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Shiny Objects: Ep. 1 - Chasing Virality
10/07/2025
Shiny Objects: Ep. 1 - Chasing Virality
Welcome to Shiny Objects, where we tackle the trends everyone’s obsessed with—and call out the ones that might be all hype. In this episode, we’re talking virality: Is going viral the ultimate W for brands, or are we all just chasing clout at any cost? Join our Host Cristin Barth, Group Creative Director at GYK & Ad Club board member, and her guests from Arnold in Boston Allison Apperson (ACD), Lydia Cox (Head of Social Strategy) and Marissa Kelley (EVP, Head of Strategy) as they break down the pros, cons, and cringe-worthy moments of viral marketing. Real talk, hot takes, and a dose of Boston wit—this is the marketing debate you didn’t know you needed.
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