why it's so important, and the benefits you will see when you do it properly and consistently. /episode/index/show/designersguide/id/1145293

Episode 6- Ch 5: What Should I Say? 03/29/2010

Episode 6- Ch 5: What Should I Say? One of the biggest obstacles to marketing is not time or money. It's not knowing what to say. In Episode 5, you'll learn about what to say to prospects and clients in all sorts of situations: In person, on the phone, and online. /episode/index/show/designersguide/id/1145288

Episode 5- Ch 4: Which Marketing Tools Should I Use? 03/29/2010

Episode 5- Ch 4: Which Marketing Tools Should I Use? Podcast episode #5 talks about networking, e-mail marketing, online marketing, cold calling and promotional materials, and discusses which of these marketing tools you should use to get the most benefit to your business. /episode/index/show/designersguide/id/1145284

Episode 4- Ch 3: How Should I Present Myself? 03/29/2010

Episode 4- Ch 3: How Should I Present Myself? It's not just corporations that need to brand themselves. Individuals and small businesses need to stand out from the crowd too! Find out how in Chapter 3's podcast, How Do I Present Myself? This chapter deals with the "I" vs. "we" question, naming your business, finding your own personal brand, how to talk about your services, and so much more... Join us. /episode/index/show/designersguide/id/1145280

Episode 3- Ch 2, Part 2: How Can I Find Clients and Prospects? 03/29/2010

Episode 3- Ch 2, Part 2: How Can I Find Clients and Prospects? The second episode of Chapter 2, How Can I Find Clients and Prospects, deals specifically with small design businesses and how they can find profitable new clients and viable prospects. /episode/index/show/designersguide/id/1145275

Episode 2- Ch 2, Part 1: How Can I Find Clients and Prospects? 03/29/2010

Episode 2- Ch 2, Part 1: How Can I Find Clients and Prospects? Chapter 2, How Can I Find Clients and Prospects, is broken down into 2 episodes. The first episode shows solopreneurs how to find clients and prospects. It will deal specifically with those who work as a one person design business. Do you have a larger small business? Stay tuned for next weeks episode on how small businesses can find clients and prospects! /episode/index/show/designersguide/id/1145270

Episode 1- Ch 1: Who is My Market? 03/29/2010

Episode 1- Ch 1: Who is My Market? Chapter 1: This podcast answers the question, Who is My Market? Designers will pinpoint the best market for them, learn how to dominate that market, and understand why specialization is so important to the success and profitability of their business. /episode/index/show/designersguide/id/1145264

The Designer's Guide to Marketing & Pricing

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