Episode 9- Ch 8: What Should I Charge?
The Designer's Guide to Marketing & Pricing
Release Date: 03/29/2010
Episode 13- Ch 12: How Should I Grow My Business?
The Designer's Guide to Marketing & Pricing
What does it mean to grow your business? Everybody has a different definition. To some it means moving out of the spare bedroom, to others it means making more money. In Episode 13, we will help you take a detailed look at your business, decide what growth means to you, and determine how to achieve that growth.
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Episode 12- Ch 11: What Should Be in My Contract?
The Designer's Guide to Marketing & Pricing
You got the job! But it's not time to celebrate just yet. Before you get to work on the project, there is some business to take care of. A contract! Episode 12 will talk you through contracts, why you need one, and what yours should include.
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Episode 11- Ch 10: What Should Be in My Proposal?
The Designer's Guide to Marketing & Pricing
Proposals- documents that detail what you do for a client and under what terms- are essential to the selling process. In Episode 11, we discuss your proposal, and how to make it work as a marketing and sales tool. Join us!
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Episode 10- Ch 9: How Do I Talk About Money?
The Designer's Guide to Marketing & Pricing
Here's the reality. You are in business, and you can't do business without dealing with money. In Episode 10, we deal with the ever important question, How Do I Talk About Money? You will learn that your prospects don't expect you to work for free and that talking about money is OK. Once you get comfortable with money matters, business success is at your fingertips! Join us...
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Episode 9- Ch 8: What Should I Charge?
The Designer's Guide to Marketing & Pricing
The fact is, most designers are not charging enough. In this podcast, we cover the nuts and bolts of estimating a project and figuring out how much to charge. One of the most important parts of knowing what to charge is understanding what you're selling. Join us to answer the question, How Much Should I Charge?
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Episode 8- Ch 7: How Do I Manage My Money?
The Designer's Guide to Marketing & Pricing
There are two aspects to the pricing side of your business: how you deal with your own issues about money, and how you deal with your clients. Episode 8 shows you how to deal with your own money issues. Until your own issues- such as payment terms and policies- are resolved, you can't begin to think about how those issues affect your clients. Remember, the goal of your business isn’t just fulfillment, it’s PROFIT! Join us...
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Epidode 7- Ch 6: How Should I Follow Up?
The Designer's Guide to Marketing & Pricing
It's important to be in front of your prospects. If you are, they will be more likely to think of you and send a project your way! In Episode 7, we will discuss the in's and out's of following up, why it's so important, and the benefits you will see when you do it properly and consistently.
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Episode 6- Ch 5: What Should I Say?
The Designer's Guide to Marketing & Pricing
One of the biggest obstacles to marketing is not time or money. It's not knowing what to say. In Episode 5, you'll learn about what to say to prospects and clients in all sorts of situations: In person, on the phone, and online.
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Episode 5- Ch 4: Which Marketing Tools Should I Use?
The Designer's Guide to Marketing & Pricing
Podcast episode #5 talks about networking, e-mail marketing, online marketing, cold calling and promotional materials, and discusses which of these marketing tools you should use to get the most benefit to your business.
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Episode 4- Ch 3: How Should I Present Myself?
The Designer's Guide to Marketing & Pricing
It's not just corporations that need to brand themselves. Individuals and small businesses need to stand out from the crowd too! Find out how in Chapter 3's podcast, How Do I Present Myself? This chapter deals with the "I" vs. "we" question, naming your business, finding your own personal brand, how to talk about your services, and so much more... Join us.
info_outlineThe fact is, most designers are not charging enough. In this podcast, we cover the nuts and bolts of estimating a project and figuring out how much to charge. One of the most important parts of knowing what to charge is understanding what you're selling. Join us to answer the question, How Much Should I Charge?