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Duped: The Dark Side of Online Business

If you’ve ever felt like you’ve been duped by a celebrity entrepreneur or coach, or watched with wonderment as people do downright dirty things to grow their business online, this is the show for you. When it comes to starting and growing a business online, there’s no denying the appeal of a flexible, freedom-filled life where you can make more money than you ever imagined. But behind the glossy images on Instagram and big promises, there’s a dark side. In Duped, your hosts Dr. Michelle Mazur and Maggie Patterson do a deep dive into everything that’s wrong with the online business world. From scammy life coaches to sleazy sales practices to cult and MLM style tactics we talk about all of it. You’ll learn what to watch for as a consumer so you can protect yourself from falling prey to these tricks and tactics.

info_outline 2025 Year in Review 01/05/2026
info_outline You Can’t Sit With Us: Inside Mean Girl Marketing 12/15/2025
info_outline Everyone’s an AI Expert Now (Except…They’re Not) 12/01/2025
info_outline The Grift of Program Promises 11/17/2025
info_outline Everybody’s Lying (and We’re All Tired of It) 11/03/2025
info_outline The Rise of the Doubt Economy 10/20/2025
info_outline The Cult of the Web Celeb 08/11/2025
info_outline The Cult of Oversharing 06/30/2025
info_outline The Very Tired Tropes of Online Business: 2025 Edition 06/16/2025
info_outline Inception: Online Business Edition 06/02/2025
info_outline Hoodwinked: How Cult Marketing Took Over Your Feed with Dr. Mara Einstein 05/19/2025
info_outline AI and the Enshittification of Everything 05/05/2025
info_outline The BFF Next Door: The Most Dangerous Celebrity Entrepreneur in 2025 04/21/2025
info_outline 2024 Year End Wrap Up 12/09/2024
info_outline Is It About to Sink? Spotting the Warning Signs of a Failing Online Business 11/25/2024
info_outline Weapons of Influence (Part Two) 11/11/2024
info_outline Weapons of Influence (Part One) 10/21/2024
info_outline Masterminds Unmasked: Support System or Total Scam? 10/07/2024
info_outline Exposing MRR: The Crumbling of a ‘Get Rich Quick’ Dream 09/23/2024
info_outline Why Do We Fall for Get Rich Quick Schemes 05/27/2024
info_outline Consumer Caution: Understanding the Risks of Payment Plans in Online Business 05/06/2024
info_outline How To Read a Sales Page (Part 2) 04/15/2024
info_outline The Bundle Breakdown: What Consumers Need to Know Before Buying 04/01/2024
info_outline How to Read a Sales Page Part One 03/18/2024
info_outline The State of “Ethical” Business 2024 03/04/2024
info_outline Friend or Foe? Understanding Parasocial Relationships in Marketing 02/19/2024
info_outline Payment Pitfalls: Navigating Guarantees, Refunds, and T&Cs 02/05/2024
info_outline January Patreon Teaser 01/29/2024
info_outline Behind the Curtain: Decoding Deceptive Tactics in Summits and JVs 01/22/2024
info_outline Manipulating Minds: The Need to Know About NLP 01/08/2024
 
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