DoctorDemographics Podcast
This is an audio podcast for doctors to consider where to put a practice. We discuss growth, demographic character, psychographic profiles, competition saturation, and economic development. The Podcast is hosted by Scott McDonald, the leading analyst of practice sites in the nation.
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5 Practice Location Options in the Southeast US
10/25/2023
5 Practice Location Options in the Southeast US
In this episode, Mike Green goes over 5 great areas to place your practice in the Southeast area of the United States.
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The Site Selection Process for Doctors
10/13/2023
The Site Selection Process for Doctors
Are you a doctor looking to establish a new practice but feeling overwhelmed by the location selection process? Join us in this insightful topic as we delve into the intricate process of selecting the ideal practice site. We address common misconceptions and guide you through essential steps that can significantly impact the success of your practice. Discover why starting with the big picture is crucial and learn how to find a location that aligns with your specific practice type. We emphasize the importance of considering factors beyond demographics and share expert tips to help you make informed decisions. Whether you're a seasoned practitioner or a newcomer to the field, understanding the nuances of practice site potential is heavy lifting that pays off in the long run. Tune in to gain valuable insights and take a step closer to realizing your dream practice location. Visit DoctorDemographics.com for more valuable resources and personalized market research to boost your practice endeavors.
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The Pros and Cons of Opening a Practice in Florida
10/04/2023
The Pros and Cons of Opening a Practice in Florida
In this episode, we look at the pros and cons of opening a new professional practice in the great state of Florida.
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Opening a Practice in Texas Pros and Cons | Doctor Demographics
09/27/2023
Opening a Practice in Texas Pros and Cons | Doctor Demographics
🎙️ Welcome to another episode of "The Perfect Place to Put a Practice Podcast and our special Pros and Cons series" by Doctor Demographics! Hosted by Mike Green, today's episode delves into a topic crucial for both new and seasoned doctors: opening a new professional practice in Texas in 2024. 🏥 First, we explore the pros of starting a practice in the Lone Star State: 1️⃣ Booming Population Growth: Texas is experiencing remarkable population growth, offering a golden opportunity for aspiring practitioners to establish a solid patient base. 2️⃣ Diverse Patient Demographics: Texas' rich diversity provides practitioners with an array of patient needs, fostering inclusivity and loyalty. 3️⃣ Favorable Business Environment: Texas' business-friendly reputation, with lower taxes and living costs, contributes to financial stability and long-term profitability. 🚀 Next, we discuss the cons of this venture, including the competitive market and regulatory complexities. Breaking into a competitive market demands innovative marketing strategies and differentiation to succeed. Navigating the intricate regulatory landscape and managing insurance reimbursement are substantial hurdles but are crucial for a successful practice. 🔍 In summary, Texas offers a promising landscape for healthcare professionals in 2024, with a diverse and growing patient base. However, understanding the challenges and strategic planning are key to a successful venture. 🙏 Thank you for joining us on this enlightening episode. I'm Mike Green from Doctor Demographics. Stay tuned for more insightful discussions in our upcoming episodes! 🎉
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Pros and Cons of Opening a Professional Practice in Southern California
09/19/2023
Pros and Cons of Opening a Professional Practice in Southern California
Join Mike Green, a seasoned expert from Doctor Demographics, in this informative episode as he explores the top pros and cons of venturing into a new professional practice, encompassing Dental, Medical, Optometry, and Veterinary fields in vibrant Southern California. Whether you're contemplating a new venture in 2024 or beyond, this episode is an invaluable resource. Discover the enticing opportunities that Southern California presents, along with the challenges one might face when starting a practice in this dynamic region. If you're an aspiring professional looking to make an informed decision about your next business move, don't miss this episode! 🔔 Subscribe to Doctor Demographics for more insightful content. Have questions or need further information? Visit our website at www.doctordemographics.com and reach out to us. Your success in the professional practice realm matters to us! #ProfessionalPractice #SouthernCalifornia #DoctorDemographics #BusinessVenture #DentalPractice #MedicalPractice #Optometry #VeterinaryPractice #BusinessOpportunities #HealthcareIndustry #BusinessInsights #Entrepreneurship #StartingABusiness2024
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Places with Promise
08/23/2023
Places with Promise
Join us in this insightful episode of "Places with Promise" as your host, Scott McDonald, takes you on a journey through a carefully curated list of promising places and locations for establishing your very own professional practice. Whether you're a seasoned practitioner looking to expand or someone just starting in the industry, choosing the right location can significantly impact the growth and success of your practice. Scott McDonald, a seasoned expert in demographics and location analysis, dives deep into the factors that make a location ideal for various types of professional practices. From dental offices to veterinary establishments, optometry to chiropractic services, Scott explores how the local demographic, economic trends, competition, and accessibility can all play a pivotal role in determining the perfect spot for your venture. Drawing on his extensive experience and real-world examples, Scott not only outlines the key considerations when selecting a location but also shares cautionary tales and lessons learned from those who've made both successful and not-so-successful choices. This episode serves as a valuable guide for anyone seeking to make an informed decision about where to establish their professional practice. Whether you're curious about the nuances of urban vs. suburban locations, interested in understanding the impact of foot traffic and online presence, or eager to learn about emerging trends in location-based business strategy, this episode has something to offer. Join us to gain the insights you need to make a confident choice and set your professional practice on a path toward prosperity. Tune in to "Places with Promise" and let Scott McDonald help you unlock the potential of the perfect location for your professional practice. Your journey towards success starts here.
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Kiss of Death Locations for 2023
08/02/2023
Kiss of Death Locations for 2023
Its that time of the year where we do our annual 'Kiss of Death Private Practice Locations' analysis for the next year. These are the areas of the country that are not doing very well or have some external forces (environmental or economic typically) fighting against you. If your area made the list, don't dismay. A little more elbow grease may be required to be successful.
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The Importance of Personal Interaction In Your Practice
07/05/2023
The Importance of Personal Interaction In Your Practice
There is a plague of loneliness occurring in America, especially among men. Since the pandemic, it seems we have lost our ability to make friends and this is resulting in harm to practices and their owners. This episode deals with the building of relationships and friendships. It is about the nexus of demographics and psychographics for doctors.
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The Future of Demographics and what it means for your practice
06/22/2023
The Future of Demographics and what it means for your practice
These past few years have been nothing short of a significant shift in demographics. Everything we thought we knew about urban and rural demographics, family dynamics, and politics is being redefined rapidly. In this episode, Scott McDonald discusses what we see on the demographic playing field and how it will impact practice owners.
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How Race and Culture Impact Your Practice Strategy
06/15/2023
How Race and Culture Impact Your Practice Strategy
Race is a very sensitive topic these days so before I publish my remarks, I would like to make some comments. All races and cultures deserve respect. There is never a cause to violify one culture over another. More important race, and culture are more important to heed. In my post, I said that I feared the Academy Awards may be putting too much attention on race rather than on producing quality art. I also believe that people will have more favorable outcomes when they know what they want from their outcomes and trust their doctor more than the "fads of the day." We should be brave in trusting biology and science. We should put greater emphasis on medicine and what unites us and stop putting emphasis on what divides us. Looking for the exceptions is bad science. I think dropping the habit of looking for differences will help no one. In the end, I think all the talk on reparations (justified or not) will only lead to division and resentment. There is not enough money in the world to right all wrongs. Racial division is like drinking poison and waiting for the other guy to die. I hope you agree that if we always look for things that divide us, we will doubtless find them. Jesus taught "If you are not one, you are not mine." Last, a huge wave of immigration is coming. Let's try to be smart about it.
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Sites with SERIOUS POTENTIAL for Doctors
06/09/2023
Sites with SERIOUS POTENTIAL for Doctors
Let's face it, some sites are better than others. Here are some insider tips for what we are seeing in the marketplace.
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Key Elements for Practice Site Selection
06/02/2023
Key Elements for Practice Site Selection
I just had a debate with another demographer over the criteria of what makes a GREAT location for professional practice. We could NOT have been further apart. My colleague was adamant in this opinion that things are perfectly fine. Urban areas are flush with money. Crime statistics are overstated. Besides, crime is not really an issue in urban healthcare settings. If proper security is applied to prescription pads and controlled substances, things are about the same as they have ever been (he said). I disagree. In fact, I believe ethical doctors are receiving implied threats from the patients (but I don't discuss that much in this episode). I admit that I have little direct knowledge of the "global" situation. My knowledge is more anecdotal than statistical. Still, the rising costs of doing business in urban settings are alarming which is one reason to take a second look at suburban sites. Nothing in reviewing the data has changed my opinion. I hope our little debate will prove helpful.
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Why Some Areas of the Country Just Won't Grow
05/23/2023
Why Some Areas of the Country Just Won't Grow
In today's episode, Scott McDonald from Doctor Demographics discusses why some areas of the country just won't grow. It seems that the nation is putting obstacles in its way that make progress and advancement as a nation more difficult and unsure. For example, the administration seems to have no plan to deal with the waves of aliens expected this week. They seem unprepared for the energy crisis on our doorstep. There seems to be no plan to handle increased violent crime in our cities. America has hobbled itself. There is no resolution to our banking crisis. This is going to appear not as a single crisis but as a string of unanticipated disasters and no one has an answer. Never before has so much faced state and local governments. Get ready!
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Finding the Right Practice Site: The Importance of Growth and Viability with DoctorDemographics.com
05/10/2023
Finding the Right Practice Site: The Importance of Growth and Viability with DoctorDemographics.com
One of the measures of the worth and viability of a practice site is simply this: Is it growing enough? By many measures, America overall is NOT growing enough. That includes population, income, property values, and sustainability. It is certainly possible to be lulled into a state of hopelessness. But this doesn't have to be your future, www.DoctorDemographics.com is available to research the sites that give you the kind of practice value you are looking for. It isn't about finding people. It is about finding the RIGHT people in the right place. Get a sample report right away!
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Why Is California Dying for Professional Practice Owners
04/25/2023
Why Is California Dying for Professional Practice Owners
Will the news ever get any better for doing business in California? In this episode, Scott McDonald goes over what will need to happen for doctors.
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Demographics & Religiosity | Doctor Demographics
04/20/2023
Demographics & Religiosity | Doctor Demographics
If you are looking for a location with children or teens, this is an ideal method. As the birth rate drops, this is is really proving a great predictive method of research.
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The Two Step Model- A Foundational Model in Establishing a New Practice Image
04/12/2023
The Two Step Model- A Foundational Model in Establishing a New Practice Image
It is one thing to find a desirable location to start up or purchase a practice. It is quite another thing to create an enduring practice brand. The Two-Step Model is a useful process to do this effectively and scientifically. This episode is a follow-up to our episode on Framing Theory and Agenda Setting of a couple of weeks ago. The question is "How do you build credibility quickly and at a low-cost *and reasonable effort. That is where the application of this theory really becomes useful.
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Urban Core Practices - Doctor Demographics
04/04/2023
Urban Core Practices - Doctor Demographics
Demographers have been redefining the urban sites around the United States to try to find locations with growth and money that will offer a good return on the investment if they should they be sold. The term that they have started using is the "near urban core." It requires a little more marketing and management sophistication than average but the return on the practice is excellent. This episode explains more. Almost all metropolitan areas have a "sweet spot" like this for professional practices.
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Will They Build?
03/28/2023
Will They Build?
When we are looking for favorable places to put a practice, we are often drawn to those sites that are allowing or encouraging growth, particularly those sites that are encouraging the construction of single family, owner occupied dwelling units. In some states (including California) this is becoming more expensive (assuming they are even possible.) Politicians don't like them for several reasons. They don't provide property taxes like apartment developments do and they are difficult to put in utilities. They also represent challenges to voting blocks that local politicians like. Worst of all, they encourage "buy-in" that is independent of politicians. They prefer to deal with individual developers. They don't like individual property owner or their representatives. When big developers have to answer to politicians, they resent losing their power base. We are looking for a large population base that also controls building permits rather than politicians that control them like a kind of "patronage gift." When practices depend upon single-family housing that is owner-occupied, the politicians lose power (and control). That is one more reason you want local control to be in the hands of local property owners. Doctor Demographics can tell you where these places exist. If you are going to put the future in the hands of a building developer, you want to retain control of that property. We have the answers to how this can be done.
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Competition Rate: How Many is Too Many?
03/15/2023
Competition Rate: How Many is Too Many?
This episode deals with the question of competition saturation. How many other general dentists (for example) should cause concern for a doctor considering putting a new office in a neighborhood? The real question is how closely the two offices match up in their definition of their marketing mix (product, place, price, and promotion?) Experience would suggest that unless they are exactly the same, there is no good reason to locate an office in another neighborhood just because there is another office that looks somewhat similar. In fact, the idea that NO ONE would consider putting a competing practice in that location may be sufficient reason to wonder about the neighborhood in the first place. So rather than shrink away from an office with competition, it might be considered a desirable factor!
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Boundaries and Targets of Demographics
03/07/2023
Boundaries and Targets of Demographics
When I first started doing demographic and site analysis reports for doctors nearly 40 years ago, the art and science of this analysis were still pretty primitive. Things have changed in fairly significant ways. This includes the ways that we drew practice boundaries and interpreted the data. This session talks about one of the BIG changes that have occurred: Zip Code definitions and drive times. Another big change is the inclusion and interpretation of psychographics. This is one of the most significant episodes of the process of analysis of Zip Codes we have done in years. You don't want to miss it!
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Why Patients Choose You Over Your Competition
03/01/2023
Why Patients Choose You Over Your Competition
This week our episode deals with presenting the reasons the patient base should choose YOUR practice and how you can present the benefits of seeking can in a more persuasive manner. It is based upon tools we call Agenda Setting and Framing Theories and they are cutting-edge market research. They have been proven wildly effective in recent decades to help "move the needle" for healthcare practices to not only choose YOUR practice but to build a loyal and enthusiastic patient base. When you are ready Doctor Demographics can customize your image and practice promotion to make them more effective and targeted. Come to www.DoctorDemographics.com to get a sample report and a price quote.
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5 Keys for Professional Practice Placement with Mike Green
02/25/2023
5 Keys for Professional Practice Placement with Mike Green
Here is a recording of our Live Youtube stream where Mike Green talks about the 5 Keys for a Successful Practice Placement. He also answer a few live questions along the way from doctors who were on with us live. Want to join us for our next broadcast? We'll be live again next Friday at noon eastern on our YouTube channel found at this link:
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The Key to Local Target Marketing for Your Practice
02/22/2023
The Key to Local Target Marketing for Your Practice
To REALLY meet the healthcare wants and needs of a population, it is necessary to know them well. Otherwise, you will spend time and effort on activities and advertising that won't work. This episode starts with the basic assumption that too many doctors believe the ideal patient base will look like they do (fit their demographic profile). Their unique point of view will be lost as providers carry out these assumptions without doing good research. The Marketing Report and Practice Site Viability provide inexpensive research tools to help doctors learn about the lifestyles of patients in locations they are considering. As an aside, this is cutting-edge research technology provided by great vendors! Visit our website at www.doctordemographics.com to get samples of these reports
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Should You Build a BIG Practice or Small?
02/14/2023
Should You Build a BIG Practice or Small?
There are two paths of development going on in the world right now. They are diverging. The first is localization. That suggests that systems are getting smaller and seem focused on businesses and practices that are smaller and more focused on people. Up until now, it appears we have been going toward more globalization. This is making systems (governments and institutions less responsive to people and individuals). For a long time, it seemed the level of complexity of customer service was demanding practices become ever larger. As we speak, patients can take advantage of more individual attention and customization. Rather than grow ever larger in an environment of "one size fits all" patients and customers seek to want a simpler, customizable approach. This may translate to less expensive overhead, improved customer service, and happier patients. Overall, it is reflected in the research on market conditions, demographics, and customer care
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How Do US Doctors Compare to Other Countries?
02/08/2023
How Do US Doctors Compare to Other Countries?
What is the true potential of American healthcare when contrasted with Rival nations (such as China) which have been talking smack about the medical and dental programs in the U.S.? To be fair, the U.S. has been unrivaled in the world. By contrast, China (and others) have a great deal of political meddling get into their research and teaching. To make my case, we examine data on life expectancy to prove the point that the outcomes have been superior in the American system.
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The Evolution of America's Cities and What It Means For Your Practice
01/26/2023
The Evolution of America's Cities and What It Means For Your Practice
Right before our eyes, America's cities are being reinvented and reimagined. They are not what we have seen before. This short episode shows just how America is changing. The Davos Economic Forum Predicted (and Mandated) that Americans would prefer one direction for America's future. It seems that we are heading in a new direction entirely. Doctors should be aware that places they want to practice in are diverging from what the ruling Elites have told us to expect (and demand).
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Patient Attitudes and Demographics
01/17/2023
Patient Attitudes and Demographics
We want to explore how there exists a cross-over between Desirable Demographics and the attitudes within a patient base to purchase healthcare. This episode explores those demographic factors. In fact, we have even included a partial list of some U.S. cities that demonstrate these factors so you can see what kinds of places we are talking about. They are not the fastest growing places nor are they the most affluent but they represent a solid and safe investment.
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Practicing In Areas That Are Losing Population
01/11/2023
Practicing In Areas That Are Losing Population
It might be desirable to concentrate only on those locations that are growing when choosing a place to practice. Still, that isn't always the best choice. Some areas may not be increasing in size, but they have favorable demographics (such as employment, age, or income). The locations that are showing "out-migration" are the ones we see as having the most risk. Three of these were once growing but have reversed their trends. These include Oregon, Washington, and Colorado. This episode describes just WHY these formerly thriving places are losing population (surprisingly). Some of these sites are pricing themselves out of the market. Of particular note is the very high tax rate we are seeing. This has particularly surprised demographic experts at the speed of the effects on population and employment. The market has fallen very rapidly. No one seems to know when these trends will be stabilized.
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Understanding Walkability for your Practice Location
01/04/2023
Understanding Walkability for your Practice Location
This episode is about a rising trend in Healthcare Practice Locations. When I started Doctor Demographics, clients seemed obsessed with knowing the number of competing practices (and providers) in their neighborhood/ The demographic character of residents was not the important (according to them.) This has all changed, of course but as the costs of parking and site availability rose, another important factor emerged: Walkability. This term is growing in significance for several reasons. This episode will explain why you need to know your walkability score and what to do about it.
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