Digital Business Evolution
How do I monetize my social media? How do I overcome imposter syndrome? How do I start an online business? How do I use organic social media marketing to grow my audience and my income? Welcome to the Digital Business Evolution podcast where your host, Jess Glazer DeRose, will be answering all of these questions and so much more. Each week she will bring you solo episodes and expert guests to guide you with the latest strategies, tools, and mindset hacks. Jess will also be sharing the lessons she has learned in life and business in an effort to help you in yours so you can go out and create an even bigger impact in this world! As always, Cheers to your evolution!
info_outline
[Stories of Success From Empower Alumni] From Overwhelmed to Expert: Julie's Journey as a Dietician in Digital Business
04/03/2025
[Stories of Success From Empower Alumni] From Overwhelmed to Expert: Julie's Journey as a Dietician in Digital Business
The Empower Stories of Success is a multi-part series featuring real conversations with Empower graduates who have built and scaled their businesses. In Part 4, Jess sits down with Julie Balsamo. Julie is a driven and passionate nutrition expert, who shares her experience of launching not one, but two successful businesses, all while navigating the incredible whirlwind of becoming a new mom. In this episode, Julie reveals how she went from juggling multiple roles within her first business, Nutrition by Julie, to narrowing her focus on gut health—a decision that transformed her career. She talks about her bold move to launch remote Dietitians, a telehealth startup aimed at making quality nutrition care accessible, and her remarkable journey from fearing of niching down to embracing it wholeheartedly. Join Julie and Jess as they discuss the challenges and triumphs of entrepreneurship, the power of niching down, and the valuable insights Julie gained from programs like Empower. This episode is packed with insights for anyone looking to scale their business while staying true to their passion. Don't miss out on Julie’s tips and tricks for embracing growth, both as a business owner and a new mom. Tune in and evolve your own digital business journey! As always, cheers to your evolution! Related Links Connect with Julie Balsamo Instagram: Connect with Jessica Instagram: TikTok:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/35982110
info_outline
[Stories of Success From Empower Alumni] How Carolina Wikstrom Aligned Business Goals with Personal Purpose
04/02/2025
[Stories of Success From Empower Alumni] How Carolina Wikstrom Aligned Business Goals with Personal Purpose
The Empower Stories of Success is a multi-part series featuring real conversations with Empower graduates who have built and scaled their businesses. In each episode, they share their journeys—the wins, the lessons, and the challenges they’ve overcome along the way. In Part 3, Jess sits down with Carolina Wikstrom—a dynamic human design expert and mother of two. Carolina shares her incredible journey from working in corporate finance to becoming a pivotal figure in the world of human design. The conversation takes us from the bustling fitness influencer days when Jess and Carolina first met in New York City, to Carolina's transformative move to London, where motherhood and a passion for human design shifted her professional path. Now, Carolina empowers entrepreneurs by helping them unlock their unique gifts through human design. Discover how Carolina navigated the challenges of launching a business while pregnant, the power of human design as a tool for personal and professional growth, and the importance of being open to the gifts and insights of those around us. Whether you're new to human design or a seasoned pro, this episode is filled with valuable insights. As always, cheers to your evolution! Related Links Connect with Carolina Wickstrom Instagram: Connect with Jessica Instagram: TikTok:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/35972310
info_outline
[Stories of Success from Empower Alumni] From Doubts & Debt to a Thriving Coaching Business with Mary-Theresa Tringale
04/01/2025
[Stories of Success from Empower Alumni] From Doubts & Debt to a Thriving Coaching Business with Mary-Theresa Tringale
In Part 2 of the Alumni Series, Jess welcomes Mary Teresa Tringale, affectionately known as MT. Together, they explore MT’s incredible journey from event planner to thriving online business owner. MT shares how she transitioned from event planning to building a successful coaching business, laying the foundation with the support of Empower. Through personal challenges, pivotal decisions, and the power of community, she transformed her passion into a flourishing career. Tune in to hear MT’s inspiring story of commitment, self-discovery, and growth. Whether you're just starting out or already established, this episode is packed with insights to fuel your own digital business evolution. Cheers to your evolution! Related Links Connect with Mary Teresa Tringale Instagram: Podcast: Connect with Jessica Instagram: TikTok:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/35950860
info_outline
[Stories of Success From Empower Alumni] Mastering Motherhood & Business with Stefanie Fernandez
03/31/2025
[Stories of Success From Empower Alumni] Mastering Motherhood & Business with Stefanie Fernandez
The Empower Stories of Success is a multi-part series featuring real conversations with Empower graduates who have built and scaled their businesses. In each episode, they share their journeys—the wins, the lessons, and the challenges they’ve overcome along the way. In Part 1, Jess sits down with Stefanie Fernandez—a trauma therapist and conscious parenting coach—who dives deep into conscious parenting and its impact on both parents and children. In this conversation, they explore: The power of reparenting and breaking cycles Understanding the root causes of our actions The importance of nervous system regulation Stefanie’s journey from business struggles to building a thriving practice Whether you’re a parent, business owner, or passionate about personal growth, this episode is packed with wisdom and actionable takeaways you won’t want to miss! As always, cheers to your evolution! Related Links Connect with Stefanie Fernandez Instagram: Website: Connect with Jessica Instagram: TikTok:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/35928245
info_outline
DBE 253: Just Start: Turning Ideas into Action for Your Business
03/06/2025
DBE 253: Just Start: Turning Ideas into Action for Your Business
In this episode of the Digital Business Evolution podcast, Jess is back with segments from her FREE live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. For the full experience you can head on over to register for the next free coaching event right here: And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: In this segment we're diving deep into overcoming creative roadblocks and taking actionable steps towards launching a new project or business. Our guest, Sarah, a seasoned designer turned artist, shares her journey of transitioning into a new business phase with her unique course offering on painting a goddess. Sarah opens up about the mental blocks and indecisions she faces, despite knowing there's a demand for her ideas. Jess provides insightful advice on tackling these challenges head-on, emphasizing the power of action over analysis paralysis. Together, they explore the importance of taking small steps, selling before building, and the critical role of market research in ensuring success. Listen in as we unravel strategies to move past hesitation and harness creativity for impactful transformation. As always, cheers to your evolution! Key Takeaways: Taking action to achieve clarity and know if a direction is right. Information isn't proprietary and has been passed down through generations. Just start and take small steps. Episode Resources Check out the YouTube video for today's podcast right here: and don't forget to like, comment and subscribe! FREE Online Coaching with Jess: Snag our FREE 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/35546100
info_outline
DBE 252: The Power of Niching Down: Why Less is More in Business
03/04/2025
DBE 252: The Power of Niching Down: Why Less is More in Business
In this episode of the Digital Business Evolution podcast, Jess is back with segments from her FREE live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. For the full experience you can head on over to register for the next free coaching event right here: And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: In this segment today Jess is joined by relationship coach Anna, who shares her journey of transitioning from a divorce coach to a broader role as a relationship coach. Together, they dive into finding one's niche, especially when faced with the challenge of wanting to help clients in different stages of relationships—from contemplating divorce to dating after separation. Anna discusses her struggle with the idea of niching down and the fear of losing revenue versus the potential for long-term gains. Jess provides advice on navigating these business dilemmas, emphasizing the importance of focusing on specific audiences to grow sustainably. Whether you're a business owner seeking to refine your niche or simply curious about the dynamics of coaching, this episode is packed with thoughtful insights to guide your evolution. As always, cheers to your evolution! Key Takeaways: Importance of targeting a specific audience to increase reach and efficiency Explanation of why focusing on a smaller target market can enhance sales Understanding the ego’s role in wanting to help everyone Episode Resources Check out the YouTube video for today's podcast right here: and don't forget to like, comment and subscribe! FREE Online Coaching with Jess: Snag our FREE 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/35509040
info_outline
DBE 251: The Power of Persistence when Launching Your Online Programs
02/21/2025
DBE 251: The Power of Persistence when Launching Your Online Programs
In this episode of the Digital Business Evolution podcast, Jess is back with segments from her FREE live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. For the full experience you can head on over to register for the next free coaching event right here: And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: In this segment today Jess welcomes mindfulness coach Kyle, who is on the call with excitement and vulnerability as he launches his first program. The conversation dives into the roller coaster of selling and launching a new program, discussing the potential pitfalls of self-doubt, and the fear of failure. Throughout the episode, Jess offers valuable insights and advice on navigating these challenges, emphasizing the importance of detaching from outcomes, embracing failure as a learning tool, and the continuous practice of launching. Join us as we explore Kyle's passion for mindfulness and his mission to transform lives while maintaining balance and presence in business and life. As always, cheers to your evolution! Key Takeaways: The importance of being mindful of self-talk. Dealing with silence or failure during a launch. Importance of commitment and showing up consistently. Episode Resources Check out the YouTube video for today's podcast right here: and don't forget to like, comment and subscribe! FREE Online Coaching with Jess: Snag our FREE 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/35375985
info_outline
DBE 0250: How to Consistently Create Content without Overwhelm
02/19/2025
DBE 0250: How to Consistently Create Content without Overwhelm
In this episode of the Digital Business Evolution podcast, Jess is back with segments from her FREE live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. For the full experience you can head on over to register for the next free coaching event right And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: In this segment today Jess engages with guest Lucy who returns to working on her business after taking a break due to burnout. As she seeks advice on rekindling her entrepreneurial spirit, Jess provides insights on how to effectively restart and rejuvenate her business. Jess emphasizes the importance of creating authentic content, building a recognizable brand, and understanding the intrinsic motivation behind running a business. She challenges Lucy and our listeners to embrace vulnerability and persist through resistance, while highlighting the significance of self-care for sustained business success. This episode explores the balance between content creation and the fundamental necessity of selling, shedding light on the misconceptions surrounding authenticity and burnout. Join us as we delve into a conversation that encourages entrepreneurs to stay true to themselves while navigating the fast-paced digital world. As always, cheers to your evolution! Key Takeaways: The balance between comfort and growth Importance of selling and how it complements content Importance of not being swayed by immediate results Episode Resources Check out the YouTube video for today's podcast right here: and don't forget to like, comment and subscribe! FREE Online Coaching with Jess: Snag our FREE 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/35343795
info_outline
DBE 0249: Your Step-by-Step Guide to Crafting High Converting Social Media Content and Turning Followers into Buyers
02/15/2025
DBE 0249: Your Step-by-Step Guide to Crafting High Converting Social Media Content and Turning Followers into Buyers
In this episode of the Digital Business Evolution Podcast, Jess is talking all things social media. Have you ever felt like your social media strategy just isn't working? Jess is digging deep into why that might be the case and what you can do to transform your approach to get the results you deserve. It's not about more content; it's about the right content. Jess, a seasoned online business expert, breaks down turning social media followers into buyers without the sleazy sales tactics. With over a decade of experience, she shares her journey of building a successful business with a small audience and offers insights into crafting high-converting content that genuinely connects with your audience. Learn about the five different types of social media content and how to use them effectively. Plus, get access to a free 13-page PDF guide to walk you through every step of the way. Tune in for an engaging session packed with actionable strategies to help you break free from the algorithm blame game and start making consistent sales online. As always, cheers to your evolution! Key Takeaways: Importance of stories for connection and retention Importance of community over audience Authentic calls to action focusing on transformation Episode Resources Turn followers into buyers by using the Connect with Jess Instagram: TikTok: YouTube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/35286840
info_outline
DBE 0248: How to Find Your Niche and Stand Out in Saturated Markets
02/14/2025
DBE 0248: How to Find Your Niche and Stand Out in Saturated Markets
In this episode of the Digital Business Evolution Podcast, Jess is diving deep into a topic that's both confusing and crucial for business success: defining your niche. She discusses how overthinking your niche can lead to analysis paralysis and emphasizes that a strong niche balances your passions, purpose, skills, and what your audience is willing to pay for. Throughout this episode, Jess explores the vital steps to defining a profitable niche, shares her insights from a decade in the industry, and walks you through her five-step niche finder framework. Plus, she introduces a free 26-page guide available in the show notes, packed with action plans and examples of 40 profitable niches to inspire your journey. Whether you're overwhelmed or curious about enhancing your niche, this episode is packed with practical advice to help you connect with your dream clients and boost your business success. Grab your headphones, and let's get into it! As always, cheers to your evolution! Key Takeaways: Importance of specificity and clarity Importance of being relatable and approachable Fundamental role of niche in marketing, content, messaging, and conversions Episode Resources Stop Over Thinking and Find Your Perfect Niche: Connect with Jess Instagram: TikTok: YouTube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/35263495
info_outline
DBE 0247: From Burnout to Harmony: Building a Balanced Business and Life
02/13/2025
DBE 0247: From Burnout to Harmony: Building a Balanced Business and Life
In this episode of the Digital Business Evolution Podcast, Jess is going over the pervasive issue of burnout amongst entrepreneurs and business owners. Jess reveals that she doesn't truly believe in balance—instead, she advocates for a more harmonious approach to business and life. She shares her personal journey from experiencing severe burnout to restructuring her business model for greater success and well-being. Listeners are invited to explore tactical, tangible strategies, including redefining success, transitioning offers to scalable models, and automating workflows to reclaim their time and energy. With a focus on long-term sustainability, Jess emphasizes building a business around your life rather than sacrificing life for business. Tune in and discover how to transform the hustle and grind into a more aligned and fulfilling entrepreneurial journey. Don't forget to download the accompanying free guide for actionable steps and insights! As always, cheers to your evolution! Key Takeaways: Moving from one-to-one to one-to-many business model Importance of creating boundaries and sustainable practices Importance of lifestyle goals in determining business success metrics Episode Resources The free guide here: Connect with Jess Instagram: TikTok: YouTube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/35263455
info_outline
Best of DBE 2024: From Bartender to 8-figure a Year Digital CEO James Wedmore Part 1
12/19/2024
Best of DBE 2024: From Bartender to 8-figure a Year Digital CEO James Wedmore Part 1
As we reflect on the incredible journey of 2024, we can't help but feel grateful for the amazing support from our fantastic listeners like YOU. As we bid farewell to 2024, we sifted through our archive and we've curated a list of the BEST of the BEST for your listening pleasure. Thats right! The Best of 2024 DBE podcast episodes…served up for you! In this episode of the Digital Business Evolution Podcast, Jess sits down with the James Wedmore as he shares the invaluable lessons learned throughout his entrepreneurial path. From his early success in the bartending industry to his transformative shift into online business, James reflects on the pivotal moments that shaped his career. Join us for this 2 part series as we explore the significance of coaching, the cycle of content and marketing, and the profound connection between personal growth and business success. Get ready to be inspired as we uncover the wisdom and experiences that have propelled James Wedmore's evolution in the digital business frontier As always, cheers to your evolution! Key Takeaways: Treating a business seriously and not just "playing business" Exploring the necessity of investing money in a business and the importance of believing in its success Importance of the cycle of content and marketing feeding into each other for momentum Key Timestamps [5:20] – Early introverted bartender finds success in sales. [17:31] – Striving for personal growth, helping others heal. [25:34] – Embrace the journey, invest in yourself. [43:44] – Starting a business with no money is unrealistic. [48:12] - Life's purpose is growth through experiences. Episode Quotes “To help others is to heal others if there isn't healing that has taken place within ourselves.” - James Wedmore Episode Resources: Listen to the Podcast with James Wedmore! Listen to part 2 of the podcast with James Wedmore right here: Get Your Book Now! For all the juicy details of The Club Membership, CLICK HERE: Join a 6 Month Mentorship for the leader who wants to create a legacy brand Connect with James Wedmore Instagram: Connect with Jess Instagram: e TikTok: YouTube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34522545
info_outline
Best of DBE 2024: Building Your Money Machine with Mel Abraham
12/18/2024
Best of DBE 2024: Building Your Money Machine with Mel Abraham
As we reflect on the incredible journey of 2024, we can't help but feel grateful for the amazing support from our fantastic listeners like YOU. As we bid farewell to 2024, we sifted through our archive and we've curated a list of the BEST of the BEST for your listening pleasure. Thats right! The Best of 2024 DBE podcast episodes…served up for you! Mel discusses his personal experiences, including facing a health crisis and a financial loss, and how these events have shaped his approach to finances, mindset, and overall well-being. Jess and Mel get into the concept of the "money machine," strategies for teaching children about money, managing sudden wealth, and defining one's own path in the ever-evolving digital business landscape. Join us as we explore the profound impact of Mel's wisdom, experiences, and new book on achieving financial freedom and living a good life. For a FREE copy of Mel’s new book "Building Your Money Machine" make sure to listen all the way till the end of the episode to find out how! As always, cheers to your evolution! Key Takeaways: Aligning financial lessons with personal values Importance of providing youth with financial skills and knowledge Building a "money machine" for financial stability Key Timestamps [6:35] – A message from my son [25:02] – Generating income needs an active relationship with money. [26:52] – Investing in assets for passive income and freedom. [42:51] – Saving for long-term joy and growth. [47:51] - Questioning norms and finding fulfillment. Episode Quotes "It doesn't matter your age. It doesn't matter your stage. It doesn't matter how much money you make, because it is possible for you to start building this money machine today.” - Mel Abrham Episode Resources: Get Your Book Now! For all the juicy details of The Club Membership, CLICK HERE: Join a 6 Month Mentorship for the leader who wants to create a legacy brand Connect with Mel Abraham Instagram: Podcast: Youtube: Connect with Jess Instagram: e TikTok: YouTube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34496600
info_outline
Best of DBE 2024: Fitness Expert to Mompreneur with Danielle Pascente
12/17/2024
Best of DBE 2024: Fitness Expert to Mompreneur with Danielle Pascente
As we reflect on the incredible journey of 2024, we can't help but feel grateful for the amazing support from our fantastic listeners like YOU. As we bid farewell to 2024, we sifted through our archive and we've curated a list of the BEST of the BEST for your listening pleasure. Thats right! The Best of 2024 DBE podcast episodes…served up for you! In this episode of the Digital Business Evolution Podcast, Jess is joined by Danielle Pascente, a fitness and wellness entrepreneur who shares her inspiring journey of balancing motherhood, business, and decision making. Danielle delves into the unexpected challenges of becoming a mom, the evolution of her fitness brand, and her exciting undertaking of creating a fitness app. From discussing mental health during pregnancy to navigating the complexities of decision fatigue, Danielle's is here providing valuable insights for entrepreneurs and working parents alike. Join us as we explore the real and raw journey of Danielle's digital business evolution and gain valuable takeaways for our own! As always, cheers to your evolution! Key Takeaways: Learn about the incredible benefits of working out while pregnant. Learn about decision fatigue and its impact on taking action. Learn about honest representation of postpartum life and motherhood on social media Key Timestamps [8:47] – Challenges with decision making and launching an app. [18:40] – Why shorter workouts can be efficient and effective. [26:33] – Transitioning into parenthood, work challenges and marriage. [31:43] – Easing the mom guilt. [40:42] – Exercising for you and the baby Episode Quotes “Take action because a lot of the time the decision is not where you want to be, it's just a stepping stone.” - Danielle Pascente “The quicker you take action the quicker things can get done.” - Danielle Pascente Episode Resources For all the juicy details of The Club Membership, CLICK HERE: Join a 6 Month Mentorship for the leader who wants to create a legacy brand Danielle Pascente Official Connect with Danielle Pascente Instagram: Connect with Jess Instagram: e TikTok: YouTube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34471915
info_outline
Best of DBE 2024: Personal Branding vs Business Branding for Your Business
12/12/2024
Best of DBE 2024: Personal Branding vs Business Branding for Your Business
As we reflect on the incredible journey of 2024, we can't help but feel grateful for the amazing support from our fantastic listeners like YOU. As we bid farewell to 2024, we sifted through our archive and we've curated a list of the BEST of the BEST for your listening pleasure. Thats right! The Best of 2024 DBE podcast episodes…served up for you! Key Takeaways: Learn about the challenges and implications of being the face of a personal brand. Learn Strategies for offering free services to generate reviews and interest. Learn about the Challenges and misconceptions around charging "what you're worth.” As always, cheers to your evolution! Episode Resources Check out the YouTube video for today's podcast right here: and don't forget to like, comment and subscribe! For all the juicy details of The Club Membership, CLICK HERE: Join a 6 Month Mentorship for the leader who wants to create a legacy brand 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34404870
info_outline
Best of DBE 2024: The 3 Money Mindset Shifts that will Increase Sales and Unlock Financial Freedom
12/11/2024
Best of DBE 2024: The 3 Money Mindset Shifts that will Increase Sales and Unlock Financial Freedom
As we reflect on the incredible journey of 2024, we can't help but feel grateful for the amazing support from our fantastic listeners like YOU. As we bid farewell to 2024, we sifted through our archive and we've curated a list of the BEST of the BEST for your listening pleasure. Thats right! The Best of 2024 DBE podcast episodes…served up for you! In this episode of the Digital Business Evolution podcast, Jess gets into the complex and often sticky topic of money mindset. Jess shares three powerful mindset shifts that can transform your relationship with money and help you make more sales! With insights on understanding sales as a service, recognizing the infinite nature of money, and shifting focus from scarcity to abundance, this episode is the go to for an empowered approach to financial success. Join Jess as she offers practical advice and personal anecdotes to inspire a positive shift in your perception of money. Tune in to take the first step towards evolving your money mindset. As always, cheers to your evolution! Key Takeaways: Money is infinite, time is finite The importance of money mindset How can you be better with your time Episode Resources Check out the YouTube video for today's podcast right here: and don't forget to like, comment and subscribe! For all the juicy details of The Club Membership, CLICK HERE: Join a 6 Month Mentorship for the leader who wants to create a legacy brand 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34389790
info_outline
Best of DBE 2024: How to Find Your Voice on Social Media and Build a Following From Scratch
12/10/2024
Best of DBE 2024: How to Find Your Voice on Social Media and Build a Following From Scratch
As we reflect on the incredible journey of 2024, we can't help but feel grateful for the amazing support from our fantastic listeners like YOU. As we bid farewell to 2024, we sifted through our archive and we've curated a list of the BEST of the BEST for your listening pleasure. Thats right! The Best of 2024 DBE podcast episodes…served up for you! In this segment today Jess engages with a guest who is new to Instagram and seeking advice on building a following and creating engaging content. The guest shares her struggle with sharing her knowledge and experiences as a mom of a type one diabetic child to support others in a similar situation. Jess provides insights on niche targeting, the power of storytelling, and the importance of embracing the starting point as an opportunity to leverage her expertise. Tune in to gain practical strategies for building a digital presence and making a meaningful impact in the online space. As always, cheers to your evolution! Key Takeaways: Understanding the value of even a small number of followers The importance of having a clear and specific niche for more effective engagement Understanding where the audience is and what they are searching for Episode Resources Check out the YouTube video for today's podcast right here: and don't forget to like, comment and subscribe! For all the juicy details of The Club Membership, CLICK HERE: Join a 6 Month Mentorship for the leader who wants to create a legacy brand 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34357510
info_outline
DBE 0246: How to Master Messaging for Multiple Offers
12/05/2024
DBE 0246: How to Master Messaging for Multiple Offers
In this episode of the Digital Business Evolution podcast, Jess is back with segments from her live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: Today, Jess sits down with the inspiring Tiffany to dive deep into the intricacies of marketing and messaging for entrepreneurs with multiple products or offers. Tiffany shares her gratitude for the business milestones she's achieved and poses a question about managing marketing strategies for two distinct, yet similar, audiences. Jess provides valuable insights on differentiating transformations, positioning products on the customer journey, and crafting clear messaging to avoid audience confusion. Plus, discover the power of planting seeds for future offerings and aligning your programs with your client's growth journey. Whether you're an entrepreneur just starting out or a seasoned business owner, this conversation is packed with strategies to elevate your marketing game! Tune in now for a blend of practical advice and heartfelt discussions. As always, cheers to your evolution! Key Takeaways: Aligning products with customer journey and transformations Understanding if offers are different enough Building relationships and encouraging repeat engagement Episode Resources For all the juicy details of The Club Membership, CLICK HERE: Join a 6 Month Mentorship for the leader who wants to create a legacy brand 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34281975
info_outline
How To Use Affiliate Marketing To Scale Your Business With Bridgitte Mallinson
12/04/2024
How To Use Affiliate Marketing To Scale Your Business With Bridgitte Mallinson
In this re-air episode of the Digital Business Evolution Podcast Jess sits down with Bridgitte Carroll Mallinson. Bridgitte is a functional dietitian specializing in gut health, a business coach, and the founder of GutPersonal Supplements. After healing herself and a decade of studying functional medicine and nutrition and healing hundreds of women, she realized even women who eat super healthy, have a lot of gut issues. She started a gut health coaching company in June 2020 which skyrocketed to reach $1million in sales in 16 months! With that success, she focused on business coaching in 2021 before launching her personalized line of gut health supplements, GutPersonal. GutPersonal is not only female founded but also female FUNDED and operated. Learn today all about affiliate programs: what is a good affiliate program, how to be a good affiliate, and what are the key components in running an affiliate program. Jess and Bridgitte also talk today about building a community, and the mindset shifts behind having affiliates for your programs and paying them afterwards. As always, cheers to your evolution. Key Takeaways: Learn what exactly is affiliate marketing. Learn how important it is to warm up your audience. Learn why using affiliates is good for your business! Key Timestamps [3:46] – How to take action!; [13:00] – What is affiliate marketing; [19:18] – Why you should become an affiliate; [23:18] – Building a community; [35:46] – Mindset shift to raise capital; Episode Quotes “I think belief in whatever you are selling is most important. Whether you are selling your own product or whether you are selling someone else’s, people can feel the energy when you show up to sell it.” - Bridgitte Mallinson “When we have 5,000 instagram followers, but we have 200 affiliates, think about how small in comparison we are with our 1 account and who we can reach, to having affiliates with the exponential growth they bring with their audience. ” - Bridgitte Mallinson Episode Resources For all the juicy details of The Club Membership, CLICK HERE: If you want to try GutPersonal products take the quiz right here to get personalized supplements! Connect with Bridgitte Mallinson Instagram: Official GutPersonal Website: Connect with Jessica Instagram: e TikTok: YouTube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34275365
info_outline
DBE 0245: Rethinking Seasonal Sales Strategies For Your Business
12/03/2024
DBE 0245: Rethinking Seasonal Sales Strategies For Your Business
In this episode of the Digital Business Evolution podcast, Jess is back with segments from her live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: Today, we explore how to tackle the timing objections many face when launching products or services, especially during busy seasons and the holidays. Jess shares a strategic approach to understanding objections by dissecting them from the surface level down to their roots. By navigating through the beliefs behind objections and backing up your stance with evidence and relatable analogies, you can shift mindsets and communicate effectively with potential clients. Tune in as we break down these myths and equip business owners with the tools they need to challenge narratives and drive success year-round. As always, cheers to your evolution! Key Takeaways: Structuring messaging to address beliefs, meaning, and objections The importance of empathy and not forcing change in belief systems. Historical context of sales strategies like Black Friday. Episode Resources For all the juicy details of The Club Membership, CLICK HERE: Join a 6 Month Mentorship for the leader who wants to create a legacy brand 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34257100
info_outline
The Truths About Working With Your Spouse
11/27/2024
The Truths About Working With Your Spouse
In this re-air episode of the Digital Business Evolution Podcast, the DBE duo of Mike and Jess are back and discussing five lessons they have learned that answer the question they get most often as husband and wife– How the heck do you two work together? Setting boundaries and communication are the first two lessons that Mike and Jess discuss. Being husband and wife, Mike and Jess learned that not only do they have to set those boundaries, but when it comes time, those boundaries have to be honored. Mike and Jess also discuss the importance of an aligned bigger vision. The two compare how those may be different for partnered teams that work together as well. While your aligned vision as a couple might be to get married one day, in business they may differ. The key is to support your partner to help them achieve their goal! As always, cheers to your evolution! Key Takeaways: Learn communication boundaries to set up for you and your spouse. Learn about the awareness of shifting from the work day to being husband and wife. Learn why being intentional about the time they spend together is so important. Episode Resources Sign up for the DBE Mastermind 2025: 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34172505
info_outline
The Fastest Way To Grow Your Network And Business
11/26/2024
The Fastest Way To Grow Your Network And Business
In this Re-Air Episode “Mike Drop” edition of the Digital Business Evolution podcast, Mike and Jess discuss the invaluable power of getting into the right room, with like minded individuals, all coming together to help grow and support one another in their entrepreneurial journeys. After being on the heels of hosting their most recent mastermind with some of Digital Business Evolutions higher level clients, Jess and Mike are buzzing with energy and talking about the 5 things everyone was able to take from being together. Masterminds are hands down the best way to create the most powerful networks and truly collapse the time in moving the needle in your business. A lot of people come into masterminds thinking the facilitator or host is the one person that knows it all and everyone learns from. While the facilitator should absolutely be able to deliver to the group, the reality is after being in many different rooms with many different individuals and powerful personalities since 2014, Jess has learned that the true magic is in all of the people that are gathered in these mastermind rooms. As always, cheers to your evolution. Key Takeaways Learn how a mastermind is like an agreement contract that says that the person or people putting it on all agree that it's a safe space in terms of actually being uncomfortable. The truth is the creator or facilitator of the mastermind might only just be a couple of steps ahead of you and they often learn just as much as you from the people in the room bringing in their expertise and ideas and experiences. Learn all about Accountability! You are speaking into existence your goals, and now you have a group of people holding you accountable throughout the year! Episode Resources Sign up for the DBE Mastermind 2025: 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube: Connect with Mike Instagram:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34147780
info_outline
DBE 0244: How Structure Leads to Creative Freedom and Effective Leadership with Lauren Hunnewell
11/21/2024
DBE 0244: How Structure Leads to Creative Freedom and Effective Leadership with Lauren Hunnewell
In this special episode of Digital Business Evolution, we're getting into the concept of structure with our in-house expert and integrator Lauren Hunnewell. This powerful segment was pulled from a live call in our monthly membership The Club. The idea that "structure creates freedom" is unpacked, exploring how structured planning and organization can actually enhance creativity and productivity rather than stifle it. Lauren shares insights on how solopreneurs and small business owners can use structure to lead effectively, manage teams, and reduce stress. We discuss the importance of deadlines, the myth of multitasking, and why embracing tasks you may not be naturally good at is essential. With practical tips on goal-setting, project management, and personal accountability, this episode is designed to help listeners build a framework that supports their business growth and personal wellbeing. Plus, Lauren introduces an exciting workshop for those ready to take their planning and project management to the next level. Tune in for a conversation that will inspire you to see structure as a path to freedom and leadership excellence. As always, cheers to your evolution! Key Takeaways: Planning seen as a path to freedom Prioritizing tasks and minimizing multitasking Utilizing project management systems that work best for you Episode Resources For all the juicy details of The Club Membership, CLICK HERE: Borrow an Integrator today: 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/34073306
info_outline
6 Themes We Noticed in a Room of 7 & 8-figure Business Owners
11/19/2024
6 Themes We Noticed in a Room of 7 & 8-figure Business Owners
In this re-air "Mike Drop" edition of the Ditigal Business Evolution Podcast, Mike and Jess are fresh off a week in Bozeman, Montana where they spent the week going deep with their mastermind peers and their mentor, James Wedmore. They are excited to share the 6 most valuable themes they recognized while being surrounded by dozens of 7 and multiple 7-figure business owners (and how you can apply them to your life and business). They also reflect on the power of long term mentorship and how it has impacted their business and personal growth. Key Takeaways: Learn how triggers are actually gifts that show where you're not free Learn where we've left energy in our past Learn about sharing your message and not your ego Episode Resources Sign up for the DBE Mastermind 2025: 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube: Connect with Mike Instagram:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/33986647
info_outline
11 Industry Leaders Share their Best Business Advice
11/14/2024
11 Industry Leaders Share their Best Business Advice
In this special Re-Air episode of the Digital Business Evolution Podcast, 11 industry leaders will be sharing their best business advice, tips and hacks that are working in their multiple 6 and 7 figure businesses! These clips were recorded live in Sedona where Jess and team DBE were hosting their elite mastermind retreat. Head on over to our Youtube page if you want to see the stunning backdrop of Sedona while these ladies spoke. If you are interested in what some of the most successful women in the business industry are doing right now then listen in on this episode! As always, cheers to your evolution! Key Takeaways: Learn how to set real obtainable goals and actions you can take towards them. Get practical sales tips. Learn about revenue generating activities! Episode Resources Sign up for the DBE Mastermind 2025: Connect with Jess Instagram: TikTok: YouTube: Connect with Shannon Buruchian Instagram: Connect with Carly Agar Instagram: Connect with Carrie Cohen Instagram: Connect with Jessi Cushenberry Instagram: Connect with Paige Lawrence Instagram: Connect with Stephania Ochs Instagram: Connect with Megan Yelaney Instagram: Connect with Diana Davis Instagram: Connect with Hayley Luckadoo Instagram: Connect with Kimberly Kesting Instagram: Connect with Jen Gitomer Instagram:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/33922697
info_outline
Should You Invest In A Course, Coaching or Mastermind?
11/12/2024
Should You Invest In A Course, Coaching or Mastermind?
In this episode of the Digital Business Evolution podcast, Jess delves into the question: Should you invest in a course, coaching, or mastermind for your business? Jess breaks down and compares each option from her experience in the industry, providing insights into who each option is best suited for, what you can expect to gain, and how they can benefit your business in different ways. Whether you're a self-starter looking for a specific skill set, seeking mentorship and accountability, or craving peer-to-peer learning and an expanded network, Jess covers it all. Get ready to explore the world of entrepreneurship and make an informed decision on your next investment in 2024. As always, cheers to your evolution! Key Takeaways: Learn the definition and purpose of a course. Learn and understand what exactly is a mastermind and all its benefits. Learn all about seasonal business investments. Episode Resources Sign up for DBE The Mastermind 2025: 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/33890237
info_outline
Receiving and Reenergizing with Mastermind Retreats ft. Client stories
11/07/2024
Receiving and Reenergizing with Mastermind Retreats ft. Client stories
In this Re-Air episode of the Digital Business Evolution podcast Jess is joined by the amazing group of ladies who were at the Digital Business Evolution 2022 weekend mastermind retreat in Scottsdale. All of these girls are sharing their stories, their businesses, their expertise and their magic after coming out of being in the room together. Themes of transformation, receiving, being seen and heard and having a community electrify this episode as there aren't enough words to truly describe the experience this group had. There is so much to be had from this episode as each person brings different values and experiences to the table about what the true magic is behind being in a mastermind container. Tune in to learn why you would even put yourself in these rooms when you might already know what is said to be offered. The room is an unspoken agreement where everyone is there for each other to help each other grow and be heard. Everything you need is in the room or just an introduction away. As always, cheers to your evolution! Key Takeaways: Being in the room with this community is about surrendering, just being in the moment, being seen and being heard. Being in these containers is about allowing things to come up and acknowledging it and holding compassion for yourself. It is hard to face yourself and your fears but know you are not alone and that you are worth it. You don't walk away with a physical prize but rather with a new found energy for not only your business but your overall life as well. Key Timestamps [06:00] – Why put yourself in a master mind or coaching container; [11:48] – Of course you belong, of course you are enough; [22:25] – Long term mentorship; [31:29] – Family, spouses and investing in yourself; [50:25] – How to find the right mastermind for you; Episode Quotes “It is imperative that you continue to do the things that you are asking of your clients to practice what you preach because it's one thing to know but it's another thing to do.” - Stormy Barbara “Get to the root of your fear because no matter what stage of the game you are at, it's always going to be there.” - Stormy Barbara “It is not a matter of if you will fail because you will make the mistake….it is a matter of can you trust yourself enough to learn the skill sets and tools to be able to show yourself that you can do this.” - Shannon Buruchian Episode Resources Sign up for the DBE Mastermind 2025: Connect with Jessica Instagram: e TikTok: YouTube: Connect with Stormy Barbara Instagram: Connect with Rebecca Instagram: Connect with Shannon Instagram: Connect with Della and Reese Instagram: Connect with Carrie Instagram:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/33785777
info_outline
How to Know If A Mastermind Is Right For You
11/05/2024
How to Know If A Mastermind Is Right For You
In this “Mike Drop” edition of the Digital Business Evolution podcast, Mike and Jess discuss what they think about or ask themselves when they are choosing a mastermind. Some of the things talked about in this episode are asking yourself will this room and investment stretch you? Is the person hosting the event in a place where you want to be and do they have the ability to get you there? Jess has noted that the most successful entrepreneurs are not waiting to make decisions when they get to where they want to go; but are actually, creating and making decisions from where they are right now for where they want to go! It can be hard to make these decisions and feelings of not belonging or financial struggles can come up which lead to people feeling uncomfortable; the key however, is to feel uncomfortable to grow or else you will stay where you are. As always, cheers to your evolution! Key Takeaways: Learn how biggest return on investments you get are not tangible items you walk away with in your hands. Learn why its called a mastermind and why all these amazing things come out of people in the room. Learn how can you help someone? You've been selected for the mastermind because people believe you can add value as well! Episode Resources Sign up for DBE The Mastermind 2025: 📸 Current Gear/Camera Setup: Connect with Jess Instagram: TikTok: Youtube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/33784057
info_outline
What's an Integrator and Why You Need One: Part 2
10/31/2024
What's an Integrator and Why You Need One: Part 2
In this re-air episode of the Digital Business Evolution podcast, Jess will be diving back into the amazing world of integrators with part 2 of what exactly is an integrator and why you need one. In part 1 of the series,team DBE’s very own integrator took us through her journey starting as Jess’s assistant and then becoming the powerhouse integrator we know and love today. Jess and Lauren explore the experiences and lessons learned as they navigate the complexities of managing and organizing a team. From project management and revenue goals to positive team culture, Lauren shares insights and advice for anyone aspiring to become an integrator. Also discussed is the importance of clear communication, addressing frustrations, and the impact of setting goals and vision beyond the current stage of business. Whether you're looking to hire an integrator, an integrator yourself, or just starting to explore its role in your business, this episode has something valuable for everyone. As always, cheers to your evolution! Key Takeaways: Learn how the role of an integrator is the “heartbeat” of a business. Learn how to express frustrations at a workplace and leave ego at the door. Learn how to avoid common mistakes when hiring an integrator and how to take on the role. Key Timestamps [6:29] – There is a always a process [19:14] – Managing your energy and team culture [27:41] – From unrestricted meetings to structured flow [38:24] – Taking on responsibility and leaving ego at the door [41:00] - Room for growth and common mistakes to avoid. Episode Quotes “When you really love what you do and you want to scale, grow, and you want to take the business to the vision, you have to use your time wisely and efficiently.” Lauren Hunnewell Episode Resources Check out Why Every Business Needs An Org Chart as mentioned in the episode: For all the juicy details of The Club Membership, CLICK HERE: 📸 Current Gear/Camera Setup Connect with Lauren Hunnewell Instagram: Connect with Jess Instagram: e TikTok: YouTube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/33650382
info_outline
What's an Integrator and Why You Need One: Part 1
10/29/2024
What's an Integrator and Why You Need One: Part 1
In this re-air episode of the Digital Business Evolution podcast, Jess discusses the critical role of an Integrator. And who better to speak to about the role than our very own Integrator, Lauren Hunnewell! Lauren, has quite the journey to share! It all started with hiring her as an assistant, but this wasn't just any ordinary assistant role. Jess wanted someone who saw the vision and was dedicated to making that vision become a reality. Fast forward to today, and Lauren has transitioned into the role of Integrator. Join us as we explore the challenges, growth, and benefits of having an integrator on your team. If you've ever wondered what an Integrator is and how they can transform your business, this is the episode for you. As always, cheers to your evolution! Key Takeaways: Learn about embracing the reality of being an integrator and seeking solutions to problems within the business. Learn all about the variability of roles and chain of command with a company. Learn about balancing friendship and business and navigating working with a husband and wife. Key Timestamps [4:29] – The importance of a team [11:14] – The hiring for growth and the vision [22:41] – Becoming an integrator [33:24] – Creating boundaries between friendship and work [39:00] - Why professionalism matters Episode Resources Check out Why Every Business Needs An Org Chart as mentioned in the episode: For all the juicy details of The Club Membership, CLICK HERE: 📸 Current Gear/Camera Setup Connect with Lauren Hunnewell Instagram: Connect with Jess Instagram: e TikTok: YouTube:
/episode/index/show/e1a3c27d-07bf-41f0-8558-f25d06932840/id/33650202