251. Claudia Calori, VP Global Marketing Personal Health at Philips: Marketing Fundamentals in the Age of AI
Release Date: 07/05/2025
The CPG Guys Summer '25 Industry Rank Punditry
The FMCG Guys
Our friends, The CPG Guys' Sri Rajagopalan & Peter VS Bond muse current industry topics.
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258. Laura Mehren, Head of Performance Marketing & UX at S.Oliver: Fueling Growth with Digital Impact
The FMCG Guys
In this episode, Daniel sits down with , Head of Performance Marketing and User Experience at S. Oliver Group, to explore how data-driven marketing powers growth in the competitive world of fashion retail. With a background spanning B2B and B2C, Laura shares her perspective on the evolving performance landscape, the synergy between brand and performance marketing, and how UX and creative optimization shape conversion success. Tune in to hear about: Laura’s career path from B2B marketing to fashion e-commerce How S. Oliver balances brand building with performance efficiency The evolving role...
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Paul Accornero, Chief Commercial Officer at De'Longhi: Surfing the Perfect Storm (August 2023)
The FMCG Guys
This episode was originally aired in August 2023. Paul Accornero is the Chief Commercial Officer at the De'Longhi Group, a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and: Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce The evolution of his leadership style and working from home or the office Sustainability's stategic importance The ups and downs of the category in the last 4 years
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257. Ross Farquhar, Marketing, Innovation & Sustainability Director at Little Moons: From Viral Boom to Global Brand
The FMCG Guys
When took over the role at Little Moons, a viral TikTok moment unexpectedly catapulted the brand into the spotlight, driving a 2000% sales spike in just one week. In this episode, Ross shares how he and the team turned that overnight success into long-term brand growth — transforming a mochi novelty into an increasingly global snacking player. Drawing from a career spanning Cadbury, Diageo, agency life, and hospitality, he explains how to scale a distinctive brand through smart innovation, clear positioning, and deep consumer empathy. Tune in to hear about: How a single TikTok video...
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256. Megan Welch, CEO at Kathmandu: Taking an Outdoor Icon Global
The FMCG Guys
Founded in 1987 in New Zealand, Kathmandu is a certified B Corp (since 2019) specialising in responsibly made technical apparel and gear for travel and adventure. In this episode, we sit down with their CEO, , to explore her unique leadership journey and the brand’s bold push toward global expansion. From nearly two decades at Crocs to relocating to Christchurch, New Zealand, Megan shares what drew her to Kathmandu and how she’s leading the company through its transformation from a New Zealand and Australia staple to a challenger brand in global markets. Key Takeaways: Megan’s global...
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Stephanie Lilley, GM UK&I at Reckitt: Transparent Leadership (May '24)
The FMCG Guys
This episode was originally aired in May 2024. Since then, Stephanie as has taken on a new role as VP Transformation at Reckitt. Our guest is , General Manager for Reckitt’s Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a prominence of P&L roles. Tune into this conversation to hear about: Steph’s first leadership experience The learning curve when taking...
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255. Mark Jagger, Founder & Principal at JAGSS: Back to Revenue Growth
The FMCG Guys
(former P&G, Reckitt, Sanofi) returns to The FMCG Guys for a deep dive into one of the most pressing topics in the industry today: Pricing and Revenue Growth Management. Now running his own consultancy, JAGSS, Mark shares a candid view of why pricing has become the default growth lever—and why it’s no longer sustainable. With Cristina Nicolaou co-hosting, the discussion explores how FMCG companies can unlock healthier, more resilient growth by going back to basics, sharpening execution, and embracing shopper-centric strategies. Tune in to hear about: Why pricing has become “lazy...
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254. Benoit Menard, Senior Regional Director Marketing Europe at PUMA Group: Love Your Brand & Grow
The FMCG Guys
is Puma Group's Senior Regional Director Marketing Europe and a leader who’s worked across advertising, sports federations, media, and top global brands. From his early days organizing tournaments as a student to leading major campaigns at Adidas and Puma, Benoit shares how he’s built a career grounded in creativity, curiosity, and people-first leadership. We talk about how to lead marketing teams in fast-moving environments, how to stay close to culture, and why brand building still matters in a performance-driven world. Tune in to hear about: Benoit’s career path from agencies to...
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253. Gael Peigné, VP Strategic Marketing at Shalion: From SEO to GEO. The New Visibility Paradigm for Brands
The FMCG Guys
Watch this episode on YouTube: , VP Strategic Marketing at , is back on the show to explore how AI—especially Large Language Models (LLMs)—is transforming the way consumers discover and buy products. We dive into the evolution of Food Service Aggregators (FSAs), the rise of autonomous agents in eCommerce, and how brands need to rethink digital visibility in a world where search is becoming conversational. From Generative Engine Optimization to the future of retail media, Gaël unpacks what brands must do to stay relevant as technology reshapes the path to purchase. Tune in to learn about:...
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The CPG Guys: Cannes Lions 2025 Recap with Amazon’s Jeff Cohen
The FMCG Guys
The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at:
info_outlineIn this episode, we’re joined by Claudia Calori, VP of Global Marketing for Personal Health at Philips, to talk about what it takes to be a modern marketer. From her early days at P&G to leadership roles at Heineken, Nike, and now Philips, Claudia shares how marketing has evolved—and what fundamentals still hold true. We dig into in-house vs. agency capabilities, the rise of retail media, and why trust is the foundation of strong teams.
Tune in to hear about:
- Claudia’s path from journalism to marketing leadership
- What she learned at P&G, Heineken, Nike, and Philips
- Why brand-building still matters in a performance-driven world
- What to keep in-house vs. outsource in modern marketing
- The role of trust in building effective teams and partnerships
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian