You Can’t Sit With Us: Inside Mean Girl Marketing
Duped: The Dark Side of Online Business
Release Date: 12/15/2025
2025 Year in Review
Duped: The Dark Side of Online Business
2025 didn’t end the grifting….it exposed it. This was the year accountability was rebranded as “mean girl marketing,” trust became a trendy talking point instead of a lived practice, and expertise became whatever played best with the algorithm. Today, we’re unpacking what actually went down, what it signals for 2026, and why there’s still something worth believing in beneath the noise. Topics discussed in this episode: Why 2025 wasn’t the end of the grift. How “trust,” AI, and urgency became cover for bad behavior. Why critique was reframed as harm, and who that...
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You Can’t Sit With Us: Inside Mean Girl Marketing
Duped: The Dark Side of Online Business
There’s a new kind of online business drama in town, and it’s not girlbossing. It’s “Mean Girl Marketing.” Is “mean girl marketing” actually a problem? Where did it come from? And why is it suddenly everywhere? That’s what we’re exploring in this episode. Topics discussed in this episode: What Mean Girl Marketing really is (and what it isn’t). How exclusivity, shame, and status get weaponized in sales. Why these tactics work and how they manipulate belonging. The biggest red flags to spot before you get pulled in. For detailed show notes and links to...
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Everyone’s an AI Expert Now (Except…They’re Not)
Duped: The Dark Side of Online Business
AI “experts” are multiplying faster than the tech itself — but most of them are just three prompts ahead of you. And when AI touches your data, your clients, and your entire business infrastructure, bad advice isn’t just annoying…it’s risky. In this episode, we break down what’s real, what’s hype, and how to spot who actually knows their stuff. Topics discussed in this episode: The rise of fake “AI experts” who are only three prompts ahead. The real risks bad AI advice creates for your business. How the hype cycle pushes people into tools they don’t need. Red...
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The Grift of Program Promises
Duped: The Dark Side of Online Business
Everywhere you look in online business, someone’s promising the moon — a 6-figure month, a personality overhaul, maybe even a cellular glow-up. But here’s the real question: are these programs actually delivering or just selling hype? In this episode, we break down how program promises went from helpful clarity to manipulative fantasy — and how to spot the difference before you buy (or sell). Topics discussed in this episode: How online programs went from “helpful promises” to hype machines. The psychology that makes big claims so tempting. Red flags that signal a promise you...
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Everybody’s Lying (and We’re All Tired of It)
Duped: The Dark Side of Online Business
Scroll your feed, watch the news, open your inbox — and you’ll see why we’re in the middle of a Trust Recession. Everyone’s performing honesty, but few are actually telling the truth. In this episode, we’re breaking down what you need to know about the current Trust Recession. Topics discussed in this episode: What is the Trust Recession (and why is everyone talking about it)? Why “authenticity” is the new sales tactic. How celebrity entrepreneurs weaponize trust. How do you identify the red flags before clicking “buy now”? For detailed show...
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The Rise of the Doubt Economy
Duped: The Dark Side of Online Business
Have you seen a “certainty in uncertain times” coach or a web celeb selling the “only strategy that still works in 2025”? That’s not just cringe, it’s a warning sign. The grift isn’t dying. It’s mutating. We’re in the era of peak grift, and that doesn’t mean scammers are going away. It means they’re getting smarter, sneakier, and more desperate. Welcome to The Doubt Economy—where the audience stops buying the hype, and the grifters start to panic. In this episode, we’re unpacking what happens next. Topics discussed: How audience skepticism created The Doubt Economy....
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The Cult of the Web Celeb
Duped: The Dark Side of Online Business
Ever been captivated by a coach who seemed too good to be true—magnetic, inspiring, and totally authentic—only to find yourself questioning how you ended up spending thousands, still feeling like you're not enough? You're not the only one. In this episode, we’re diving into the darker side of online business, exploring how some leaders use cult-like tactics to build trust, manipulate your decisions, and keep you hooked. Topics discussed in this episode: How web celebs earn your trust and devotion through “authenticity.” How they maintain control once you’re inside...
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The Cult of Oversharing
Duped: The Dark Side of Online Business
Ever felt weird reading someone’s sales email—like you just got trauma-dumped by a stranger? You’re not imagining it. Vulnerability has become a marketing currency, and now everyone is oversharing in the name of sales. If you've ever felt weird, guilty, or just plain uncomfortable reading a sales pitch wrapped in trauma, welcome to the cult of oversharing. In this episode, we’re discussing how vulnerability has become THE marketing strategy—and how that creates ethical landmines for both the audience and the business owner. Topics discussed in this episode: The rise of oversharing...
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The Very Tired Tropes of Online Business: 2025 Edition
Duped: The Dark Side of Online Business
Online business may keep rebranding itself, but the tropes? They never die—they just get slicker. In this episode, we’re walking down memory lane and revisiting The Very Tired Tropes of Online Business to see how the same old tactics have evolved in 2025. Spoiler: they’re back, sneakier than ever. Topics discussed in this episode: Definition of tropes in online business Sales tropes that are still thriving in 2025 New sales tropes Relatability tropes Shift from flashy luxury to curated “realness” Money tropes that are still everywhere...
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Inception: Online Business Edition
Duped: The Dark Side of Online Business
Have you ever noticed how people online teach others to do the exact thing they have just learned? Coaches coaching coaches. Creators teaching creators. Influencers teaching influencing. It’s not innovation—it’s online business inception In this episode, we’re exploring three tell-tale signs of Online Business inception, the online business inception pyramid scheme, and how to protect yourself. Topics discussed in this episode: What is Online Business Inception? How success is often based on teaching the platform, not using it for real business. Circular content strategies...
info_outlineThere’s a new kind of online business drama in town, and it’s not girlbossing. It’s “Mean Girl Marketing.”
Is “mean girl marketing” actually a problem? Where did it come from? And why is it suddenly everywhere? That’s what we’re exploring in this episode.
Topics discussed in this episode:
-
What Mean Girl Marketing really is (and what it isn’t).
-
How exclusivity, shame, and status get weaponized in sales.
-
Why these tactics work and how they manipulate belonging.
-
The biggest red flags to spot before you get pulled in.
For detailed show notes and links to everything mentioned in this episode, please visit duped.online.
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