Shiny Objects: Episode 2 - RIP Tiktok?
The Ad Club - Shiny Objects
Welcome to Shiny Objects, where we dig into the trends everyone’s buzzing about—and call out the ones that might just be a distraction. In this episode, we’re tackling the unknowns of the social media landscape: How do brands keep up with constant change, evolving platforms, and the rise of influencers? Join Host Cristin Barth, Head of Creative at GYK & Ad Club board member, along with her guests Lindsey Gamble (Creator Economy Expert) and Ryan Vinnicombe (VP, Strategy Director) as they break down how to navigate the fast-moving world of social media. From building authentic...
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Shiny Objects: Ep. 1 - Chasing Virality
The Ad Club - Shiny Objects
Welcome to Shiny Objects, where we tackle the trends everyone’s obsessed with—and call out the ones that might be all hype. In this episode, we’re talking virality: Is going viral the ultimate W for brands, or are we all just chasing clout at any cost? Join our Host Cristin Barth, Group Creative Director at GYK & Ad Club board member, and her guests from Arnold in Boston Allison Apperson (ACD), Lydia Cox (Head of Social Strategy) and Marissa Kelley (EVP, Head of Strategy) as they break down the pros, cons, and cringe-worthy moments of viral marketing. Real talk, hot takes, and a dose...
info_outlineWelcome to Shiny Objects, where we dig into the trends everyone’s buzzing about—and call out the ones that might just be a distraction. In this episode, we’re tackling the unknowns of the social media landscape: How do brands keep up with constant change, evolving platforms, and the rise of influencers?
Join Host Cristin Barth, Head of Creative at GYK & Ad Club board member, along with her guests Lindsey Gamble (Creator Economy Expert) and Ryan Vinnicombe (VP, Strategy Director) as they break down how to navigate the fast-moving world of social media. From building authentic communities to working with influencers in regulated industries, this is the marketing conversation you need to stay ahead.