Libsyn Directory

DBE 0249: Your Step-by-Step Guide to Crafting High Converting Social Media Content and Turning Followers into Buyers

Release Date: 02/15/2025

[Stories of Success From Empower Alumni] From Overwhelmed to Expert: Julie's Journey as a Dietician in Digital Business

Digital Business Evolution

The Empower Stories of Success is a multi-part series featuring real conversations with Empower graduates who have built and scaled their businesses. In Part 4, Jess sits down with Julie Balsamo. Julie is a driven and passionate nutrition expert, who shares her experience of launching not one, but two successful businesses, all while navigating the incredible whirlwind of becoming a new mom. In this episode, Julie reveals how she went from juggling multiple roles within her first business, Nutrition by Julie, to narrowing her focus on gut health—a decision that transformed her career....

[Stories of Success From Empower Alumni] How Carolina Wikstrom Aligned Business Goals with Personal Purpose

Digital Business Evolution

The Empower Stories of Success is a multi-part series featuring real conversations with Empower graduates who have built and scaled their businesses. In each episode, they share their journeys—the wins, the lessons, and the challenges they’ve overcome along the way. In Part 3, Jess sits down with Carolina Wikstrom—a dynamic human design expert and mother of two. Carolina shares her incredible journey from working in corporate finance to becoming a pivotal figure in the world of human design. The conversation takes us from the bustling fitness influencer days when Jess and Carolina first...

[Stories of Success from Empower Alumni] From Doubts & Debt to a Thriving Coaching Business with Mary-Theresa Tringale

Digital Business Evolution

In Part 2 of the Alumni Series, Jess welcomes Mary Teresa Tringale, affectionately known as MT. Together, they explore MT’s incredible journey from event planner to thriving online business owner. MT shares how she transitioned from event planning to building a successful coaching business, laying the foundation with the support of Empower. Through personal challenges, pivotal decisions, and the power of community, she transformed her passion into a flourishing career. Tune in to hear MT’s inspiring story of commitment, self-discovery, and growth. Whether you're just starting out or...

[Stories of Success From Empower Alumni] Mastering Motherhood & Business with Stefanie Fernandez

Digital Business Evolution

The Empower Stories of Success is a multi-part series featuring real conversations with Empower graduates who have built and scaled their businesses. In each episode, they share their journeys—the wins, the lessons, and the challenges they’ve overcome along the way. In Part 1, Jess sits down with Stefanie Fernandez—a trauma therapist and conscious parenting coach—who dives deep into conscious parenting and its impact on both parents and children. In this conversation, they explore: The power of reparenting and breaking cycles Understanding the root causes of our actions The...

DBE 253: Just Start: Turning Ideas into Action for Your Business

Digital Business Evolution

In this episode of the Digital Business Evolution podcast, Jess is back with segments from her FREE live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. For the full experience you can head on over to register for the next free coaching event right here: And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: In this segment we're diving deep into overcoming creative roadblocks and taking actionable steps towards launching a new project or business. Our guest, Sarah, a...

DBE 252: The Power of Niching Down: Why Less is More in Business

Digital Business Evolution

In this episode of the Digital Business Evolution podcast, Jess is back with segments from her FREE live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. For the full experience you can head on over to register for the next free coaching event right here: And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: In this segment today Jess is joined by relationship coach Anna, who shares her journey of transitioning from a divorce coach to a broader role as a relationship...

DBE 251: The Power of Persistence when Launching Your Online Programs

Digital Business Evolution

In this episode of the Digital Business Evolution podcast, Jess is back with segments from her FREE live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. For the full experience you can head on over to register for the next free coaching event right here: And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: In this segment today Jess welcomes mindfulness coach Kyle, who is on the call with excitement and vulnerability as he launches his first program. The conversation...

DBE 0250: How to Consistently Create Content without Overwhelm

Digital Business Evolution

In this episode of the Digital Business Evolution podcast, Jess is back with segments from her FREE live coaching calls! These powerful excerpts are great to quickly binge and take action in your business. For the full experience you can head on over to register for the next free coaching event right And we know some of you love watching content on YouTube so you can head over to the DBE YouTube Channel: In this segment today Jess engages with guest Lucy who returns to working on her business after taking a break due to burnout. As she seeks advice on rekindling her...

DBE 0249: Your Step-by-Step Guide to Crafting High Converting Social Media Content and Turning Followers into Buyers

Digital Business Evolution

In this episode of the Digital Business Evolution Podcast, Jess is talking all things social media. Have you ever felt like your social media strategy just isn't working? Jess is digging deep into why that might be the case and what you can do to transform your approach to get the results you deserve. It's not about more content; it's about the right content. Jess, a seasoned online business expert, breaks down turning social media followers into buyers without the sleazy sales tactics. With over a decade of experience, she shares her journey of building a successful business with a small...

DBE 0248: How to Find Your Niche and Stand Out in Saturated Markets

Digital Business Evolution

In this episode of the Digital Business Evolution Podcast, Jess is diving deep into a topic that's both confusing and crucial for business success: defining your niche. She discusses how overthinking your niche can lead to analysis paralysis and emphasizes that a strong niche balances your passions, purpose, skills, and what your audience is willing to pay for. Throughout this episode, Jess explores the vital steps to defining a profitable niche, shares her insights from a decade in the industry, and walks you through her five-step niche finder framework. Plus, she introduces a free...

More Episodes

Learn about the five different types of social media content and how to use them effectively. Plus, get access to a free 13-page PDF guide to walk you through every step of the way. Tune in for an engaging session packed with actionable strategies to help you break free from the algorithm blame game and start making consistent sales online.

As always, cheers to your evolution!

Key Takeaways:

Importance of stories for connection and retention
Importance of community over audience
Authentic calls to action focusing on transformation

Episode Resources

Turn followers into buyers by using the Social Media Launch Kit

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose

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